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‘SNL’ on NBC More Than Doubles NBA Celtics-Rockets on ABC Among Adults 18-49 to Lead All Saturday Night Broadcast Network Telecasts

What follows are the fast affiliate results for Saturday, March 3, 2018 broken out by network and by each half-hour. Results for any live event are always approximate.

Total Viewers (in millions):
CBS: 3.72 million, ABC: 2.68, NBC: 1.57, Fox: 1.43

Adults 18-49 (rating / share):
ABC: 0.8 rating/4 share, CBS: 0.5/ 2, NBC and Fox: 0.4/ 2 each

Adults 18-34 (rating / share):
ABC: 0.7 rating/4 share, CBS and NBC: 0.3/ 2 each, Fox: 0.2/ 1

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From NBC:

The March 3 telecast of “Saturday Night Live,” hosted by Charles Barkley and featuring musical guest Migos, has averaged a 4.2 rating, 10 share in “live plus same day” household results from the 56 local markets metered by Nielsen Media Research and a 1.9/9 in adults 18-49 in the 25 markets with local people meters (the Boston and Providence markets are currently excluded).
 
With its first telecast in four weeks, “Saturday Night Live” is the #1 show of the night on the Big 4 networks in both metered-market households and 18-49 in the local people meters, topping in both measures all primetime programs on those nets, including ABC’s Celtics-Rockets NBA coverage.
 
“Saturday Night Live” outrated the night’s #2 Big 4 program in metered-market households by a +45% margin (4.2 vs. 2.9 for CBS’ 10 p.m. telecast of “48 Hours”) and the #2 show in 18-49 in the local people meters by +58% (1.9 vs. 1.2 for the Celtics-Rockets game).
 
The March 3 “SNL” aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets.

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8:00 PM

ABC – NBA Countdown
Viewers: 2.30 million (#2), Adults 18-49: 0.6/3 (#1), Adults 18-34: 0.5/3 (#1)

CBS – Crimetime Saturday: NCIS: Los Angeles (R)
Viewers: 3.25 million (#1), Adults 18-49: 0.4/2 (#2), Adults 18-34: 0.2/1 (#3)

NBC – NHL Hockey: Toronto Maple Leafs at Washington Capitals
Viewers: 1.37 million (#3), Adults 18-49: 0.3/1 (#4), Adults 18-34: 0.3/2 (#2)

Fox – MasterChef Junior (RS)
Viewers: 1.32 million (#4), Adults 18-49: 0.4/2 (#2), Adults 18-34: 0.2/2 (#3)

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8:30 PM

ABC – NBA Saturday Primetime: Boston Celtics at Houston Rockets
Viewers: 2.29 million (#2), Adults 18-49: 0.7/3 (#1), Adults 18-34: 0.6/4 (#1)

CBS – Crimetime Saturday: NCIS: Los Angeles (R)
Viewers: 3.54 million (#1), Adults 18-49: 0.4/2 (#3), Adults 18-34: 0.2/2 (#3)

NBC – NHL Hockey: Toronto Maple Leafs at Washington Capitals
Viewers: 1.70 million (#3), Adults 18-49: 0.5/2 (#2), Adults 18-34: 0.3/2 (#2)

Fox – MasterChef Junior (RS)
Viewers: 1.47 million (#4), Adults 18-49: 0.4/2 (#3), Adults 18-34: 0.2/1 (#3)

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9:00 PM

ABC – NBA Saturday Primetime: Boston Celtics at Houston Rockets
Viewers: 2.71 million (#2), Adults 18-49: 0.9/4 (#1), Adults 18-34: 0.7/4 (#1)

CBS – 48 Hours
Viewers: 3.35 million (#1), Adults 18-49: 0.5/2 (#2), Adults 18-34: 0.2/2 (#3)

NBC – NHL Hockey: Toronto Maple Leafs at Washington Capitals
Viewers: 1.76 million (#3), Adults 18-49: 0.5/2 (#2), Adults 18-34: 0.3/2 (#2)

Fox – Showtime at the Apollo (RS)
Viewers: 1.40 million (#4), Adults 18-49: 0.4/2 (#4), Adults 18-34: 0.2/1 (#3)

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9:30 PM

ABC – NBA Saturday Primetime: Boston Celtics at Houston Rockets
Viewers: 2.55 million (#2), Adults 18-49: 0.8/4 (#1), Adults 18-34: 0.6/4 (#1)

CBS – 48 Hours
Viewers: 3.76 million (#1), Adults 18-49: 0.5/2 (#2), Adults 18-34: 0.2/1 (#3)

NBC – NHL Hockey: Toronto Maple Leafs at Washington Capitals
Viewers: 1.67 million (#3), Adults 18-49: 0.5/2 (#2), Adults 18-34: 0.4/2 (#2)

Fox – Showtime at the Apollo (RS)
Viewers: 1.51 million (#4), Adults 18-49: 0.4/2 (#4), Adults 18-34: 0.2/1 (#3)

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10:00 PM

ABC – NBA Saturday Primetime: Boston Celtics at Houston Rockets
Viewers: 2.77 million (#2), Adults 18-49: 0.9/4 (#1), Adults 18-34: 0.7/4 (#1)

CBS – 48 Hours
Viewers: 4.08 million (#1), Adults 18-49: 0.6/3 (#2), Adults 18-34: 0.3/2 (#2)

NBC – NHL Hockey: Toronto Maple Leafs at Washington Capitals
Viewers: 1.33 million (#3), Adults 18-49: 0.4/2 (#3), Adults 18-34: 0.3/2 (#2)

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10:30 PM

ABC – NBA Saturday Primetime: Boston Celtics at Houston Rockets
Viewers: 3.43 million (#2), Adults 18-49: 1.1/5 (#1), Adults 18-34: 0.9/5 (#1)

CBS – 48 Hours
Viewers: 4.34 million (#1), Adults 18-49: 0.6/3 (#2), Adults 18-34: 0.3/2 (#3)

NBC – NHL Hockey: Toronto Maple Leafs at Washington Capitals
Viewers: 1.62 million (#3), Adults 18-49: 0.5/2 (#3), Adults 18-34: 0.4/2 (#2)

Source: Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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