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Saturday Final Nationals: Univision Networks Tops Key Demos with Colombia-USA Copa America Centenario Third-Place Match

It was yet another low-rated Saturday night of television. Despite sports programming on the competing major broadcast networks, ABC (which televised no sports on the evening) managed to earn victory among total viewers (3.16 million).

But it was Univision (in conjunction with sports cable partner Univision Deportes) that led the night’s entire television landscape in all key demos, thanks to Colombia’s 1-0 win over the USA in the third-place match of the 2016 Copa América Centenario — the most-watched Copa America third-place match to-date.

The USA vs. Colombia Copa America Centenario 3rd place match made Univision the No. 1 broadcast station during the time period (8:00 pm-10:00 pm ET, live across time zones) among:
·         Total Viewers 2+ in Los Angeles, Miami and Phoenix
·         Adults 18-49 in Los Angeles, Miami, Houston, Dallas, San Francisco and Phoenix
·         Young Adults 18-34 in Los Angeles, Miami, Houston, San Francisco and Phoenix
 
In fact, the USA vs. Colombia match was the No. 1 program of the day among:
·         Total Viewers 2+ in Los Angeles and Miami
·         Adults 18-49 in Los Angeles, Miami, Houston and Phoenix
·         Young Adults 18-34 in Miami, Houston and Phoenix
 
The USA vs. Colombia match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the time period (8:00 pm-10:00 pm ET, live across time zones) among:
·         Total Viewers 2+ in Miami
·         Adults 18-49 and young Adults 18-34 in Los Angeles, Miami and Phoenix
 
Source: Nielsen, NSI, USA vs. Colombia (06/25/16), 8:00 pm-10:00 pm ET, live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 7:30 pm-10:15 pm ET, live across time zones. USA vs. Colombia aired on FX (8:00 pm-10:00 pm ET, live across time zones). Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

Among solely English-language networks, the same soccer tournament match helped give cable outlet FX the lead among adults 18-34 (approx. 0.5 rating from 8-11 p.m.)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, June 25, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.2/5 3161 0.3/2 0.6/3 0.8/3
8:00 People’s List 247 95 1.1/2 1581 0.2/1 0.3/1 0.4/2
9:00 20/20: In An Instant (s) 247 95 2.7/6 3951 0.4/3 0.7/3 1.0/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.6/3 2534 0.4/2 0.5/2 0.7/3
8:00 48 Hours (r) (s) 253 95 1.9/4 2824 0.3/2 0.5/2 0.7/3
9:00 Premier Boxing Champions Keith Thurman vs. Shawn Porter (s) (thru 11:25) 254 95 1.6/3 2415 0.5/3 0.6/3 0.8/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.8/4 2973 0.4/3 0.6/3 0.8/3
8:00 U.S. Olympic Trials Women’s Platform Final (s) 242 95 1.5/3 2491 0.3/2 0.5/2 0.6/2
9:00 U.S. Olympic Trials Men’s Gymnastics (s) (thru 11:02) 242 95 2.0/4 3210 0.5/3 0.7/3 1.0/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.2/3 2092 0.3/2 0.4/2 0.5/2
7:12 Fox Saturday Baseball Regional (s) (thru 10:33) 251 95 1.4/3 2092 0.4/2 0.5/2 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.2/3 2477 1.0/5
7:00 Fútbol Central (s) 0.5/1 939 0.3/2
7:30 Copa América Centenario Third Place USA vs. Colombia (s) 1.3/3 2545 1.0/5
10:17 MLS San Jose vs. Los Angeles (s) (thru 12:30am) 0.5/1 1004 0.4/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/1 610 0.2/1
7:00 Cine 0.3/1 618 0.2/1
9:00 Cine Héroes (2009) 0.3/1 610 0.2/1

Sub-Demo Breakdowns – Saturday 6/25/16

People’s List” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/2
Men 18-49: 0.2/1

20/20: In An Instant” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.4/2

Premier Boxing Champions: Keith Thurman vs. Shawn Porter” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.5/4
Women 18-49: 0.4/2
Men 18-49: 0.8/4

U.S. Olympic Trials: Women’s Platform Final” (NBC)
Women 18-34: 0.3/2
Men 18-34: 0.3/2
Women 18-49: 0.5/2
Men 18-49: 0.4/2

U.S. Olympic Trials: Men’s Gymnastics” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.6/3

MLB Saturday Baseball” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.4/3
Women 18-49: 0.4/2
Men 18-49: 0.6/3

Outlander” (Starz)
Women 18-34: 0.09
Men 18-34: 0.08
Women 18-49: 0.21
Men 18-49: 0.10

Hell on Wheels” (AMC)
Women 18-34: 0.12
Men 18-34: 0.10
Women 18-49: 0.18
Men 18-49: 0.19

Copa América Centenario Third Place: Colombia vs. USA” (FX)
Women 18-34: 0.45
Men 18-34: 0.73
Women 18-49: 0.54
Men 18-49: 0.94

For the entire week of June 20-26, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +3 percent in total viewership (1.065 million vs. 1.039 million) and up +4 percent among Adults 18-49 (621,000 vs. 600,000) from one week earlier; the network is also down -2 percent in total viewership (1.065 million vs. 1.091 million) and up +0.3 percent among Adults 18-49 (621,000 vs. 619,000) from the same week one year ago (June 22-28, 2015). (http://programminginsider.com/?p=9197)








Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 King of the Hill (r) 0.44 639 0.24
8:30 King of the Hill (r) 0.48 694 0.27
9:00 Rick & Morty (r) 0.51 743 0.27
9:30 American Dad (r) 0.67 1008 0.43
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.76 1118 0.48
10:30 Family Guy (r) 0.98 1520 0.62
11:00 Family Guy (r) 1872 0.75

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, JUNE 25, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
11:30 Dragon Ball Z Kai 1346 0.56 708
12:00a Mobile Suit Gundam: Iron-Blooded Orphans 1040 0.46 583
12:30a Hunter X Hunter 926 0.44 564
1:00a Samurai Champloo 786 0.37 474
ProgrammingInsider.com
1:30a Naruto: Shippuden 724 0.33 424
2:00a One Piece 671 0.31 399
2:30a Parasyte: The Maxim (r) 609 0.28 358








Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:00a Rick & Morty (r) 669 0.33
3:30a American Dad (r) 702 0.34
4:00a Infomercials (r) 597 0.30
4:15a Infomercials (r) 563 0.28
ProgrammingInsider.com
4:30a The Cleveland Show (r) 619 0.31
5:00a King of the Hill (r) 636 0.31
5:30a King of the Hill (r) 635 0.30

Cable Rankings – Saturday 06/25/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, June 25:

* Viewers in thousands
Rank Program Net Start Dur Vwrs* A1849
71 THE FIRST 48 A&E 8:00 PM 60 689 0.2
62 FIRST 48 AC A&E 9:00 PM 60 738 0.3
54 FIRST 48 AC A&E 10:03 PM 63 810 0.3
79 KING OF THE HILL ADSM 8:00 PM 30 639 0.2
69 KING OF THE HILL ADSM 8:30 PM 30 694 0.3
61 RICK & MORTY ADSM 9:00 PM 30 743 0.3
40 AMERICAN DAD ADSM 9:30 PM 30 1008 0.4
30 CLEVELAND SHOW ADSM 10:00 PM 30 1118 0.5
11 FAMILY GUY ADSM 10:30 PM 30 1520 0.6
43 MAKE MY SATURDAY: DIRTY HARRY AMC 6:45 PM 135 988 0.1
12 HELL ON WHEELS AMC 9:00 PM 60 1510 0.2
32 THE AMERICAN WEST AMC 10:00 PM 60 1071 0.1
45 DR. JEFF: EXTRA DOSE APL 8:00 PM 61 943 0.2
22 DR. JEFF: ROCKY MOUNTAIN APL 9:01 PM 61 1187 0.2
47 THE VET LIFE APL 10:03 PM 61 915 0.2
57 BET MOVIE OF THE WEEK: MADEA’S WITNESS PROTECTION BET 8:00 PM 180 765 0.3
75 COMEDY CENTRAL MOVIE: RUSH HOUR CMDY 6:27 PM 148 660 0.3
99 COMEDY CENTRAL MOVIE: DEATH AT A FUNERAL CMDY 8:55 PM 125 523 0.2
68 LONG ROAD TO HELL: IN IRAQ CNN 8:00 PM 60 696 0.1
64 FAREED ZAKARIA SPECIAL REPORT: WHY THEY HATE US 2 CNN 9:00 PM 60 731 0.1
72 DECLASSIFIED CNN 10:00 PM 60 681 0.2
51 ALASKAN BUSH PEOPLE DISC 8:00 PM 60 889 0.3
78 DEADLIEST CATCH DISC 9:00 PM 120 645 0.2
92 PJ MASKS DISJR 8:00 PM 25 577 0.1
96 GOLDIE & BEAR DISJR 8:30 PM 25 559 0.2
101 DOC MCSTUFFINS DISJR 9:00 PM 25 502 0.1
101 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 502 0.1
38 BIZAARDVARK DSNY 8:00 PM 30 1034 0.2
31 GIRL MEETS WORLD DSNY 8:30 PM 30 1072 0.2
26 STUCK IN THE MIDDLE DSNY 9:00 PM 30 1152 0.2
24 K.C. UNDERCOVER DSNY 9:30 PM 30 1174 0.3
29 GAMERS GUIDE DSNY 10:00 PM 30 1130 0.3
39 KIRBY BUCKETS DSNY 10:30 PM 30 1021 0.2
34 COLLEGE WORLD SERIES: TCU / COASTAL CAROLINA (0.64 HH) ESPN 8:00 PM 194 1062 0.3
81 CHOPPED FOOD 8:00 PM 60 629 0.1
65 CHOPPED FOOD 9:00 PM 60 725 0.2
52 CHOPPED FOOD 10:00 PM 60 817 0.2
41 FNR: DANGER AT THE DOCTOR FOXNC 8:00 PM 60 993 0.1
18 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1363 0.1
55 GREG GUTFELD SHOW FOXNC 10:00 PM 60 778 0.1
48 SATURDAY MOVIE: PITCH PERFECT FRFM 7:15 PM 165 911 0.4
98 NCWTS RACING: GATEWAY FS1 8:31 PM 82 530 0.1
85 NCWTS RACING (live): GATEWAY (0.38 HH) FS1 9:53 PM 173 593 0.1
8 COPA AMERICA CENTENARIO: THIRD PLACE: USA / COLOMBIA (0.92 HH) FX 8:00 PM 130 1670 0.7
53 MOVIE DOWNLOAD: HEAT (2013) – MD FX 10:10 PM 170 815 0.3
33 HALLMARK ORIGINAL MOVIE: THE CONVENIENT GROOM HALL 7:00 PM 120 1063 0.2
3 HALLMARK ORIGINAL MOVIE: THE WEDDING MARCH HALL 9:00 PM 120 2302 0.3
19 MAZE RUNNER: SCORCH TRIALS HBO 8:00 PM 132 1249 0.5
105 FURIOUS 7 HBO 10:45 PM 137 492 0.2
14 PROPERTY BROTHERS HGTV 8:00 PM 60 1484 0.4
17 PROPERTY BROTHERS HGTV 9:00 PM 60 1405 0.3
16 HOUSE HUNTERS RENOVATION HGTV 10:00 PM 60 1458 0.3
21 AMERICAN PICKERS HIST 8:00 PM 60 1231 0.2
25 AMERICAN PICKERS HIST 9:00 PM 60 1157 0.2
27 AMERICAN PICKERS HIST 10:00 PM 63 1150 0.2
90 MYSTERY THEATER: COLUMBO HMM 7:30 PM 90 581 0.0
73 MYSTERY THEATER: COLUMBO HMM 9:00 PM 90 665 0.0
56 MYSTERY THEATER: COLUMBO HMM 10:30 PM 90 766 0.0
76 YOUR WORST NIGHTMARE ID 8:00 PM 60 657 0.1
88 YOUR WORST NIGHTMARE ID 9:00 PM 60 588 0.1
62 YOUR NUMBERS UP ID 10:00 PM 60 738 0.2
66 THE VIRGINIAN INSP 8:00 PM 90 703 0.1
60 THE VIRGINIAN INSP 9:30 PM 90 745 0.1
67 MOVIE: CENTER STAGE: ON POINTE LIF 8:00 PM 123 700 0.2
95 MOVIE: FULL OUT LIF 10:03 PM 119 566 0.2
50 FULL HOUSE NAN 10:00 PM 30 895 0.3
46 FULL HOUSE NAN 10:30 PM 30 926 0.3
9 THUNDERMANS NICK 8:00 PM 30 1590 0.3
13 BELLA AND THE BULLDOGS NICK 8:30 PM 30 1485 0.3
23 NICKY, RICKY, DICKY & DAWN NICK 9:00 PM 30 1185 0.3
35 GAME SHAKERS NICK 9:30 PM 30 1058 0.2
90 WALLYKAZAM! NKJR 8:00 PM 30 581 0.1
82 WALLYKAZAM! NKJR 8:30 PM 30 620 0.2
80 BUBBLE GUPPIES NKJR 9:00 PM 30 635 0.2
89 BUBBLE GUPPIES NKJR 9:30 PM 30 583 0.2
94 SHIMMER AND SHINE NKJR 10:00 PM 23 567 0.2
100 SHIMMER AND SHINE NKJR 10:23 PM 24 514 0.1
BIG BROTHER AFTER DARK POP 12:00 AM 180 136 0.1
107 BEST OF MARTY STUART SHOW RFD 8:00 PM 30 490 0.0
20 COPS (O) SPIKE 8:00 PM 30 1241 0.4
28 COPS (O) SPIKE 8:30 PM 30 1148 0.3
37 COPS SPIKE 9:00 PM 30 1042 0.3
44 COPS SPIKE 9:30 PM 30 987 0.3
42 COPS (O) SPIKE 10:00 PM 30 992 0.3
49 COPS SPIKE 10:30 PM 30 907 0.3
36 OUTLANDER 2 STARZ 9:01 PM 60 1047 0.2
74 SYFY MOVIE: JOHN CARTER (2012) SYFY 9:00 PM 180 663 0.2
7 BIG BANG THEORY TBS 8:00 PM 30 1772 0.5
6 BIG BANG THEORY TBS 8:30 PM 30 1888 0.6
5 BIG BANG THEORY TBS 9:00 PM 30 1945 0.6
4 BIG BANG THEORY TBS 9:30 PM 30 2108 0.7
1 BIG BANG THEORY TBS 10:00 PM 30 2398 0.8
2 BIG BANG THEORY TBS 10:30 PM 30 2316 0.8
104 48 HOURS: HARD EVIDENCE TLC 10:00 PM 60 497 0.1
69 TNT BIG PICTURE MOVIES: BACK TO THE FUTURE TNT 8:00 PM 150 694 0.3
57 TNT BIG PICTURE MOVIES: BACK TO THE FUTURE II TNT 10:30 PM 150 765 0.3
84 DEAD FILES TRAV 10:00 PM 60 595 0.2
105 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 492 0.1
85 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 593 0.1
83 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 615 0.1
77 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 649 0.1
93 COPA AMERICA 2016 31 UNI: 3RD PLACE: USA / COLOMBIA UDN 7:30 PM 166 576 0.2
10 NCIS USA 8:00 PM 60 1586 0.2
15 NCIS USA 9:00 PM 60 1476 0.2
59 QUEEN OF THE SOUTH USA 10:00 PM 60 758 0.2
103 BLUE BLOODS WGNA 8:00 PM 60 499 0.1
97 BLUE BLOODS WGNA 9:00 PM 60 551 0.1
87 BLUE BLOODS WGNA 10:00 PM 60 592 0.1

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. May you please provide 18-49 and total viewer ratings for ‘Family Feud’ and ‘Winsanity’ on GSN? Thank you.