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Season High in the Overnights for NBC’s ‘American Ninja Warrior’

ABC Tops Night but NBC Could be Poised for Victory in Adults 18-49

MONDAY, JULY 10, 2017

Household Rating/Share
ABC: 3.4/ 6, NBC: 3.0/ 5, CBS: 2.5/ 4, Fox: 1.9/ 3, CW: 0.7/ 1

-Percent Change from the Year-Ago Evening:
CBS: – 4, NBC: – 6, CW: -12, Fox: -14, ABC: -19

—–

Ratings Breakdown:
“American Ninja Warrior” on NBC rose to a season high, with a 3.5 rating/6 share in the household overnights from 8-10 p.m. ET. Comparably, that was 17 percent below competing “The Bachelorette” on ABC (4.2/ 7), but it could still be enough to dominate the two-hour block in the young adult demographics. “American Ninja Warrior” was also on par with the 3.7/ 6 on the year-ago evening (while “The Bachelorette” slipped by 19 percent from the 5.2/ 9).

Also original last night was recent Fox entry “Superhuman,” which dipped to a series low 1.5/ 2 from 9-10 p.m. Comparably, that was 35 percent below the 2.3/ 4 for lead-in “So You Think You Can Dance.”

At 10 p.m., NBC reality/competition “Spartan: Ultimate Team Challenge” dropped by 40 percent in households from lead-in “American Ninja Warrior,” with a 2.1/ 4.

What follows is the half-hour breakdown for Monday, July 10, 2017:

8:00 p.m.
ABC – “The Bachelorette”: 4.4/ 8 (#1)
CBS – “Kevin Can Wait” (R): 2.6/ 5 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “So You Think You Can Dance”: 2.3/ 4 (#4)
CW – “Supergirl” (R): 0.7/ 1 (#5)

8:30 p.m.
ABC – “The Bachelorette”: 4.1/ 7 (#1)
CBS – “Man With a Plan” (R): 2.4/ 4 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “So You Think You Can Dance”: 2.3/ 4 (#4)
CW – “Supergirl” (R): 0.6/ 1 (#5)

9:00 p.m.
ABC – “The Bachelorette”: 4.1/ 7 (#1)
CBS – “Mom” (R): 2.7/ 5 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “Superhuman”: 1.5/ 2 (#4)
CW – “Whose Line is it Anyway?” (R) 0.7/ 1 (#5)

9:30 p.m.
ABC – “The Bachelorette”: 4.2/ 7 (#1)
CBS – “Life in Pieces” (R): 2.3/ 4 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “Superhuman”: 1.5/ 3 (#4)
CW – “Whose Line is it Anyway?” (R) 0.6/ 1 (#5)

10:00 p.m.
ABC – “The Gong Show” (R): 1.8/ 3 (#3)
CBS – “Scorpion” (R): 2.4/ 4 (#1)
NBC – “Spartan: Ultimate Team Challenge”: 2.3/ 4 (#2)

10:30 p.m.
ABC – “The Gong Show” (R): 1.5/ 3 (#3)
CBS – “Scorpion” (R): 2.5/ 5 (#1)
NBC – “Spartan: Ultimate Team Challenge”: 2.0/ 4 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC
    NBC WINS MONDAY AMONG THE BIG 4 NETS IN 18-49 & TOTAL VIEWERS

    VERSUS HIGH-RATED “HOME RUN DERBY” COMPETITION ON ESPN, “NINJA” GROWS +27% VS. LAST WEEK IN 18-49 AND TIES AS THE #1 SHOW OF THE NIGHT ON THE BIG 4

    “SPARTAN” DOMINATES AMONG ABC, CBS & NBC AT 10 P.M.

    Monday Primetime Results:

    NBC wins Monday night among the Big 4 networks in 18-49 and total viewers.

    “American Ninja Warrior” (1.4/6 in 18-49, 5.6 million viewers overall from 8-10 p.m. ET):
    · Grows +27% versus last week’s holiday-impacted telecast (1.4 vs. 1.1).
    · Despite last night’s high-rated “Home Run Derby” competition on ESPN, increases week to week in total viewers by +9% (5.566 million vs. 5.085 million).
    · Ties as the #1 show of the night on ABC, CBS, NBC or Fox in adults 18-49.
    · Will add substantial viewership via time-shifting – last week’s “Ninja” grew by +23% in 18-49 (from a 1.06 rating to a 1.30) and +762,000 viewers overall (5.1 million to 5.8 million) going from “live plus same day” Nielsens to L+3, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and percentage and total viewers
    · Upscale: Last summer, “Ninja” delivered a solid upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

    “Spartan: Ultimate Team Challenge” (1.0/4 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET):
    · Wins the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, total viewers and every other key measure.
    · Increases +25% versus last week’s holiday-impacted rating in 18-49 (1.0 vs. 0.8).
    · Despite last night’s high-rated “Home Run Derby” competition, grows week to week in total viewers by +13% (3.913 million vs. 3.453 million).
    · Grows +10% versus where the show ended its run last summer in 18-49 (1.0 vs. 0.9 for the “Spartan” finale from 8-10 p.m. on Thursday, July 21, 2016) and +21% in total viewers (3.913 million vs. 3.225 million).
    · Will add significant viewership via time-shifting and VOD – last week’s : “Spartan” increased by +20% in 18-49 (0.82 to 0.98) and +523,000 viewers overall (3.5 million to 4.0 million) going from L+SD to L+3.
    · Upscale: Last summer, “Spartan” generated a strong upscale audience, indexing at a 123 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

    In Late-Night Metered Markets Monday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.7/5 with an encore; “Late Show with Stephen Colbert,” 2.5/6; and ABC’s “Jimmy Kimmel Live,” 1.5/4.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/3 with an encore; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/2.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 0.9/3 in metered-market households with an encore; CBS’s “Late Late Show,” 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49 with an encore; “Late Late Show,” 0.2/2 with an encore.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.