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Respectable Return for ‘The Bachelorette’ on ABC

CBS on the Map Care of the Two-Hour Princess Diana Special

MONDAY, MAY 22, 2017

Household Rating/Share
ABC: 5.1/ 8, NBC: 5.0/ 8, CBS: 4.2/ 7, Fox: 2.2/ 4, CW: 1.2/ 2

-Percent Change from the Year-Ago Evening:
CW: +33, CBS: +20, Fox: no change, NBC: – 6, ABC: -18
Ratings Breakdown:
ABC inched past NBC in the Monday overnights, with the below-average household rating a reflection of the return of “The Bachelorette.” The two-hour “Bachelorette” season-opener averaged a 4.0 rating/7 share in the household overnights from 9-11 p.m., which comparably was 17 percent below the 4.8/ 8 for the year-ago season-premiere. That 4.8 household overnight rating on May 23, 2016 translated into 6.63 million viewers and a 2.0 rating/7 share in adults 18-49, based on the Live + Same Day data.

At 8 p.m. on ABC was a one-hour edition of “Dancing with the Stars” at a 7.3/12. Tonight will feature the two-and-one-half hour season-finale of the perennial dance competition, which has been renewed for two more years and will spin-off “Dancing with the Stars Junior” last season.

On NBC, two more hours of “The Voice,” which also concludes for the season this evening, averaged a solid 6.3/10 in the household overnights from 8-10 p.m. And it led into a 10 p.m. edition of “Running Wild with Bear Grylls” at a third-place 2.3/ 4. Second behind “The Bachelorette” in the 10 p.m. hour was “The Late Late Show Carpool Karaoke Late Night Special 2017” on CBS at a 3.1/ 5.

Earlier in the evening on the Eye net was two-hour special, “Princess Diana – Her Life – Her Death – The Truth”, at a competitive 4.7/ 8 from 8-10 p.m.

In season-finale news was The CW’s combination of “Supergirl” (#5: 1.6/ 3), which was a successful addition for the network this season, and “Jane the Virgin” (#5: 0.8/ 1). Next fall, “Jane the Virgin” moves to Friday at 9 p.m. out of more compatible “Crazy Ex-Girlfiend.” Military drama “Valor” steps into the Monday 9 p.m. time period on The CW.

Fox featured the pairing of dramas “Gotham” (#4: 2.2/ 3) and “Lucifer” (#4: 2.3/ 4). Next fall, “Gotham” moves to Thursday at 8 p.m. (into dramedy “The Orville”). “Lucifer,” meanwhile, moves to Monday at 8 p.m. into new Marvel drama “The Gifted.”

What follows is the half-hour breakdown for Monday, May 22, 2017:

8:00 p.m.
ABC – “Dancing With the Stars”: 7.2/12 (#1)
CBS – “Princess Diana – Her Life – Her Death – The Truth”: 4.2/ 7 (#3)
NBC – “The Voice”: 6.2/10 (#2)
Fox – “Gotham”: 2.3/ 4 (#4)
CW – “Supergirl” (season finale): 1.6/ 3 (#5)

8:30 p.m.
ABC – “Dancing With the Stars”: 7.5/12 (#1)
CBS – “Princess Diana – Her Life – Her Death – The Truth”: 4.3/ 7 (#3)
NBC – “The Voice”: 6.4/10 (#2)
Fox – “Gotham”: 2.1/ 4 (#4)
CW – “Supergirl” (season finale): 1.6/ 3 (#5)

9:00 p.m.
ABC – “The Bachelorette” (season premiere); 4.4/ 7 (#3)
CBS – “Princess Diana – Her Life – Her Death – The Truth”: 5.2/ 8 (#2)
NBC – “The Voice”: 6.4/10 (#1)
Fox – “Lucifer”: 2.3/ 4 (#4)
CW – “Jane the Virgin” (season finale): 0.8/ 1 (#5)

9:30 p.m.
ABC – “The Bachelorette” (season premiere); 4.0/ 7 (#3)
CBS – “Princess Diana – Her Life – Her Death – The Truth”: 5.1/ 8 (#2)
NBC – “The Voice”: 6.4/10 (#1)
Fox – “Lucifer”: 2.3/ 4 (#4)
CW – “Jane the Virgin” (season finale): 0.8/ 1 (#5)

10:00 p.m.
ABC – “The Bachelorette” (season premiere): 3.8/ 7 (#1)
CBS – “The Late Late Show Carpool Karaoke Late Night Special 2017”: 3.3/ 6 (#2)
NBC – “Running Wild with Bear Grylls”: 2.6/ 4 (#3)

10:30 p.m.
ABC – “The Bachelorette” (season premiere): 3.8/ 7 (#1)
CBS – “The Late Late Show Carpool Karaoke Late Night Special 2017”: 3.0/ 5 (#2)
NBC – “Running Wild with Bear Grylls”: 2.0/ 4 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US ( Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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    Monday Primetime Results:

    NBC wins a competitive Monday in total viewers among the Big 4 networks.

    “The Voice” (1.9/7 in 18-49, 9.5 million viewers overall from 8-10 p.m. ET):
    · Is the #1 show of the night on the Big 4 networks in adults 18-49.
    · Wins the time period among ABC, CBS, NBC and Fox in adults 18-49 and adults, men and women 25-54.
    · Equals its highest Monday rating since April 17 (2.0) and delivers its most-watched Monday telecast since that same date.
    · Grows +12% versus last week’s 1.7 in 18-49 in these prelim fast-affiliate ratings and +6% versus last week’s 1.8 in official nationals.
    · In total viewers, grows +2% versus last week’s 9.338 million in fast-affiliate ratings and is up +4% versus last week’s 9.1126 million in official nationals.
    · Will add substantial viewership via time-shifting and VOD: so far this season – last week, “The Voice” grew by +18% in 18-49 (from a 1.80 rating to a 2.13) and more than +1.3 million viewers overall (9.1 million to 10.4 million) going from “live plus same day” Nielsens to L+3.
    · Upscale: Monday’s “The Voice” is delivering a strong upscale audience this season, indexing at a 114 among adults 18-49 in $100K+ homes (with 100 representing an average concentration of those homes).

    “Running Wild with Bear Grylls” (0.9/3 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET), featuring Sterling K. Brown:
    · Grows +17% in total viewers versus the show’s first original of last summer (3.699 million vs. 3.167 million at 10 p.m. on Monday, Aug. 1, 2016), despite last night’s high-rated NBA competition on ESPN.
    · Ranks #2 in the slot among ABC, CBS and NBC in adults 18-49 and finished #2 or tied for #2 in adults 25-54 and most other key demos
    · Will grow significantly via time-shifting and VOD – last summer, “Running Wild” increased by +21% in 18-49 rating going from L+SD to L+7 (from a 1.20 to a 1.45) and +724,000 viewers overall (3.7 million to 4.4 million).
    · Upscale: Last summer, “Running Wild” delivered a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes

    In Late-Night Metered Markets Monday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.9/5; “Late Show with Stephen Colbert,” 2.6/7; and ABC’s “Jimmy Kimmel Live,” 1.8/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/3; “Late Show,” 0.5/3; and “Jimmy Kimmel Live,” 0.6/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.0/4 in metered-market households; CBS’s “Late Late Show,” 1.1/4. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49; “Late Late Show,” 0.3/2.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “live plus same day” data from Nielsen Media Research unless otherwise indicated.



    · At 10:00 PM, THE LATE LATE SHOW CARPOOL KARAOKE averaged 4.23m (up +1% from its prior special on 3/29/16), 0.7 in A18-49 and 1.1 in A25-54.

  3. It’s amazing the crowing over such small TV viewing numbers, and the really, really, deep digging needed to find the smallest of silver linings in the ever increasing dark television ratings cloud as well over 300 million people are longer tied to TV and movies as their main entertainment choices. However, the “Stranger Things” for lovers of great TV, is that with the splintering of the industry, limited run series are getting chances they never would have gotten in the past based on the traditional TV season of 22 (or more) episodes. As much as I was a fan of TV over the years, several episodes of “Magnum, p.i.,” “Dallas,” “Bewitched,” “Bonanza,” “Cheers,” “e.r.,” etc. were not really worth watching, but we did so because that’s just the way it used to be thanks to a universe with a lack of quality viewing alternatives.