Posted in:

Solid Return for ‘The Voice’ on NBC

NBC Expected to Win Each of the Six Half-Hours in Adults 18-49

MONDAY, FEBRUARY 29, 2016

Household Rating/Share
NBC: 7.1 rating/11 share, ABC: 5.1/ 8, CBS: 5.0/ 8, Fox: 2.8/ 4, CW: 0.7/ 1

Percent Change From the Year-Ago Oscar Night (3/01/15):
CW: +40, ABC: + 4, CBS: no change, NBC: – 8, Fox: -24

—–

[socialpoll id=”2337875″]

Ratings Breakdown:
Led by the return of “The Voice,” NBC stood well above the competition on this final night in February and is poised for adult 18-49 victory in each of the six half-hours. “The Voice” averaged an 8.4 rating/13 share in the household overnights from 8-10 p.m., besting competing “The Bachelor” on ABC (5.9/ 9) by 42 percent. Comparably, “The Voice” was up by five percent in households from the season-premiere of its fall cycle (8.0/12 in 9/21/15), but 12 percent below the 9.5/14 in the overnights on the year-ago evening.

NBC’s freshman “Blindspot” returned with a second-place 4.5/ 7 at 10 p.m., which trailed competing “NCIS: Los Angeles” on CBS (5.0/ 9) by 10 percent but will still own the hour in the key young adult demos. Regardless, “Blindspot” was still 37 percent below the 7.1/12 for the series-opener on 9/21/15, and household retention out of the 9:30 p.m. portion of “The Voice” (8.4/13) was only 54 percent. In other words, “Blindspot” is not necessary a huge hit. Don’t be fooled.

Airing out of aforementioned “The Bachelor” on ABC was tired “Castle” at a third-place 3.7/ 6 at 10 p.m., which could very well be a series low overnight performance. Isn’t it time to take “Castle” off the case?

Also returning last night was “Gotham” on Fox at a fourth-place 2.9/ 5 at 8 p.m., which was 41 percent below the season (or series) finale of “The X-Files” one week earlier (4.9/ 7 on Feb. 22). Comparably, “Gotham” slipped by 31 percent from the 4.2/ 7 on the year-ago evening and it led into a series-low 2.6/ 4 (#4) for recent entry “Lucifer” at 9 p.m. Worth positively noting for “Lucifer,” however, was the 93 percent overnight retention out of the 8:30 p.m. portion of “Gotham.

On CBS, “Supergirl” (#3: 4.5/ 7) bested competing “Gotham” on Fox by a hefty 55 percent and it led into a 5.9/ 9 for sophomore “Scorpion” at 9 p.m., which built by 31 percent. Aforementioned “NCIS: Los Angeles” capped off the night for the Eye net with a 5.0/ 9 at 10 p.m. (#1).

The CW could not compete, meanwhile, care of the combination of “Crazy Ex-Girlfriend” and “Jane the Virgin,” which each scored a mere 0.7/ 1 in the household overnights.

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

3811 posts

11 Comments

Leave a Reply
  1. Marc, do you think Blindspot was hurt by the hiatus, like others have been? Or is it just not good enough to retain its initial audience?

    • I personally think the networks should re-consider these huge hiatuses for scripted shows. I get why they do them, but more often the not, it tends to hurt the audience flow throughout the season.

      Reality shows seem to be able to handle the break as they complete an entire “season” before breaking.

      • We’ve dropped Blindspot and The Blacklist (a while back) because of the long hiatus and the fact that new shows (some on cable) popped up in their absence.
        I agree that reality shows are a different beast. The networks need to look at this practice of a long hiatus. Perhaps shorter breaks like Chicago Fire and Med are taking keep the audience hooked. We won’t move on from those 2 shows.

        • That is exactly what happens to me, now that you mention it. I find a new show to watch while my old show was on hiatus and I only have so much viewing time.

        • Agree but Blindspot and The Blacklist are still two very good shows on my must watch list. Chicago Med is better than I was expecting…its really good, and now my fave of the three Chicagos.

      • I completely agree. I’d prefer they aired a new episode a week for 22/23 weeks straight (except to break around Christmas holidays), finish the season around this time of year, and then move onto a 13-episode series to air from now through May.

    • It was definitely hurt by it, which is a problem for scripted dramas. Reality/competitions like Survivor and The Voice can start up again because it is a new cycle. This is a continuation and viewers lose interest. The nets need to stop doing this.

  2. “Isn’t it time to take Castle off the case?”. Absolutely it is. The case should have closed a year ago!