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Saturday Final Nationals: Rio 2016 on NBCUniversal Networks Rises 14 Percent in Total Audience from Prior Saturday

From NBC Sports Group (full press release): For Saturday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 26.8 million viewers with an 15.9 household rating. The night was actually up 14 percent in viewership and up 22 percent in households from the Rio Olympic Saturday of one week prior (23.5 million viewers/13.0 household rating on August 6, 2016).

Viewership on NBC on Saturday night peaked at 32.7 million for Michael Phelps’ final race – a gold-medal win in the 4x100m medley relay – from 10-10:15pm ET/PT

From the second Saturday in London 2012, however, the night was down 4 percent in viewership and down 6 percent in household rating (28.0 million viewers/15.9 household rating on August 4, 2012) when it had aired solely on NBC.

NBCSN averaged 967,000 viewers on Saturday in primetime for coverage featuring the Brazil-Colombia men’s soccer game.

Golf Channel’s afternoon Olympic men’s golf coverage was up +336% among average viewers vs. the same Saturday in 2012 opposite London Olympics (967,000 average viewers, Noon-3:27pm ET). This is Golf Channel’s second best performance in this time period on a Saturday this year. The time period posted a 0.66 U.S. household ratings, up +267% vs. same time period in 2012. Additionally, early coverage throughout the morning (6:30 am-Noon ET), was Golf Channel’s best performance in that time period this year with 449,000 average viewers, +995% vs. 2012 (.32 U.S. HH Rtg, +967% vs. 2012).

NBC Olympics through Friday has topped 2 BILLION streaming minutes via NBCOlympics.com & NBC Sports app (and is at 1.67 billion live streaming minutes).
 

Half-hours for ‬“Rio 2016 Summer Olympics-Saturday” on NBC were, as follows:

‪8:00-8:30 ‬
Household rating/Share: 10.2/20
Viewers: 16.847 million
adults 18-34: 2.9 rating/16 share
adults 18-49: 4.0 rating/18 share
adults 25-54: 5.1 rating/19 share

‪8:30-9:00 ‬
Household rating/Share: 12.0/23
Viewers: 20.566 million
adults 18-34: 3.7 rating/20 share
adults 18-49: 5.2 rating/22 share
adults 25-54: 6.6 rating/23 share

‪9:00-9:30 ‬
Household rating/Share: 16.1/29
Viewers: 28.353 million
adults 18-34: 5.0 rating/26 share
adults 18-49: 7.3 rating/29 share
adults 25-54: 9.2 rating/30 share

‪9:30-10:00 
Household rating/Share: 16.2/29
Viewers: 28.811 million
adults 18-34: 5.3 rating/26 share
adults 18-49: 7.7 rating/29 share
adults 25-54: 9.6 rating/30 share

‪10:00-10:30 
Household rating/Share: 14.9/27
Viewers: 26.471 million
adults 18-34: 4.9 rating/24 share
adults 18-49: 7.3 rating/27 share
adults 25-54: 9.2 rating/29 share

10:30-11:00
Household rating/Share: 13.3/26
Viewers: 23.511 million
adults 18-34: 4.5 rating/23 share
adults 18-49: 6.6 rating/26 share
adults 25-54: 8.3 rating/27 share

For mobile users, you may scroll this table horizontally.






















* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, August 13, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1440 0.2/1 0.3/1 0.4/1
8:00 Last Man Standing (r) 248 94 1.1/2 1644 0.2/1 0.2/1 0.4/1
8:31 Dr. Ken (r) 248 94 0.9/2 1216 0.1/1 0.2/1 0.3/1
9:00 20/20: In An Instant (r) 248 94 1.2/2 1297 0.2/1 0.3/1 0.5/2
10:00 Boston EMS 249 94 1.2/2 1587 0.2/1 0.3/1 0.5/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.5/3 2136 0.2/1 0.3/1 0.5/2
8:00 Crimetime Saturday Rush Hour 253 94 1.1/2 1635 0.1/1 0.2/1 0.3/1
9:00 48 Hours (r) 254 94 1.2/2 2176 0.1/1 0.3/1 0.4/1
10:00 48 Hours (r) 254 94 1.9/4 2597 0.1/1 0.4/2 0.6/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 14.3/28 25524 4.9/26 6.8/27 8.4/28
8:30 Rio Summer Olympics (s) (thru 11:08) 242 94 11.4/23 25524 4.1/23 5.9/25 7.3/25
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.6/1 936 0.2/1 0.3/1 0.4/1
8:00 Hotel Hell (r) 255 94 0.4/1 927 0.1/1 0.2/1 0.2/1
9:00 Hotel Hell (r) 255 94 0.4/1 945 0.1/0 0.1/1 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 732 0.3/1
6:55 Crónicas de Sábado 0.5/1 918 0.3/1
7:55 Fútbol Mexicano Monterrey vs. Necaxa (s) 0.4/1 695 0.3/1
9:58 Fútbol Mexicano America vs. Monarcas (s) (thru 12:00am) 0.5/1 892 0.4/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 820 0.3/1
7:00 Cine El Gendarme Desconocido (1941) 0.4/1 665 0.2/1
9:00 Cine Taken (2008) 0.5/1 867 0.4/1

Sub-Demo Breakdowns – Saturday 8/13/16

Boston EMS” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.3/1

Rush Hour” (CBS)
Women 18-34: 0.1/1
Men 18-34: 0.2/1
Women 18-49: 0.2/1
Men 18-49: 0.3/1

Rio Summer Olympics” (NBC)
Women 18-34: 5.1/25
Men 18-34: 4.5/26
Women 18-49: 7.0/27
Men 18-49: 6.5/27

Rio Summer Olympics” (NBCSN)
Women 18-34: 0.20
Men 18-34: 0.31
Women 18-49: 0.27
Men 18-49: 0.39

NFL Preseason Football: Dallas @ Los Angeles” (ESPN)
Women 18-34: 0.50
Men 18-34: 1.09
Women 18-49: 0.67
Men 18-49: 1.45

For the entire week of August 8-14, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -9 percent in total viewership (0.973 million vs. 1.064 million) and down -6 percent among Adults 18-49 (556,000 vs. 594,000) from one week earlier; the network is also down -14 percent in total viewership (0.973 million vs. 1.130 million) and down -13 percent among Adults 18-49 (556,000 vs. 636,000) from the same week one year ago (August 10-16, 2015). (http://programminginsider.com/?p=10237)








Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 King of the Hill (r) 0.35 598 0.21
8:30 King of the Hill (r) 0.41 664 0.25
9:00 Rick & Morty (r) 0.44 636 0.25
9:30 American Dad (r) 0.59 870 0.34
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.76 1133 0.47
10:30 Family Guy (r) 0.89 1317 0.56
11:00 Family Guy (r) 1350 0.55

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, AUGUST 13, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
11:30 Dragon Ball Z Kai 1194 0.51 644
12:00a One-Punch Man 1124 0.50 640
12:30a Mobile Suit Gundam: Iron-Blooded Orphans 901 0.41 516
1:00a Hunter X Hunter 837 0.37 470
ProgrammingInsider.com
1:30a Naruto: Shippuden 703 0.31 390
2:00a One Piece 573 0.23 292
2:30a Parasyte: The Maxim (r) 524 0.21 265








Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:00a Rick & Morty (r) 509 0.20
3:30a American Dad (r) 569 0.24
4:00a Infomercials (r) 505 0.20
4:15a Off the Air (r) 429 0.17
ProgrammingInsider.com
4:30a The Cleveland Show (r) 443 0.18
5:00a King of the Hill (r) 507 0.21
5:30a King of the Hill (r) 508 0.21

Cable Rankings – Saturday 08/13/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, August 13:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
98 82 FIRST 48 AC A&E 8:00 PM 60 450 0.12
92 70 FIRST 48 AC A&E 9:00 PM 60 470 0.16
89 69 FIRST 48 AC A&E 10:00 PM 63 474 0.16
64 41 KING OF THE HILL ADSM 8:00 PM 30 598 0.21
52 17 KING OF THE HILL ADSM 8:30 PM 30 664 0.25
57 20 RICK & MORTY ADSM 9:00 PM 30 636 0.25
36 11 AMERICAN DAD ADSM 9:30 PM 30 870 0.34
17 8 CLEVELAND SHOW ADSM 10:00 PM 30 1133 0.47
13 2 FAMILY GUY ADSM 10:30 PM 30 1317 0.56
82 90 DR. DEE: ALASKA VET APL 8:00 PM 61 531 0.09
84 89 DR. DEE: ALASKA VET APL 9:01 PM 61 512 0.09
90 92 DR. DEE: ALASKA VET APL 10:02 PM 61 471 0.08
75 49 BET MOVIE OF THE WEEK: TYLER PERRY’S TEMPTATION BET 8:00 PM 120 557 0.20
95 56 BET MOVIE OF THE WEEK: OBSESSED BET 10:00 PM 180 460 0.18
72 86 DECLASSIFIED CNN 8:00 PM 60 569 0.11
58 48 STREET OUTLAWS DISC 8:00 PM 60 629 0.20
54 46 STREET OUTLAWS DISC 9:00 PM 120 653 0.21
53 57 LION GUARD DISJR 7:50 PM 25 662 0.18
80 74 NINA NEEDS TO GO DISJR 8:15 PM 5 535 0.15
68 66 GOLDIE & BEAR DISJR 8:20 PM 25 582 0.17
76 68 PJ MASKS SHORTS DISJR 8:45 PM 15 556 0.16
74 73 PJ MASKS DISJR 9:00 PM 25 563 0.15
71 78 DJ NIGHT LIGHT DISJR 9:25 PM 5 573 0.14
77 75 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 554 0.15
79 76 DJ NIGHT LIGHT DISJR 9:55 PM 5 543 0.15
73 65 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 564 0.17
65 63 DJ NIGHT LIGHT DISJR 10:25 PM 5 596 0.17
66 67 SOFIA THE FIRST DISJR 10:30 PM 25 594 0.17
81 77 DJ NIGHT LIGHT DISJR 10:55 PM 5 533 0.15
2 7 MONSTERS UNIVERSITY DSNY 8:00 PM 110 1864 0.47
14 15 LAB RATS: ELITE FORCE DSNY 9:50 PM 25 1283 0.28
19 35 KIRBY BUCKETS DSNY 10:15 PM 25 1060 0.22
23 52 BEST FRIENDS WHENEVER DSNY 10:40 PM 25 993 0.19
1 1 NFL PRE-SEASON FOOTBALL: DALLAS / LOS ANGELES (1.99 HH) ESPN 8:00 PM 188 3209 1.06
44 40 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 723 0.21
55 50 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 651 0.20
63 64 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 611 0.17
47 34 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 696 0.22
60 36 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 619 0.22
56 21 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 650 0.24
32 95 THE O’REILLY FACTOR SPECIAL FOXNC 8:00 PM 60 921 0.07
12 83 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1408 0.11
40 97 GREG GUTFELD SHOW FOXNC 10:00 PM 60 757 0.07
59 61 SATURDAY MOVIE: DIRTY DANCING (2014) FRFM 6:15 PM 165 620 0.18
51 25 SATURDAY MOVIE: PITCH PERFECT FRFM 9:00 PM 165 676 0.23
31 13 MOVIE DOWNLOAD: CAPTAIN AMERICA: THE FIRST AVENGER FX 8:00 PM 180 923 0.32
97 94 FAMILY FEUD (HARVEY) GSN 9:00 PM 30 456 0.08
25 81 HALLMARK ORIGINAL MOVIE: MY SUMMER PRINCE HALL 7:00 PM 120 983 0.14
8 45 HALLMARK ORIGINAL MOVIE: SUMMER IN THE CITY HALL 9:00 PM 120 1625 0.21
61 79 BROOKLYN HBO 8:00 PM 112 618 0.14
18 27 PROPERTY BROTHERS HGTV 8:00 PM 60 1105 0.23
29 43 BEACHFRONT BARGAIN HUNT RENOVATION HGTV 9:00 PM 60 963 0.21
24 31 HOUSE HUNTERS RENOVATION HGTV 10:00 PM 60 992 0.22
20 60 AMERICAN PICKERS HIST 8:00 PM 60 1046 0.18
33 71 AMERICAN PICKERS HIST 9:00 PM 60 905 0.15
34 59 AMERICAN PICKERS HIST 10:00 PM 63 884 0.18
93 98 MYSTERY MOVIE: MURDER SHE BAKED: PEACH COBBLER MYSTERY HMM 7:00 PM 120 466 0.06
83 96 MYSTERY MOVIE: MURDER SHE BAKED: A DEADLY RECIPE HMM 9:00 PM 120 529 0.07
46 30 EVIL STEPMOTHERS ID 8:00 PM 60 697 0.23
43 24 EVIL STEPMOTHERS ID 9:00 PM 60 726 0.24
50 37 HOW NOT TO KILL YOUR HUSB ID 10:00 PM 60 690 0.22
68 100 THE VIRGINIAN INSP 8:00 PM 90 582 0.04
70 99 THE VIRGINIAN INSP 9:30 PM 90 576 0.05
45 22 MOVIE- ACQUIRED PREM: PERFECT SISTERS LIF 8:00 PM 122 713 0.24
67 55 MOVIE- ACQUIRED RPT: THE INHERITED LIF 10:02 PM 120 590 0.18
78 72 MOVIE: ARE YOU MY DAUGHTER LMN 8:00 PM 120 552 0.15
96 80 MOVIE: ABDUCTED: JOCELYN SHAKER STORY LMN 10:00 PM 120 457 0.14
21 29 FULL HOUSE NAN 10:00 PM 30 1010 0.23
26 18 FULL HOUSE NAN 10:30 PM 30 980 0.25
28 12 RIO SUMMER OLYMPICS (0.57 HH) NBCSN 7:00 PM 300 967 0.33
48 84 DR POL COMPILATION NGWD 9:00 PM 60 694 0.11
10 19 THUNDERMANS NICK 8:00 PM 30 1478 0.25
6 16 THUNDERMANS NICK 8:30 PM 30 1661 0.27
16 47 LEGENDARY DUDAS NICK 9:00 PM 30 1153 0.20
22 62 HENRY DANGER NICK 9:30 PM 30 1007 0.17
87 87 WALLYKAZAM! NKJR 8:00 PM 30 489 0.10
86 91 WALLYKAZAM! NKJR 8:30 PM 30 491 0.09
85 85 BUBBLE GUPPIES NKJR 9:00 PM 30 493 0.11
90 88 BUBBLE GUPPIES NKJR 9:30 PM 30 471 0.09
15 14 COPS (O) SPIKE 8:00 PM 30 1228 0.31
27 28 COPS SPIKE 8:30 PM 30 973 0.23
35 39 JAIL: BIG TEXAS SPIKE 9:00 PM 30 882 0.21
38 54 COPS SPIKE 9:30 PM 30 814 0.19
41 51 COPS (O) SPIKE 10:00 PM 30 734 0.19
39 42 COPS SPIKE 10:30 PM 30 758 0.21
37 44 SYFY ORIGINAL MOVIE: LAKE PLACID 2 SYFY 7:00 PM 120 869 0.21
30 33 SYFY ORIGINAL MOVIE: LAKE PLACID VS. ANACONDA SYFY 9:00 PM 120 954 0.22
11 10 BIG BANG THEORY TBS 8:00 PM 30 1474 0.43
9 9 BIG BANG THEORY TBS 8:30 PM 30 1545 0.46
5 4 BIG BANG THEORY TBS 9:00 PM 30 1688 0.52
4 3 BIG BANG THEORY TBS 9:30 PM 30 1724 0.53
3 5 BIG BANG THEORY TBS 10:00 PM 30 1728 0.51
7 6 BIG BANG THEORY TBS 10:30 PM 30 1635 0.50
42 23 TNT BIG PICTURE MOVIES: THE SHAWSHANK REDEMPTION TNT 8:00 PM 180 730 0.24
62 32 GHOST ADV AFTERSHOCKS TRAV 9:00 PM 60 617 0.22
48 26 DEAD FILES TRAV 10:00 PM 60 694 0.23
88 93 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 480 0.08
93 53 MODERN FAMILY USA 9:00 PM 30 466 0.19
98 58 MODERN FAMILY USA 9:30 PM 30 450 0.18
100 38 MODERN FAMILY USA 10:30 PM 30 449 0.21

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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