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Sunday Final Nationals: Cowboys-Giants ‘Sunday Night Football’ Matchup on NBC Delivers Best NFL Week 14 Prime Time Audience in 27 Years

As evidenced each and every NFL season, and especially this season where they had won 11 consecutive games, the Dallas Cowboys brings increased TV ratings for the sport. Even with their 10-7 loss to division rival New York Giants, their presence on “Sunday Night Football” (26.5 million viewers) not only gave NBC another overwhelming Sunday prime time victory but drew the most viewers ever for a prime time game in a Week 14 of the NFL regular season since San Francisco-L.A. Rams on ABC’s “Monday Night Football” from Dec. 11 1989.

While still dominating the current cable landscape, AMC’s zombie drama “The Walking Dead” (10.58 million) drew its lowest fall finale audience in 3 years, according to live-plus-same day data.

Sub-Demo Breakdowns – Sunday 12/11/16

America’s Funniest Home Videos” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.5/2
Women 18-49: 1.1/4
Men 18-49: 0.9/3

Wonderful World of Disney: Frozen” (ABC)
Women 18-34: 1.5/5
Men 18-34: 0.8/3
Women 18-49: 2.1/6
Men 18-49: 1.3/4

Making of Frozen” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.3/1
Women 18-49: 1.2/4
Men 18-49: 0.6/2

60 Minutes” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 1.1/4
Men 18-49: 1.3/4

The Dick Van Dyke Show” (CBS)
Women 18-34: 0.4/1
Men 18-34: 0.5/2
Women 18-49: 0.7/2
Men 18-49: 0.7/2

Madam Secretary” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.4/2
Women 18-49: 0.7/2
Men 18-49: 0.7/2

Elementary” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.5/2
Men 18-49: 0.6/2

Football Night in America” (NBC, 7:30)
Women 18-34: 0.8/3
Men 18-34: 1.7/7
Women 18-49: 1.2/4
Men 18-49: 2.4/8

Football Night in America” (NBC, 7:53)
Women 18-34: 2.1/8
Men 18-34: 3.9/16
Women 18-49: 2.7/9
Men 18-49: 5.3/17

Sunday Night Pre-Kick” (NBC)
Women 18-34: 3.3/12
Men 18-34: 5.7/23
Women 18-49: 4.0/13
Men 18-49: 7.6/24

Sunday Night Football: Dallas @ N.Y. Giants” (NBC)
Women 18-34: 5.1/19
Men 18-34: 9.0/34
Women 18-49: 6.2/19
Men 18-49: 11.3/34

The OT” (Fox)
Women 18-34: 2.3/9
Men 18-34: 3.6/16
Women 18-49: 2.9/10
Men 18-49: 5.0/17

The Simpsons” (Fox)
Women 18-34: 1.5/6
Men 18-34: 2.0/8
Women 18-49: 1.9/6
Men 18-49: 2.8/9

Son of Zorn” (Fox)
Women 18-34: 0.9/3
Men 18-34: 1.0/4
Women 18-49: 1.0/3
Men 18-49: 1.5/4

Family Guy” (Fox)
Women 18-34: 1.1/4
Men 18-34: 1.2/4
Women 18-49: 1.1/3
Men 18-49: 1.7/4

The Last Man on Earth” (Fox)
Women 18-34: 0.7/2
Men 18-34: 0.7/3
Women 18-49: 0.8/2
Men 18-49: 1.1/3

The Walking Dead” (AMC)
5.70 household rating
10.583 million viewers
5.09 adults 18-49 rating
Women 18-34: 4.25
Men 18-34: 4.68
Women 18-49: 4.92
Men 18-49: 5.26

Talking Dead” (AMC)
2.41 household rating
4.311 million viewers
1.97 adults 18-49 rating
Women 18-34: 1.64
Men 18-34: 1.61
Women 18-49: 2.02
Men 18-49: 1.92

Real Housewives of Atlanta” (Bravo)
1.80 household rating
2.614 million viewers
1.03 adults 18-49 rating
Women 18-34: 1.35
Men 18-34: 0.42
Women 18-49: 1.66
Men 18-49: 0.56

Married to Medicine” (Bravo)
1.08 household rating
1.579 million viewers
0.60 adults 18-49 rating
Women 18-34: 0.68
Men 18-34: 0.20
Women 18-49: 0.78
Men 18-49: 0.22

Mariah’s World” (E!)
0.54 household rating
0.809 million viewers
0.41 adults 18-49 rating
Women 18-34: 0.62
Men 18-34: 0.15
Women 18-49: 0.60
Men 18-49: 0.21

The Royals” (E!)
0.46 household rating
0.679 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.51
Men 18-34: 0.14
Women 18-49: 0.48
Men 18-49: 0.15

Divorce” (HBO)
0.34 household rating
0.497 million viewers
0.17 adults 18-49 rating
Women 18-34: 0.15
Men 18-34: 0.16
Women 18-49: 0.18
Men 18-49: 0.23

Shameless” (Showtime)
0.96 household rating
1.584 million viewers
0.60 adults 18-49 rating
Women 18-34: 0.47
Men 18-34: 0.43
Women 18-49: 0.64
Men 18-49: 0.55

The Affair” (Showtime)
0.45 household rating
0.666 million viewers
0.19 adults 18-49 rating
Women 18-34: 0.11
Men 18-34: 0.05
Women 18-49: 0.25
Men 18-49: 0.13

The Librarians” (TNT)
1.06 household rating
1.755 million viewers
0.44 adults 18-49 rating
Women 18-34: 0.21
Men 18-34: 0.22
Women 18-49: 0.40
Men 18-49: 0.49

Movie: Love You Like Christmas” (Hallmark)
2.85 household rating
4.334 million viewers
0.71 adults 18-49 rating
Women 18-34: 0.58
Men 18-34: 0.27
Women 18-49: 1.02
Men 18-49: 0.39

College Basketball: Tennessee vs. North Carolina” (ESPN, 5:04-7:11 p.m.)
0.45 household rating
0.785 million viewers
0.21 adults 18-49 rating
Women 18-34: 0.09
Men 18-34: 0.18
Women 18-49: 0.14
Men 18-49: 0.28

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

1151 posts
  • Live+3 vs. Live+SD data for Sunday 12/11/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    AF Home Videos …….. 1.00 … 1.08
    WWOD: Frozen ………. 1.70 … 1.84
    Making of Frozen ……. 0.89 … 0.94
    60 Minutes …………….. 1.22 … 1.28
    Dick Van Dyke Show .. 0.67 … 0.70
    Madam Secretary ……. 0.72 … 1.09
    Elementary ……………… 0.57 … 1.01
    FNIA Part 2 …………….. 1.77 … 1.77
    FNIA Part 3 …………….. 4.01 … 4.01
    Sun Night Pre Kick ….. 5.84 … 5.84
    NFL: DAL/NYG ……….. 8.70 … 8.71
    Fox NFL Post Gun ….. 4.99 … 4.99
    The OT ………………….. 3.93 … 3.93
    Simpsons ………………. 2.35 … 2.60
    Son of Zorn ……………. 1.24 … 1.36
    Family Guy …………….. 1.40 … 1.94
    Last Man on Earth …… 0.95 … 1.39

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    ………………………….. L+SD … L+3
    AF Home Videos ….. 5545 … 5885
    WWOD: Frozen ……. 6564 … 6951
    Making of Frozen …. 3273 … 3427
    60 Minutes ………… 11133 .. 11519
    Dick Van Dyke ……… 7048 … 7361
    Madam Secretary … 7823 .. 10219
    Elementary ………….. 4731 … 7141
    FNIA Part 2 …………. 5681 … 5690
    FNIA Part 3 ……….. 12914 .. 12924
    Sun Pre Kick ……… 18998 .. 19053
    NFL: DAL/NYG …… 26500 .. 26622
    Fox NFL Post …….. 15406 .. 15430
    The OT ……………… 11895 .. 11919
    Simpsons ……………. 5596 … 6095
    Son of Zorn …………. 2876 … 3099
    Family Guy ………….. 3047 … 4003
    Last Man on Earth … 2213 … 3152

  • renamoretti1

    SotB or Marc: Was there an article with the overnight?

    If so where is it? (can’t find it)

    If not can you give the overnight (or for that matter the finals) somewhere here?

    Thanks!!

  • Burgundy Ranger

    Sorry for the lateness ,… hope you see this. Can I get, for the last time, the numbers for the Sunday 12/11 8 a.m. showing of Dino Super Charge on Nick? Thanks, and Happy New Year.

    • Power Rangers Dino Super Charge (Nickelodeon, 12/11 8:00-8:30 a.m.)
      – 1.005 million viewers
      – 0.26 adults 18-49 rating

  • Chris Cooper

    Any ratings info for Mia & Me on 12/11 @ 8am?

    • Mia & Me (Nick Jr., 12/11 8:00-8:30 a.m.)
      – 380,000 viewers
      – 0.08 adults 18-49 rating