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Sunday Final Nationals: Rio 2016 Concludes on NBC with Lowest-Rated Summer Olympics Closing Ceremony on Record

While the 2016 Rio Summer Olympics was NBCUniversal’s second most-viewed non-domestic Olympics ever with an average of 27.5 million viewers thru 16 nights (Source: NBC Sports Group), its conclusion — the Closing Ceremony — dipped to its lowest ratings ever (on record) for a Summer Olympics (previous mark was Sydney’s 10.8 in 2000) and was the least-watched Closing Ceremony since Sydney 2000 (16.7 million).

A special preview of “The Voice” didn’t get a boost from the Olympics, drawing similar to its usual in-season figures.

Half-hours for NBC were, as follows:

7:00-7:30 ‬“Rio Gold”
Household rating/Share: 6.2/12
Viewers: 9.895 million
adults 18-34: 1.4 rating/8 share
adults 18-49: 2.3 rating/10 share
adults 25-54: 3.1 rating/11 share

‪7:30-8:00 ‬“Rio Gold”
Household rating/Share: 7.2/14
Viewers: 11.964 million
adults 18-34: 1.8 rating/9 share
adults 18-49: 2.9 rating/12 share
adults 25-54: 3.8 rating/13 share

8:00-8:06 ‬“Rio Gold”
Household rating/Share: 10.3/19
Viewers: 17.631 million
adults 18-34: 2.5 rating/12 share
adults 18-49: 4.0 rating/16 share
adults 25-54: 5.3 rating/17 share

‪8:06-8:30 ‬“Closing Ceremony”
Household rating/Share: 10.3/19
Viewers: 17.888 million
adults 18-34: 2.4 rating/12 share
adults 18-49: 4.0 rating/15 share
adults 25-54: 5.3 rating/16 share

‪8:30-9:00 ‬“Closing Ceremony”
Household rating/Share: 10.2/18
Viewers: 17.988 million
adults 18-34: 2.7 rating/13 share
adults 18-49: 4.2 rating/15 share
adults 25-54: 5.5 rating/16 share

‪9:00-9:30 “Closing Ceremony”
Household rating/Share: 10.3/18
Viewers: 18.157 million
adults 18-34: 2.9 rating/13 share
adults 18-49: 4.5 rating/15 share
adults 25-54: 5.7 rating/16 share

‪9:30-10:00 “Closing Ceremony”
Household rating/Share: 9.9/17
Viewers: 17.170 million
adults 18-34: 2.8 rating/12 share
adults 18-49: 4.3 rating/15 share
adults 25-54: 5.5 rating/15 share

‪10:00-10:30 “Closing Ceremony”
Household rating/Share: 8.5/15
Viewers: 14.137 million
adults 18-34: 2.5 rating/11 share
adults 18-49: 3.7 rating/13 share
adults 25-54: 4.6 rating/14 share

10:30-11:00 “The Voice”
Household rating/Share: 6.5/13
Viewers: 10.340 million
adults 18-34: 1.8 rating/9 share
adults 18-49: 2.7 rating/10 share
adults 25-54: 3.5 rating/11 share


 

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, August 21, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 3.0/5 4568 0.5/3 0.9/3 1.3/4
7:00 America’s Funniest Home Videos (r) 249 94 2.2/4 3559 0.3/2 0.6/3 0.9/3
8:00 Celebrity Family Feud 248 94 3.6/6 5628 0.6/3 1.2/4 1.7/5
9:00 The $100,000 Pyramid 248 94 3.2/5 4832 0.6/3 1.0/3 1.4/4
10:00 Match Game 248 94 2.9/5 4256 0.5/3 0.9/3 1.4/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.8/5 4341 0.5/2 0.8/3 1.1/3
7:00 60 Minutes (r) 254 94 4.7/9 6943 0.4/2 0.7/3 1.2/4
8:01 Big Brother 18 254 94 3.6/6 5947 1.4/7 1.9/7 2.3/7
9:00 Madam Secretary (r) 254 94 1.6/3 2436 0.2/1 0.3/1 0.5/1
10:00 BrainDead 254 94 1.4/3 2023 0.1/1 0.3/1 0.5/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 8.6/16 14686 2.3/11 3.6/13 4.6/14
7:00 Rio Gold (s) 242 94 7.0/14 11539 1.7/9 2.7/11 3.6/12
8:06 Rio Summer Olympics Closing Ceremony (s) 242 94 9.8/17 17034 2.7/12 4.1/15 5.3/15
10:30 The Voice (s) 243 94 6.5/13 10340 1.8/9 2.7/10 3.5/11
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 0.7/1 1248 0.4/2 0.5/2 0.6/2
7:00 The Simpsons (r) 255 94 0.7/1 1193 0.3/2 0.4/2 0.5/2
7:30 Bob’s Burgers (r) 255 94 0.7/1 1159 0.4/2 0.5/2 0.6/2
8:00 The Simpsons (r) 255 94 0.9/2 1482 0.5/2 0.6/2 0.7/2
8:30 Brooklyn Nine-Nine (r) 255 94 0.7/1 1225 0.4/2 0.5/2 0.6/2
9:00 Family Guy (r) 254 94 0.8/1 1397 0.5/2 0.7/2 0.7/2
9:30 The Last Man on Earth (r) 255 94 0.6/1 1030 0.3/1 0.4/1 0.5/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.9/2 1535 0.5/2
7:00 Aqui y Ahora 0.7/1 1201 0.4/1
8:00 Va Por Ti 1.0/2 1692 0.5/2
10:00 Sal y Pimienta 0.9/2 1556 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/1 492 0.2/1
7:00 Cine Defiance (2008) 0.3/1 546 0.2/1
9:30 La Embajada (p) 0.3/0 402 0.1/0

Sub-Demo Breakdowns – Sunday 8/21/16

Celebrity Family Feud” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 1.0/4

The $100,000 Pyramid” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.7/3

Match Game” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.7/3

Big Brother 18” (CBS)
Women 18-34: 1.8/8
Men 18-34: 1.0/5
Women 18-49: 2.3/8
Men 18-49: 1.5/6

BrainDead” (CBS)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.3/1
Men 18-49: 0.3/1

Rio Gold” (NBC)
Women 18-34: 1.8/9
Men 18-34: 1.6/9
Women 18-49: 2.8/11
Men 18-49: 2.6/11

Rio Summer Olympics: Closing Ceremony” (NBC)
Women 18-34: 3.0/13
Men 18-34: 2.3/12
Women 18-49: 4.4/15
Men 18-49: 3.9/14

The Voice” (NBC)
Women 18-34: 2.0/9
Men 18-34: 1.6/8
Women 18-49: 3.1/11
Men 18-49: 2.4/10

Fear the Walking Dead” (AMC)
Women 18-34: 1.14
Men 18-34: 1.29
Women 18-49: 1.58
Men 18-49: 1.66

Talking Dead” (AMC)
Women 18-34: 0.41
Men 18-34: 0.49
Women 18-49: 0.57
Men 18-49: 0.56

The Last Ship” (TNT)
Women 18-34: 0.31
Men 18-34: 0.44
Women 18-49: 0.51
Men 18-49: 0.64

Murder in the First” (TNT)
Women 18-34: 0.17
Men 18-34: 0.14
Women 18-49: 0.29
Men 18-49: 0.22

Power” (Starz)
Women 18-34: 0.95
Men 18-34: 0.52
Women 18-49: 1.14
Men 18-49: 0.77

Survivor’s Remorse” (Starz)
Women 18-34: 0.48
Men 18-34: 0.23
Women 18-49: 0.53
Men 18-49: 0.28

Ray Donovan” (Showtime)
Women 18-34: 0.15
Men 18-34: 0.13
Women 18-49: 0.32
Men 18-49: 0.32

The Night Of” (HBO)
Women 18-34: 0.46
Men 18-34: 0.67
Women 18-49: 0.58
Men 18-49: 0.80

Ballers” (HBO)
Women 18-34: 0.42
Men 18-34: 0.89
Women 18-49: 0.44
Men 18-49: 0.83

Vice Principals” (HBO)
Women 18-34: 0.26
Men 18-34: 0.53
Women 18-49: 0.27
Men 18-49: 0.56

Naked and Afraid XL” (Discovery)
Women 18-34: 0.49
Men 18-34: 0.46
Women 18-49: 0.73
Men 18-49: 0.88

MLB Baseball: N.Y. Mets @ San Francisco” (ESPN)
Women 18-34: 0.16
Men 18-34: 0.34
Women 18-49: 0.22
Men 18-49: 0.39

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Hi Doug … back to the semi-annual routine:
    Do you have the numbers for Power Rangers Dino Super Charge at 8am on Nick? Thanks!