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Slugging Opening Ratings for ‘Training Day’ on CBS and ‘Powerless’ on NBC

THURSDAY FAST AFFILIATE RATING RESULTS

What follows are the fast affiliate results for Thursday, February 2, 2017 broken out by network and by each half-hour.

-Total Viewers:
CBS: 8.34 million, ABC: 6.57, NBC: 4.93, Fox: 2.94, CW: 1.44

-Adults 18-49:
ABC: 1.8 rating/6 share, CBS: 1.6/ 6, NBC: 1.1/ 4, Fox: 0.9/ 3, CW: 0.5/ 2

———-

8:00 p.m.

ABC – Grey’s Anatomy
Viewers: 8.56 million (#2), A18-49: 2.3/ 9 (#2)

CBS – The Big Bang Theory
Viewers: 14.55 million (#1), A18-49: 3.1/12 (#1)

NBC – Superstore
Viewers: 3.99 million (#3), A18-49: 1.2/ 5 (#3)

Fox – Hell’s Kitchen (season finale)
Viewers: 3.64 million (#4), A18-49: 1.1/ 4 (#4)

CW – Supernatural
Viewers: 1.84 million (#5), A18-49: 0.7/ 3 (#5)

———-

8:30 p.m.

ABC – Grey’s Anatomy
Viewers: 8.32 million (#2), A18-49: 2.2/ 8 (#1)

CBS – Superior Donuts (series premiere)
Viewers: 10.61 million (#1), A18-49: 1.9/ 7 (#2)

NBC – Powerless (series premiere)
Viewers: 3.08 million (#4), A18-49: 1.1/ 4 (#4)

Fox – Hell’s Kitchen (season finale)
Viewers: 3.74 million (#3), A18-49: 1.2/ 4 (#3)

CW – Supernatural
Viewers: 1.66 million (#5), A18-49: 0.6/ 2 (#5)

—–

9:00 p.m.

ABC – Scandal
Viewers: 6.87 million (#2), A18-49: 1.8/ 6 (#1)

CBS – Mom
Viewers: 8.88 million (#1), A18-49: 1.6/ 6 (#2)

NBC – Chicago Med
Viewers: 6.06 million (#3), A18-49: 1.2/ 4 (#3)

Fox – My Kitchen Rules
Viewers: 2.21 million (#4), A18-49: 0.7/ 3 (#4)

CW – Riverdale
Viewers: 1.18 million (#5), A18-49: 0.4/ 1 (#5)

———-

9:30 p.m.

ABC – Scandal
Viewers: 6.26 million (#3), A18-49: 1.7/ 6 (#1)

CBS – Life in Pieces
Viewers: 6.65 million (#1), A18-49: 1.3/ 4 (#2)

NBC – Chicago Med
Viewers: 6.44 million (#2), A18-49: 1.2/ 4 (#3)

Fox – My Kitchen Rules
Viewers: 2.19 million (#4), A18-49: 0.7/ 3 (#4)

CW – Riverdale
Viewers: 1.09 million (#5), A18-49: 0.4/ 1 (#5)

———-

10:00 p.m.

ABC – How To Get Away With Murder
Viewers: 4.82 million (#3), A18-49: 1.4/ 5 (#1)

CBS – Training Day (series premiere)
Viewers: 4.95 million (#2), A18-49: 1.0/ 4 (#2t)

NBC – The Blacklist
Viewers: 5.17 million (#1), A18-49: 1.0/ 4 (#2t)

———

10:30 p.m.

ABC – How To Get Away With Murder
Viewers: 4.56 million (#2), A18-49: 1.2/ 5 (#1)

CBS – Training Day (series premiere)
Viewers: 4.52 million (#3), A18-49: 0.8/ 3 (#3)

NBC – The Blacklist
Viewers: 4.82 million (#1), A18-49: 0.9/ 3 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    “POWERLESS” RETAINS 92% OF ITS “SUPERSTORE” LEAD-IN

    “SUPERSTORE” EQUALS ITS TOP REGULAR-SLOT RATING SINCE OCTOBER

    “CHICAGO MED” RETAINS 100% OF ITS PRIOR ORIGINAL DESPITE “SCANDAL” COMPETITION

    “BLACKLIST” WINS AT 10 IN TOTAL VIEWERS

    Thursday Primetime Ratings:

    The debut of “Powerless” (1.1/4 in 18-49, 3.1 million viewers overall from 8:30-9 p.m. ET):
    · Retains 92% of its 18-49 lead-in, which matched the top “Superstore” regular-slot rating since October, and held 100% in men 18-49 (1.0 vs. 1.0).
    · Equals NBC’s highest 18-49 rating in the slot, excluding sports, since Nov. 10.
    · Grows +10% versus what NBC averaged in the timeslot last season in 18-49 (1.1 vs. 1.0, L+SD non-sports) and maintains 100% of NBC’s average so far this season with entertainment programming (1.1 vs. 1.1).

    “Superstore” (1.2/5 in 18-49, 4.0 million viewers overall from 8-8:30 p.m. ET):
    · Matches its highest regular-slot 18-49 rating since Oct. 27 (1.3).
    · With its first original in three weeks, retains +100% of its prior first-run telecast in 18-49 (1.2 vs. 1.2 on Jan. 12).
    · Will add substantial viewership via time-shifting and VOD – so far this season, “Superstore” is growing by +49% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.83) and +1.3 million viewers overall (4.4 million to 5.7 million).
    · Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

    “Chicago Med” (1.2/4 in 18-49, 6.3 million viewers overall from 9-10 p.m. ET):
    · Retains +100% of its prior original telecast in 18-49 (1.2 vs. 1.2 on Jan. 19) and 98% in total viewers (6.252 million vs. 6.410 million), despite last week’s encore and this week facing original “Scandal” competition for the first time.
    · Ranked #2 or tied for #2 among the Big 4 nets in adults, men and women 18-34, men 18-49 and men 25-54.
    · Will add substantial viewership via time-shifting and VOD – so far this season, “Med” has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 2.16) and +3.3 million viewers overall (6.8 million to 10.1 million).

    “The Blacklist” (0.9/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):
    · Wins the slot in total viewers versus CBS’ premiere of “Training Day” and ABC’s “How to Get Away With Murder.”
    · Ranks #1 or tied for #1 versus that drama competition in all key adult-male demos.
    · Ties or beats the premiere of “Training Day” in every key measure.
    · Will increase dramatically via time-shifting and VOD – “Blacklist” has grown by +105% in 18-49 rating so far this season going from L+SD to L+7 (1.11 to a 2.28) and +4.6 million viewers overall (5.7 million to 10.3 million).
    · Upscale: “Blacklist” is delivering a strong upscale audience, indexing at a 127 among adults 18-49 in $100K+ homes.

    In Late-Night Metered Markets Thursday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.2/6; “Late Show with Stephen Colbert,” 2.2/6; and ABC’s “Jimmy Kimmel Live,” 1.8/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/4; “Late Show,” 0.5/3; and “Jimmy Kimmel Live,” 0.5/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.2/4 in metered-market households; CBS’s “Late Late Show,” 1.1/4. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.4/3 in 18-49; “Late Late Show,” 0.3/2.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  2. FROM ABC

    ABC Thursday Prime (8-11pm – 6.6 million and 1.8/6 in AD18-49): With its TGIT schedule facing CBS’ and NBC’s original lineups with series debuts, as well as originals on Fox, ABC won Thursday for the 2nd week in a row in Adults 18-49 (1.8/6), beating CBS by 13% (1.6/6), NBC by 64% (1.1/4) and doubling Fox (+100% – 0.9/3). Please note: ABC’s TGIT dramas each returned last Thursday at season/multi-month highs.

    ABC’s Scandal was the most social broadcast on Thursday night (255.8K interactions), Grey’s was #2 (209.7K) and Murder #4 (107.0K)

    · At 8pm, Grey’s stood as the #2 TV show of the night in Adults 18-49 (2.3/8), behind only CBS’ The Big Bang Theory. Grey’s topped The Big Bang Theory by 13% in Adults 18-34 (1.8/9 vs. 1.6/8) to rank as Thursday’s top-rated TV show. Grey’s was up from its comparable year-ago telecast (on 2/18/16) in Total Viewers (+8% – 8.4 million vs. 7.8 million) and Adults 18-49 (+5% – 2.3/8 vs. 2.2/8).

    · At 9pm, Scandal won its hour in Adults 18-49 (1.8/6), beating runner-up CBS comedies by 29% (1.4/5 – Mom/Life in Pieces). Scandal retained 90% of its week-ago season premiere in Adults 18-49 to match its 2nd highest rating in nearly 1 year – since 2/11/16. Scandal was up from its year-ago telecast by 8% in Total Viewers (6.6 million vs. 6.1 million) and held even with Adults 18-49 (1.8/6)

    · At 10pm, How to Get Away with Murder dominated its hour in Adults 18-49 (1.3/5), outdelivering CBS’ debut of Training Day by 44% (0.9/3) and NBC’s The Blacklist by 44% (0.9/3).

    ABC’s Thursday Dramas Score Big L+3 Lifts Last Week: From L+SD to L+3 among Adults 18-49, Grey’s Anatomy surged by +1.2 rating points (matching its 2nd-largest lift this season), Scandal jumped +1.1 rating points and How to Get Away with Murder also grew by +1.1 rating points (tying a playback season-high). ABC claimed last Thursday’s Top 3 highest-rated shows in L+3 among Adults 18-49, with Grey’s (3.8 rating) – #1, Scandal (3.1 rating) – #2 and HTGAWM (2.6 rating) – #3.

  3. FROM CBS

    TIME PERIOD-WINNING “SUPERIOR DONUTS” PREMIERES WITH
    10.61 MILLION VIEWERS, THE SEASON’S #2 NEW COMEDY

    Delivers the Time Period’s Best Non-Sports Deliveries in Viewers and A25-54 This Season
    and Ties in A18-49

    “Mom” Scores its Largest Audience of the Season

    “The Big Bang Theory” Tops Thursday in Viewers and A18-49

    CBS Wins the Night in Viewers and A25-54

    “The Late Show with Stephen Colbert” Places First
    In the Metered Markets for the Sixth Consecutive
    Night with First-Run Broadcasts

    · At 8:00 PM, THE BIG BANG THEORY was first viewers (14.55m), A18-49 (3.1) and A25-54 (4.5), the night’s #1 program in all these measures.

    · At 8:30 PM, the series premiere of SUPERIOR DONUTS was first in viewers (10.61m), A25-54 (3.0) and second in A18-49 (1.9). SUPERIOR DONUTS delivered the second largest audience for a comedy premiere this season (behind only CBS’s “Kevin Can Wait”). Compared to the Oct. 27 premiere of “The Great Indoors,” “Superior Donuts” was up +20% in viewers, +7% in A25-54 and even in A18-49.

    · At 9:00 PM, MOM was first in viewers (8.79m), A25-54 (2.6, nc) and second in A18-49 (1.6). MOM delivered its largest audience of the season for the second consecutive broadcast.

    · At 9:30 PM, LIFE IN PIECES was first in viewers (6.65m) and second in A18-49 (1.3) and A25-54 (2.0).

    · At 10:00 PM, the series premiere of TRAINING DAY averaged 4.73m, 0.9 in A18-49 and 1.3 in A25-54.

    · For the night, CBS was first in viewers (8.34m), A25-54 (2.4) and second in A18-49 (1.6).

    THE LATE SHOW

    · From 11:35PM-12:35AM, THE LATE SHOW with STEPHEN COLBERT was first in the 56 metered overnight markets (2.2, tie), up +10% from the same night last year. THE LATE SHOW has placed (including ties) for six consecutive nights and eight of the last nine with first-run broadcasts.

  4. Most interesting Thursday in a long time with all of the newcomers and ABC being in originals for the second week in a row. I haven’t commented on Thursday nights in a long-time so here’s my thoughts.

    Starting with CBS it was a great night for them as Superior Donuts got sampled and got decent numbers out of BBT for its premiere and the good thing is I’ve heard great things about the show so maybe they’ll be able to bring in slightly more different viewers than their other successful freshmen shows from this season. I love Marc’s reference to Chico and the Man as it reminded me of that and a little bit of Becker as well. Judd Hirsch along with Katey Segal shined in this show a lot. I think this show is going to do well for CBS on Mondays as it doesn’t have to face The Voice or DWTS right away. Katey Segal just doesn’t age does she?

    Mom did well again but I think it’s a better fit in that Monday lineup with the other family shows. Life in Pieces is a mediocre performer and might comeback next year because of Sheldon but it really shouldn’t be brought back. Training Day as expected just completely bombed just like Pure Genius and Rush Hour last year in that timeslot.

    For TGIT it’s amazing to see how Grey’s Anatomy has completely outlasted the two shows that were supposed to be its successors and now those two shows in Scandal and Murder are relying solely Grey’s Anatomy for its numbers and it was interesting how Scandal slipped to third place in viewers at the half-hour mark. If NBC or CBS was stronger at 10pm then Murder would would not be in first place so NBC whose probably in better position next season to get that 10pm hour fixed with a Chicago show should focus next season on taking over that timeslot next season but they got to get that 8pm hour fixed first and I’ll start talking about that next.

    Powerless absolutely flopped hard and there’s nothing you can defend about the show outside of the fact that it didn’t go fractional but that viewership is so bad barely over 3 million and losing to Hell’s Kitchen. I don’t think The Good Place which didn’t deserve a renewal btw ever got that close to sinking under 3 million viewers. Powerless look absolutely dreadful in the commercials and I’m glad it bombed as superhero TV comedies shouldn’t work. Superstore has been a huge bomb this season after teasing people after its start last year in January. NBC really just need to clean house on their comedies and work towards building their comedy roster around the Will & Grace revival. Building around Superstore just didn’t work so Will & Grace might be a better bet. They really need to go in the direction that CBS has with generic comedies with big stars attached to them.

    Chicago Med seems to be a show with the same audience as Chicago Fire and PD but skews older and I think the slot is bad for it because it was still a new show but the show itself still shows a ton of promise because it draws so many viewers out of these horrible comedy lead-ins. I think NBC is going to aggressively plan for moving two veteran dramas on Fridays and one them could be The Blacklist is my early bet here.

    Riverdale which I have not seen yet is not doing well but not doing as horribly as Crazy Ex-Girlfriend.

    • Scandal and Murder were doing better nearly two years ago. There was an episode of Scandal that was highly controversial that was a mid season finale and it seems a good chunk of the audience left and never came back.

      • Yeah it was really not that long ago when this block peaked 2 years ago. Both Scandal and Murder kind of alienated their fans as I remember Murder killing a favorite character right out of the gate during their first season finale and the show was never the same after that. ABC and creative from these tow shows really killed what could’ve been the most dynamic block of this entire decade.

        • I’ll point out neither Scandal not HTGAWM were doing all that great even before, but now their ratings are just stunning (especially as they’re still seen a “big hits” by the Hollywood press…)

          EVERY network needs to clean house and restart fresh, but I doubt it will happen until one of the studios/networks goes under.

          Apparently, the pay is still good for the executives and the owners are entirely blind to what is happening to their property.

  5. I’m keen on moving the Blacklist to Friday in the Fall.

    CW keeps putting out these promos like Riverdale is smashing the charts in the ratings when it isn’t.

    • Well observed. 🙂

      CW has been doing that since it started. Remember Gossip Girl the “show everyone is talking about”?

  6. KUDOS to Marc for calling the two premiering train wrecks.

    Even CBS has lost the ability to get sampling for its shows if they’re not directly behind their last two real (and aging) hits.

    Special mention should also go to HTGAWM and Blacklist and their disastrous ratings.

    I should be used to it, but those ratings are just awful for what used to be a hit-filled night.