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Monday Final Nationals: ‘9JKL’ Series Debut on CBS Loses Half of its ‘Big Bang Theory’ Lead-In

Monday night’s “Monday Night Football” game – a Kansas City Chiefs’ 29-20 victory over the Washington Redskins – averaged 12.1 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen, helping ESPN win the night among all networks (broadcast or cable) on Monday in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54). This is the fourth straight Monday that ESPN has won the night in all categories.

On ESPN, the game peaked during the 11:30-11:45 p.m. ET quarter hour with an 8.4 US household rating and 13.6 million viewers. On ESPN2 and ESPN Deportes, Redskins-Chiefs averaged an additional 129,000 viewers – 61,000 on ESPN Deportes and 68,000 on ESPN2.

In Washington, D.C., the game delivered an 11.1 rating on ESPN and a 12.1 rating on WJLA-ABC, for a combined 23.2 rating in the market. In Kansas City, the game delivered a 15.2 rating on ESPN and a 26.9 on KMBC-ABC, for a combined 42.1 rating in the market.

The top 10 metered markets (not including those of the competing teams): Richmond (17.0), Norfolk (14.3), Denver (13.7), San Diego (11.9), Philadelphia (11.6), Baltimore (11.5), Buffalo (11.0), New Orleans (10.9), Seattle (10.2) and Phoenix (9.8).

(Sources: ESPN)

On CBS, the debut of new sitcom “9JKL” managed to retain just 50 percent of its “Big Bang Theory” lead-in among adults 18-49 (1.6 rating, from BBT’s 3.2). This was below retention rates of other recent CBS series premieres that had also aired out of “The Big Bang Theory”

“Young Sheldon” Sep. 25, 2017: 93 percent (3.82 rating, from BBT’s 4.09)

“The Great Indoors” Oct. 27, 2016: 56 percent (1.91 rating, from BBT’s 3.39)

“Kevin Can Wait” Sep. 19, 2016: 69 percent (2.58 rating, from BBT’s 3.76)

“Life in Pieces” Sep. 21, 2015: 56 percent (2.63 rating, from BBT’s 4.69)

“The Millers” Oct. 3, 2013: 63 percent (3.3 rating, from BBT’s 5.2)

More analysis, sub-demos and cable information to come in next update. Refresh this page again soon…

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, October 2, 2017
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.2/11 9680 1.2/5 1.7/6 2.2/6
8:00 Dancing with the Stars 255 92 5.8/10 9058 1.1/5 1.4/5 1.9/5
10:01 The Good Doctor 253 90 6.9/13 10925 1.5/8 2.2/8 2.7/8
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.6/8 7437 0.7/3 1.4/6 2.2/6
8:00 Big Bang Theory 253 92 8.4/14 14061 1.6/8 3.2/12 4.6/14
8:30 9JKL (p) 254 92 5.1/8 8208 0.7/3 1.6/5 2.4/7
9:01 Kevin Can Wait 254 92 4.2/7 6653 0.6/3 1.3/5 2.1/6
9:31 Me, Myself & I 254 92 3.3/6 5153 0.5/2 1.0/3 1.6/4
10:01 Scorpion 254 92 3.4/6 5273 0.5/2 0.8/3 1.4/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.5/9 9085 1.3/6 2.1/7 2.8/8
8:00 The Voice 244 92 6.6/11 11043 1.6/8 2.6/9 3.4/10
10:01 The Brave 244 92 3.3/6 5168 0.6/3 1.1/4 1.5/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 2.8/5 4411 0.8/4 1.3/5 1.7/5
8:00 Lucifer (p) 257 92 2.5/4 3923 0.7/3 1.1/4 1.5/4
9:00 The Gifted (p) 257 92 3.0/5 4899 1.0/4 1.5/5 1.9/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.5/1 683 0.1/1 0.2/1 0.2/1
8:00 Supergirl (r) 254 89 0.6/1 851 0.2/1 0.2/1 0.3/1
9:00 D.C.’s Legends of Tomorrow (rs) 254 89 0.3/1 515 0.1/0 0.1/0 0.2/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.9/1 1468 0.5/2
7:00 La Rosa de Guadalupe 1.1/2 1969 0.7/3
8:00 Enamorándome de Ramón 0.9/1 1539 0.5/2
9:00 Mi Marido Tiene Familia 1.0/2 1735 0.6/2
10:00 Hoy Voy a Cambiar 0.7/1 1109 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/1 599 0.2/1
7:00 La Tierra Prometida (r) 0.2/0 415 0.1/0
8:00 La Tierra Prometida 0.4/1 813 0.2/1
9:00 Totalmente Diva 0.4/1 627 0.2/1
10:00 Lady, Vendedora Rosas 0.2/0 356 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1760 0.6/3 0.7/3
7:00 Noticias Telemundo Las Vegas (s) 0.7/1 1158 0.3/2 0.3/1
8:00 Jenni Rivera: Mariposa de Barrio 0.8/1 1406 0.4/2 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1780 0.6/3 0.7/2
10:00 El Señor de Los Cielos V 1.1/2 2094 0.8/4 0.9/3

Sub-Demo Breakdowns – Monday 10/02/17

Dancing with the Stars” (ABC)
Women 18-34: 1.5/6
Men 18-34: 0.6/3
Women 18-49: 2.0/7
Men 18-49: 0.8/3

The Good Doctor” (ABC)
Women 18-34: 2.1/10
Men 18-34: 1.0/5
Women 18-49: 3.0/11
Men 18-49: 1.5/6

The Big Bang Theory” (CBS)
Women 18-34: 1.9/9
Men 18-34: 1.3/7
Women 18-49: 3.5/13
Men 18-49: 2.8/12

9JKL” (CBS)
Women 18-34: 1.0/4
Men 18-34: 0.5/2
Women 18-49: 1.8/6
Men 18-49: 1.3/5

Kevin Can Wait” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.5/2
Women 18-49: 1.6/5
Men 18-49: 1.1/4

Me, Myself & I” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.2/4
Men 18-49: 0.8/3

Scorpion” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 0.9/3
Men 18-49: 0.7/3

The Voice” (NBC)
Women 18-34: 2.0/9
Men 18-34: 1.3/7
Women 18-49: 3.2/11
Men 18-49: 1.9/7

The Brave” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.3/5
Men 18-49: 0.9/4

Lucifer” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.2/4
Men 18-49: 1.0/4

The Gifted” (Fox)
Women 18-34: 1.1/4
Men 18-34: 0.9/4
Women 18-49: 1.5/5
Men 18-49: 1.5/5

Monday Night Football: Washington Redskins @ Kansas City Chiefs” (ESPN)
7.25 household rating
11.944 million viewers
4.27 adults 18-49 rating
Women 18-34: 1.93
Men 18-34: 5.32
Women 18-49: 2.39
Men 18-49: 6.18


Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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