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Over 29-Million Viewers for Green Bay vs. Arizona on NBC

ABC and CBS in Repeats

What follows are the preliminary national ratings for Saturday, January 16 broken out by network and by each half-hour. Note that these results are based on the time period averages and are not program based.

-Total Viewers:

NBC: 29.24 million, CBS: 5.23, ABC: 1.32, Fox: 1.16

-Adults 18-49:
NBC: 9.2 rating/30 share, CBS: 1.2/ 4, ABC: 0.3/1 each

———-

8:00 p.m.

ABC – Movie: The Social Network (R)
Viewers: 1.44 million (#3), A18-49: 0.3/ 1 (#3t)

CBS – NFL Football / NCIS: New Orleans (R)
Viewers: 8.87 million (#2), A18-49: 2.5/ 8 (#2)

NBC – NFL Football: Green Bay Packers at Arizona Cardinals
Viewers: 27.53 million (#1), A18-49: 8.1/27 (#1)

Fox – Hell’s Kitchen (R)
Viewers: 1.22 million (#4), A18-49: 0.3/ 1 (#3t)

———-

8:30 p.m.

ABC – Movie: The Social Network (R)
Viewers: 1.29 million (#3), A18-49: 0.3/ 1 (#3t)

CBS – NCIS: New Orleans (R)
Viewers: 5.54 million (#2), A18-49: 1.2/ 4 (#2)

NBC – NFL Football: Green Bay Packers at Arizona Cardinals
Viewers: 30.97 million (#1), A18-49: 9.5/31 (#1)

Fox – Hell’s Kitchen (R)
Viewers: 1.18 million (#4), A18-49: 0.3/ 1 (#3t)

———-

9:00 p.m.

ABC – Movie: The Social Network (R)
Viewers: 1.41 million (#3), A18-49: 0.3/ 1 (#3t)

CBS – Criminal Minds (R)
Viewers: 4.78 million (#2), A18-49: 0.9/ 3 (#3)

NBC – NFL Football: Green Bay Packers at Arizona Cardinals
Viewers: 30.25 million (#1), A18-49: 9.5/30 (#1)

Fox – Second Chance (R)
Viewers: 1.03 million (#4), A18-49: 0.3/ 1 (#3t)

———-

9:30 p.m.

ABC – Movie: The Social Network (R)
Viewers: 1.43 million (#3), A18-49: 0.4/ 1 (#3)

CBS – Criminal Minds (R)
Viewers: 4.15 million (#2), A18-49: 0.8/ 3 (#2)

NBC – NFL Football: Green Bay Packers at Arizona Cardinals
Viewers: 27.55 million (#1), A18-49: 8.9/28 (#1)

Fox – Second Chance (R)
Viewers: 1.19 million (#4), A18-49: 0.3/ 1 (#4)

———-

10:00 p.m.

ABC – Movie: The Social Network (R)
Viewers: 1.33 million (#3), A18-49: 0.3/ 1 (#3)

CBS – 48 Hours (R)
Viewers: 4.19 million (#2), A18-49: 0.8/ 2 (#2)

NBC – NFL Football: Green Bay Packers at Arizona Cardinals
Viewers: 29.27 million (#1), A18-49: 9.5/30 (#1)

———

10:30 p.m.

ABC – Movie: The Social Network (R)
Viewers: 1.02 million (#3), A18-49: 0.2/ 1 (#3)

CBS – 48 Hours (R)
Viewers: 3.86 million (#2), A18-49: 0.7/ 2 (#2)

NBC – NFL Football: Green Bay Packers at Arizona Cardinals
Viewers: 29.86 million (#1), A18-49: 9.7/31 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    “SATURDAY NIGHT LIVE’ DELIVERS ITS BEST LOCAL 18-49 RATING IN TWO YEARS

    WITH ADAM DRIVER AND MUSICAL GUESTS CHRIS STAPLETON, “SNL” GRABS ITS HIGHEST DEMO RESULT SINCE JANUARY 2014

    PACKERS-CARDINALS FOOTBALL IN PRIME IS THE NFL’S #2 EVER PRIMETIME DIVISIONAL PLAYOFF GAME IN METERED-MARKET HOUSEHOLDS

    In Late-Night Metered-Market Household Averages for Saturday night:

    · “Saturday Night Live” has delivered its highest adult 18-49 rating in the local people meters in two years.

    · The Jan. 16 telecast of “Saturday Night Live,” with host Adam Driver and musical guest Chris Stapleton, averaged a 3.0 rating, 15 share in adults 18-49 in the 25 markets with Local People Meters from 12:15-1:45 a.m. ET, according to Nielsen Media Research (an adjusted average in household rating in the 56 markets metered by Nielsen is currently unavailable due to technical issues). Note that last night’s “SNL” was delayed about 45 minutes by the overrun of NBC’s primetime NFL Playoff telecast.

    · “Saturday Night Live” delivered the show’s highest results in the Local People Meters since Jan. 4, 2014 (3.0/12 for “SNL Best of This Season,” also following an NFL overrun) and equals the show’s high since the Dec. 21, 2013 edition (3.9/18 with host Jimmy Fallon and musical guest Justin Timberlake).

    · In household rating, “Saturday Night Live” is estimated to be generating about a mid-5 rating, though the exact figure is currently unavailable due to technical issues. A mid-5 would be the #2 household rating of the season, behind only the Nov. 7telecast with host Donald Trump and musical guest Sia (6.6/16). Prior to last night, “SNL’s” #2 household result this season has been the 5.1/13 for the Dec. 19 edition hosted by Tina Fey and Amy Poehler with musical guest Bruce Springsteen and the E Street Band.

    · Last night’s “Saturday Night Live” was the #1 non-sports telecast of the night on the Big 4 in the metered markets, far ahead of all primetime entertainment programming on those networks.

    · Note that “SNL” adds significant viewership via time-shifting, with originals growing by +52% going from L+SD to L+7 in adults 18-49 (1.84 to 2.79) and +2.252 million persons in total viewers (6.236 million to 8.488 million).

    Saturday Primetime Ratings:

    · In primetime, NBC’s Packers-Cardinals overtime thriller posted a 20.3 rating, 34 share in metered-market households, the second-best rating ever for a primetime NFL Divisional Playoff game, behind only the Broncos-Patriots matchup in 2012 (20.6/34).

    · NBC’s 20.3/34 is up +8% from last year’s primetime Saturday Divisional Playoff (18.8/31 for Panthers-Seahawks on Fox).

    · NBC’s Packers-Cardinals overnight rating peaked at a 23.4/42 from 11:30-11:45 p.m. ET for the game’s dramatic conclusion in overtime.

    · NBC posted a 20+ rating in the metered markets with both of its NFL playoff games for first time since acquiring the “Sunday Night Football” package in 2006.

    · Top local ratings for the Packers-Cardinals game on NBC were: Milwaukee, 48.0/71; Phoenix, 37.9/60; Minneapolis, 30.8/52; Seattle, 29.6/49; Las Vegas, 27.8/42; Albuquerque, 27.7/43; Denver, 27.7/49; Norfolk, 25.3/38; Buffalo, 24.5/37; and New Orleans 24.0/36.

    NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

  2. Once again, we are reminded of the infinite wisdom of the network executives who wisely decided that no matter what you put on Saturdays, you can never get more than a couple million viewers to tune in… 😉