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Poker Central Announces Expansion of Digital Suite of Products

Target Destination for All Things Poker Also Announces Two New Hires

Following success on Twitch and China’s Douyu TV (including 1.1 million total views and 850,000 unique visitors on a live poker stream for “The 2016 Super High Roller Bowl”), Poker Central has announced the expansion of its digital suite of products. In addition to linear programming like “Pokerography” and aforementioned “The Super High Roller Bowl,” upcoming digital content will include live events, regularly scheduled web series and daily short-form news items.

“We’ve been impressed with Poker Central’s reach since day one, especially with the elusive millennial poker fan, whose demo overlaps closely with gamer fans,” said Jeff Liboon, Head of Mobile eSports Media and Content at Amazon. “We are certainly looking forward to expanding our relationship with Poker Central next year.”

To kick start this digital expansion, Poker Central has named Justin Lundstrom the new Head of Production and Programming. Lundstrom was formerly Director of Video Production and Operations at Complex Media, where he increased the firm’s video production to twenty times its former output. And Carl Marxer is Poker Central’s new Director of Creative Services, in charge of animation and brand graphics. His prior experience includes VICE, Viceland TV, the MLB Network, CNN and the Back9 golf network startup.

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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