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‘SNL Equals Highest Week Two Rating in Eight Years

Late Night Sketch Comedy Poised for More Growth as We Get Closer to the Presidential Election

Based on the metered market (overnight) households, the October 8th edition of NBC’s “Saturday Night Live,” hosted by Lin-Manuel Miranda and featuring Alec Baldwin in his second appearance as Donald Trump, was above average at a 5.2 rating/13 share. Comparably, this was the veteran late night sketch comedy’s highest week two overnight rating for the season since 2008. Additionally, “SNL” scored a 2.4 rating/12 share in adults 18-49 in the markets with local people meters. Note: These results exclude the Charlotte, Orlando, Jacksonville, Norfolk, Raleigh-Durham and West Palm Beach.

Saturday’s telecast was up by 24 percent from the show’s October 2015 average for original telecasts in metered-market households (5.2 vs. 4.2) and 20 percent in adults 18-49 in the local people meters (2.4 vs. 2.0).

Last week’s season premiere, hosted by Margot Robbie, increased by 3.491 million viewers overall going from “live plus same day” to “live plus three day” official-national Nielsens (8.297 million to 11.788 million), and by 56 percent in national adult 18-49 rating (2.34 to 3.64).

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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