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Wednesday Overnights: ‘America’s Got Talent’ Leads NBC to Victory

More Promising Overnight Results for Lead-Out Sitcom 'Marlon'

What follows are the metered market (overnight) results in households by network and by half-hour for Wednesday, August 23, 2017:

Household Rating/Share
NBC: 4.1/ 7, CBS: 2.7/ 5, Fox: 2.5/ 4, ABC: 1.6/ 3, CW: 0.5/ 1

-Percent Change from the Year-Ago Evening:
CBS: no change, ABC: -16, Fox: -17. NBC: -20, CW: -50

-Ratings Breakdown:
It was no contest in the battle of the 8-9 p.m. reality/competitions, with “America’s Got Talent” on NBC (7.2 rating/13 share) besting competing “Big Brother” on CBS (4.0/ 7) and the first of two episodes of “MasterChef” on Fox (2.5/ 5) by 80 percent and 188 percent, respectively, in the household overnights. “Big Brother,” however, remains consistent from the year-ago evening and consistently holds three of the top five spots this summer each week in adults 18-49.

In week two (and episode three and four) news, NBC sitcom “Marlon” led the 9 p.m. half-hour thanks to the lead-in support from “America’s Got Talent,” with a 3.2/ 6. Comparably, that was down by a typical 11 percent from the 3.6/ 6 opener one week earlier, which translated into 5.20 million viewers and a 1.2 rating/5 share in adults 18-49 (based on the Live + Same Day data). The prognosis: the sitcom shows some promise (at least by the traditional Nielsen ratings).

The second episode of “Marlon” dipped to a 2.7/ 5 at 9:30 p.m., which tied competing “MasterChef” on Fox.

Also original last night was CBS drama “Salvation,” which could not compete with a fourth-place 2.0/ 3 in the household overnights from 9-10 p.m.

What follows are the household overnight results for Wednesday, August 23 by half-hour:

8:00 p.m.
ABC – “The Goldbergs” (R): 1.7/ 3 (#4)
CBS – “Big Brother”: 4.1/ 8 (#2)
NBC – “America’s Got Talent”: 6.9/13 (#1)
Fox – “MasterChef”: 2.5/ 5 (#3)
CW – “Arrow” (R): 0.5/ 1 (#5)

8:30 p.m.
ABC – “Speechless” (R): 1.5/ 3 (#4)
CBS – “Big Brother”: 3.9/ 7 (#2)
NBC – “America’s Got Talent”: 7.4/13 (#1)
Fox – “MasterChef”: 2.5/ 4 (#4)
CW – “Arrow” (R): 0.5/ 1 (#5)

9:00 p.m.
ABC – “Modern Family” (R): 2.0/ 4 (#4)
CBS – “Salvation”: 2.1/ 4 (#3)
NBC – “Marlon”: 3.2/ 6 (#1)
Fox – “MasterChef”: 2.5/ 4 (#1t)
CW – “Supernatural” (R): 0.5/ 1 (#5)

9:30 p.m.
ABC – “American Housewife” (R): 1.7/ 3 (#4)
CBS – “Salvation”: 2.0/ 3 (#3)
NBC – “Marlon”: 2.7/ 5 (#2)
Fox – “MasterChef”: 2.7/ 5 (#1t)
CW – “Supernatural” (R): 0.5/ 1 (#5)

10:00 p.m.
ABC – “Modern Family” (R): 1.6/ 3 (#3)
CBS – “Criminal Minds” (R): 1.9/ 3 (#2)
NBC – “Law & Order: SVU” (R): 2.0/ 4 (#1)

10:30 p.m.
ABC – “American Housewife” (R): 1.4/ 3 (#3)
CBS – “Criminal Minds” (R): 2.0/ 4 (#2)
NBC – “Law & Order: SVU” (R): 2.1/ 4 (#1)

Source: Nielsen Media Research

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  • FROM NBC

    NBC WINS WEDNESDAY IN 18-49 AND TOTAL VIEWERS

    “MARLON” IS CURRENTLY GENERATING THE TOP WEEK 2 FOR A NEW SUMMER COMEDY IN 10 YEARS IN 18-49 AND 13 YEARS IN TOTAL VIEWERS, MAINTAINING 100% OF LAST WEEK’S SERIES-DEBUT 1.2 IN UPDATED OFFICIAL NATIONALS

    “TALENT” GROWS +11% VS. LAST YEAR’S 2ND LIVE RESULTS SHOW, IS WEDNESDAY’S #1 TELECAST IN 18-49 AND TOTAL VIEWERS

    Wednesday Primetime Ratings:

    NBC wins the night in 18-49 and total viewers.

    “Marlon” (1.2/5 in 18-49, 5.0 million viewers overall from 9:01-9:30 p.m. ET):
    · Is currently equaling the highest 18-49 rating for Week 2 of a new summer comedy in 10 years (since CBS’s “Creature Comforts” on June 11, 2007, 1.4), pending updates.
    · Is currently scoring as the most-watched Week 2 episode of a new summer comedy on the Big 4 networks in 13 years, since Fox’s “Method and Red” (6.3 million on June 23, 2004), pending updates.
    · Currently ranks #1 in the half-hour among the Big 4 networks in 18-49 and total viewers and is #1 or tied for #1 among those nets in every key ratings measure.
    · Is currently retaining 100% of last week’s season premiere in 18-49 (1.2 vs. 1.2) and 96% in total viewers (4.972 million vs. 5.199 million) – Note: Nielsen adjusted last week’s “Marlon” to a 1.2 in 18-49 and 5.199 million viewers in L+SD nationals.
    · Jumps +50% versus NBC’s summer average in the half-hour prior to “Marlon” in 18-49 (1.2 vs. 0.8) and +1.1 million persons or +30% in total viewers (4.972 million vs. 3.830 million).
    · Will grow substantially via time-shifting and VOD – last week’s “Marlon” increased by +25% in 18-49 (1.24 to 1.55) and +742,000 viewers overall (5.2 million to 5.9 million) going from L+SD to L+3 Nielsens.

    A second episode of “Marlon” (1.0/4 in 18-49, 3.8 million viewers overall from 10:30-11 p.m. ET):
    · Retains 100% of last week’s 9:30 episode in 18-49 (1.0 vs. 1.0) and 95% in total viewers (3.819 million vs. 4.002 million).
    · Is up +67% versus NBC’s summer average in the time period prior to “Marlon’s” debut in 18-49 (1.0 vs. 0.6) and +30% in total viewers (3.819 million vs. 2.941 million).
    · Equals NBC’s highest summer rating in the timeslot, excluding Olympics and “America’s Got Talent,” since June 22, 2016.
    · Will grow significantly via time-shifting and VOD – the prior Wednesday’s 9:30 “Marlon” increased by +26% in 18-49 (0.97 to 1.22) and +606,000 viewers overall (4.0 million to 4.6 million) going from L+SD to L+3 Nielsens.

    “America’s Got Talent” (2.0/9 in 18-49, 10.5 million viewers overall from 8-9:01 p.m. ET):
    · Is the #1 show of the night on the Big 4 networks in 18-49 and total viewers.
    · Grows +11% versus last year’s second live results show (2.0 vs. 1.8 on Wednesday, Aug. 3, 2016) and +1.1 million or +12% in total viewers (10.526 million vs. 9.390 million)
    · Finishes within 0.1 of last week’s rating in 18-49 (2.0 vs. 2.1) and retains 97% in total viewers (10.526 million vs. 10.890 million, which was the most-watched Wednesday live results show, excluding finales, in nearly six years, since Sept. 7, 2011, 12.356 million).
    · Doubles NBC’s 18-49 average in the timeslot earlier this summer prior to “Talent’s” live premiere (2.0 vs. 1.0) and grows +61% in total viewers (10.526 million vs. 6.536 million).

    A rebroadcast of “Law & Order: Special Victims Unit” (0.7/3 in 18-49, 3.1million viewers overall from 10-11 p.m. ET):
    · Wins the timeslot among ABC, CBS and NBC in 18-49 and total viewers.

    In Late-Night Metered Markets Wednesday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.7/5 with an encore telecast; “Late Show with Stephen Colbert,” 1.7/5 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.4/4 with an encore.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.5/3 with an encore; “Late Show,” 0.3/2 with an encore; and “Jimmy Kimmel Live,” 0.4/3 with an encore.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 0.9/3 in metered-market households with an encore; CBS’s “Late Late Show,” 0.8/3 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/3 in 18-49 with an encore; “Late Late Show,” 0.2/2 with an encore.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  • Hello Larry

    Marlon did good this week as it’s looking pretty steady and looking like the better choice behind Will & Grace this fall over that garbage Flop News.