Monday Overnights: Anemic Opening Levels for ‘CBSN on Assignment’ on CBS

MONDAY, JULY 31, 2017

Household Rating/Share
ABC: 3.7/ 7, NBC: 3.0/ 5, CBS: 2.2/ 4, Fox: 1.7/ 3, CW: 0.6/ 1

-Percent Change from the Year-Ago Evening:
NBC: no change, CBS and Fox: -15 each, CW: -25, ABC: -40
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Ratings Breakdown:
“The Women Tell All Edition” of ABC’s “The Bachelorette” topped this final Monday (and night) in July, with a consistent 4.3 rating/7 share in the household overnights from 8-10 p.m. Comparably, that bested rival “American Ninja Warrior” on NBC (3.5/ 6) by 23 percent (but the gap in adults 18-49 and other key demos will be smaller).

In series-premiere news, CBS newsmagazine “CBSN: On Assignment” was left at the starting gate with a third-place 1.9/ 4 in the 10 p.m. hour. Comparably, that was 14 percent below an encore of “Scorpion” last week (2.2/ 4 on July 27). First in the time period was ABC’s “To Tell the Truth,” which at a 2.5/ 5 slipped from the 9:30 p.m. portion of “The Bachelette” (4.1/ 7) by 39 percent. This fall, “To Tell the Truth” airs Sundays at 8 p.m. ET into relocated “Shark Tank.”

Also original last night was Fox’s pairing of “So You Think You Can Dance” (#4: 2.1/ 4) and the season (or series) finale of “Superhuman” (#4: 1.3/ 2), which did not live up to its title. Week two of NBC drama “Midnight, Texas” could only muster a 2.1/ 4 at 10 p.m., which was nine percent below the already modest 2.3/ 4 opener one week earlier. That translated into 3.54 million viewers and a 0.9 rating/4 share in adults 18-49 (based on the Live + Same Day data). And action-themed docuseries “Hooten & the Lady” on The CW scored a typical 0.6/ 1 at 9 p.m. (out of a 0.7/ 1 for a repeat of “Supergirl”).

What follows is the half-hour breakdown for Monday, July 31, 2017:

8:00 p.m.
ABC – “The Bachelorette”: 4.5/ 8 (#1)
CBS – “Kevin Can Wait” (R): 2.5/ 5 (#3)
NBC – “American Ninja Warrior”: 3.3/ 6 (#2)
Fox – “So You Think You Can Dance”: 2.2/ 4 (#4)
CW – “Supergirl” (R): 0.7/ 1 (#5)

8:30 p.m.
ABC – “The Bachelorette”: 4.3/ 7 (#1)
CBS – “Superior Donuts” (R): 2.1/ 4 (#3)
NBC – “American Ninja Warrior”: 3.4/ 6 (#2)
Fox – “So You Think You Can Dance”: 2.0/ 4 (#4)
CW – “Supergirl” (R): 0.7/ 1 (#5)

9:00 p.m.
ABC – “The Bachelorette”: 4.1/ 7 (#1)
CBS – “Mom” (R): 2.4/ 4 (#3)
NBC – “American Ninja Warrior”: 3.6/ 6 (#2)
Fox – “Superhuman”: 1.3/ 2 (#4)
CW – “Hooten & the Lady” (time period premiere): 0.6/ 1 (#5)

9:30 p.m.
ABC – “The Bachelorette”: 4.1/ 7 (#1)
CBS – “Life in Pieces” (R): 2.1/ 4 (#3)
NBC – “American Ninja Warrior”: 3.6/ 6 (#2)
Fox – “Superhuman”: 1.3/ 2 (#4)
CW – “Hooten & the Lady” (time period premiere): 0.6/ 1 (#5)

10:00 p.m.
ABC – “Somewhere Between” (series premiere/preview):
CBS – “Scorpion” (R): 2.5/ 4 (#1)
NBC – “Midnight, Texas” (series premiere/preview)

10:30 p.m.
ABC – “Battle of the Network Stars” (R): 1.4/ 3 (#3)
CBS – “Scorpion” (R): 2.4/ 5 (#1)
NBC – “Spartan: Ultimate Team Challenge”: 2.0/ 4 (#2)

Source: Nielsen Media Research