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Sunday Final Nationals: 34.9 Million Watch Usain Bolt Win Record Third Consecutive Gold Medal in Men’s 100-Meter Dash in Rio on NBC

From NBC Sports Group (full press release): For Sunday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 28.1 million viewers with an 15.1 household rating.

Viewership for the NBC broadcast peaked at 34.9 million between 9:15-9:30 p.m. ET/PT, for Jamaica’s Usain Bolt’s historic victory in the 100 meters, marking an unprecedented third consecutive gold medal in the event:, according to national data from The Nielsen Company.

From the second Sunday in London 2012, the night was down 10 percent each in total audience and in household rating (31.3 million viewers/17.5 household rating on August 5, 2012) when it had aired solely on NBC.

TOP 10 METERED MARKETS FOR NBC SUNDAY PRIMETIME:

1. Salt Lake City 20.5/40
2. Austin 20.2/35
T3. Columbus 19.9/33
T3. Richmond 19.9/32
5. Denver 19.7/38
T6. San Diego 19.4/37
T6. Norfolk 19.4/31
T8. Cincinnati 19.2/31
T8. Indianapolis 19.2/31
10. West Palm Beach 19.1/31

Also in primetime on Sunday, NBCSN’s live Olympic competition coverage averaged 1.02 million viewers, while Bravo’s live coverage of Andy Murray’s victory in the men’s tennis gold-medal match (7-8:30 p.m.) averaged 929,000 viewers.

NBC and Golf Channel both provided coverage of the dramatic closing holes of the men’s Olympic golf tournament (1:12-2:49 p.m.). Aside from the final round of the Masters, this ranks as the highest-rated 90-minute window of final round golf coverage in 2016 with a combined 5.6 household rating and 8.8 million average viewers. Additionally, streaming of the men’s competition ranks second to The Open in every metric for NBC Sports’ golf events on record, including Live starts: 873,025, Live minutes: 27,463,315, Uniques: 483,616 and Visits: 692,472.

Afternoon coverage on Golf Channel (Noon-3:12 p.m. ET) earned a 1.02 household rating with 1.6 million viewers, marking the best performance in the time period for total viewers and Adults 25-54 (495,000) since the AT&T Pebble Beach Pro-Am featuring Tiger Woods and Phil Mickelson in February of 2012. Golf Channel coverage peaked at a 1.22 household rating and 1.845 million viewers (2:30-2:45 p.m.). Early coverage (6 a.m.-Noon) is Golf Channel’s best performance in the time period in more than eight years since the Dubai Desert Classic won by Woods in February 2008 for both total viewers (556,000) and Adults 25-54 (174,000).

Justin Rose won the gold medal with a down-to-the-wire victory over Open champion and silver medalist Henrik Stenson. American Matt Kuchar, who had Sunday’s best score (8-under par 63), won the bronze.

Half-hours for ‬“Rio 2016 Summer Olympics-Sunday” on NBC were, as follows:

7:00-7:30 ‬
Household rating/Share: 10.1/20
Viewers: 17.255 million
adults 18-34: 3.6 rating/19 share
adults 18-49: 4.7 rating/19 share
adults 25-54: 5.8 rating/19 share

‪7:30-8:00 
Household rating/Share: 12.2/23
Viewers: 21.347 million
adults 18-34: 4.6 rating/22 share
adults 18-49: 6.0 rating/23 share
adults 25-54: 7.4 rating/23 share

‪8:00-8:30 
Household rating/Share: 15.0/27
Viewers: 27.151 million
adults 18-34: 5.8 rating/26 share
adults 18-49: 7.8 rating/28 share
adults 25-54: 9.5 rating/28 share

‪8:30-9:00 ‬
Household rating/Share: 15.5/27
Viewers: 28.295 million
adults 18-34: 6.0 rating/26 share
adults 18-49: 8.2 rating/27 share
adults 25-54: 10.0 rating/28 share

‪9:00-9:30
Household rating/Share: 18.1/30
Viewers: 33.072 million
adults 18-34: 7.1 rating/29 share
adults 18-49: 9.9 rating/31 share
adults 25-54: 12.0 rating/32 share

‪9:30-10:00 
Household rating/Share: 16.8/28
Viewers: 30.696 million
adults 18-34: 6.6 rating/26 share
adults 18-49: 9.3 rating/29 share
adults 25-54: 11.2 rating/29 share

‪10:00-10:30 
Household rating/Share: 16.0/28
Viewers: 28.672 million
adults 18-34: 6.1 rating/25 share
adults 18-49: 8.6 rating/28 share
adults 25-54: 10.3 rating/28 share

10:30-11:00
Household rating/Share: 15.7/29
Viewers: 27.503 million
adults 18-34: 5.9 rating/26 share
adults 18-49: 8.4 rating/29 share
adults 25-54: 10.1 rating/30 share


 

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, August 14, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.6/5 3959 0.5/2 0.7/3 1.0/3
7:00 America’s Funniest Home Videos (r) 249 94 2.1/4 3373 0.4/2 0.5/2 0.8/3
8:00 Celebrity Family Feud 248 94 3.3/6 5050 0.6/3 1.0/3 1.3/4
9:00 The $100,000 Pyramid 248 94 2.6/4 3992 0.5/2 0.8/2 1.0/3
10:00 Match Game 249 94 2.3/4 3419 0.5/2 0.7/2 1.0/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.5/4 3929 0.5/2 0.8/3 1.0/3
7:00 60 Minutes (r) 254 94 3.9/7 6034 0.3/1 0.7/3 1.0/3
8:01 Big Brother 18 254 94 3.4/6 5599 1.3/6 1.8/6 2.1/6
9:00 Madam Secretary (r) 254 94 1.6/3 2296 0.2/1 0.3/1 0.5/1
10:00 BrainDead 254 94 1.3/2 1781 0.2/1 0.3/1 0.4/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 14.9/27 26749 5.7/25 7.9/27 9.5/27
7:00 Rio Summer Olympics (s) (thru 11:00) 242 94 14.9/27 26749 5.7/25 7.9/27 9.5/27
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 0.7/1 1106 0.4/2 0.5/2 0.5/2
7:00 The Simpsons (r) 253 94 0.7/1 1058 0.3/2 0.4/2 0.4/1
7:30 Bob’s Burgers (r) 253 94 0.6/1 1043 0.5/2 0.5/2 0.5/2
8:00 The Simpsons (r) 253 94 0.8/1 1298 0.5/2 0.5/2 0.6/2
8:29 Brooklyn Nine-Nine (r) 253 94 0.6/1 1001 0.4/2 0.4/1 0.5/1
9:00 Family Guy (r) 252 94 0.8/1 1254 0.5/2 0.6/2 0.6/2
9:30 The Last Man on Earth (r) 253 94 0.6/1 989 0.3/1 0.4/1 0.5/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.8/1 1396 0.4/2
7:00 Aqui y Ahora 0.8/1 1315 0.4/2
8:00 Va Por Ti 0.9/2 1532 0.5/2
10:00 Sal y Pimienta 0.8/1 1205 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/1 570 0.2/1
7:02 Cine X-Men (2011) 0.2/0 487 0.2/1
9:02 Cine Acto de Valor (2012) (thru 11:02) 0.4/1 656 0.3/1

Sub-Demo Breakdowns – Sunday 8/14/16

Celebrity Family Feud” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.5/3
Women 18-49: 1.1/4
Men 18-49: 0.8/3

The $100,000 Pyramid” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

Match Game” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.6/2

Big Brother 18” (CBS)
Women 18-34: 1.8/7
Men 18-34: 0.9/4
Women 18-49: 2.2/7
Men 18-49: 1.5/5

BrainDead” (CBS)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

Rio Summer Olympics” (NBC)
Women 18-34: 6.1/25
Men 18-34: 5.4/25
Women 18-49: 7.9/26
Men 18-49: 7.8/28

Rio Summer Olympics” (NBCSN)
Women 18-34: 0.20
Men 18-34: 0.36
Women 18-49: 0.27
Men 18-49: 0.42

The Last Ship” (TNT)
Women 18-34: 0.26
Men 18-34: 0.30
Women 18-49: 0.38
Men 18-49: 0.58

Murder in the First” (TNT)
Women 18-34: 0.13
Men 18-34: 0.07
Women 18-49: 0.19
Men 18-49: 0.15

Power” (Starz)
Women 18-34: 0.95
Men 18-34: 0.57
Women 18-49: 0.93
Men 18-49: 0.77

Survivor’s Remorse” (Starz)
Women 18-34: 0.40
Men 18-34: 0.17
Women 18-49: 0.44
Men 18-49: 0.29

Ray Donovan” (Showtime)
Women 18-34: 0.16
Men 18-34: 0.13
Women 18-49: 0.35
Men 18-49: 0.31

The Night Of” (HBO)
Women 18-34: 0.27
Men 18-34: 0.47
Women 18-49: 0.38
Men 18-49: 0.70

Ballers” (HBO)
Women 18-34: 0.29
Men 18-34: 0.58
Women 18-49: 0.38
Men 18-49: 0.76

Vice Principals” (HBO)
Women 18-34: 0.28
Men 18-34: 0.43
Women 18-49: 0.25
Men 18-49: 0.54

Naked and Afraid XL” (Discovery)
Women 18-34: 0.50
Men 18-34: 0.42
Women 18-49: 0.60
Men 18-49: 0.60

Cable Rankings – Sunday 8/14/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, August 14:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
98 53 ESCAPING POLYGAMY A&E 10:00 PM 61 659 0.28
83 59 KING OF THE HILL ADSM 8:00 PM 30 784 0.26
64 32 CLEVELAND SHOW ADSM 8:30 PM 30 917 0.34
36 17 CLEVELAND SHOW ADSM 9:00 PM 30 1139 0.45
15 7 AMERICAN DAD ADSM 9:30 PM 30 1365 0.59
8 3 FAMILY GUY ADSM 10:00 PM 30 1663 0.76
7 2 FAMILY GUY ADSM 10:30 PM 30 1704 0.79
72 40 WALKING DEAD MARATHON AMC 6:25 PM 60 894 0.31
17 16 FEAR TWD SNEAK AMC 7:25 PM 5 1352 0.48
49 25 WALKING DEAD MARATHON AMC 7:30 PM 60 1070 0.37
26 19 WALKING DEAD MARATHON AMC 8:30 PM 90 1223 0.43
9 4 WALKING DEAD S7 PREVIEW AMC 10:00 PM 60 1603 0.63
74 33 REAL HOUSEWIVES OF NJ BRAVO 8:35 PM 61 860 0.33
97 58 REAL HOUSEWIVES OF NJ BRAVO 9:36 PM 59 667 0.26
93 87 RIO SUMMER OLYMPICS: TENNIS BRAVO 11:00 AM 575 678 0.17
69 96 CNN NEWSROOM CNN 7:00 PM 60 897 0.12
99 74 NAKED AND AFRAID XL DISC 8:00 PM 60 646 0.22
68 39 NAKED AND AFRAID XL DISC 9:00 PM 60 912 0.31
6 6 NAKED AND AFRAID XL DISC 10:00 PM 61 1751 0.60
3 9 MONSTERS UNIVERSITY DSNY 6:10 PM 110 1960 0.55
2 13 K.C. UNDERCOVER DSNY 8:00 PM 30 1967 0.51
11 44 BIZAARDVARK DSNY 8:30 PM 30 1531 0.29
24 85 BEST FRIENDS WHENEVER DSNY 9:00 PM 30 1241 0.19
48 93 STUCK IN THE MIDDLE DSNY 9:30 PM 30 1084 0.16
31 91 BUNK’D DSNY 10:00 PM 25 1177 0.17
33 90 DISNEY MICKEY MOUSE SHORT DSNY 10:25 PM 5 1167 0.17
46 86 GIRL MEETS WORLD DSNY 10:30 PM 30 1086 0.17
94 92 THE FOX AND THE HOUND DISJR 6:00 PM 90 676 0.16
10 20 MLB SUNDAY NIGHT: ST. LOUIS / CHICAGO CUBS (1.04 HH) ESPN 8:00 PM 193 1599 0.42
89 69 GUY’S GROCERY GAMES FOOD 7:00 PM 60 716 0.23
64 49 GUY’S GROCERY GAMES FOOD 8:00 PM 60 917 0.28
58 42 CHOPPED FOOD 9:00 PM 60 972 0.31
57 36 COOKS VS. CONS FOOD 10:00 PM 60 987 0.32
25 94 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1234 0.16
60 98 LEGENDS & LIES FOXNC 8:00 PM 60 958 0.10
15 97 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1365 0.12
39 95 FOX NEWS SUNDAY FOXNC 10:00 PM 60 1131 0.12
69 31 SUNDAY MOVIE: PITCH PERFECT FRFM 6:00 PM 165 897 0.34
69 37 SUNDAY MOVIE: THE OTHER SIDE FRFM 8:45 PM 195 897 0.32
64 29 MOVIE DOWNLOAD: CAPTAIN: AMERICA: THE FIRST AVENGER FX 5:00 PM 180 917 0.35
75 41 FX MOVIE PRIME: THE OTHER WOMAN FX 8:00 PM 150 846 0.31
14 60 HALLMARK MOVIE: A COUNTRY WEDDING HALL 7:00 PM 120 1393 0.26
4 43 CHESAPEAKE SHORES HALL 9:00 PM 120 1942 0.31
12 10 THE NIGHT OF HBO 9:01 PM 57 1407 0.54
46 18 BREAK HBO 9:58 PM 3 1086 0.44
27 8 BALLERS HBO 10:01 PM 29 1210 0.57
43 12 BREAK HBO 10:30 PM 1 1105 0.53
78 23 VICE PRINCIPALS HBO 10:31 PM 30 819 0.39
23 46 AMERICAN PICKERS HIST 7:00 PM 60 1244 0.29
35 76 TIME MACHINE HIST 8:00 PM 120 1144 0.22
85 73 OZZY & JACK’S WORLD DETOUR HIST 10:00 PM 63 781 0.23
29 48 BEACHFRONT BARGAIN HUNT HGTV 7:00 PM 30 1194 0.29
21 47 BEACHFRONT BARGAIN HUNT HGTV 7:30 PM 30 1266 0.29
18 52 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1329 0.28
19 64 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1322 0.25
40 81 MEXICO LIFE HGTV 9:00 PM 30 1126 0.20
36 71 MEXICO LIFE HGTV 9:30 PM 30 1139 0.23
56 75 ISLAND HUNTERS HGTV 10:00 PM 30 988 0.22
76 83 ISLAND HUNTERS HGTV 10:30 PM 30 844 0.19
79 70 DATELINE ON ID ID 7:00 PM 60 814 0.23
81 57 DREAM KILLER ID 8:00 PM 120 800 0.27
59 56 DEADLINE: CRIME WITH TAMRON HALL ID 10:00 PM 60 968 0.27
90 80 MOVIE: MOMMY’S LITTLE GIRL LMN 6:00 PM 120 713 0.21
88 88 MOVIE- ACQUIRED RPT: HIDDEN TRUTH LIF 7:00 PM 120 738 0.17
95 84 MOVIE- THEATRICAL RPT: TAKEN LIF 9:00 PM 122 675 0.19
92 100 LIFE BELOW ZERO NGC 8:00 PM 60 690 0.10
96 99 LIFE BELOW ZERO NGC 9:00 PM 60 669 0.10
52 30 RIO SUMMER OLYMPICS (0.61 HH) NBCSN 7:00 PM 300 1024 0.35
13 14 NFL PRESEASON (LIVE): HOUSTON / SAN FRANCISCO (0.86 HH) NFLN 7:00 PM 184 1402 0.49
62 54 FULL HOUSE NAN 9:00 PM 30 934 0.27
73 55 FULL HOUSE NAN 9:30 PM 30 886 0.27
61 45 FULL HOUSE NAN 10:00 PM 30 938 0.29
63 38 FULL HOUSE NAN 10:30 PM 30 927 0.32
32 77 THUNDERMANS NICK 7:00 PM 30 1172 0.22
20 62 THUNDERMANS NICK 7:30 PM 30 1291 0.25
30 79 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1179 0.21
34 67 NICKY, RICKY, DICKY & DAWN NICK 8:30 PM 30 1163 0.24
82 82 INTERSTITIAL BREAK SHO 8:59 PM 3 794 0.20
28 34 RAY DONOVAN S4 SHO 9:02 PM 53 1205 0.33
54 22 BAR RESCUE SPIKE 9:00 PM 60 1006 0.40
87 28 INTERSTITIAL BREAK STARZ 8:55 PM 7 746 0.36
5 1 POWER 3 STARZ 9:02 PM 58 1804 0.85
38 11 INTERSTITIAL BREAK STARZ 10:00 PM 2 1135 0.53
85 27 SURVIVORS REMORSE 3 STARZ 10:02 PM 28 781 0.36
91 78 SYFY MOVIE: THE BOURNE IDENTITY SYFY 6:30 PM 150 712 0.21
80 65 SYFY MOVIE: THE BOURNE SUPREMACY SYFY 9:00 PM 150 802 0.25
100 66 TBS PRIME MOVIE: RUSH HOUR TBS 6:00 PM 120 644 0.25
55 21 TBS PRIME MOVIE: NOW YOU SEE ME TBS 8:00 PM 150 1005 0.41
84 24 TBS PRIME MOVIE: NOW YOU SEE ME TBS 10:30 PM 150 783 0.37
42 68 AMAZING WORLD OF GUMBALL TOON 7:00 PM 30 1122 0.24
51 72 AMAZING WORLD OF GUMBALL TOON 7:30 PM 30 1057 0.23
45 26 RETURN TO AMISH TLC 9:00 PM 61 1094 0.37
77 61 TNT BIG PICTURE MOVIES: WANTED TNT 6:30 PM 150 840 0.26
1 15 THE LAST SHIP TNT 9:00 PM 60 2002 0.48
44 89 MURDER IN THE FIRST TNT 10:00 PM 60 1095 0.17
41 35 LAW & ORDER: SVU USA 7:00 PM 60 1123 0.32
50 50 LAW & ORDER: SVU USA 8:00 PM 60 1058 0.28
67 63 LAW & ORDER: SVU USA 9:00 PM 60 915 0.25
53 51 LAW & ORDER: SVU USA 10:00 PM 60 1022 0.28
22 5 BASKETBALL WIVES LA 5 VH1 8:00 PM 60 1261 0.61

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. The HH/Share numbers in the above network chart are from last Sunday. Some of the A18-49 numbers are also from last week.