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Saturday Final Nationals: Rio 2016 on NBCUniversal Networks Off 19 Percent from First Saturday in London 2012 on NBC

While it was no surprise NBC was victorious on this Saturday evening with its coverage of the “2016 Summer Olympics” from Rio de Janeiro in Brazil, it was its prime time comparisons to the most recent Summer Olympics — the London Games from 2012 — that has so far disappointed.

Unlike previous Games, NBC was not the sole network broadcasting Olympic coverage in prime time; NBCSN (1.857 million viewers) and Bravo (for tennis: 705,000 viewers) also aired action. Nonetheless, the combination of the three networks’ viewership (23.195 million) was still down 19 percent from the 28.715 million NBC alone had drawn with London on July 28, 2012.

Half-hours for ‬“Rio 2016 Summer Olympics-Saturday” were, as follows:

‪8:30-9:00 ‬
Household rating/Share: 10.1/21
Viewers: 17.781 million
adults 18-34: 3.3 rating/19 share
adults 18-49: 4.7 rating/21 share
adults 25-54: 5.9 rating/22 share

‪9:00-9:30 ‬
Household rating/Share: 11.5/23
Viewers: 20.948 million
adults 18-34: 4.0 rating/22 share
adults 18-49: 5.8 rating/25 share
adults 25-54: 7.1 rating/25 share

‪9:30-10:00 
Household rating/Share: 12.5/24
Viewers: 22.598 million
adults 18-34: 4.4 rating/24 share
adults 18-49: 6.4 rating/26 share
adults 25-54: 7.9 rating/26 share

‪10:00-10:30 
Household rating/Share: 11.8/23
Viewers: 21.529 million
adults 18-34: 4.5 rating/24 share
adults 18-49: 6.4 rating/26 share
adults 25-54: 7.8 rating/26 share

10:30-11:00
Household rating/Share: 11.3/23
Viewers: 20.621 million
adults 18-34: 4.4 rating/24 share
adults 18-49: 6.3 rating/25 share
adults 25-54: 7.7 rating/26 share

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, August 6, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1682 0.2/1 0.3/1 0.4/1
8:00 Last Man Standing (r) 249 94 1.1/2 1567 0.2/1 0.2/1 0.4/1
8:31 Dr. Ken (r) 249 94 0.9/2 1299 0.1/1 0.2/1 0.3/1
9:00 20/20: In An Instant 249 94 1.2/2 1841 0.2/1 0.3/1 0.5/2
10:00 Boston EMS 249 94 1.2/2 1766 0.2/1 0.3/1 0.5/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.4/3 2015 0.1/1 0.3/1 0.4/2
8:00 Crimetime Saturday Rush Hour 252 94 1.1/2 1674 0.1/1 0.2/1 0.3/1
9:00 Crimetime Saturday Criminal Minds: Beyond Borders (r) 253 94 1.2/2 1693 0.1/1 0.3/1 0.4/1
10:00 48 Hours (r) 254 94 1.9/4 2678 0.1/1 0.4/2 0.6/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 11.4/23 20633 4.1/23 5.9/25 7.3/25
8:30 Rio Summer Olympics (s) (thru 11:05) 242 94 11.4/23 20633 4.1/23 5.9/25 7.3/25
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.4/1 570 0.1/1 0.1/1 0.2/1
8:00 Wayward Pines (r) 255 94 0.4/1 605 0.1/1 0.2/1 0.2/1
9:00 Wayward Pines (r) 255 94 0.4/1 535 0.1/0 0.1/1 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 761 0.3/1
7:00 Crónicas de Sábado 0.7/2 1113 0.3/2
8:00 Fútbol Mexicano León vs. Monterrey (s) 0.4/1 735 0.3/1
10:04 Fútbol Mexicano Guadalajara vs. Queretaro (s) (thru 12:08am) 0.5/1 847 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 675 0.2/1
7:00 Cine ¡A Volar Joven! (1947) 0.3/1 576 0.2/1
9:00 Cine From Paris With Love (2010) 0.3/1 669 0.3/1

Sub-Demo Breakdowns – Saturday 8/06/16

Boston EMS” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.3/1

Rush Hour” (CBS)
Women 18-34: 0.1/1
Men 18-34: 0.1/1
Women 18-49: 0.2/1
Men 18-49: 0.2/1

Rio Summer Olympics” (NBC)
Women 18-34: 4.4/23
Men 18-34: 3.8/23
Women 18-49: 6.1/25
Men 18-49: 5.7/25

Rio Summer Olympics” (NBCSN)
Women 18-34: 0.44
Men 18-34: 0.73
Women 18-49: 0.51
Men 18-49: 0.83

Rio Summer Olympics-Tennis” (Bravo)
Women 18-34: 0.19
Men 18-34: 0.14
Women 18-49: 0.22
Men 18-49: 0.17

For the entire week of August 1-7, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -1 percent in total viewership (1.064 million vs. 1.073 million) and down -2 percent among Adults 18-49 (594,000 vs. 605,000) from one week earlier; the network is also down -13 percent in total viewership (1.064 million vs. 1.227 million) and down -13 percent among Adults 18-49 (594,000 vs. 686,000) from the same week one year ago (August 3-9, 2015). (http://programminginsider.com/?p=10079)








Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 King of the Hill (r) 0.39 595 0.17
8:30 King of the Hill (r) 0.41 597 0.20
9:00 Rick & Morty (r) 0.44 665 0.25
9:30 American Dad (r) 0.63 977 0.42
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.77 1174 0.51
10:30 Family Guy (r) 1.00 1543 0.68
11:00 Family Guy (r) 1762 0.76

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, AUGUST 6, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
11:30 Dragon Ball Z Kai 1404 0.62 783
12:00a One-Punch Man 1228 0.54 685
12:30a Mobile Suit Gundam: Iron-Blooded Orphans 959 0.45 552
1:00a Hunter X Hunter 830 0.37 471
ProgrammingInsider.com
1:30a Naruto: Shippuden 719 0.31 389
2:00a One Piece 713 0.33 414
2:30a Parasyte: The Maxim (r) 620 0.28 359








Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:00a Rick & Morty (r) 599 0.28
3:30a American Dad (r) 645 0.31
4:00a Infomercials (r) 588 0.28
4:15a Off the Air (r) 549 0.25
ProgrammingInsider.com
4:30a The Cleveland Show (r) 673 0.31
5:00a King of the Hill (r) 736 0.35
5:30a King of the Hill (r) 707 0.35

Cable Rankings – Saturday 08/06/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, August 6:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
80 64 FIRST 48 AC A&E 8:00 PM 60 571 0.17
55 39 FIRST 48 AC A&E 9:00 PM 60 677 0.22
62 30 FIRST 48 AC A&E 10:00 PM 63 657 0.24
73 62 KING OF THE HILL ADSM 8:00 PM 30 595 0.17
72 49 KING OF THE HILL ADSM 8:30 PM 30 597 0.20
60 23 RICK & MORTY ADSM 9:00 PM 30 665 0.25
26 9 AMERICAN DAD ADSM 9:30 PM 30 977 0.42
13 5 CLEVELAND SHOW ADSM 10:00 PM 30 1174 0.51
8 1 FAMILY GUY ADSM 10:30 PM 30 1543 0.68
62 57 AMC PREMIERE EVENT: MONSTERS VS. ALIENS AMC 8:00 PM 120 657 0.18
70 51 AMC MOVIE: MEN IN BLACK AMC 10:00 PM 120 598 0.20
56 91 DR. DEE: DEE TALES APL 8:00 PM 61 676 0.12
75 43 BET MOVIE OF THE WEEK: TYLER PERRY’S MADEA’S WITNESS PROTECTION BET 7:30 PM 204 589 0.21
51 55 RIO SUMMER OLYMPICS: TENNIS (0.42 HH) BRAVO 7:00 PM 220 705 0.19
91 21 COMEDY CENTRAL MOVIE: STEP BROTHERS CMDY 7:30 PM 150 534 0.26
84 94 PARTS UNKNOWN CNN 8:00 PM 60 555 0.11
83 77 FAST N LOUD DISC 8:00 PM 60 557 0.15
82 78 FAST N LOUD DISC 9:00 PM 60 563 0.15
77 76 FAST N LOUD DISC 10:00 PM 60 585 0.15
92 81 LION GUARD DISJR 8:00 PM 25 532 0.14
87 84 TSUM TSUM SHORTS DISJR 8:25 PM 5 544 0.13
74 75 DOC MCSTUFFINS DISJR 8:30 PM 25 590 0.15
68 66 QUIET IS DISJR 8:55 PM 5 609 0.16
57 65 PJ MASKS DISJR 9:00 PM 25 675 0.17
64 74 DJ NIGHT LIGHT DISJR 9:25 PM 5 641 0.15
67 69 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 622 0.16
78 72 DJ NIGHT LIGHT DISJR 9:55 PM 5 582 0.16
88 87 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 543 0.13
97 90 DJ NIGHT LIGHT DISJR 10:25 PM 5 505 0.12
99 89 DJ NIGHT LIGHT DISJR 10:55 PM 5 503 0.12
30 50 WALK THE PRANK DSNY 8:00 PM 30 935 0.20
18 41 WALK THE PRANK DSNY 8:30 PM 30 1016 0.21
15 40 WALK THE PRANK DSNY 9:00 PM 30 1113 0.21
16 56 WALK THE PRANK DSNY 9:30 PM 30 1096 0.19
25 52 LAB RATS: ELITE FORCE DSNY 10:00 PM 30 978 0.20
31 70 LAB RATS: ELITE FORCE DSNY 10:30 PM 30 912 0.16
38 33 PRO FOOTBALL HALL OF FAME: ENSHRINEMENT (0.56 HH) ESPN 7:00 PM 260 839 0.23
81 73 CHOPPED ALL-STARS FOOD 8:00 PM 60 564 0.15
94 71 CHOPPED ALL-STARS FOOD 9:00 PM 60 527 0.16
70 47 CHOPPED ALL-STARS FOOD 10:00 PM 60 598 0.21
33 96 FNR: ZIKA FOXNC 8:00 PM 60 899 0.10
5 83 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1589 0.14
28 95 GREG GUTFELD SHOW FOXNC 10:00 PM 60 948 0.10
86 29 SATURDAY MOVIE: 2 FAST 2 FURIOUS FRFM 8:45 PM 150 548 0.24
61 20 UFC FIGHT NIGHT PRELIM (0.39 HH) FS1 8:00 PM 120 662 0.26
36 13 UFC FIGHT NIGHT: RODRIGUEZ / CACERES (0.51 HH) FS1 10:00 PM 207 863 0.34
20 12 MOVIE DOWNLOAD: CAPTAIN AMERICA: THE FIRST AVENGER FX 6:00 PM 180 1004 0.36
32 11 FX MOVIE PRIME: THOR: THE DARK WORLD FX 9:00 PM 150 904 0.36
23 93 HALLMARK ORIGINAL MOVIE: FOR LOVE AND HONOR HALL 7:00 PM 120 998 0.11
1 19 HALLMARK ORIGINAL MOVIE: MY SUMMER PRINCE HALL 9:00 PM 120 1945 0.26
69 37 THE PEANUTS MOVIE HBO 7:00 PM 88 603 0.22
65 31 JURASSIC WORLD HBO 8:30 PM 124 635 0.24
79 34 WCB: 8/6/16 WARD/BRAND HBO 10:36 PM 20 573 0.23
49 15 WCB: 8/6/16 WARD/BRAND HBO 10:56 PM 47 742 0.28
27 44 PROPERTY BROTHERS HGTV 8:00 PM 60 955 0.21
24 36 BEACHFRONT BARGAIN HUNT RENOVATION HGTV 9:00 PM 60 997 0.22
14 42 HOUSE HUNTERS RENOVATION HGTV 10:00 PM 60 1149 0.21
22 68 AMERICAN PICKERS HIST 8:00 PM 60 1001 0.16
19 61 AMERICAN PICKERS HIST 9:00 PM 60 1005 0.18
21 46 AMERICAN PICKERS HIST 10:00 PM 63 1003 0.21
96 100 MYSTERY THEATER: MATLOCK HMM 10:00 PM 60 514 0.04
47 45 NIGHTMARE NEXT DOOR ID 8:00 PM 60 747 0.21
52 60 NIGHTMARE NEXT DOOR ID 9:00 PM 60 703 0.18
43 38 HOW NOT TO KILL YOUR HUSBAND ID 10:00 PM 60 776 0.22
59 98 THE VIRGINIAN INSP 8:00 PM 90 666 0.05
85 99 THE VIRGINIAN INSP 9:30 PM 90 551 0.05
39 22 MOVIE- ACQUIRED PREM: SORORITY NIGHTMARE LIF 8:00 PM 122 831 0.25
53 53 MOVIE- ACQUIRED RPT: MY STEPDAUGHTER LIF 10:02 PM 120 695 0.20
45 58 FULL HOUSE NAN 10:00 PM 30 756 0.18
40 48 FULL HOUSE NAN 10:30 PM 30 824 0.20
2 2 RIO SUMMER OLYMPICS (1.04 HH) NBCSN 7:03 PM 297 1857 0.67
54 86 DR POL COMPILATION NGWD 9:00 PM 60 685 0.13
10 28 THUNDERMANS NICK 8:00 PM 30 1444 0.24
12 24 NICKY, RICKY, DICKY & DAWN NICK 8:30 PM 30 1305 0.25
35 63 LEGENDARY DUDAS NICK 9:00 PM 30 866 0.17
46 79 SCHOOL OF ROCK NICK 9:30 PM 30 755 0.14
76 82 WALLYKAZAM! NKJR 8:00 PM 30 586 0.14
95 88 WALLYKAZAM! NKJR 8:30 PM 30 517 0.12
97 92 BUBBLE GUPPIES NKJR 9:00 PM 30 505 0.11
17 14 COPS (O) SPIKE 8:00 PM 30 1045 0.30
28 16 COPS SPIKE 8:30 PM 30 948 0.28
34 25 JAIL: BIG TEXAS SPIKE 9:00 PM 30 879 0.25
42 35 COPS SPIKE 9:30 PM 30 791 0.23
44 27 COPS (O) SPIKE 10:00 PM 30 774 0.25
41 18 COPS SPIKE 10:30 PM 30 809 0.27
50 67 SYFY ORIGINAL MOVIE: LAVALANTULA SYFY 7:00 PM 120 721 0.16
37 59 SYFY ORIGINAL MOVIE: 2 LAVA 2 LANTULA! SYFY 9:00 PM 120 846 0.18
11 10 BIG BANG THEORY TBS 8:00 PM 30 1361 0.41
9 8 BIG BANG THEORY TBS 8:30 PM 30 1470 0.45
7 6 BIG BANG THEORY TBS 9:00 PM 30 1557 0.51
6 4 BIG BANG THEORY TBS 9:30 PM 30 1578 0.51
3 3 BIG BANG THEORY TBS 10:00 PM 30 1647 0.55
4 7 BIG BANG THEORY TBS 10:30 PM 30 1599 0.49
99 54 MY BIG FAT AMERICAN GYPSY TLC 8:00 PM 60 503 0.19
89 32 MY BIG FAT AMERICAN GYPSY TLC 9:00 PM 60 542 0.24
48 26 THE GREAT GATSBY TNT 8:00 PM 180 743 0.25
58 17 GHOST ADVENTURES TRAV 9:00 PM 60 673 0.27
93 97 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 529 0.09
66 80 LAW & ORDER: SVU USA 9:00 PM 60 626 0.14
89 85 LAW & ORDER: SVU USA 10:00 PM 60 542 0.13

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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