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Saturday Final Ratings: Winter Olympics Lifts NBC to Nearly Quadruple its Combined Broadcast Competition

NBC Olympics’ primetime coverage of Saturday’s 2018 PyeongChang Olympics competition posted a Total Audience Delivery (TAD) average of 24.2 million viewers, topping the opening Saturday of the 2016 Rio Olympics (23.5 million), according to live plus same day fast national data by Nielsen, and digital data from Adobe Analytics.

Saturday night’s NBC/NBCSN average of 23.9 million viewers nearly quadrupling the combined 6.1 million primetime viewers for ABC, CBS and Fox.

It marks the best Saturday primetime viewership for any program in February in four years — since the opening Saturday of the 2014 Sochi Games (25.1 million viewers on NBC, Feb. 8, 2014).

Viewership on NBC/NBCSN peaked at 25.7 million viewers from 9:45-10 p.m. ET, highlighted by American Red Gerard’s gold medal performance in slopestyle. Saturday’s NBC primetime coverage also featured ice dance and women’s short program in the figure skating team competition. NBCSN presented women’s skiathlon, men’s ski jumping, and women’s biathlon in primetime.
 
NBCSN delivered its best-ever afternoon rating and viewership for Saturday’s 2-5 p.m. ET telecast, featuring women’s biathlon, mixed doubles curling, and long track speed skating. For the three-hour show, NBCSN averaged 4.5 million viewers and a 2.56 household rating.

The top ten Olympic markets for NBC/NBCSN on the night were: Salt Lake City 24.5/46, Denver 22.7/40, Seattle 21.4/42, San Diego 21.3/43, Kansas City 20.3/33, Sacramento 20.3/38, Portland 20.0/39, Milwaukee 19.9/34, Tulsa 19.7/27, Los Angeles 19.6/38
 
(Source: NBC Sports)

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Saturday, February 10:

NBA Countdown-Saturday (ABC, 8:00 PM, 31 min.)
– 1.589 million viewers
– 1.1/2 HH
– 0.3/1 A18-49 (0.3/1 F18-49, 0.4/2 M18-49)
– 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
– 0.4/2 A25-54 (0.3/1 F25-54, 0.6/2 M25-54)

NBA Saturday Primetime on ABC San Antonio Spurs at Golden State Warriors (ABC, 8:31 PM, 145 min.)
– 2.781 million viewers
– 1.8/3 HH
– 0.8/3 A18-49 (0.5/2 F18-49, 1.1/5 M18-49)
– 0.7/4 A18-34 (0.5/3 F18-34, 1.0/6 M18-34)
– 0.9/3 A25-54 (0.6/2 F25-54, 1.3/4 M25-54)

NBA Saturday Primetime Post-Game (ABC, 10:56 PM, 4 min.)
– 2.204 million viewers
– 1.5/3 HH
– 0.7/3 A18-49 (0.5/2 F18-49, 0.9/4 M18-49)
– 0.6/3 A18-34 (0.4/2 F18-34, 0.8/5 M18-34)
– 0.8/3 A25-54 (0.5/2 F25-54, 1.1/4 M25-54)

Crimetime Saturday MacGyver (R) (CBS, 8:00 PM, 60 min.)
– 2.519 million viewers
– 1.6/3 HH
– 0.3/1 A18-49 (0.3/1 F18-49, 0.3/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.3/2 M18-34)
– 0.5/2 A25-54 (0.5/2 F25-54, 0.5/2 M25-54)

Crimetime Saturday Hawaii Five-0 (R) (CBS, 9:00 PM, 60 min.)
– 2.764 million viewers
– 1.8/3 HH
– 0.3/1 A18-49 (0.4/1 F18-49, 0.3/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.5/2 A25-54 (0.5/2 F25-54, 0.5/2 M25-54)

48 Hours (CBS, 10:00 PM, 60 min.)
– 2.968 million viewers
– 1.9/4 HH
– 0.4/2 A18-49 (0.5/2 F18-49, 0.3/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.1/1 M18-34)
– 0.6/2 A25-54 (0.8/2 F25-54, 0.5/2 M25-54)

Winter Olympics-Saturday Prime 1 (S) (NBC, 8:00 PM, 190 min.)
– 21.394 million viewers
– 11.6/22 HH
– 4.8/20 A18-49 (5.4/21 F18-49, 4.3/18 M18-49)
– 3.2/18 A18-34 (3.7/20 F18-34, 2.6/16 M18-34)
– 6.2/20 A25-54 (6.8/22 F25-54, 5.5/19 M25-54)

Lethal Weapon (RS) (FOX, 8:00 PM, 60 min.)
– 1.245 million viewers
– 0.8/1 HH
– 0.3/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.4/1 A25-54 (0.3/1 F25-54, 0.4/1 M25-54)

The Resident (R) (FOX, 9:00 PM, 60 min.)
– 1.061 million viewers
– 0.7/1 HH
– 0.2/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.1/1 M18-34)
– 0.3/1 A25-54 (0.3/1 F25-54, 0.3/1 M25-54)

100 Mexicanos Dijeron (UNI, 6:55 PM, 60 min.)
– 0.797 million viewers
– 0.6/1 HH
– 0.3/1 A18-49

Liga MX Victoriaville vs. America (UNI, 7:55 PM, 127 min.)
– 0.859 million viewers
– 0.8/1 HH
– 0.6/3 A18-49

Liga MX Guadalajara vs. Santos (UNI, 10:02 PM, 121 min.)
– 1.096 million viewers
– 0.7/1 HH
– 0.6/2 A18-49

Liga MX Cruz Azul vs. Necaxa (UniMás, 5:55 PM, 125 min.)
– 1.096 million viewers
– 0.4/1 HH
– 0.3/2 A18-49

Cine Cantinflas Sube y Baja (1959) (UniMás, 8:00 PM, 120 min.)
– 0.810 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

Cineplex La Ley del Mas Fuerte (2013) (UniMás, 10:00 PM, 120 min.)
– 0.757 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

Cine Millonario The Croods (TEL, 7:00 PM, 90 min.)
– 0.835 million viewers
– 0.4/1 HH
– 0.3/1 A18-49
– 0.3/2 A18-34

Cine Millonario Guardians of the Galaxy (TEL, 8:30 PM, 150 min.)
– 0.740 million viewers
– 0.4/1 HH
– 0.3/1 A18-49
– 0.2/1 A18-34

What follows are the Live + Same Day rating results for the night’s select cable telecasts on Saturday, February 10 (with the night’s cable ranks according to total viewers and adults 18-49 in parentheses):

The Cleveland Show (ADSM, 8:00 PM, 30 min.)
– 0.502 million viewers (#72)
– 0.32 HH (#66)
– 0.22 A18-49 (#42)
– 0.23 A18-34 (#24)

Family Guy (ADSM, 8:30 PM, 30 min.)
– 0.642 million viewers (#48)
– 0.44 HH (#38)
– 0.29 A18-49 (#18)
– 0.32 A18-34 (#13)

Rick & Morty (ADSM, 9:00 PM, 30 min.)
– 0.740 million viewers (#39)
– 0.50 HH (#32)
– 0.33 A18-49 (#14)
– 0.41 A18-34 (#6)

Rick & Morty (ADSM, 9:30 PM, 30 min.)
– 0.757 million viewers (#37)
– 0.52 HH (#29)
– 0.35 A18-49 (#13)
– 0.46 A18-34 (#5)

Family Guy (ADSM, 10:00 PM, 30 min.)
– 0.931 million viewers (#28)
– 0.61 HH (#27)
– 0.43 A18-49 (#10)
– 0.52 A18-34 (#4)

Dragon Ball Super (ADSM, 10:30 PM, 30 min.)
– 0.990 million viewers (#25)
– 0.61 HH (#27)
– 0.47 A18-49 (#6)
– 0.56 A18-34 (#2)

The Vet Life (APL, 10:00 PM, 61 min.)
– 0.656 million viewers (#47)
– 0.44 HH (#38)
– 0.12 A18-49 (#82)
– 0.07 A18-34 (#92)

Blue Planet II (BBCA, 9:00 PM, 70 min.)
– 0.529 million viewers (#69)
– 0.33 HH (#64)
– 0.15 A18-49 (#70)
– 0.11 A18-34 (#68)

Blue Planet II: Deep Dive (BBCA, 10:10 PM, 20 min.)
– 0.416 million viewers (#89)
– 0.26 HH (#85)
– 0.13 A18-49 (#75)
– 0.10 A18-34 (#74)

BET Movie of the Week Til Death Do Us Part (BET, 8:02 PM, 116 min.)
– 0.786 million viewers (#34)
– 0.52 HH (#29)
– 0.26 A18-49 (#24)
– 0.20 A18-34 (#34)

CNN Newsroom (CNN, 8:00 PM, 60 min.)
– 0.587 million viewers (#64)
– 0.39 HH (#52)
– 0.12 A18-49 (#82)
– 0.07 A18-34 (#92)

College Basketball Regular Season Virginia Tech at Virginia (ESPN, 6:13 PM, 129 min.)
– 1.648 million viewers (#6)
– 1.02 HH (#6)
– 0.54 A18-49 (#3)
– 0.58 A18-34 (#1)

College Basketball Regular Season Kentucky at Texas A&M (ESPN, 8:22 PM, 125 min.)
– 1.308 million viewers (#15)
– 0.78 HH (#17)
– 0.37 A18-49 (#12)
– 0.36 A18-34 (#9)

College Basketball Regular Season USC at Arizona (ESPN, 10:27 PM, 104 min.)
– 0.634 million viewers (#50)
– 0.43 HH (#41)
– 0.24 A18-49 (#34)
– 0.24 A18-34 (#22)

Watters World (FOXNC, 8:00 PM, 60 min.)
– 1.693 million viewers (#5)
– 1.11 HH (#5)
– 0.12 A18-49 (#82)
– 0.03 A18-34 (#100)

Saturday Movie The Good Dinosaur (FRFM, 8:00 PM, 120 min.)
– 0.842 million viewers (#29)
– 0.40 HH (#48)
– 0.26 A18-49 (#24)
– 0.25 A18-34 (#18)

UFC PPV Prelims UFC 221 (FS1, 8:00 PM, 120 min.)
– 0.697 million viewers (#41)
– 0.39 HH (#52)
– 0.21 A18-49 (#46)
– 0.17 A18-34 (#43)

Monster Energy Supercross San Diego (FS1, 10:00 PM, 188 min.)
– 0.428 million viewers (#86)
– 0.21 HH (#93)
– 0.19 A18-49 (#51)
– 0.16 A18-34 (#48)

Hallmark Original Movie Very, Very Valentine (HALL, 9:00 PM, 120 min.)
– 2.437 million viewers (#3)
– 1.71 HH (#1)
– 0.29 A18-49 (#18)
– 0.16 A18-34 (#48)

Break (HBO, 7:52 PM, 9 min.)
– 0.833 million viewers (#31)
– 0.50 HH (#32)
– 0.24 A18-49 (#34)
– 0.10 A18-34 (#74)

Wonder Woman (2017) (HBO, 8:01 PM, 141 min.)
– 2.809 million viewers (#1)
– 1.67 HH (#2)
– 0.85 A18-49 (#1)
– 0.37 A18-34 (#7)

House Hunters Renovation (HGTV, 10:00 PM, 60 min.)
– 1.230 million viewers (#18)
– 0.78 HH (#17)
– 0.26 A18-49 (#24)
– 0.19 A18-34 (#36)

A Crime To Remember (ID, 10:00 PM, 60 min.)
– 1.162 million viewers (#20)
– 0.80 HH (#15)
– 0.25 A18-49 (#29)
– 0.11 A18-34 (#68)

Movie-Acquired Premiere The Wrong Nanny (LIF, 8:00 PM, 122 min.)
– 0.612 million viewers (#55)
– 0.40 HH (#48)
– 0.19 A18-49 (#51)
– 0.09 A18-34 (#80)

Winter Olympics Prime (NBCSN, 8:00 PM, 180 min.)
– 2.531 million viewers (#2)
– 1.29 HH (#3)
– 0.77 A18-49 (#2)
– 0.54 A18-34 (#3)

Henry Danger (NICK, 8:00 PM, 30 min.)
– 1.465 million viewers (#11)
– 0.81 HH (#13)
– 0.26 A18-49 (#24)
– 0.17 A18-34 (#43)

Game Shakers (NICK, 8:30 PM, 30 min.)
– 1.465 million viewers (#11)
– 0.79 HH (#16)
– 0.25 A18-49 (#29)
– 0.16 A18-34 (#48)

Ghost Adventures Pop-Ups (TRAV, 9:00 PM, 60 min.)
– 0.613 million viewers (#54)
– 0.35 HH (#61)
– 0.23 A18-49 (#37)
– 0.15 A18-34 (#52)

Dead Files (TRAV, 10:00 PM, 60 min.)
– 0.618 million viewers (#53)
– 0.39 HH (#52)
– 0.19 A18-49 (#51)
– 0.09 A18-34 (#80)

Liga MX Victoriaville vs. America (UDN, 7:56 PM, 126 min.)
– 0.593 million viewers (#59)
– 0.30 HH (#70)
– 0.29 A18-49 (#18)
– 0.25 A18-34 (#18)

Liga MX Guadalajara vs. Santos (UDN, 10:02 PM, 121 min.)
– 0.490 million viewers (#75)
– 0.27 HH (#79)
– 0.25 A18-49 (#29)
– 0.20 A18-34 (#34)

For the entire week of February 5-11, 2018 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 0.2 percent in viewership (755,000 vs. 754,000) and up 2.5 percent among Adults 18-49 (482,000 vs. 470,000) from one week earlier; the network is also down 11.7 percent in viewership (755,000 vs. 855,000) and down 9.9 percent among Adults 18-49 (482,000 vs. 535,000) from the same week one year ago (February 6-12, 2017).

Family Guy (ADSM, 10:00 PM, 30 min.)
– 0.931 million viewers
– 0.43 A18-49

Programming Insider TOONAMI – SATURDAY, FEBRUARY 10, 2018












Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
10:30 Dragon Ball Super 990 0.47 611
11:00 Dragon Ball Z Kai: The Final Chapters 809 0.38 484
11:30 Black Clover 647 0.30 391
12:00a Jojo’s Bizarre Adventure: Stardust Crusaders 529 0.26 333
12:30a Mobile Suit Gundam: Iron-Blooded Orphana 487 0.24 305
ProgrammingInsider.com
1:00a Hunter X Hunter (r) 452 0.22 280
1:30a Naruto: Shippuden (r) 423 0.21 273
2:00a Outlaw Star (r) 343 0.17 221
2:30a Space Dandy (r) 342 0.17 215
3:00a Cowboy Bebop (r) 362 0.18 237
3:30a Ghost in the Shell: 2nd Gig (r) 293 0.16 202

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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