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Positive Sampling for ‘Star Trek: Discovery’ on CBS

'Sunday Night Football' on NBC Dominates Evening, However

SUNDAY 9/17/17

What follows are the metered market household results by half-hour for Sunday, September 24, 2017:

Household Rating/Share
NBC: 9.0/14, CBS: 8.3/14, ABC: 2.7/ 5, Fox: 2.0/ 3

-Percent Change From the Comparable Year-Ago Week:
ABC: + 4, Fox: no change, CBS: – 6, NBC: -10

Ratings Breakdown:
Note: Since the NFL football primetime overrun ended at a reported 7:48 p.m. ET, all individual program results on CBS are approximate. That said, the Eye net accomplished what it was hoping and got “Star Trek: Discovery” sampled. Airing out of the 50th season-premiere of “60 Minutes” (#1: 10.6 rating/18 share from 7:48-8:48 p.m. ET and now featuring Oprah Winfrey), this latest addition in the “Star Trek” franchise opened with a 6.7/11 in the household overnights from 8:48-9:48 p.m. ET.

Comparably, this was not enough to come even close to the Oakland Raiders/Washington Redskins match-up on NBC’s “Sunday Night Football,” which averaged an estimated 11.5/20 in the household overnights from 8:30-11:15 p.m. ET. But “Star Trek: Discovery” was on the overnight map and it led upcoming home CBS All Access to a new record for subscriber sign-ups in a single day (beating the previous record held by the 2017 “Grammy Awards”). Let’s now see what the demographics look like.

In the specials department was Fox with “Who Shot Biggie & Tupac” at a modest 2.2/ 3 from 8-10 p.m. And concluding for the season was 9-11 p.m. ABC game shows “Steve Harvey’s Funderdome” (#3t: 2.4/ 4) and “The $100,000 Pyramid” (#3: 2.5/ 5).

What follows are the household overnight results for Sunday, September 24:

7:00 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.8/ 5 (#3)
CBS – NFL Football: 14.6/27 #1)
NBC – Football Night in America, part 1: 1.8/ 3 (#3t)
Fox – “The Simpsons” (R): 1.8/ 3 (#3t)

7:30 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.9/ 5 (#3)
CBS – NFL Football: 15.7/28 (#1) – “60 Minutes” (season premiere): 10.6/18 (#1)
NBC – Football Night in America, part 2: 3.6/ 6 (#2)
Fox – “The Simpsons” (R): 1.4/ 2 (#4)

8:00 p.m.
ABC – “Celebrity Family Feud”: 3.2/ 5 (#3)
CBS – “60 Minutes” (season premiere): 10.5/17 (#1)
NBC – Football Night in America, part 3: 7.7/13 (#2)
Fox – “Who Shot Biggie & Tupac?”: 1.8/ 3 (#4)

8:30 p.m.
ABC – “Celebrity Family Feud” (R): 3.4/ 5 (#3)
CBS – “60 Minutes” (season premiere): 9.7/16 (#1) – “Star Trek: Discovery” (series premiere): 7.9/12 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 11.3/19 (#1)
Fox – “Who Shot Biggie & Tupac?”: 2.2/ 3 (#4)

9:00 p.m.`
ABC – “Steve Harvey’s Funderdome” (season finale): 2.4/ 4 (#3)
CBS – “Star Trek Discovery” (series premiere): 6.4/10 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 12.5/20 (#1)
Fox – “Who Shot Biggie & Tupac?”: 2.3/ 4 (#4)

9:30 p.m.
ABC – “Steve Harvey’s Funderdome” (season finale): 2.3/ 4 (#4)
CBS – “Star Trek Discovery” (series premiere): 6.2/10 (#2) – “NCIS: Los Angeles” (R): 5.7/ 9 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 12.2/20 (#1)
Fox – “Who Shot Biggie & Tupac?”: 2.4/ 4 (#4)

10:00 p.m.
ABC – “The $100,000 Pyramid” (season finale): 2.4/ 4 (#3)
CBS – “NCIS: Los Angeles” (R): 3.4/ 6 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 11.6/20 (#1)

10:30 p.m.
ABC – “The $100,000 Pyramid” (season finale): 2.5/ 5 (#3)
CBS – “NCIS: Los Angeles” (R): 3.3/ 6 (#2) – “Madam Secretary” (R): 3.1/ 6 (#2)
NBC – Sunday Night Football: Green Bay Packers at Atlanta Falcons: 11.3/20 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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