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Sunday Final Nationals: Indians-Cubs on Fox Draws Top Fifth World Series Game Audience in 19 Years

The Chicago Cubs keeps the positive ratings going for Fox as the network took the Sunday night crown, including over NBC which featured an Eagles-Cowboys “Sunday Night Football” overtime tilt.

2016 World Series” Game 5 posted a 13.1/21 household rating/share with 23.6 million on the Fox broadcast network to rank as the most-watched World Series Game 5 since 1997’s 24.2 million for the Miami Marlins and the Indians matchup (that had aired on NBC), according to fast national figures released by Nielsen Media Research. Combined with Fox Deportes (342,000 viewers) and Fox Sports GO (135,587 average minute audience), the Cubs’ 3-2 win in World Series Game 5 registered a total audience of 24.1 million viewers.
 
Sunday night’s World Series Game 5 is the highest-rated Game 5 since 2003’s 13.2/21 for the New York Yankees and Marlins and is the most-watched baseball telecast of any kind since the 2011 World Series Game 7 between the Texas Rangers and St. Louis Cardinals (25.4 million viewers).

The game rose to a peak of 25.8 million viewers at 11 p.m. ET.
 
Compared to last year’s World Series Game 5 clincher between the New York Mets and Kansas City Royals, last night’s contest is up +37 percent on average audience (vs. 17.2 million) and +31 percent in household rating (vs. 10.0/17). Sunday night is +79 percent better than 2014’s Royals vs. San Francisco Giants Game 5 (vs. 7.3/12).

In the male demos, Fox saw significant increases for Sunday night’s game over last year in males 12-17 (+52 percent; 3.5 vs. 2.3), males 18-34 (+39 percent; 6.4 vs. 4.6), males 18-49 (+29 percent; 8.1 vs. 6.3), and males 25-54 (+27 percent; 9.4 vs. 7.4). In adults 18-49, last night’s Game 5 is up +31 percent (6.7 vs. 5.1).

The local markets demonstrated dominant ratings strength once again as Cleveland led all markets with a 48.6/66 for the potential clinch, the best MLB rating of any kind in the market (thru 10/30/16) since Game 7 of the 1997 World Series (Indians-Marlins), while Chicago posted a 42.8/60, its best rating of any kind for a baseball telecast (thru 10/30/16) since Game 7 of the 2003 National League Championship Series. 
 
Fox Deportes averaged 342,000 total viewers, which ranks as the most-watched World Series game on Spanish-language television since Game 7 of the 2014 World Series. Sunday night’s World Series Game 5 is up +16 percent over last year (vs. 216,000 viewers). Fox Sports GO’s average minute audience of 135,587 is a new record for an authenticated event.

Through five games, the 2016 World Series is averaging an 11.0/19 household rating/share with 19.3 million viewers to rank as the most-watched World Series through the first five games since 2004’s historic matchup between the Boston Red Sox and St. Louis Cardinals (25.4 million viewers for a four game sweep).

(Sources: Fox Sports [1], [2])

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, October 30, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.0/3 3168 0.5/2 0.7/2 1.0/2
7:00 America’s Funniest Home Videos 249 94 2.6/4 4517 0.5/2 0.8/3 1.1/3
8:00 Once Upon a Time 249 94 1.9/3 3055 0.7/3 0.9/3 1.1/3
9:00 Secrets and Lies 249 94 1.8/3 2665 0.4/1 0.6/2 0.8/2
10:00 Quantico 249 94 1.6/3 2433 0.4/1 0.6/2 0.8/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 5.2/8 8254 0.5/2 1.0/3 1.5/4
7:00 60 Minutes 255 94 6.7/11 10575 0.7/3 1.2/4 2.0/5
8:00 NCIS: Los Angeles 255 94 6.0/9 9735 0.7/3 1.2/4 1.8/5
9:00 Madam Secretary 255 94 5.0/8 7908 0.4/1 0.8/2 1.3/3
10:00 Elementary 255 94 3.2/5 4796 0.3/1 0.6/2 0.9/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 7.9/13 13882 3.9/14 4.9/14 5.7/14
7:30 Football Night in America 242 94 3.1/5 5338 1.2/5 1.7/6 2.2/6
7:55 Football Night in America 242 94 5.8/10 10076 2.5/10 3.4/11 4.1/11
8:22 Sunday Night Pre-Kick 242 94 7.5/12 13305 3.5/14 4.7/14 5.5/14
8:31 Sunday Night Football Philadelphia @ Dallas (thru 11:44) 242 94 10.2/17 18023 5.3/19 6.5/19 7.5/19
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 12.2/20 21950 6.4/19 7.5/19
4:25 NFL Football Green Bay @ Atlanta (s) 13.1/25 22736 7.2/28 8.4/28
7:32 NFL Football Post-Gun (s) 10.2/18 17964 4.6/20 5.8/20 6.7/19
7:37 The OT 252 92 8.0/14 14084 3.5/15 4.5/15 5.2/15
8:00 World Series Pre-Game (s) 252 94 9.6/16 17315 4.0/16 5.0/17 5.9/16
8:12 2016 MLB World Series Game 5 Cleveland Indians @ Chicago Cubs (s) (thru 11:41) 252 94 13.1/21 23638 5.3/19 6.7/20 7.9/20
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.8/1 1376 0.5/1
7:00 Sal y Pimienta 0.6/1 1065 0.3/1
8:00 La Banda 0.8/1 1487 0.5/1
10:00 Aquí y Ahora 0.9/1 1464 0.5/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/0 537 0.2/1
7:02 Cine Anaconda 3: Offspring 0.4/1 845 0.4/1
9:02 La Embajada 0.1/0 257 0.1/0
10:02 Club de Cuervos (thru 11:02) 0.1/0 182 0.1/0

Sub-Demo Breakdowns – Sunday 10/30/16

America’s Funniest Home Videos” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.7/2

Once Upon a Time” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.5/2
Women 18-49: 1.2/3
Men 18-49: 0.6/2

Secrets & Lies” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.2/1
Women 18-49: 0.9/2
Men 18-49: 0.4/1

Quantico” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.8/2
Men 18-49: 0.5/1

60 Minutes” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.8/4
Women 18-49: 1.2/4
Men 18-49: 1.3/4

NCIS: Los Angeles” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.3/4
Men 18-49: 1.2/3

Madam Secretary” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.4/1
Women 18-49: 0.9/2
Men 18-49: 0.7/2

Elementary” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.7/2
Men 18-49: 0.6/2

Football Night in America” (NBC, 7:30)
Women 18-34: 0.8/3
Men 18-34: 1.5/7
Women 18-49: 1.2/4
Men 18-49: 2.3/8

Football Night in America” (NBC, 7:55)
Women 18-34: 1.8/7
Men 18-34: 3.2/14
Women 18-49: 2.4/8
Men 18-49: 4.5/15

Sunday Night Pre-Kick” (NBC)
Women 18-34: 2.6/10
Men 18-34: 4.4/18
Women 18-49: 3.4/11
Men 18-49: 5.9/19

Sunday Night Football: Philadelphia @ Dallas” (NBC)
Women 18-34: 3.8/14
Men 18-34: 6.8/24
Women 18-49: 4.8/14
Men 18-49: 8.2/24

The OT” (Fox)
Women 18-34: 2.7/11
Men 18-34: 4.4/19
Women 18-49: 3.4/12
Men 18-49: 5.5/19

World Series Pre-Game” (Fox)
Women 18-34: 3.1/12
Men 18-34: 4.9/21
Women 18-49: 4.0/13
Men 18-49: 6.1/20

2016 World Series Game 5: Chicago Cubs @ Cleveland Indians” (Fox)
Women 18-34: 4.2/15
Men 18-34: 6.4/23
Women 18-49: 5.4/16
Men 18-49: 8.1/23

The Walking Dead” (AMC)
Women 18-34: 5.47
Men 18-34: 5.73
Women 18-49: 5.96
Men 18-49: 6.22

Talking Dead” (AMC)
Women 18-34: 1.78
Men 18-34: 1.68
Women 18-49: 2.10
Men 18-49: 1.96

Keeping Up with the Kardashians” (E!)
Women 18-34: 0.83
Men 18-34: 0.33
Women 18-49: 0.77
Men 18-49: 0.29

Real Housewives of New Jersey” (Bravo)
Women 18-34: 0.63
Men 18-34: 0.34
Women 18-49: 0.91
Men 18-49: 0.35

The Strain” (FX)
Women 18-34: 0.29
Men 18-34: 0.34
Women 18-49: 0.35
Men 18-49: 0.42

Westworld” (HBO)
Women 18-34: 0.39
Men 18-34: 0.65
Women 18-49: 0.48
Men 18-49: 0.81

Divorce” (HBO)
Women 18-34: 0.08
Men 18-34: 0.11
Women 18-49: 0.16
Men 18-49: 0.16

Shameless” (Showtime)
Women 18-34: 0.31
Men 18-34: 0.35
Women 18-49: 0.39
Men 18-49: 0.45

Liga MX: Puebla @ Leon” (UDN, 7:55-10:00 p.m.)
0.21 household rating
0.355 million viewers
Women 18-34: 0.07
Men 18-34: 0.14
Women 18-49: 0.09
Men 18-49: 0.24

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Sunday 10/30/2016

    Adults 18-49
    ……………………………………… L+SD … L+3
    AF Home Videos (ABC) …….. 0.81 … 0.86
    Once Upon a Time (ABC) ….. 0.92 … 1.41
    Secrets and Lies (ABC) …….. 0.63 … 1.13
    Quantico (ABC) ……………….. 0.63 … 1.30
    60 Minutes (CBS) …………….. 1.24 … 1.31
    NCIS: Los Angeles (CBS) ….. 1.24 … 1.57
    Madam Secretary (CBS) …… 0.80 … 1.15
    Elementary (CBS) ……………. 0.62 … 1.01
    NFL Football (NBC) …………. 6.50 … 6.54
    World Series (Fox) ………….. 6.73 … 6.75

    PROGRAMMINGINSIDER.COM

    Total Viewers
    …………………………………….. L+SD … L+3
    AF Home Videos (ABC) … 4.532 … 4.755
    Once Upon a Time (ABC) 3.056 … 4.162
    Secrets and Lies (ABC) … 2.666 … 4.274
    Quantico (ABC) …………… 2.434 … 4.210
    60 Minutes (CBS) ……… 10.576 … 10.980
    NCIS: Los Angeles (CBS) 9.736 … 11.647
    Madam Secretary (CBS) 7.909 … 10.179
    Elementary (CBS) ………… 4.797 … 6.931
    NFL Football (NBC) …… 18.023 … 18.162
    World Series (Fox) ……. 23.639 … 23.702