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Sunday Final Nationals: ‘Quantico’ and ‘Elementary’ Dip to New Series Lows

A week after getting bested by the World Series on Fox, NBC returned to the Sunday night winners circle with “Sunday Night Football” which featured the Oakland Raiders’ return to a high-profile prime time window as they faced defending Super Bowl champion and their division rival Denver Broncos. Despite the network win, “SNF” experienced a hefty year-over-year decline — an ongoing ratings trend for prime time NFL games this season. Compared to the year-ago Philadelphia-Dallas matchup from 11/08/15, Denver-Oakland was down 24 percent in households (10.4 rating vs. 13.6 rating) and down 20 percent in viewers (18.325 million vs. 23.047 million).

The Sunday 10 p.m. dramas on ABC and CBS — “Quantico” and “Elementary,” respectively — continued to disappoint as each sunk to a new series-low in same-day viewership and tied a respective series-low in adults 18-49 same-day delivery (each a 0.6 rating in the demo).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, November 6, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.2/4 3588 0.6/2 0.8/3 1.1/3
7:00 America’s Funniest Home Videos 249 94 3.3/6 5768 0.7/3 1.0/3 1.4/4
8:00 Once Upon a Time 249 94 2.1/3 3558 0.9/3 1.1/3 1.3/3
9:00 Secrets and Lies 249 94 1.9/3 2830 0.4/1 0.6/2 0.9/2
10:00 Quantico 249 94 1.5/3 2195 0.4/2 0.6/2 0.8/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 7.9/13 13040 2.6/8 3.3/9
4:30 NFL Football Indianapolis @ Green Bay or Tennessee @ San Diego (s) 11.7/22 20157 5.9/23 7.2/23
7:46 NFL Football Post-Gun (s) 9.8/17 16899 3.7/16 4.7/16 5.7/16
7:50 60 Minutes 255 94 8.6/14 14047 1.6/6 2.4/7 3.2/8
8:50 NCIS: Los Angeles 255 94 6.5/10 10256 0.8/3 1.4/4 1.9/5
9:50 Madam Secretary 255 94 5.3/10 8238 0.5/2 1.0/3 1.4/4
10:50 Elementary (thru 11:50) 255 94 3.2/7 4679 0.3/2 0.6/3 0.9/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 8.9/15 15720 4.6/18 5.6/17 6.4/17
7:30 Football Night in America 243 94 2.9/5 4836 1.1/5 1.5/5 1.9/5
7:54 Football Night in America 243 94 5.8/10 10129 2.7/11 3.4/11 4.1/11
8:21 Sunday Night Pre-Kick 243 94 8.0/13 13963 3.9/16 4.8/15 5.6/15
8:32 Sunday Night Football Denver @ Oakland (thru 11:28) 243 94 10.4/18 18325 5.5/21 6.6/21 7.4/20
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 1.3/2 2348 0.9/3 1.0/3 1.1/3
7:00 Son of Zorn (r) 214 82 0.9/1 1516 0.4/2 0.5/2 0.6/2
7:16 Son of Zorn (r) 251 94 1.1/2 1921 0.6/2 0.7/2 0.8/2
7:30 Bob’s Burgers 254 94 1.4/2 2422 0.9/4 1.0/3 1.1/3
8:00 The Simpsons 254 94 1.7/3 3143 1.2/5 1.4/4 1.5/4
8:30 Son of Zorn 254 94 1.2/2 2081 0.8/3 0.9/3 1.0/3
9:00 Family Guy 254 94 1.5/2 2600 1.1/4 1.2/4 1.4/3
9:30 The Last Man on Earth 254 94 1.3/2 2134 0.6/2 0.9/3 1.0/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.9/2 1548 0.5/2
7:00 Sal y Pimienta 0.9/2 1543 0.5/2
8:00 La Banda 0.9/1 1632 0.6/2
10:00 Aquí y Ahora 0.9/2 1385 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/1 647 0.3/1
7:00 Cine Venganza Despiadada (2011) 0.5/1 1037 0.4/1
9:00 La Embajada 0.2/0 353 0.1/0
10:07 Club de Cuervos 0.1/0 139 0.1/0

Sub-Demo Breakdowns – Sunday 11/06/16

America’s Funniest Home Videos” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.6/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

Once Upon a Time” (ABC)
Women 18-34: 1.2/4
Men 18-34: 0.6/2
Women 18-49: 1.4/4
Men 18-49: 0.7/2

Secrets & Lies” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.8/2
Men 18-49: 0.4/1

Quantico” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.4/2

60 Minutes” (CBS)
Women 18-34: 1.4/5
Men 18-34: 1.8/7
Women 18-49: 2.0/6
Men 18-49: 2.7/8

NCIS: Los Angeles” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.7/3
Women 18-49: 1.3/4
Men 18-49: 1.4/4

Madam Secretary” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.6/3
Women 18-49: 1.0/3
Men 18-49: 1.0/3

Elementary” (CBS)
Women 18-34: 0.3/2
Men 18-34: 0.3/2
Women 18-49: 0.6/3
Men 18-49: 0.6/3

Football Night in America” (NBC, 7:30)
Women 18-34: 0.8/4
Men 18-34: 1.4/6
Women 18-49: 1.0/3
Men 18-49: 2.0/7

Football Night in America” (NBC, 7:54)
Women 18-34: 1.9/8
Men 18-34: 3.6/15
Women 18-49: 2.3/7
Men 18-49: 4.6/15

Sunday Night Pre-Kick” (NBC)
Women 18-34: 2.7/11
Men 18-34: 5.0/21
Women 18-49: 3.2/10
Men 18-49: 6.3/20

Sunday Night Football: Denver @ Oakland” (NBC)
Women 18-34: 3.8/15
Men 18-34: 7.1/28
Women 18-49: 4.5/14
Men 18-49: 8.7/27

Bob’s Burgers” (Fox)
Women 18-34: 0.9/4
Men 18-34: 0.9/4
Women 18-49: 1.0/3
Men 18-49: 1.1/3

The Simpsons” (Fox)
Women 18-34: 1.2/4
Men 18-34: 1.1/5
Women 18-49: 1.3/4
Men 18-49: 1.5/5

Son of Zorn” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.8/3
Women 18-49: 0.8/2
Men 18-49: 1.0/3

Family Guy” (Fox)
Women 18-34: 1.1/4
Men 18-34: 1.1/4
Women 18-49: 1.1/3
Men 18-49: 1.4/4

The Last Man on Earth” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.6/2
Women 18-49: 0.7/2
Men 18-49: 1.0/3

The Walking Dead” (AMC)
Women 18-34: 4.55
Men 18-34: 5.32
Women 18-49: 5.34
Men 18-49: 6.02

Talking Dead” (AMC)
Women 18-34: 1.35
Men 18-34: 1.48
Women 18-49: 1.81
Men 18-49: 1.85

Keeping Up with the Kardashians” (E!)
Women 18-34: 0.82
Men 18-34: 0.25
Women 18-49: 0.83
Men 18-49: 0.25

Real Housewives of Atlanta” (Bravo)
Women 18-34: 1.35
Men 18-34: 0.39
Women 18-49: 1.60
Men 18-49: 0.55

Real Housewives of New Jersey” (Bravo)
Women 18-34: 0.84
Men 18-34: 0.25
Women 18-49: 1.13
Men 18-49: 0.36

Westworld” (HBO)
Women 18-34: 0.47
Men 18-34: 0.67
Women 18-49: 0.58
Men 18-49: 0.85

Shameless” (Showtime)
Women 18-34: 0.44
Men 18-34: 0.46
Women 18-49: 0.57
Men 18-49: 0.52

NASCAR Sprint Cup Start” (NBCSN)
0.99 household rating
1.687 million viewers
Women 18-34: 0.12
Men 18-34: 0.22
Women 18-49: 0.23
Men 18-49: 0.39

NASCAR Sprint Cup Race: Texas” (NBCSN)
1.11 household rating
1.806 million viewers
Women 18-34: 0.13
Men 18-34: 0.29
Women 18-49: 0.26
Men 18-49: 0.51

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Sunday 11/06/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    AF Home Videos …….. 1.01 … 1.06
    Once Upon a Time ….. 1.06 … 1.48
    Secrets and Lies …….. 0.62 … 1.07
    Quantico ……………….. 0.60 … 1.23
    60 Minutes …………….. 2.39 … 2.43
    NCIS: Los Angeles ….. 1.36 … 1.72
    Madam Secretary …… 0.99 … 1.39
    Elementary …………….. 0.63 … 1.12
    NFL: Den/Oak ………… 6.60 … 6.63
    Son of Zorn-r …………. 0.61 … 0.61
    Bob’s Burgers ………… 1.03 … 1.27
    Simpsons ………………. 1.38 … 1.74
    Son of Zorn ……………. 0.91 … 1.07
    Family Guy …………….. 1.25 … 1.78
    Last Man on Earth ….. 0.89 … 1.30

    PROGRAMMINGINSIDER.COM

    Total Viewers
    ………………………….. L+SD … L+3
    AF Home Videos .. 5.768 … 5.973
    Once Upon a Time 3.559 … 4.566
    Secrets and Lies .. 2.831 … 4.358
    Quantico ………….. 2.196 … 4.074
    60 Minutes ……… 14.048 … 14.427
    NCIS: LA ………… 10.257 … 12.144
    Madam Secretary 8.239 … 10.820
    Elementary ……….. 4.680 … 7.011
    NFL: Den/Oak …. 18.325 … 18.432
    Son of Zorn-r …….. 1.705 … 1.718
    Bob’s Burgers ……. 2.422 … 2.862
    Simpsons ………….. 3.143 … 3.763
    Son of Zorn ……….. 2.081 … 2.373
    Family Guy ………… 2.601 … 3.489
    Last Man on Earth . 2.134 … 3.093

  2. Live+7 vs. Live+SD data for Sunday 11/06/2016

    Adults 18-49
    …………………………….. L+SD … L+7
    Once Upon a Time ….. 1.1 … 1.6

    Total Viewers
    ………………………….. L+SD … L+3
    Once Upon a Time 3.559 … 4.884