Thursday Overnights: Dallas Cowboys NFL Victory Lifts NBC

THURSDAY, AUGUST 3, 2017

Household Rating/Share
NBC: 5.5/10, CBS: 3.2/ 6, Fox: 1.9/ 3, ABC: 1.7/ 3, CW: 0.9/ 3

-Percent Change from the Year-Ago Evening:
NBC: +104, CW: +50, Fox: +36, CBS: – 3, ABC: -32

-Ratings Breakdown:
NFL Football, the Dallas Cowboys at the Arizona Cardinals, put NBC well above the competition on this first Thursday in August. The competition averaged a 5.4 rating/10 share in the household overnights from 8:15-11 p.m. ET (including the pre-game).

Tops among the entertainment-themed entries was “Big Brother” on CBS (which I was in the studio audience for) with a 4.1/ 7 in the 9 p.m. hour. Comparably, that was eight percent above the 3.8/ 7 on the year-ago evening, which was wasted on lead-out “Zoo” (#2: 1.8/ 3).

ABC was in all originals, but the combination of “Boy Band” (#4: 1.7/ 3), “Battle of the Network Stars” (#3: 1.9/ 3) and “The Gong Show” (#3: 1.6/ 3) could not compete. On Fox, “Beat Shazam,” which is confirmed to return in season two, scored a 2.0/ 4 (#3) in the overnights into a 1.7/ 3 for the modest revival of “Love Connection “ (#4: 1.7/ 3 at 9 p.m.), hosted by Andy Cohen.

Also original was The CW’s “Penn & Teller: Fool Us” (#5: 1.1/ 2) and a 9 p.m. edition of “Whose Line is it Anyway?” (#5: 0.8/ 1).

What follows is the breakdown by half-hour for Thursday, August 3:

8:00 p.m.
ABC – “Boy Band”: 1.9/ 4 (#4)
CBS – “The Big Bang Theory” (R): 4.8/ 8 (#2)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.3/10 (#1)
Fox – “Beat Shazam”: 2.0/ 4 (#3)
CW – “Penn & Teller: Fool Us”: 1.1/ 2 (#5)

8:30 p.m.
ABC – “Boy Band”: 1.5/ 3 (#4)
CBS – “Kevin Can Wait” (R): 3.1/ 6 (#1)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.6/10 (#1)
Fox – “Beat Shazam”: 2.1/ 4 (#3)
CW – “Penn & Teller: Fool Us”: 1.1/ 2 (#5)

9:00 p.m.
ABC – “Battle of the Network Stars”: 1.9/ 3 (#3)
CBS – “Big Brother”: 4.2/ 7 (#1)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.8/11 (#1)
Fox – “Love Connection”: 1.7/ 3 (#4)
CW – “Whose Line is it Anyway?”: 0.8/ 1 (#5)

9:30 p.m.
ABC – “Battle of the Network Stars”: 1.9/ 3 (#3)
CBS – “Big Brother”: 4.0/ 7 (#1)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.4/10 (#1)
Fox – “Love Connection”: 1.7/ 3 (#4)
CW – “Whose Line is it Anyway?” (R): 0.7/ 1 (#5)

10:00 p.m.
ABC – “The Gong Show”: 1.7/ 3 (#3)
CBS – “Zoo”: 1.9/ 3 (#2)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.5/10 (#1)

10:30 p.m.
ABC – “The Gong Show”: 1.5/ 3 (#3)
CBS – “Zoo”: 1.8/ 3 (#2)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.3/10 (#1)

Source: Nielsen Media Research