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Below Average Performance for ‘The Grammy Awards’ Based on the Fast Affiliates

These Results Are Time Period Based and Do Not Include the 11 P.M. Half-Hour

What follows are the fast affiliate results for Monday, February 15 broken out by network and by each half-hour. Keep in mind that these ratings are time period based.

-Total Viewers:

CBS: 23.73 million, ABC: 6.46, Fox: 6.11, NBC: 2.93, CW: 707,000

-Adults 18-49:
CBS: 7.4 rating/22 share, Fox: 1.8/ 5, CBS: 1.7/ 5, NBC: 0.9/ 3, CW: 0.2/ 1

———-

8:00 p.m.

ABC – The Bachelor
Viewers: 7.49 million (#2), A18-49: 2.2/ 7 (#2)

CBS – The 58th Annual Grammy Awards
Viewers: 24.44 million (#1), A18-49: 7.1/22 (#1)

NBC – Superstore
Viewers: 3.87 million (#4), A18-49: 1.2/ 4 (#4)

Fox – The X-Files
Viewers: 6.96 million (#3), A18-49: 2.1/ 6 (#3)

CW – “Mortal Combat X: Machinima’s Chasing the Cup”
Viewers: 870,000 (#5), A18-49: 0.3/ 1 (#5)

———-

8:30 p.m.

ABC – The Bachelor
Viewers: 6.95 million (#3), A18-49: 2.1/ 6 (#3)

CBS – The 58th Annual Grammy Awards
Viewers: 24.94 million (#1), A18-49: 7.7/22 (#1)

NBC – Telenovela
Viewers: 2.33 million (#4), A18-49: 0.7/ 6 (#4)

Fox – The X-Files
Viewers: 7.18 million (#2), A18-49: 2.2/ 6 (#2)

CW – “Mortal Combat X: Machinima’s Chasing the Cup”
Viewers: 675,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:00 p.m.

ABC – The Bachelor
Viewers: 6.83 million (#2), A18-49: 2.1/ 6 (#2)

CBS – The 58th Annual Grammy Awards
Viewers: 26.18 million (#1), A18-49: 8.1/23 (#1)

NBC – The Biggest Loser
Viewers: 2.58 million (#4), A18-49: 0.7/ 2 (#4)

Fox – Lucifer
Viewers: 5.31 million (#3), A18-49: 1.6/ 5 (#3)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 668,000 (#5), A18-49: 0.2/ 1 (#5)

———-

9:30 p.m.

ABC – The Bachelor
Viewers: 7.32 million (#2), A18-49: 2.2/ 6 (#2)

CBS – The 58th Annual Grammy Awards
Viewers: 24.55 million (#1), A18-49: 7.8/22 (#1)

NBC – The Biggest Loser
Viewers: 2.76 million (#4), A18-49: 0.8/ 2 (#4)

Fox – Lucifer
Viewers: 4.99 million (#3), A18-49: 1.5/ 4 (#3)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 615,000 (#5), A18-49: 0.2/ 1 (#5)

———-

10:00 p.m.

ABC – Castle
Viewers: 5.30 million (#2), A18-49: 1.0/ 3 (#2)

CBS – The 58th Annual Grammy Awards
Viewers: 22.93 million (#1), A18-49: 7.4/22 (#1)

NBC – The Biggest Loser
Viewers: 2.94 million (#3), A18-49: 0.9/ 3 (#3)

———

10:30 p.m.

ABC – Castle
Viewers: 4.88 million (#2), A18-49: 0.8/ 3 (#3)

CBS – The 58th Annual Grammy Awards
Viewers: 19.35 million (#1), A18-49: 6.2/20 (#1)

NBC – The Biggest Loser
Viewers: 3.11 million (#3), A18-49: 0.9/ 3 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM CBS

    This is a reminder that Nielsen fast affiliate ratings are time period ratings based on all viewing minutes for a specified time period, regardless of the programming that aired. Live events such as THE GRAMMY AWARDS are not accurately reflected in the fast affiliate ratings. CBS will release fast national ratings for THE GRAMMY AWARDS when time adjusted ratings are available on Tuesday..

  2. FROM ABC

    The Bachelor (8-10pm – 7.1 million and 2.2/6 in AD18-49): From 8-10pm opposite CBS’ 58th Annual Grammy Awards broadcast, ABC’s The Bachelor ranked Monday’s #1 TV series in Adults 18-49 (2nd week in a row), outdelivering Fox’s The X-Files for the first time (2.2/6 vs. 2.1/6). In addition, The Bachelor was Monday’s highest-rated series for the 7th week running in Adults 18-34 and key Women (W18-34/W18-49). Please Note: Due to the President’s Day holiday, ABC’s Monday programming will be coded as specials with Nielsen.

  3. FROM NBC

    Monday Primetime Results:

    Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

    · “Superstore,” 2.1 rating in 18-49, 5.83 million viewers overall.

    · “Telenovela,” 1.1 in 18-49, 3.11 million.

    · “Biggest Loser,” 1.4 in 18-49, 4.35 million.

    “The Biggest Loser 17” (0.8/3 in 18-49, 2.8 million viewers overall from 9-11 p.m. ET):

    · Is close to rounding up to a 0.9 (currently reporting a 0.84 in these prelim fast-affiliate ratings).

    · Versus Grammys competition, grows +29% from its first half-hour to its fourth in adults 18-49 (0.7 to 0.9) and by +33% in women 18-49 (0.9 to 1.2).

    · Will add substantial viewership via time-shifting and VOD – “Loser” has increased by +40% this season going from L+SD to L+7 in 18-49 (1.09 to 1.53) and by 1.2 million viewers overall (3.6 million to 4.8 million).

    · Upscale: “Loser” delivers a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.

    “Superstore” (1.2/4 in 18-49, 3.9 million viewers overall from 8-8:30 p.m. ET):

    · Versus Grammys competition, finishes within 0.2 of a point of last week’s rating in 18-49 (1.2 vs. 1.4).

    · Will add substantial viewership with time-shifting and VOD — to date, “Superstore” has grown by +27% in 18-49 rating (from a 1.73 to a 2.20) and 1.1 million viewers overall (6.1 million to 7.2 million).

    · Upscale: “Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

    “Telenovela” (0.7/2 in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET):

    · Versus Grammys competition, finishes within 0.2 of last week’s rating in 18-49 (0.7 vs. 0.8).

    · Will add significant viewership with time-shifting and VOD — “Telenovela” has increased by +21% this season in 18-49 rating (from a 1.21 to a 1.47) and 768,000 viewers overall (4.4 million to 5.1 million) going from L+SD to L+7.

    · Upscale: “Telenovela” has generated a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes.

    In Late-Night Metered Markets Monday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.5/6; “Late Show with Stephen Colbert,” 2.5/8 (delayed by Grammys overrun); and ABC’s “Jimmy Kimmel Live,” 1.6/4.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 1.0/5; “Late Show,” 0.7/5 (delayed by Grammys overrun); and “Jimmy Kimmel Live,” 0.4/2.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.1/4 in metered-market households) trailed CBS’s “Late Late Show” (1.5/6, delayed by Grammys overrun). In the 25 markets with Local People Meters, “Late Night” (0.5/4 in 18-49) topped “Late Late Show” (0.4/4, delayed by Grammys overrun).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Monday primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated. Season-to-date ratings are “most current” – “live plus seven day” except for the two most recent weeks, which are “live plus same day.”

  4. The Grammys were pretty good last night and good decision on CBS’ part to air it on a Monday this year as the 14th just didn’t workout for them, I expect it to be back on a Sunday next year though. A lot of the mainstream performances sucked to me, the two that were good were Justin Bieber and Kendrick Lamar. Adele actually sucked last night even though it wasn’t her fault and Taylor Swift didn’t deserve that award that was Kendrick’s and Taylor shouldn’t be getting any credit for talking about Kanye West since he wasn’t there. Don’t talk shit unless he’s there, this war is going to get interesting I can’t wait for Kanye to respond to it. Also Meghan Trainor is a talentless hack who shouldn’t won, Tori Kelly is the most talented young musician in the game right now a lot of people still don’t know about it she should’ve won or James Bay.

    Other good performances last night were two of the rock performances from The Eagles and Hollywood Vampires as I was really impressed with Johnny Depp strumming skills. The Alabama Shakers were good as well and I loved the BB King performance. Lionel Richie Tribute was underwhelming very disappointed in that as BET did it better a couple of years ago.

    The music industry sucks today but there’s some gems out there who need to be recognized a bit more instead of these overrated hacks like Taylor Swift.

  5. I thought most of the competition to the Grammys did pretty well surprisingly but NBC did the worst and that was a really bad performance from Superstore should’ve been in the loser category. I can’t give that show the Grammys excuse because X-Files and Lucifer held up pretty well and if you want to use the female-skewing excuse then shouldn’t The Bachelor been down as well? NBC is going to bring the show back but it’s not that comedy they should build around they still haven’t found that comedy yet so NBC is going to need to find something that can self-start to Chicago show type ratings or higher. I wish they could’ve gotten the Fuller House rights but they really need to work with the Friends cast or one of their other old sitcoms and bring it back just to jumpstart their comedy genre.

  6. The Grammys sucked the life out of the evening.

    Last night’s X-Files was epic. Can’t wait for the finale! Lucifer was very good too. Surprised at how much I am enjoying that show!

    Some Live plus 7 data from the last week of January is in. X Files and Lucifer doing well in DVR playback. The Blacklist does really really well. Grimm jumped by the most rising 100% from its winter premiere.

    • As I keep pointing out, the smaller the ratings, the bigger the percentage jump. Hardly something to try and achieve…

      As usual, high-DVR = lower future ratings.

  7. Is that an all-time low for original programming for CW with Machinima?

    Mark Pedowitz has an unerring nose for programming people really don’t want to see even though he’s read that it’s what they want…