Posted in:

PromaxBDA: Highlights from the 2018 Conference

Next Up is the PromaxBDA Station Summit in Las Vegas From June 25-29

Last week, from June 11 to June 14, was the PromaxBDA 2018 Conference at the Hilton Hotel in New York City. Learn, create and connect: it was a potpourri of attendees and represented companies including ABC, Amazon Studios, AMC Networks, A+E Networks, AT&T Entertainment Group, BBC, Bell Media, BET Networks, Bravo, CBS, CNN, Comedy Central, Corus, The CW, Discovery Communications, Disney, E!, ESPN, Facebook, Fox, Fox Sports, Freeform, Funny or Die, FX Networks, Globo, Google, GSN, HBO, History, Hulu, IFC, Instagram, ITV, Lifetime, MTV, NBCUniversal, Netflix, Oxygen, Pop, Red Bee, Refinery 29, Showtime, Sony Pictures Television, Sundance TV, Telemundo, TLC, Turner, Twitter, Univision, VH1, Viacom and Warner Bros.

For highlights of the conference, click on the following story links:

Effectively Connecting Viewers with Content – Click here

How TV’s Top Marketers Create Killer Campaigns – Click here

Friends of Mine Creates Gilded Campaign for 2018 PromaxBDA Awards – Click here

FX Networks, CNN Worldwide Repeat as 2018 Marketing Teams of the Year – Click here

The Art of Rebranding – Click here

Title Design Can Shape the Tone of an Entire TV Series – Click here

Stun Named 2018 Global Excellence Agency of the Year – Click here

P+A Wins 2018 North America Agency of the Year – Click here

CNN Worldwide Nabs Global Excellence Marketing Team of the Year – Click here

Simon Doonan Scrolls Through His Unconventional Window Displays – Click here

Spotify Embraces Global Video – Click here

Joanne Lipman Calls on Men, Women to Establish Workplace Equality – Click here

Lee Hunt Says Stay Sharp with App Navigation, Brand Integrations – Click here

Linear Television Is Still Beneficial, Says Amazon’s Mike Benson – Click here

YouTube TV Seeks an Easier Way to Watch, Says CMO Angela Courtin – Click here

For CNE’s Dawn Ostroff, Content is Queen – Click here

Brand Citizenship Comes Together When Purpose Meets Profit – Click here

Bringing Clarity to the Brand Through the Creative – Click here

Jon Steinberg Outlines Local News Strategy for Cheddar – Click here

12 Steps to Recovery After A Career Transition – Click here

Promo Mojo: TNT Stays at Top With ‘Claws’ – Click here

How Hollywood Can Help Move the ‘Me Too’ Movement Forward – Click here

FOR INFORMATION ON THE STATION SUMMIT 2018 IN LAS VEGAS, CLICK HERE

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

3791 posts