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Saturday Final Nationals: Slight Year-to-Year Decline for Big Ten Championship Game on Fox

Fox was the definitive winner on Saturday night with Penn State’s 38-31 victory over Wisconsin in the 2016 “Big Ten Championship Game.”
Compared to the year-ago Big Ten title game (Michigan State-Iowa, 12/05/15), Penn State-Wisconsin was down 6 percent in total viewers (9.189 million vs. 9.818 million) and down 11 percent in adults 18-49 (3.401 million/2.7 rating vs. 3.802 million/3.0 rating).

On FOX Sports GO, the Big Ten Championship Game attracted 171,803 unique streamers and 11,556,470 minutes streamed. (Source: Fox Sports)

Fox’s Big Ten Championship Game outdrew ABC’s ACC Championship Game: Clemson-Virginia Tech on “Saturday Night Football” by 72 percent in total viewers.

Compared to the year-ago ACC title game (North Carolina-Clemson, 12/05/15), Clemson-Virginia Tech was down 23 percent in total viewers (5.338 million vs. 6.919 million) and down 32 percent in adults 18-49 (1.991 million/1.6 rating vs. 2.912 million/2.3 rating).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, December 3, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.3/6 5470 1.6/6 1.8/6
8:00 Saturday Night Football Pre-Game (s) 2.6/5 4265 0.7/4 1.0/4 1.2/4
8:07 Saturday Night Football ACC Championship Game: Clemson vs. Virginia Tech (thru 12:05am) 246 94 3.3/6 5338 1.1/6 1.6/6 1.9/6
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.7/5 4191 0.4/2 0.7/3 1.0/3
8:00 Crimetime Saturday NCIS: New Orleans (r) 255 94 2.9/5 4556 0.5/3 0.8/3 1.1/3
9:00 Crimetime Saturday Criminal Minds (r) 255 94 2.4/4 3752 0.4/2 0.6/2 0.9/3
10:00 48 Hours 255 94 2.8/5 4266 0.4/2 0.8/3 1.1/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.3/4 2878 0.4/2 0.6/2 0.9/3
8:00 Movie It’s a Wonderful Life (1946) 244 94 2.3/4 3676 0.4/2 0.6/2 0.9/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.9/9 8510 2.4/9 2.8/9
8:00 Big Ten Championship Pre-Kick (s) 252 94 4.1/8 6919 1.4/8 1.8/8 2.2/8
8:18 Big Ten Championship Game Wisconsin vs. Penn State (s) (thru 11:36) 252 94 5.3/10 9189 2.2/11 2.7/10 3.1/10
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.6/1 922 0.3/1
5:00 Teleton USA (s) 0.4/1 662 0.2/1
5:00 Teleton USA (s) 0.6/1 918 0.3/1
9:00 Teleton USA (s) (thru 5:00am) 0.4/1 685 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/1 590 0.2/1
7:00 Cine Si Yo Fuera Diputado (1952) 0.4/1 876 0.3/1
9:00 Velvet (thru 11:00) 0.2/0 404 0.1/0

Sub-Demo Breakdowns – Saturday 12/03/16

Saturday Night Football: ACC Championship: Clemson vs. Virginia Tech” (ABC)
Women 18-34: 0.8/4
Men 18-34: 1.5/8
Women 18-49: 1.1/4
Men 18-49: 2.0/8

48 Hours” (CBS, 10 p.m.)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

Movie: It’s a Wonderful Life” (1946) (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

Big Ten Championship Game: Wisconsin vs. Penn State” (Fox)
Women 18-34: 1.6/7
Men 18-34: 2.8/14
Women 18-49: 1.8/7
Men 18-49: 3.6/14

Movie: A Dream of Christmas” (Hallmark)
2.47 household rating
3.793 million viewers
Women 18-34: 0.52
Men 18-34: 0.19
Women 18-49: 0.94
Men 18-49: 0.29

College Football: San Diego State vs. Wyoming” (ESPN, 7:43-11:31 p.m.)
0.44 household rating
0.713 million viewers
Women 18-34: 0.08
Men 18-34: 0.18
Women 18-49: 0.10
Men 18-49: 0.26

Ultimate Fighter Prelim” (FS1, 8:00-10:00 p.m.)
0.50 household rating
0.887 million viewers
Women 18-34: 0.21
Men 18-34: 0.35
Women 18-49: 0.20
Men 18-49: 0.47

Ultimate Fighter Finale 24: Johnson/Elliot” (FS1, 10:00 p.m.-1:32 a.m.)
0.61 household rating
1.032 million viewers
Women 18-34: 0.27
Men 18-34: 0.44
Women 18-49: 0.27
Men 18-49: 0.56

Bellator MMA 167 Live” (Spike, 9:00-11:09 p.m.)
0.34 household rating
0.545 million viewers
Women 18-34: 0.11
Men 18-34: 0.15
Women 18-49: 0.15
Men 18-49: 0.20

Liga MX Semifinal: Tigres vs. Leon” (UDN, 7:31-10:00 p.m.)
0.39 household rating
0.764 million viewers
Women 18-34: 0.19
Men 18-34: 0.38
Women 18-49: 0.23
Men 18-49: 0.47

For the entire week of November 28-December 4, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -8 percent in viewership (0.830 million vs. 0.898 million) and down -10 percent among Adults 18-49 (479,000 vs. 531,000) from one week earlier; the network is also down -18 percent in total viewership (0.830 million vs. 1.017 million) and down -21 percent among Adults 18-49 (479,000 vs. 604,000) from the same week one year ago (November 30-December 6, 2015). (http://programminginsider.com/?p=13295)









Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 Teen Titans Go (r) 0.66 1118 0.27
8:30 Teen Titans Go (r) 0.66 1111 0.27
9:00 Bob’s Burgers (r) 0.59 954 0.31
9:30 Bob’s Burgers (r) 0.60 965 0.36
ProgrammingInsider.com
10:00 American Dad (r) 0.71 1165 0.51
10:30 American Dad (r) 0.82 1347 0.57
11:00 Family Guy (r) 1523 0.64
11:30 Family Guy (r) 1602 0.69

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, DECEMBER 3, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
12:00a Dragon Ball Z Kai 1426 0.61 777
12:30a JoJo’s Bizarre Adventure 1062 0.48 615
1:00a Mobile Suit Gundam: Iron-Blooded Orphans 950 0.42 538
1:30a Hunter X Hunter 845 0.38 483
ProgrammingInsider.com
2:00a Naruto: Shippuden 726 0.31 400
2:30a One Piece 640 0.27 345
3:00a One Punch Man (r) 611 0.24 306






Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:30a Bob’s Burgers (r) 567 0.24
4:00a Bob’s Burgers (r) 574 0.26
4:30a American Dad (r) 614 0.27
ProgrammingInsider.com
5:00a American Dad (r) 655 0.31
5:30a King of the Hill (r) 675 0.31

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

1151 posts
  • Sumi K

    What are the ratings for Kuu Kuu Harajuku aired on Nickelodeon at 8AM?

  • Live+3 vs. Live+SD data for Saturday 12/03/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Sat Night Pre Game …. 1.00 … 1.00
    ACC: Clem/VaTech ….. 1.55 … 1.56
    NCIS: New Orleans-r .. 0.81 … 0.84
    Criminal Minds-r ……… 0.64 … 0.66
    48 Hours ………………… 0.78 … 0.93
    It’s a Wonderful Life …. 0.63 … 0.67
    Big Ten Pre Kick ……… 1.79 … 1.80
    Big Ten: Wisc/PennSt . 2.65 … 2.67

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Sat Night Pre Game … 4266 … 4279
    ACC: Clem/VaTech …. 5340 … 5361
    NCIS: New Orleans-r . 4557 … 4815
    Criminal Minds-r …….. 3753 … 3923
    48 Hours ……………….. 4266 … 4922
    It’s a Wonderful Life … 3676 … 3827
    Big Ten Pre Kick ……… 6920 … 6952
    Big Ten: Wisc/PennSt . 9190 … 9265