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Super Bowl LI: The Stats and the Social Media Impact

84 Lumber Company Makes a Noticeable Impact in Social Actions

From Shareablee: In one of the most stunning upsets in the history of the Super Bowl, Fox Sports is touting New England’s 34 to 28 victory over Atlanta in Super Bowl LI as the most-viewed program in television history. A total audience of 172 million viewers tuned in for all, or part, of the live event, according to Nielsen. Last year, Super Bowl 50 on CBS had a global audience of 167 million viewers.

The more appropriate assessment for Super Bowl LI, however, is finishing as the fifth most-watched program historically (which are all Super Bowls), with an average audience of 111.3 million viewers. Comparably, this is now Fox’s second most-watched event ever behind Super Bowl XLVII in 2014 (with 112.2 million).

Still leading the pack is NBC’s coverage of Super Bowl XLIX in 2015 at 114.4 million viewers.

Of course, there was so much more to Super Bowl LI than just the traditional Nielsen ratings. Super Bowl LI is now the single most talked about television program ever, according to Nielsen Social Content Ratings, with 48 million social authors across Facebook and Twitter generating 191 million social interactions. Reflective of the national mood, the event will be remembered for the political tone of many of the advertisements, beginning with the first of two from Coca-Cola and featuring a cast of diverse people singing “America the Beautiful” in multiple languages; and peaking, perhaps, with 84 Lumber Company, which told the story of an immigrant family’s journey to America.

In an analysis of social actions by Shareablee across Facebook, Twitter, Instagram and YouTube from Feb. 5 to Feb. 6, 84 Lumber Company ranked fourth overall with more than 5.8 million actions. The NFL topped the list with over 33 million actions, while Lady Gaga finished second with over 7 million actions.

For more at Shareablee, click here

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Written by Marc Berman

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Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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