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Sunday Final Nationals: ‘Sunday Night Football’ on NBC Sinks to Three-Year Low in Viewership Opposite Debate

On an irregular Sunday night due to the second Presidential Debate, NBC still led the night in final nationals (which excludes debate figures) with “Sunday Night Football”, featuring the New York Giants and the Green Bay Packers. With the debate airing on various networks directly opposite the game, SNF sunk to its least-watched edition since 2013 (Cincinnati-Pittsburgh 16.4 million); its lowest-rated edition since 2011 (New Orleans-Indianapolis 7.6 household rating, vs. 2011 MLB World Series).

As a positive, SNF was one of the contributing factors of the second debate’s 20-percent dip from the record-setting first debate.

CBS was the top outlet that carried the debate with a little over 16 million viewers and when factoring the 9-10:37 p.m. data into prime time, CBS was the night’s most-watched network.

For mobile users, you may scroll this table horizontally.




























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, October 9, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.9/5 5049 0.8/3 1.2/4 1.5/4
7:00 America’s Funniest Home Videos 249 94 2.9/5 4784 0.5/2 0.9/3 1.2/3
8:00 Once Upon a Time (thru 9:00) 249 94 2.5/4 4105 0.9/3 1.2/3 1.4/4
10:37 Vote 2016: Post Debate Analysis (s) 227 92 4.9/8 8201 1.6/5 2.3/6 2.8/7
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 6.3/12 12169 1.8/8 2.4/8 3.1/9
4:25 NFL Football Cincinnati @ Dallas or Buffalo @ Los Angeles or San Diego @ Oakland (s) 12.1 21305 6.9
7:41 NFL Football Post-Gun (s) 9.5/17 16783 4.4/19 5.2/18 6.0/18
7:45 60 Minutes (thru 9:00) 254 94 7.4/12 12397 1.9/7 2.6/8 3.4/9
10:37 Campaign ’16: Post Debate Analysis (s) (thru 11:06) 253 94 6.6/11 10941 2.0/7 2.8/8 3.5/8
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 8.1/13 14696 4.4/15 5.1/14 5.7/14
7:30 Football Night in America 242 94 3.3/6 5635 1.5/6 1.9/7 2.2/7
7:55 Football Night in America 242 94 6.1/11 10782 3.3/14 3.9/13 4.4/13
8:22 Sunday Night Pre-Kick 242 94 8.3/14 14813 4.7/19 5.2/17 5.8/16
8:31 Sunday Night Football N.Y. Giants @ Green Bay (thru 11:23) 242 94 9.3/15 16622 5.1/17 5.9/16 6.6/16
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 1.3/3 2720 0.8/4 0.9/4 1.0/3
7:00 The Simpsons (r) 253 94 1.5/3 2519 0.8/3 0.9/3 1.1/3
7:30 Bob’s Burgers 255 94 1.6/3 2793 1.1/5 1.2/4 1.3/4
8:00 The Simpsons 255 94 1.8/3 3221 1.2/5 1.5/4 1.5/4
8:30 Son of Zorn (r) (thru 9:00) 255 94 1.2/2 2086 0.8/3 0.9/3 1.0/2
10:37 Post Debate Analysis (s) (thru 10:41) 2.7/4 4663 1.6/5 1.8/5 2.0/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 1.0/2 1821 0.7/2
7:00 La Banda 0.7/1 1273 0.4/1
9:00 Clinton vs. Trump El Debate (s) 1.2/2 2364 0.9/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.2/0 393 0.2/1
7:00 Cine Linterna Verde (2011) 0.3/0 588 0.3/1
9:00 La Embajada 0.1/0 218 0.1/0
10:06 Club de Cuervos 0.1/0 171 0.1/0

Sub-Demo Breakdowns – Sunday 10/09/16

America’s Funniest Home Videos” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.7/2

Once Upon a Time” (ABC)
Women 18-34: 1.1/4
Men 18-34: 0.6/2
Women 18-49: 1.4/4
Men 18-49: 0.9/3

Post Debate Analysis” (ABC)
Women 18-34: 1.8/6
Men 18-34: 1.5/5
Women 18-49: 2.5/7
Men 18-49: 2.1/6

60 Minutes” (CBS)
Women 18-34: 1.5/6
Men 18-34: 2.3/9
Women 18-49: 2.3/7
Men 18-49: 3.0/9

Post Debate Analysis” (CBS)
Women 18-34: 2.1/7
Men 18-34: 2.0/7
Women 18-49: 2.8/8
Men 18-49: 2.8/8

Football Night in America” (NBC, 7:30)
Women 18-34: 1.1/5
Men 18-34: 1.8/8
Women 18-49: 1.4/5
Men 18-49: 2.4/8

Football Night in America” (NBC, 7:55)
Women 18-34: 2.6/11
Men 18-34: 4.0/17
Women 18-49: 2.9/10
Men 18-49: 4.9/17

Sunday Night Pre-Kick” (NBC)
Women 18-34: 3.6/14
Men 18-34: 5.8/23
Women 18-49: 3.8/12
Men 18-49: 6.6/21

Sunday Night Football: N.Y. Giants @ Green Bay” (NBC)
Women 18-34: 3.8/13
Men 18-34: 6.4/22
Women 18-49: 4.3/12
Men 18-49: 7.5/20

Bob’s Burgers” (Fox)
Women 18-34: 0.9/4
Men 18-34: 1.3/5
Women 18-49: 1.0/3
Men 18-49: 1.4/5

The Simpsons” (Fox)
Women 18-34: 1.1/4
Men 18-34: 1.4/6
Women 18-49: 1.2/4
Men 18-49: 1.7/5

Post Debate Analysis” (Fox)
Women 18-34: 1.4/4
Men 18-34: 1.7/5
Women 18-49: 1.7/4
Men 18-49: 1.9/5

Second Presidential Debate: Hillary Clinton vs. Donald Trump” (Fox News Channel)
5.43 household rating
9.938 million viewers
Women 18-34: 1.39
Men 18-34: 1.54
Women 18-49: 1.82
Men 18-49: 2.06

Presidential Post-Debate Analysis” (Fox News Channel)
4.71 household rating
8.593 million viewers
Women 18-34: 1.11
Men 18-34: 1.25
Women 18-49: 1.58
Men 18-49: 1.89

Second Presidential Debate: Hillary Clinton vs. Donald Trump” (CNN)
5.92 household rating
11.356 million viewers
Women 18-34: 3.36
Men 18-34: 4.03
Women 18-49: 3.63
Men 18-49: 4.36

Presidential Post-Debate Analysis” (CNN)
3.98 household rating
7.054 million viewers
Women 18-34: 1.58
Men 18-34: 1.81
Women 18-49: 2.02
Men 18-49: 2.25

Second Presidential Debate: Hillary Clinton vs. Donald Trump” (MSNBC)
3.15 household rating
5.575 million viewers
Women 18-34: 0.88
Men 18-34: 0.70
Women 18-49: 1.13
Men 18-49: 1.20

Presidential Post-Debate Analysis” (MSNBC)
2.14 household rating
3.409 million viewers
Women 18-34: 0.48
Men 18-34: 0.36
Women 18-49: 0.70
Men 18-49: 0.73

Second Presidential Debate: Hillary Clinton vs. Donald Trump” (CNBC)
0.23 household rating
0.396 million viewers
Women 18-34: 0.13
Men 18-34: 0.09
Women 18-49: 0.16
Men 18-49: 0.14

Rob & Chyna” (E!)
Women 18-34: 0.93
Men 18-34: 0.25
Women 18-49: 0.76
Men 18-49: 0.24

The Strain” (FX)
Women 18-34: 0.20
Men 18-34: 0.33
Women 18-49: 0.32
Men 18-49: 0.39

Chesapeake Shores” (Hallmark)
Women 18-34: 0.20
Men 18-34: 0.09
Women 18-49: 0.44
Men 18-49: 0.15

Westworld” (HBO)
Women 18-34: 0.44
Men 18-34: 0.66
Women 18-49: 0.52
Men 18-49: 0.81

Shameless” (Showtime)
Women 18-34: 0.37
Men 18-34: 0.32
Women 18-49: 0.43
Men 18-49: 0.47

Ash vs. Evil Dead” (Starz)
Women 18-34: 0.09
Men 18-34: 0.27
Women 18-49: 0.12
Men 18-49: 0.24

MLB American League Division Series Game 3: Texas @ Toronto” (TBS)
1.28 household rating
2.121 million viewers
Women 18-34: 0.22
Men 18-34: 0.77
Women 18-49: 0.33
Men 18-49: 0.81

NASCAR Xfinity Race: Charlotte” (NBCSN)
0.58 household rating
0.905 million viewers
Women 18-34: 0.07
Men 18-34: 0.18
Women 18-49: 0.10
Men 18-49: 0.22

Cable Rankings – Sunday 10/09/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, October 9:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
88 95 STORAGE WARS A&E 7:00 PM 30 636 0.13
78 74 STORAGE WARS A&E 7:30 PM 30 729 0.17
66 67 STORAGE WARS A&E 8:00 PM 28 844 0.20
73 77 STORAGE WARS A&E 8:28 PM 28 792 0.17
93 99 STORAGE WARS XTRA A&E 8:56 PM 5 597 0.12
98 91 STORAGE WARS XTRA A&E 10:02 PM 5 573 0.14
57 26 BOB’S BURGERS ADSM 9:00 PM 30 913 0.39
37 17 AMERICAN DAD ADSM 9:30 PM 30 1126 0.50
20 11 FAMILY GUY ADSM 10:00 PM 30 1423 0.64
15 7 FAMILY GUY ADSM 10:30 PM 30 1567 0.72
98 69 AMC CELEBRATES: CARRIE AMC 8:00 PM 135 573 0.19
21 18 REAL HOUSEWIVES OF NJ BRAVO 8:00 PM 60 1373 0.49
83 51 MANZOD WITH CHILDREN BRAVO 9:00 PM 30 698 0.25
9 12 ERIN BURNETT OUTFRONT CNN 7:00 PM 60 2350 0.57
6 5 DEBATE NIGHT IN AMERICA CNN 8:00 PM 63 4519 1.31
1 1 2ND PRESIDENTIAL DEBATE CNN 9:03 PM 94 11356 3.99
4 2 DEBATE NIGHT IN AMERICA CNN 10:37 PM 83 7054 2.14
92 45 COMEDY CENTRAL MOVIE: WE’RE THE MILLERS CMDY 6:20 PM 160 600 0.27
60 71 ALASKA: THE LAST FRONTIER DISC 7:00 PM 60 905 0.18
44 66 ALASKA: THE LAST FRONTIER DISC 8:00 PM 60 1060 0.20
24 37 ALASKA: THE LAST FRONTIER DISC 9:00 PM 61 1357 0.31
34 56 ALASKA: THE LAST FRONTIER DISC 10:01 PM 60 1152 0.24
17 25 MONSTERS UNIVERSITY DSNY 6:10 PM 110 1500 0.39
30 46 GHOST PATROL DSNY 8:00 PM 60 1268 0.27
38 72 WALK THE PRANK DSNY 9:00 PM 30 1122 0.18
45 86 STUCK IN THE MIDDLE DSNY 9:30 PM 30 1042 0.16
42 83 BIZAARDVARK DSNY 10:00 PM 30 1085 0.16
47 76 BEST FRIENDS WHENEVER DSNY 10:30 PM 30 1016 0.17
103 89 PLANES DISJR 6:00 PM 90 566 0.15
45 16 ROB & CHYNA E! 9:00 PM 61 1042 0.50
62 48 GUY’S GROCERY GAMES FOOD 7:00 PM 60 896 0.26
36 35 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1136 0.32
23 20 HALLOWEEN WARS 6 FOOD 9:00 PM 60 1359 0.46
54 36 WORST BAKERS IN AMERICA FOOD 10:00 PM 60 917 0.32
100 101 PRESIDENTIAL DEBATE FBN 9:03 PM 94 572 0.10
12 64 ON THE RECORD WITH BRIT HUME FOXNC 7:00 PM 60 1959 0.21
7 14 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3546 0.53
2 3 PRESIDENTIAL DEBATE FOXNC 9:03 PM 94 9938 1.94
3 4 PRES DEBATE/ANALYSIS FOXNC 10:37 PM 23 8593 1.74
49 19 SUNDAY MOVIE: THE INCREDIBLES FRFM 7:00 PM 165 990 0.46
53 31 SUNDAY MOVIE: ALADDIN FRFM 9:45 PM 135 920 0.36
35 28 FX MOVIE PRIME: EQUALIZER FX 7:00 PM 180 1143 0.37
69 30 THE STRAIN FX 10:00 PM 60 815 0.36
19 65 HALLMARK MOVIE: HARVEST MOON HALL 7:00 PM 120 1441 0.20
13 40 CHESAPEAKE SHORES HALL 9:00 PM 60 1718 0.30
74 103 MYSTERY MOVIE: JESSE STONE LOST PARADISE HMM 7:00 PM 120 780 0.05
68 102 HMM ORIGINAL MOVIE: GD-DEATH AL DENTE HMM 9:00 PM 120 825 0.09
101 52 RIDE ALONG 2 HBO 7:15 PM 101 570 0.25
79 34 BREAK HBO 8:56 PM 5 721 0.33
18 10 WESTWORLD HBO 9:01 PM 59 1496 0.67
31 15 BREAK HBO 10:00 PM 1 1205 0.53
101 90 DIVORCE HBO 10:01 PM 33 570 0.14
56 94 AMERICAN PICKERS HIST 7:00 PM 60 916 0.13
41 81 AMERICAN PICKERS HIST 8:00 PM 60 1102 0.16
75 87 AMERICAN PICKERS HIST 9:00 PM 60 769 0.15
80 75 AMERICAN PICKERS HIST 10:00 PM 63 707 0.17
16 24 FIXER UPPER HGTV 7:00 PM 60 1520 0.39
29 38 HAWAII LIFE HGTV 8:00 PM 30 1269 0.31
28 32 HAWAII LIFE HGTV 8:30 PM 30 1308 0.34
43 43 CARIBBEAN LIFE HGTV 9:00 PM 30 1061 0.29
48 50 CARIBBEAN LIFE HGTV 9:30 PM 30 1009 0.26
51 57 ISLAND HUNTERS HGTV 10:00 PM 30 969 0.24
54 62 ISLAND HUNTERS HGTV 10:30 PM 30 917 0.22
84 73 48 HOURS ON ID ID 7:00 PM 60 697 0.17
82 79 48 HOURS ON ID ID 8:00 PM 60 703 0.17
86 70 48 HOURS ON ID ID 9:00 PM 60 680 0.18
70 60 ON THE CASE WITH PAULA ZAHN ID 10:00 PM 60 813 0.23
91 80 MOVIE- ACQUIRED RPT: BREAK-UP NIGHTMARE LIF 7:00 PM 120 603 0.17
10 27 MSNBC DEBATE PREVIEW MSNBC 7:00 PM 124 2259 0.37
5 6 DEBATE MSNBC 9:04 PM 93 5575 1.17
8 9 MSNBC DEBATE ANALYSIS MSNBC 10:37 PM 143 3409 0.71
60 85 NASCAR XFINITY RACE: CHARLOTTE NBCSN 4:57 PM 124 905 0.16
93 98 NASCAR XFINITY POST: CHARLOTTE NBCSN 7:01 PM 17 597 0.12
87 96 WALLYKAZAM! NKJR 7:00 PM 30 671 0.13
85 93 WALLYKAZAM! NKJR 7:30 PM 30 692 0.13
77 78 PEPPA PIG NKJR 8:00 PM 30 748 0.17
72 68 PEPPA PIG NKJR 8:30 PM 30 804 0.19
71 84 PEPPA PIG NKJR 9:00 PM 30 810 0.16
81 92 PEPPA PIG NKJR 9:30 PM 30 704 0.14
97 100 TEAM UMIZOOMI NKJR 10:00 PM 24 578 0.10
50 54 FULL HOUSE NAN 9:00 PM 30 976 0.25
63 63 FULL HOUSE NAN 9:30 PM 30 895 0.21
66 59 FULL HOUSE NAN 10:00 PM 30 844 0.23
64 49 FULL HOUSE NAN 10:30 PM 30 869 0.26
26 61 THUNDERMANS NICK 7:00 PM 30 1332 0.23
22 55 THUNDERMANS NICK 7:30 PM 30 1364 0.24
27 44 LOUD HOUSE NICK 8:00 PM 30 1323 0.27
25 47 LOUD HOUSE NICK 8:30 PM 30 1351 0.26
40 21 SHAMELESS S7 SHO 9:03 PM 47 1105 0.45
96 53 BAR RESCUE SPIKE 10:00 PM 60 585 0.25
11 13 MLB DIVISION SERIES: ALDS GAME 3: RANGERS / BLUE JAYS TBS 7:30 PM 223 2121 0.57
76 82 LEGO JL:COSMIC CLASH TOON 6:00 PM 120 758 0.16
65 58 REGULAR SHOW TOON 8:00 PM 60 864 0.23
32 22 90 DAY FIANCE TLC 8:00 PM 60 1168 0.41
59 33 90 DAY FIANCE: HAPPILY EVER AFTER TLC 9:00 PM 60 910 0.34
90 88 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 610 0.15
39 29 LAW & ORDER: SVU USA 7:00 PM 60 1118 0.36
33 23 LAW & ORDER: SVU USA 8:00 PM 60 1157 0.39
57 41 LAW & ORDER: SVU USA 9:00 PM 60 913 0.29
52 39 LAW & ORDER: SVU USA 10:00 PM 60 944 0.30
14 8 BASKETBALL WIVES LA 5 VH1 8:00 PM 60 1608 0.72
89 42 BASKETBALL WIVES LA 5 VH1 9:00 PM 60 623 0.29
95 97 CSI MIAMI WETV 8:00 PM 60 588 0.12

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

1084 posts
  • Dennis Scipio

    Do you have Yu-Gi-Oh! Arc-V and Rabbids Invasion on Nicktoons please?

    • Yu-Gi-Oh! Arc-V (Nicktoons, 10/09 10:00-10:30 a.m.)
      – 229,000 viewers
      – 0.04 adults 18-49 rating

      Yu-Gi-Oh! Arc-V (Nicktoons, 10/09 10:30-11:00 a.m.)
      – 145,000 viewers
      – 0.03 adults 18-49 rating

      Rabbids Invasion (Nicktoons, 10/09 6:00-6:30 p.m.)
      – 162,000 viewers
      – 0.03 adults 18-49 rating

  • Scott

    Douglas, how did Family Feud on GSN perform against the debate? Thanks for the Hellevator numbers.

    • GSN 10/09, in total viewers (adults 18-49)

      8:00 Family Feud 405k (90k)
      8:30 Family Feud 435k (127k)
      9:00 Scare Tactics 148k (51k)
      9:30 Scare Tactics 101k (42k)
      10:00 Scare Tactics 90k (38k)
      10:30 Scare Tactics 77k (35k)

  • Burgundy Ranger

    Sorry for the lag but here’s something you’ve seen before …

    Could you post the numbers for Dino Super Charge on Nick at 8 am? Thanks.

    • Power Rangers Dino Super Charge (Nickelodeon, 10/09 8:00-8:30 a.m.)
      – 775,000 viewers
      – 0.20 adults 18-49 rating

  • Live+3 vs. Live+SD data for Sunday 10/09/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    AF Home Videos …….. 0.85 … 0.92
    Once Upon a Time ….. 1.16 … 1.68
    Vote 2016: Analysis …. 2.31 … 2.34
    CBS NFL Post Gun …. 5.16 … 5.17
    60 Minutes …………….. 2.64 … 2.71
    Campaign: Analysis … 2.78 … 2.82
    FNIA Part 2 ……………. 1.89 … 1.89
    FNIA Part 3 …………….. 3.89 … 3.90
    Sun Night Pre Kick ….. 5.19 … 5.20
    NFL: NYG/GB …………. 5.87 … 5.89
    Fox NFL Post Gun …… 4.42 … 4.45
    Simpsons-r …………….. 0.98 … 1.05
    Bob’s Burgers ………… 1.20 … 1.50
    Simpsons ………………. 1.38 … 1.67
    Son of Zorn-r ………….. 0.90 … 0.93
    Fox Post Debate ……… 1.78 … 1.80

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    AF Home Videos …….. 4785 … 5039
    Once Upon a Time ….. 4106 … 5319
    Vote 2016: Analysis …. 8203 … 8316
    CBS NFL Post Gun .. 16722 .. 16744
    60 Minutes ……………. 12398 .. 12847
    Campaign: Analysis .. 10943 .. 11083
    FNIA Part 2 …………….. 5635 … 5640
    FNIA Part 3 …………… 10782 .. 10791
    Sun Night Pre Kick … 14813 .. 14860
    NFL: NYG/GB ……….. 16622 .. 16726
    Fox NFL Post Gun …. 13488 .. 13547
    Simpsons-r ……………… 2649 … 2787
    Bob’s Burgers …………. 2793 … 3309
    Simpsons ……………….. 3091 … 3623
    Son of Zorn-r ………….. 2086 … 2162
    Fox Post Debate ……… 4664 … 4731

  • Chris Cooper

    Any ratings info for Mia & Me on 10/09 @ 8am?

    • Mia & Me (Nick Jr., 10/09 8:00-8:30 a.m.)
      – 257,000 viewers
      – 0.05 adults 18-49 rating

  • Chris Cooper

    Any ratings info for Mia & Me on 10/09 @ 8am?