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More Positive Sampling for ‘Superior Donuts’ on CBS; ’24: Legacy’ and ‘APB’ on Fox Lose Steam

'The New Celebrity Apprentice' on NBC Closes Season - or Series - On a Modest Note


Household Rating/Share
CBS: 4.6/ 8, ABC: 4.1/ 7, Fox: 3.5/ 5, NBC: 2.4/ 4, CW: 1.3/ 2

Note: The comparison to the year-ago evening is excluded because CBS telecast “The Grammy Awards.”


Ratings Breakdown:
CBS opened the week on a winning overnight note, besting the home of “The Bachelor,” ABC, by 12 percent in households. Kevin James sitcom “Kevin Can Wait,” which is inching closer to a second season renewal, rose to a 5.1 rating/8 share in the 8 p.m. half-hour. Comparably, that was four percent above the 4.9/ 8 one week earlier. And that led into an also above-average 4.6/16 for freshman “Man With a Plan,” which held 90 percent of the lead-in.

In episode three news (and the second Monday telecast), CBS comedy “Superior Donuts” had full retention out of “Man With a Plan,” with a 4.6/ 7 in the 9 p.m. half-hour. Comparably, that was on par with one week earlier, which translated into 7.34 million viewers and a 1.4 rating/5 share in adults adult 18-49 on Feb. 6, based on the Live + Same Day data.

Next on CBS was “2 Broke Girls,” which held 85 percent of the “Superior Donuts” lead-in with a 3.9/ 6 at 9:30 p.m. And dominant “Scorpion” at 10 p.m. (4.8/ 8) bested competing “Timeless”
on NBC (2.2/ 4) and relocated “Quantico” on ABC (1.9/ 3) by 118 percent and 153 percent, respectively. “Quantico” is a true example of what can happen when a network takes a series off the air for three months, which it did last season, and assumes the entire audience will return. That is always risky.

Also in week two news was Fox crime solver “APB,” which at a third-place 3.3/ 5 in the household overnights at 9 p.m. slipped by 21 percent from the 4.2/ 7 debut one week earlier. That 4.2 rating translated into 6.10 million viewers and a 1.5/ 5 in adults 18-49, based on the Live + Same data. Comparably, however, retention for “APB” out of the second Monday telecast (and third overall) of “24: Legacy” (#3: 3.8/ 6 at 8 p.m.) was respectable at 84 percent. One year earlier, the revival of “The X-Files” (opposite “The Grammys” on CBS) was stronger on Fox at a 4.5/ 7 in the Monday 8 p.m. hour.

In season (or series) finale news, “The New Celebrity Apprentice” on NBC, which was unusually modest in content given the winner was announced, was stalled at the overnight gate with a 5.4/ 4 at 9 p.m. Congratulations Matt Iseman.

Earlier in the evening on NBC was an encore telecast of game show “The Wall” at a fourth-place 2.5/ 4 at 8 p.m.

On ABC, “The Bachelor” was slightly below-average at a 5.1/ 8 from 8-10 p.m. And The CW was at typical household overnight levels care of “Supergirl” (#5: 1.9/ 3), which remains a marked improvement over anything airing in the year-ago time period, and “Jane the Virgin” (#5: 0.9/ 1), which owes its survival to the ongoing critical accolades. It is not always just about the traditional Nielsen ratings.

Here is the half-hour breakdown for Monday, February 13, 2017:

8:00 p.m.
ABC – “The Bachelor”: 5.3/ 8 (#1)
CBS – “Kevin Can Wait”: 5.1/ 9 (#2)
NBC – “The Wall” (R): 2.5/ 4 (#4)
Fox – “24: Legacy”: 3.8/ 6 (#3)
CW – “Supergirl”: 1.9/ 3 (#5)

8:30 p.m.
ABC – “The Bachelor”: 5.1/ 8 (#1)
CBS – “Man With a Plan” 4.6/ 7 (#2)
NBC – “The Wall” (R): 2.5/ 4 (#4)
Fox – “24: Legacy”: 3.7/ 6 (#3)
CW – “Supergirl”: 1.8/ 3 (#5)

9:00 p.m.
ABC – “The Bachelor”: 5.0/ 8 (#1)
CBS – “Superior Donuts”: 4.6/ 7 (#2)
NBC – “The New Celebrity Apprentice” (season or series finale): 2.5/ 4 (#4)
Fox – “APB”: 3.3/ 5 (#3)
CW – “Jane the Virgin”: 0.9/ 1 (#5)

9:30 p.m.
ABC – “The Bachelor”: 5.1/ 8 (#1)
CBS – “2 Broke Girls”: 3.9/ 6 (#2)
NBC – “The New Celebrity Apprentice” (season or series finale): 2.4/ 4 (#4)
Fox – “APB”: 3.2/ 5 (#3)
CW – “Jane the Virgin”: 0.8/ 1 (#5)

10:00 p.m.
ABC – “Quantico”: 2.1/ 4 (#3)
CBS – “Scorpion”: 4.9/ 8 (#1)
NBC – “Timeless”: 2.2/ 4 (#3)

10:30 p.m.
ABC – “Quantico”: 1.7/ 3 (#3)
CBS – “Scorpion”: 4.7/ 9 (#1)
NBC – “Timeless”: 2.1/ 4 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US ( Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. That CBS Monday comedy lineup is starting to real look real solid as I think the lineup was down a little because people were sampling FOX’s Monday offerings.

    Kevin Can Wait is this season’s top new comedy that shit be funny as hell and Man with a Plan has grown stronger as the season has gone along but Superior Donuts is starting to look like the real deal for CBS and a keeper. I actually think Superior Donuts doing well could put The Great Indoors and Life in Pieces future in jeopardy.

      • Thanks for letting me know buddy, it slid in the ratings this week so I’m scared to check it out now but if it improves I’ll start to find time to sample it. So far most of the people I trust said they liked it so that’s a good sign.

    • Frankly I see CBS’ lineup as “solidly failed”. They need hits, not sub-par performers that beat disasters on FOX…

  2. And I’m guessing that will be the last of Celebrity Apprentice. Ratings are horrid and NBC probably doesn’t need/want the bad press of Trump still being stuck on their payroll.