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Tuesday Final Nationals: ‘Hard Knocks’ on HBO Delivers Second-Best Season Premiere in Five Years

It was another summer Tuesday of dominance for NBC. The combination of “America’s Got Talent” and the season-finale of “World of Dance” resulted in a solid win on August 8th in total viewers (11.57 million), adults 18-49 (2.5 rating/10 share), adults 18-34 (1.5/8) and adults 25-54 (3.2/11).

The thirteenth season premiere telecast of HBO’s football docu-series “Hard Knocks,” featuring training camp with the Tampa Bay Buccaneers, delivered 671,000 viewers, which is the second-best mark for a “Hard Knocks” season premiere in five years. (The Houston Texans in 2015 posted 826,000 viewers).

The Buccaneers rose 32 percent from the L.A. Rams’ Hard Knocks opener from one year ago (509,000 viewers on Aug. 9, 2016), although that telecast had aired opposite the first Tuesday night of the Rio Summer Olympics.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, August 8, 2017
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.3/2 1908 0.3/1 0.5/2 0.7/2
8:00 The Middle (r) 254 92 1.9/4 2845 0.4/2 0.6/3 0.9/3
8:30 Fresh Off the Boat (r) 254 92 1.4/3 2090 0.3/2 0.5/2 0.7/2
9:00 black-ish (r) 254 92 1.2/2 1841 0.3/2 0.5/2 0.6/2
9:30 black-ish (r) 254 92 1.2/2 1802 0.3/1 0.5/2 0.7/2
10:00 Somewhere Between 254 92 1.0/2 1436 0.1/1 0.3/1 0.5/2
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.6/7 5437 0.3/2 0.5/2 0.9/3
8:00 NCIS (r) 254 93 3.9/8 5975 0.3/2 0.6/3 0.9/3
9:00 Bull (r) 254 93 3.3/6 5002 0.3/2 0.5/2 0.8/3
10:00 NCIS: New Orleans (r) 253 93 3.5/7 5335 0.3/2 0.6/2 0.9/3
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.8/13 11573 1.5/8 2.5/10 3.2/11
8:00 America’s Got Talent 245 93 7.8/15 13316 1.7/9 2.7/11 3.6/12
10:01 World of Dance 245 93 4.8/9 8000 1.2/7 1.9/8 2.4/8
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1467 0.2/1 0.4/2 0.5/2
8:00 Lethal Weapon (r) 255 92 1.2/2 1765 0.3/2 0.5/2 0.6/2
9:00 The Mick (r) 255 92 0.8/2 1281 0.2/1 0.4/1 0.5/1
9:30 Brooklyn Nine-Nine (r) 255 92 0.7/1 1056 0.2/1 0.3/1 0.4/1
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.4/1 708 0.1/1 0.2/1 0.3/1
8:00 The Flash (r) 250 90 0.5/1 767 0.2/1 0.2/1 0.3/1
9:00 D.C.’s Legends of Tomorrow (r) 250 90 0.4/1 650 0.1/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.9/2 1567 0.5/2
7:00 La Rosa de Guadalupe 1.0/2 1780 0.6/3
8:00 Enamorándome de Ramón (p) 0.8/2 1544 0.5/2
9:00 La Doble Vida de Estela Carrillo 0.9/2 1535 0.5/2
10:00 La Tierra Prometida (p) 0.9/2 1621 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/1 450 0.2/1
7:00 La Candidata 0.1/0 201 0.1/0
8:00 Totalmente Diva 0.3/0 428 0.1/1
9:00 Totalmente Diva 0.3/1 498 0.2/1
10:00 Rosario Tijeras 0.2/0 423 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1844 0.8/3
7:00 Caso Cerrado: Edición Estelar 0.9/2 1525 0.4/2
8:00 Jenni Rivera: Mariposa de Barrio 0.9/2 1600 0.6/3
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1749 0.7/3
10:00 El Señor de Los Cielos V 1.2/2 2184 1.0/4

Sub-Demo Breakdowns – Tuesday 8/08/17

Somewhere Between” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.5/2
Men 18-49: 0.2/1

America’s Got Talent” (NBC)
Women 18-34: 2.0/10
Men 18-34: 1.4/8
Women 18-49: 3.2/12
Men 18-49: 2.3/10

World of Dance” (NBC)
Women 18-34: 1.6/8
Men 18-34: 0.9/6
Women 18-49: 2.4/9
Men 18-49: 1.4/6

The Haves and the Have Nots” (OWN, 9 p.m.)
1.54 household rating
2.328 million viewers
0.62 adults 18-49 rating
Women 18-34: 0.57
Men 18-34: 0.23
Women 18-49: 0.87
Men 18-49: 0.36

Shooter” (USA)
0.84 household rating
1.271 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.18
Men 18-34: 0.28
Women 18-49: 0.28
Men 18-49: 0.39

Animal Kingdom” (TNT)
0.75 household rating
1.203 million viewers
0.35 adults 18-49 rating
Women 18-34: 0.28
Men 18-34: 0.25
Women 18-49: 0.39
Men 18-49: 0.30

Wrecked” (TBS, 10:30-11:00 p.m.)
0.69 household rating
0.999 million viewers
0.39 adults 18-49 rating
Women 18-34: 0.27
Men 18-34: 0.26
Women 18-49: 0.40
Men 18-49: 0.37

The Fosters” (Freeform)
0.45 household rating
0.694 million viewers
0.29 adults 18-49 rating
Women 18-34: 0.49
Men 18-34: 0.16
Women 18-49: 0.44
Men 18-49: 0.13

Being Mary Jane” (BET)
0.51 household rating
0.755 million viewers
0.28 adults 18-49 rating
Women 18-34: 0.26
Men 18-34: 0.08
Women 18-49: 0.43
Men 18-49: 0.13

Hard Knocks: Training Camp with the Tampa Bay Buccaneers” (HBO)
0.41 household rating
0.671 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.22
Men 18-34: 0.35
Women 18-49: 0.21
Men 18-49: 0.45

Cable Rankings – Tuesday 8/08/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Tuesday, August 8:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
70 71 LEAH REMINI: SCIENTOLOGY A&E 8:00 PM 60 533 0.18
46 35 LEAH REMINI: SCIENTOLOGY SPECIAL A&E 9:00 PM 123 855 0.28
68 52 KING OF THE HILL ADSM 8:00 PM 30 599 0.23
62 30 AMERICAN DAD ADSM 8:30 PM 30 678 0.29
47 17 CLEVELAND SHOW ADSM 9:00 PM 30 844 0.40
34 12 AMERICAN DAD ADSM 9:30 PM 30 1053 0.53
24 7 BOB’S BURGERS ADSM 10:00 PM 30 1221 0.62
19 6 BOB’S BURGERS ADSM 10:30 PM 30 1327 0.66
79 86 AMC MOVIE: FOCUS AMC 8:00 PM 150 437 0.15
90 83 AMC MOVIE: THE DEPARTED AMC 10:30 PM 150 359 0.16
54 35 BEING MARY JANE S4 BET 10:00 PM 60 755 0.28
76 71 BELOW DECK MEDITERRANEAN BRAVO 8:00 PM 60 454 0.18
16 9 BELOW DECK MEDITERRANEAN BRAVO 9:00 PM 60 1449 0.59
81 62 NIGHT WITH MY EX BRAVO 10:00 PM 30 426 0.20
83 62 SOUTH PARK CMDY 8:00 PM 30 380 0.20
82 69 SOUTH PARK CMDY 8:30 PM 30 383 0.19
96 76 TOSH.O CMDY 9:00 PM 30 330 0.17
86 69 TOSH.O CMDY 9:30 PM 30 375 0.19
56 20 TOSH.O CMDY 10:00 PM 30 710 0.36
75 62 JIM JEFFERIES SHOW CMDY 10:30 PM 30 463 0.20
86 92 SHARK TANK CNBC 9:00 PM 60 375 0.14
71 71 THE PROFIT: MARIJUANA MILLIONS CNBC 10:00 PM 60 529 0.18
27 43 ANDERSON COOPER 360 CNN 8:00 PM 60 1177 0.26
30 39 ANDERSON COOPER 360 CNN 9:00 PM 60 1134 0.27
31 39 CNN TONIGHT CNN 10:00 PM 60 1131 0.27
48 57 DEADLIEST CATCH DISC 8:00 PM 60 840 0.21
15 15 DEADLIEST CATCH DISC 9:00 PM 61 1515 0.43
41 30 MANHUNT: UNABOMBER DISC 10:01 PM 62 904 0.29
52 98 K.C. UNDERCOVER DSNY 10:00 PM 30 780 0.13
50 86 K.C. UNDERCOVER DSNY 10:30 PM 30 819 0.15
89 76 ESPN ORIGINAL DOCUMENTARY: BALTIMORE BOYS (0.24 HH, 0.14 A18-34) ESPN 8:00 PM 90 360 0.17
88 76 ESPN ORIGINAL DOCUMENTARY: MORNINGSIDE 5 (0.24 HH, 0.09 A18-34) ESPN 9:30 PM 90 371 0.17
67 62 CHOPPED FOOD 8:00 PM 60 610 0.20
58 56 CHOPPED FOOD 9:00 PM 60 696 0.22
49 39 CHOPPED GRILL MASTERS FOOD 10:00 PM 60 835 0.27
4 49 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2541 0.24
7 57 THE FIVE FOXNC 9:00 PM 60 2288 0.21
1 43 HANNITY FOXNC 10:00 PM 60 2669 0.26
60 30 THE FOSTERS FRFM 8:00 PM 61 694 0.29
94 76 BOLD TYPE FRFM 9:01 PM 61 339 0.17
29 16 FX MOVIE PRIME: FURIOUS 7 FX 8:00 PM 180 1143 0.41
97 92 THE SIMPSONS FXX 10:30 PM 30 319 0.14
64 23 HARD KNOCKS 17-TAMPA BAY (0.41 HH, 0.24 A18-34) HBO 10:00 PM 57 671 0.33
25 30 FIXER UPPER HGTV 8:00 PM 60 1203 0.29
18 21 FIXER UPPER HGTV 9:00 PM 60 1425 0.35
14 28 GOOD BONES HGTV 10:00 PM 60 1576 0.30
55 52 FORGED IN FIRE AC HIST 7:59 PM 61 711 0.23
21 13 FORGED IN FIRE HIST 9:00 PM 63 1288 0.49
42 28 AMERICAN RIPPER HIST 10:03 PM 60 894 0.30
73 98 FORENSIC FILES HLN 10:30 PM 30 490 0.13
32 52 SIX DEGREES OF MURDER ID 8:00 PM 60 1122 0.23
28 47 I AM HOMICIDE ID 9:00 PM 61 1161 0.25
45 47 MANHUNT: UNABOMBER ID 10:01 PM 62 861 0.25
77 92 DM: CHLOE DOES IT LIF 8:52 PM 8 444 0.14
63 49 DANCE MOMS LIF 9:00 PM 62 672 0.24
12 62 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1682 0.20
3 26 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2555 0.31
8 49 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2205 0.24
95 71 TEEN MOM II SSN8 MTV 8:00 PM 60 338 0.18
39 10 CHALLENGE: DIRTY 30 MTV 9:00 PM 62 932 0.57
69 30 FEAR FACTOR MTV MTV 10:02 PM 61 570 0.29
20 43 THUNDERMANS NICK 8:00 PM 30 1306 0.26
22 39 THUNDERMANS NICK 8:30 PM 30 1271 0.27
35 35 FULL HOUSE NAN 9:00 PM 30 1037 0.28
43 43 FULL HOUSE NAN 9:30 PM 30 893 0.26
40 35 FULL HOUSE NAN 10:00 PM 30 908 0.28
38 25 FULL HOUSE NAN 10:30 PM 30 994 0.32
66 92 PEPPA PIG NKJR 8:30 PM 30 621 0.14
59 92 PAW PATROL NKJR 10:00 PM 24 695 0.14
57 76 HAVES AND THE HAVE NOTS OWN 8:00 PM 60 707 0.17
5 7 HAVES AND THE HAVE NOTS OWN 9:00 PM 60 2328 0.62
51 57 QUEEN SUGAR OWN 10:00 PM 60 817 0.21
92 86 INK MASTER SPIKE 9:00 PM 60 352 0.15
36 14 INK MASTER SPIKE 10:00 PM 60 1003 0.47
80 83 SYFY MOVIE: HELLBOY SYFY 6:30 PM 150 436 0.16
65 57 FACE OFF SYFY 9:00 PM 60 630 0.21
91 86 SYFY MOVIE: ZOMBIELAND SYFY 10:00 PM 120 357 0.15
13 11 THE BIG BANG THEORY TBS 8:00 PM 30 1580 0.55
11 5 THE BIG BANG THEORY TBS 8:30 PM 30 1892 0.68
9 3 THE BIG BANG THEORY TBS 9:00 PM 30 2189 0.77
6 2 THE BIG BANG THEORY TBS 9:30 PM 30 2305 0.78
10 4 THE BIG BANG THEORY TBS 10:00 PM 30 2164 0.73
37 19 WRECKED TBS 10:30 PM 30 999 0.39
53 76 OUTDAUGHTERED: LIFE WITH QUINTS TLC 8:00 PM 60 762 0.17
17 17 OUTDAUGHTERED TLC 9:00 PM 63 1444 0.40
33 26 RATTLED TLC 10:03 PM 63 1078 0.31
61 52 AMERICAN SNIPER TNT 6:00 PM 180 685 0.23
25 21 ANIMAL KINGDOM TNT 9:00 PM 59 1203 0.35
74 92 BF: DELICIOUS DESTINATION TRAV 8:30 PM 30 469 0.14
72 83 BIZARRE FOODS W/ANDREW Z TRAV 9:00 PM 60 507 0.16
78 57 IMPRACTICAL JOKERS TRU 8:00 PM 30 440 0.21
84 62 IMPRACTICAL JOKERS TRU 8:30 PM 30 377 0.20
85 71 IMPRACTICAL JOKERS TRU 9:00 PM 30 376 0.18
99 86 ADAM RUINS EVERYTHING TRU 9:30 PM 30 292 0.15
98 98 ADAM RUINS EVERYTHING TRU 10:00 PM 30 309 0.13
44 62 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 873 0.20
100 86 COPA MX: AMÉRICA / POTROS UAEM (0.14 HH, 0.16 A18-34) UDN 9:55 PM 125 276 0.15
2 1 WWE SMACKDOWN (1.53 HH, 0.59 A18-34) USA 8:00 PM 120 2584 0.80
22 23 SHOOTER USA 10:00 PM 61 1271 0.33
93 76 LOVE & HIP HOP HOLLYWOOD 4 VH1 8:00 PM 60 349 0.17

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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