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Thursday Final Nationals: First Thu. Coverage of NCAA Tournament on CBS and Turner Sports Ranks Third-Best in 26 Years

ABC was Thursday night’s top network among total viewers (5.79 million), adults 18-49 (1.4 rating/5 share), adults 25-54 (1.8/6). ABC also shared the lead with CBS in adults 18-34 (0.9/5).

CBS and the networks of Turner (TBS, TNT and truTV) drew an average of 8.2 million viewers for coverage of the first Thursday of “NCAA Div. I Men’s Basketball Tournament” — up 4 percent from the year-ago first Thursday (7.9 million on Mar. 17, 2016) and the third largest first-Thursday audience for the tournament since 1991.

The combined networks’ coverage delivered increases in three game telecast windows:

* Telecast Window 1 (12-4:10 p.m.) – 5.6 million viewers, up 4 percent and the second highest viewer average for this window since 1991
* Telecast Window 2 (2:46-6:53 p.m.) – 7.4 million viewers, up 10 percent and the third highest viewer average in this window since 1991
* Telecast Window 3 (6:38-9:57 p.m.) – 10.3 million viewers, up 3 percent and the fourth highest viewer average in this window since 1993

(Source: NCAA)


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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, March 9, 2017
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.9/7 5793 0.9/5 1.4/5 1.8/6
8:00 Grey’s Anatomy 256 93 5.3/9 7901 1.5/8 2.0/8 2.5/8
9:01 Scandal 253 93 3.8/7 5628 0.8/4 1.4/5 1.8/5
10:00 The Catch 249 93 2.6/5 3811 0.5/2 0.7/3 1.0/3
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.8/5 4540 1.3/5 1.5/5
7:00 NCAA Div. I Men’s Basketball First Round Mount St. Mary’s vs. Villanova (s) 252 93 2.7/5 4242 0.8/5 1.1/5 1.3/5
9:19 College Basketball Bridge (s) 252 93 2.5/5 4035 0.8/4 1.1/4 1.4/4
9:36 NCAA Div. I Men’s Basketball First Round Virginia Tech vs. Wisconsin (s) (thru 11:58) 252 93 2.9/6 4714 1.1/6 1.4/6 1.7/6
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.2/6 5044 0.6/3 1.0/4 1.4/4
8:00 Superstore 245 93 2.6/5 4169 0.6/3 1.1/4 1.4/5
8:30 Trial & Error (r) 245 93 2.0/3 3166 0.4/2 0.8/3 1.0/3
9:00 Chicago Med 245 93 4.7/8 7347 0.9/4 1.4/5 1.9/6
10:00 The Blacklist: Redemption 245 93 2.6/5 4117 0.4/2 0.7/3 1.0/3
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.8/3 2960 0.5/3 0.8/3 1.1/3
8:00 MasterChef Junior 258 93 2.4/4 3963 0.7/4 1.1/4 1.5/5
9:01 Kicking & Screaming 258 93 1.2/2 1922 0.3/2 0.6/2 0.7/2
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.3/1 452 0.1/1 0.1/1 0.2/1
8:00 The Vampire Diaries (rs) 246 90 0.4/1 540 0.1/1 0.1/1 0.2/1
9:01 The Vampire Diaries: Forever Yours (rs) 246 90 0.2/0 362 0.1/0 0.1/0 0.2/0
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1938 0.7/3
7:00 La Rosa de Guadalupe 0.9/2 1798 0.6/3
8:00 Pequeños Gigantes USA 0.9/2 1702 0.5/2
9:00 Vino el Amor 1.1/2 2173 0.7/3
10:00 La Piloto 1.0/2 1939 0.7/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 762 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 625 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.8/1 1592 0.5/2
9:00 Mujeres de Negro 0.3/0 475 0.2/1
10:00 Blue Demon 0.1/0 218 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average (preliminary) 0.8/2 1509 0.4/2 0.6/2
8:00 La Fan (preliminary) 0.6/1 1095 0.3/1 0.4/2
9:00 La Doña (preliminary) 0.8/1 1513 0.4/2 0.6/2
10:00 El Chema (preliminary) 1.0/2 1918 0.7/3 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 3/16/17

Grey’s Anatomy” (ABC)
Women 18-34: 2.1/10
Men 18-34: 0.8/5
Women 18-49: 2.9/11
Men 18-49: 1.1/5

Scandal” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.5/3
Women 18-49: 2.0/7
Men 18-49: 0.7/3

The Catch” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.4/2

NCAA Div. I Men’s Basketball First Round: Mount St. Mary’s vs. Villanova” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.9/6
Women 18-49: 0.8/4
Men 18-49: 1.3/6

College Basketball Bridge” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.9/5
Women 18-49: 0.8/3
Men 18-49: 1.4/6

NCAA Div. I Men’s Basketball First Round: Virginia Tech vs. Wisconsin” (CBS)
Women 18-34: 0.8/4
Men 18-34: 1.3/7
Women 18-49: 1.1/4
Men 18-49: 1.8/7

Superstore” (NBC)
Women 18-34: 0.7/4
Men 18-34: 0.4/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

Chicago Med” (NBC)
Women 18-34: 1.1/5
Men 18-34: 0.6/3
Women 18-49: 1.8/6
Men 18-49: 1.0/4

The Blacklist: Redemption” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

MasterChef Junior” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

Kicking & Screaming” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/2
Men 18-49: 0.4/2


Cable Rankings – Thursday 3/16/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, March 16:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
59 65 FIRST 48 MINI A&E 8:45 PM 15 766 0.19
52 24 60 DAYS IN A&E 9:00 PM 61 822 0.31
51 40 COLD CASE FILES A&E 10:01 PM 62 836 0.24
64 37 KING OF THE HILL ADSM 8:00 PM 30 739 0.27
54 24 CLEVELAND SHOW ADSM 8:30 PM 30 799 0.31
25 9 AMERICAN DAD ADSM 9:00 PM 30 1188 0.53
22 7 AMERICAN DAD ADSM 9:30 PM 30 1305 0.62
20 5 BOB’S BURGERS ADSM 10:00 PM 30 1365 0.67
17 4 BOB’S BURGERS ADSM 10:30 PM 30 1419 0.71
58 50 AMC MOVIE: ESCAPE PLAN AMC 9:00 PM 150 771 0.22
92 90 THE QUAD BET 8:00 PM 64 341 0.14
96 73 SOUTH PARK CMDY 8:00 PM 30 322 0.17
98 79 SOUTH PARK CMDY 8:30 PM 30 306 0.16
97 73 TOSH.O CMDY 9:00 PM 30 311 0.17
89 50 TOSH.O CMDY 9:30 PM 30 394 0.22
101 84 REVIEW CMDY 10:00 PM 30 267 0.15
83 84 SHARK TANK CNBC 9:00 PM 60 431 0.15
86 79 SHARK TANK CNBC 10:00 PM 60 419 0.16
23 40 ANDERSON COOPER 360 CNN 8:00 PM 60 1288 0.24
36 50 MESSY TRUTH VAN JONES CNN 9:00 PM 60 1072 0.22
34 40 CNN TONIGHT CNN 10:00 PM 60 1097 0.24
63 57 STREET OUTLAWS DISC 8:00 PM 120 751 0.21
65 46 STREET OUTLAWS DISC 10:00 PM 60 725 0.23
71 101 ELENA OF AVALOR DISJR 8:30 PM 25 607 0.13
49 79 STUCK IN THE MIDDLE DSNY 8:00 PM 30 879 0.16
45 73 GOOD LUCK CHARLIE DSNY 8:30 PM 30 949 0.17
37 68 LIV AND MADDIE DSNY 9:00 PM 30 1060 0.18
41 84 LIV AND MADDIE DSNY 9:30 PM 30 1013 0.15
30 68 BUNK’D DSNY 10:00 PM 30 1139 0.18
31 73 BUNK’D DSNY 10:30 PM 30 1124 0.17
43 24 CHOPPED FOOD 8:00 PM 60 961 0.31
35 20 CHOPPED FOOD 9:00 PM 60 1075 0.33
33 20 BEAT BOBBY FLAY FOOD 10:00 PM 30 1103 0.33
42 30 BEAT BOBBY FLAY FOOD 10:30 PM 30 981 0.29
1 20 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3496 0.33
3 20 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2918 0.33
5 30 HANNITY FOXNC 10:00 PM 60 2434 0.29
78 65 BIG SCREEN MOVIE: BEDTIME STORIES FRFM 6:30 PM 120 481 0.19
73 57 BIG SCREEN MOVIE: HOME ALONE 2: LOST IN NEW YORK FRFM 8:30 PM 150 582 0.21
79 57 FX MOVIE PRIME: LET’S BE COPS FX 7:59 PM 121 472 0.21
90 73 BASKETS FX 10:00 PM 35 391 0.17
91 73 THE SIMPSONS FXX 8:00 PM 30 368 0.17
82 63 THE SIMPSONS FXX 8:30 PM 30 432 0.20
84 57 THE SIMPSONS FXX 9:00 PM 30 430 0.21
80 50 THE SIMPSONS FXX 9:30 PM 30 468 0.22
81 50 THE SIMPSONS FXX 10:00 PM 30 439 0.22
85 46 THE SIMPSONS FXX 10:30 PM 30 423 0.23
76 101 THE MIDDLE HALL 9:30 PM 30 543 0.13
72 68 THE MIDDLE HALL 10:00 PM 30 592 0.18
68 63 THE MIDDLE HALL 10:30 PM 30 627 0.20
32 34 FLIP OR FLOP HGTV 8:00 PM 30 1104 0.28
26 28 FLIP OR FLOP HGTV 8:30 PM 30 1179 0.30
13 14 FLIP OR FLOP HGTV 9:00 PM 30 1724 0.39
16 14 FLIP OR FLOP HGTV 9:30 PM 30 1507 0.39
10 12 HOUSE HUNTERS HGTV 10:00 PM 30 1837 0.41
12 14 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1755 0.39
21 34 SWAMP PEOPLE AC HIST 8:00 PM 60 1315 0.28
7 10 SWAMP PEOPLE HIST 9:00 PM 63 2243 0.52
62 57 GANGLAND UNDERCOVER HIST 10:03 PM 60 753 0.21
44 65 HOMICIDE HUNTER LT JOE KENDA ID 8:00 PM 60 950 0.19
39 57 HOMICIDE HUNTER LT JOE KENDA ID 9:00 PM 60 1046 0.21
27 34 REAL DETECTIVE ID 10:00 PM 60 1162 0.28
74 50 MOVIE- THEATRICAL RPT: MR. AND MRS. SMITH LIF 8:00 PM 182 579 0.22
77 90 MOVIE- LFT ACQUIRED RPT: BACKSTABBED LMN 8:00 PM 120 493 0.14
94 90 WORLD BASEBALL CLASSIC: VENEZUELA VS. DOMINICAN REPUBLIC (0.20 HH) MLBN 10:00 PM 260 337 0.14
14 90 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1692 0.14
4 30 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2562 0.29
8 68 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 2104 0.18
103 90 MTV2 WILD N OUT MTV 8:00 PM 30 257 0.14
87 50 NICK CANNON WILDN OUT S8B MTV 9:00 PM 40 416 0.22
100 79 MTV2 WILD N OUT MTV 9:40 PM 40 277 0.16
99 79 MTV2 WILD N OUT MTV 10:20 PM 40 283 0.16
28 24 NICK AT NITE MOVIE: THE LAST AIRBENDER NAN 8:00 PM 120 1158 0.31
61 40 FULL HOUSE NAN 10:00 PM 30 760 0.24
60 38 FULL HOUSE NAN 10:30 PM 30 763 0.26
75 84 BUBBLE GUPPIES NKJR 8:00 PM 30 568 0.15
70 90 BUBBLE GUPPIES NKJR 8:30 PM 30 618 0.14
66 90 PEPPA PIG NKJR 9:00 PM 30 715 0.14
55 84 PEPPA PIG NKJR 9:30 PM 30 795 0.15
69 90 NCIS OXYG 10:01 PM 60 625 0.14
95 90 SPIKE TV MOVIE: THE FAST AND THE FURIOUS (2001) SPIKE 8:01 PM 149 329 0.14
46 46 SYFY MOVIE: INDEPENDENCE DAY SYFY 8:00 PM 180 927 0.23
11 6 TBS NCAA BSKBL CHP-PRTH1: VCU / ST. MARY’S (CA) TBS 7:03 PM 174 1760 0.63
15 8 TBS NCAA BSK CHP-BRG-PRTH (1.02 HH) TBS 9:57 PM 19 1633 0.59
18 11 TBS NCAA BSKBL CHP-PRTH2: NORTH DAKOTA / ARIZONA (0.86 HH) TBS 10:16 PM 139 1418 0.50
53 46 MY 600-LB LIFE: SUPER SIZED TLC 8:00 PM 120 805 0.23
57 38 SKIN TIGHT: TRANSFORMED TLC 10:00 PM 61 778 0.26
2 1 TNT NCAA BSKBL CHP-PRTH1: XAVIER / MARYLAND TNT 6:38 PM 150 2920 1.09
9 3 TNT NCAA BSK CHP-BRG-PRTH (1.15 HH) TNT 9:08 PM 19 1881 0.77
6 2 TNT NCAA BSKBL CHP-PRTH2: FGCU / FLORIDA STATE (1.40 HH) TNT 9:27 PM 147 2287 0.96
19 12 TRU NCAA BSKBL CHP-PRTH2: VERMONT / PURDUE TRU 7:18 PM 138 1399 0.41
48 30 TRU NCAA BSK CHP-BRG-PRTH (0.56 HH) TRU 9:36 PM 20 925 0.29
29 18 TRU NCAA BSKBL CHP-PRTH2: NEVADA / IOWA STATE (0.71 HH) TRU 9:56 PM 132 1157 0.37
50 90 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 861 0.14
47 84 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 926 0.15
38 28 LAW & ORDER: SVU USA 8:00 PM 60 1056 0.30
24 19 LAW & ORDER: SVU USA 9:00 PM 60 1190 0.36
56 40 COLONY USA 10:00 PM 61 783 0.24
93 68 R&R PICTURE SHOWS: WHITE CHICKS VH1 8:00 PM 120 340 0.18
102 101 HIP HOP SQUARES VH1 10:00 PM 30 259 0.13
88 90 BRAXTON FAMILY VALUES WETV 8:00 PM 60 395 0.14
40 17 BRAXTON FAMILY VALUES WETV 9:00 PM 60 1027 0.38
67 40 HUSTLE & SOUL WETV 10:00 PM 61 639 0.24

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

977 posts
  • Eric N

    Spongebob 9-10am?

    • Sumi K

      This is Thursday ratings, in case you didn’t know. Not the Saturday ratings

    • Paw Patrol and Mutt & Stuff aired on 3/16/17 in that hour on Nickelodeon.

      • Eric N

        Oops. I meant SpongeBob 4-5pm

        • SpongeBob (Nickelodeon, 3/16 4:00-4:30 p.m.)
          – 1.801 million viewers
          – 0.4 adults 18-49 rating

          SpongeBob (Nickelodeon, 3/16 4:30-5:00 p.m.)
          – 1.930 million viewers
          – 0.4 adults 18-49 rating

  • Live+3 vs. Live+SD data for Thursday 3/16/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    Grey’s Anatomy ………. 2.02 … 3.16
    Scandal ………………….. 1.37 … 2.21
    The Catch ………………. 0.72 … 1.04
    NCAA:MtStMry/Nova . 1.06 … 1.06
    NCAA Bridge ………….. 1.10 … 1.10
    NCAA: Va Tech/Wisc .. 1.42 … 1.42
    Superstore ……………… 1.07 … 1.57
    Trial & Error-r …………… 0.80 … 0.85
    Chicago Med ………….. 1.40 … 2.01
    Blacklist:Redemption .. 0.75 … 1.09
    MasterChef Junior …… 1.10 … 1.44
    Kicking+Screaming ….. 0.55 … 0.62
    Vampire Diaries-r …….. 0.15 … 0.16
    TVD: Forever Yours-r .. 0.13 … 0.13

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Grey’s Anatomy ……… 7909 .. 10527
    Scandal …………………. 5632 … 7932
    The Catch ………………. 3812 … 5201
    NCAA:MtStMry/Nova . 4243 … 4249
    NCAA Bridge ………….. 4037 … 4043
    NCAA: Va Tech/Wisc .. 4713 … 4722
    Superstore ……………… 4169 … 5251
    Trial & Error-r …………… 3166 … 3327
    Chicago Med ………….. 7347 … 9904
    Blacklist:Redemption . 4118 … 5775
    MasterChef Junior …… 3963 … 4847
    Kicking+Screaming …. 1922 … 2173
    Vampire Diaries-r ………. 540 …. 565
    TVD: Forever Yours-r …. 362 …. 375