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Sunday Final Nationals: Rio 2016 on NBCUniversal Networks Off 12 Percent from First Sunday in London 2012 on NBC

NBC easily won on Sunday with its coverage of the “2016 Summer Olympics” from Rio de Janeiro in Brazil.

Unlike previous Games, NBC was not the sole network broadcasting Olympic coverage in prime time; NBCSN (1.168 million viewers) and Bravo (for tennis, which featured Djokovic’s loss to del Potro: 654,000 viewers) also aired action. Nonetheless, the combination of the three networks’ viewership (31.601 million) was still down 12 percent from the 36.047 million NBC alone had drawn with London on July 28, 2012.

Half-hours for ‬“Rio 2016 Summer Olympics-Sunday” were, as follows:

7:00-7:30 ‬
Household rating/Share: 10.7/21
Viewers: 19.004 million
adults 18-34: 4.1 rating/22 share
adults 18-49: 5.3 rating/22 share
adults 25-54: 6.5 rating/22 share

‪7:30-8:00 
Household rating/Share: 13.2/25
Viewers: 24.360 million
adults 18-34: 5.5 rating/26 share
adults 18-49: 7.1 rating/27 share
adults 25-54: 8.6 rating/28 share

‪8:00-8:30 
Household rating/Share: 16.4/29
Viewers: 30.718 million
adults 18-34: 6.8 rating/31 share
adults 18-49: 8.9 rating/31 share
adults 25-54: 10.8 rating/32 share

‪8:30-9:00 ‬
Household rating/Share: 17.1/29
Viewers: 32.451 million
adults 18-34: 7.3 rating/31 share
adults 18-49: 9.6 rating/32 share
adults 25-54: 11.5 rating/32 share

‪9:00-9:30 ‬
Household rating/Share: 18.2/31
Viewers: 34.917 million
adults 18-34: 8.1 rating/33 share
adults 18-49: 10.6 rating/34 share
adults 25-54: 12.6 rating/33 share

‪9:30-10:00 
Household rating/Share: 18.0/30
Viewers: 34.023 million
adults 18-34: 8.1 rating/32 share
adults 18-49: 10.6 rating/33 share
adults 25-54: 12.5 rating/33 share

‪10:00-10:30 
Household rating/Share: 17.7/31
Viewers: 32.793 million
adults 18-34: 8.0 rating/33 share
adults 18-49: 10.4 rating/33 share
adults 25-54: 12.3 rating/33 share

10:30-11:00
Household rating/Share: 17.3/32
Viewers: 31.512 million
adults 18-34: 7.6 rating/33 share
adults 18-49: 9.9 rating/33 share
adults 25-54: 11.8 rating/33 share


 

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, August 7, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.1/4 3182 0.3/1 0.6/2 0.8/2
7:00 America’s Funniest Home Videos (r) 247 93 1.8/4 2963 0.3/2 0.5/2 0.6/2
8:00 Celebrity Family Feud (r) 249 94 2.4/4 3695 0.3/2 0.6/2 0.9/3
9:00 The $100,000 Pyramid (r) 249 94 2.3/4 3411 0.3/1 0.6/2 0.9/2
10:00 Match Game (r) 249 94 1.8/3 2660 0.2/1 0.5/2 0.7/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.4/4 3760 0.4/2 0.7/2 0.9/3
7:00 60 Minutes (r) 254 94 3.9/7 5789 0.3/2 0.6/2 0.9/3
8:01 Big Brother 18 254 94 3.2/6 5246 1.1/5 1.6/5 1.9/5
9:00 Madam Secretary (r) 254 94 1.5/3 2251 0.2/1 0.3/1 0.5/1
10:00 BrainDead 254 94 1.2/2 1746 0.1/1 0.3/1 0.4/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 16.1/29 29779 6.9/30 9.1/31 10.8/31
7:00 Rio Summer Olympics (s) (thru 11:48) 242 94 16.1/30 29779 6.9/31 9.1/32 10.9/32
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 0.6/1 983 0.3/1 0.4/1 0.4/1
8:00 The Simpsons (r) 255 94 0.7/1 1122 0.3/2 0.4/1 0.5/1
8:30 Brooklyn Nine-Nine (r) 255 94 0.6/1 878 0.3/1 0.3/1 0.4/1
9:00 Family Guy (r) 254 94 0.7/1 1103 0.4/2 0.5/2 0.6/1
9:30 The Last Man on Earth (r) 255 94 0.6/1 835 0.3/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.9/2 1519 0.5/2
7:00 Aqui y Ahora 0.7/1 1223 0.4/2
8:00 Va Por Ti 0.9/2 1625 0.5/2
10:00 Sal y Pimienta 0.9/2 1602 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/1 618 0.2/1
7:00 Cine Negro Amanecer (2005) 0.3/1 566 0.2/1
9:00 Cine Cazadores de Fortunas (2007) 0.4/1 671 0.3/1

Sub-Demo Breakdowns – Sunday 8/07/16

Big Brother 18” (CBS)
Women 18-34: 1.4/6
Men 18-34: 0.8/4
Women 18-49: 1.9/6
Men 18-49: 1.2/4

BrainDead” (CBS)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.3/1
Men 18-49: 0.2/1

Rio Summer Olympics” (NBC)
Women 18-34: 7.3/31
Men 18-34: 6.6/31
Women 18-49: 9.6/32
Men 18-49: 8.6/31

Rio Summer Olympics” (NBCSN)
Women 18-34: 0.25
Men 18-34: 0.41
Women 18-49: 0.31
Men 18-49: 0.52

Rio Summer Olympics-Tennis” (Bravo)
Women 18-34: 0.12
Men 18-34: 0.16
Women 18-49: 0.16
Men 18-49: 0.21

Power” (Starz)
Women 18-34: 0.81
Men 18-34: 0.50
Women 18-49: 0.91
Men 18-49: 0.65

Survivor’s Remorse” (Starz)
Women 18-34: 0.22
Men 18-34: 0.12
Women 18-49: 0.33
Men 18-49: 0.18

Ray Donovan” (Showtime)
Women 18-34: 0.18
Men 18-34: 0.15
Women 18-49: 0.26
Men 18-49: 0.27

The Night Of” (HBO)
Women 18-34: 0.26
Men 18-34: 0.52
Women 18-49: 0.33
Men 18-49: 0.62

Ballers” (HBO)
Women 18-34: 0.26
Men 18-34: 0.60
Women 18-49: 0.35
Men 18-49: 0.73

Vice Principals” (HBO)
Women 18-34: 0.14
Men 18-34: 0.39
Women 18-49: 0.20
Men 18-49: 0.47

Naked and Afraid XL” (Discovery)
Women 18-34: 0.47
Men 18-34: 0.39
Women 18-49: 0.59
Men 18-49: 0.63

Cable Rankings – Sunday 8/07/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, August 7:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
79 25 ESCAPING POLYGAMY A&E 10:00 PM 61 714 0.31
81 45 KING OF THE HILL ADSM 8:00 PM 30 706 0.26
64 20 CLEVELAND SHOW ADSM 8:30 PM 30 872 0.36
24 11 CLEVELAND SHOW ADSM 9:00 PM 30 1199 0.49
14 5 AMERICAN DAD ADSM 9:30 PM 30 1289 0.56
7 3 FAMILY GUY ADSM 10:00 PM 30 1603 0.71
6 2 FAMILY GUY ADSM 10:30 PM 30 1654 0.76
72 53 WALKING DEAD MARATHON AMC 7:00 PM 60 775 0.25
54 34 WALKING DEAD MARATHON AMC 8:00 PM 60 921 0.29
60 38 WALKING DEAD MARATHON AMC 9:00 PM 60 889 0.28
70 57 WALKING DEAD MARATHON AMC 10:00 PM 60 793 0.24
91 92 LONE STAR LAW APL 7:00 PM 60 645 0.14
98 93 LONE STAR LAW APL 10:02 PM 61 620 0.14
82 74 BET MOVIE OF THE WEEK BET 4:30 PM 210 703 0.20
89 82 RIO SUMMER OLYMPICS: TENNIS (0.41 HH) BRAVO 7:00 PM 187 654 0.19
93 98 CNN NEWSROOM CNN 7:00 PM 60 631 0.10
94 96 CNN SPECIAL REPORT CNN 8:00 PM 60 626 0.10
74 40 NAKED AND AFRAID XL DISC 8:00 PM 60 733 0.27
49 29 NAKED AND AFRAID XL DISC 9:00 PM 60 986 0.30
3 4 NAKED AND AFRAID XL DISC 10:00 PM 62 1841 0.61
84 76 TARZAN DISJR 6:00 PM 90 687 0.20
88 84 ELENA OF AVALOR DISJR 7:30 PM 25 658 0.18
85 83 MINNIES BOW-TOONS DISJR 7:55 PM 5 685 0.18
42 72 K.C. UNDERCOVER DSNY 7:00 PM 30 1092 0.21
25 51 K.C. UNDERCOVER DSNY 7:30 PM 30 1196 0.25
2 24 K.C. UNDERCOVER DSNY 8:00 PM 60 1882 0.33
4 39 BIZAARDVARK DSNY 9:00 PM 30 1735 0.28
10 60 STUCK IN THE MIDDLE DSNY 9:30 PM 30 1431 0.23
15 78 BUNK’D DSNY 10:00 PM 30 1286 0.19
8 43 K.C. UNDERCOVER DSNY 10:30 PM 60 1588 0.26
31 9 KEEPING UP KARDASHIANS E! 9:00 PM 61 1167 0.51
18 15 MONDAY NIGHT COUNTDOWN (0.82 HH) ESPN 7:00 PM 120 1279 0.43
61 31 SPORTSCENTER WEEKEND-PM (0.57 HH) ESPN 9:00 PM 60 886 0.29
75 61 GUY’S GROCERY GAMES FOOD 8:00 PM 60 729 0.23
52 22 CHOPPED FOOD 9:00 PM 60 924 0.35
67 28 COOKS VS. CONS FOOD 10:00 PM 60 847 0.31
44 99 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1053 0.08
11 94 LEGENDS & LIES FOXNC 8:00 PM 60 1412 0.14
45 97 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1052 0.10
77 100 FNR: ZIKA FOXNC 10:00 PM 60 717 0.06
90 37 SUNDAY MOVIE: THE FAST AND THE FURIOUS: TOKYO DRIFT FRFM 6:00 PM 165 647 0.28
69 33 FX MOVIE PRIME: THOR: THE DARK WORLD FX 5:30 PM 150 797 0.29
34 19 FX MOVIE PRIME: WHITE HOUSE DOWN FX 8:00 PM 180 1146 0.40
19 71 HALLMARK ORIGINAL MOVIE: WEDDING BELLS HALL 7:00 PM 120 1278 0.21
12 90 HALLMARK MOVIE: AUTUMN DREAMS HALL 9:00 PM 120 1407 0.16
13 13 THE NIGHT OF HBO 9:01 PM 60 1372 0.47
17 12 BREAK HBO 10:01 PM 1 1280 0.48
34 8 BALLERS HBO 10:02 PM 30 1146 0.54
57 14 BREAK HBO 10:32 PM 1 904 0.44
80 23 VICE PRINCIPALS HBO 10:33 PM 30 708 0.33
21 27 HOUSE HUNTERS HGTV 7:00 PM 30 1245 0.31
31 35 HOUSE HUNTERS HGTV 7:30 PM 30 1167 0.29
28 49 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1180 0.25
16 46 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1283 0.26
38 64 MEXICO LIFE HGTV 9:00 PM 30 1124 0.23
23 47 MEXICO LIFE HGTV 9:30 PM 30 1211 0.26
39 58 ISLAND HUNTERS HGTV 10:00 PM 30 1122 0.24
41 62 ISLAND HUNTERS HGTV 10:30 PM 30 1100 0.23
22 70 AMERICAN PICKERS HIST 7:00 PM 60 1214 0.21
9 42 AMERICAN PICKERS HIST 8:00 PM 60 1448 0.26
1 16 AMERICAN PICKERS HIST 9:00 PM 60 2134 0.42
43 36 OZZY & JACK’S WORLD DETOUR HIST 10:00 PM 63 1062 0.28
83 89 DATELINE ON ID ID 7:00 PM 60 700 0.16
76 88 DATELINE ON ID ID 8:00 PM 60 723 0.16
59 73 DATELINE ON ID ID 9:00 PM 60 902 0.21
73 81 GUNS ON CAMPUS: TAMRON ID 10:00 PM 60 754 0.19
100 67 MOVIE- ACQUIRED RPT: SORORITY NIGHTMARE LIF 7:00 PM 120 617 0.22
78 86 MOVIE: THE LAST BID LMN 8:00 PM 120 715 0.17
56 65 FULL HOUSE NAN 9:00 PM 30 907 0.22
55 59 FULL HOUSE NAN 9:30 PM 30 916 0.24
65 63 FULL HOUSE NAN 10:00 PM 30 858 0.23
47 30 FULL HOUSE NAN 10:30 PM 30 996 0.30
30 17 RIO SUMMER OLYMPICS (0.68 HH) NBCSN 7:00 PM 301 1168 0.42
29 75 THUNDERMANS NICK 7:00 PM 30 1174 0.20
27 79 THUNDERMANS NICK 7:30 PM 30 1191 0.19
33 80 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1151 0.19
46 85 NICKY, RICKY, DICKY & DAWN NICK 8:30 PM 30 1046 0.18
99 95 BLAZE NKJR 7:00 PM 30 619 0.14
37 41 RAY DONOVAN S4 SHO 9:02 PM 51 1127 0.26
57 21 BAR RESCUE SPIKE 9:00 PM 60 904 0.35
20 7 INTERSTITIAL BREAK STARZ 9:00 PM 3 1254 0.55
5 1 POWER 3 STARZ 9:03 PM 53 1720 0.78
48 18 INTERSTITIAL BREAK STARZ 9:56 PM 6 992 0.41
86 48 SURVIVORS REMORSE 3 STARZ 10:02 PM 29 672 0.25
86 68 SYFY MOVIE: THE CHRONICLES OF RIDDICK SYFY 9:00 PM 150 672 0.22
95 44 TBS PRIME MOVIE: 50 FIRST DATES TBS 6:00 PM 120 625 0.26
26 10 TBS PRIME MOVIE: BLENDED TBS 8:00 PM 150 1194 0.50
92 32 TBS PRIME MOVIE: THE BREAK-UP TBS 10:30 PM 135 634 0.29
62 50 RETURN TO AMISH TLC 9:00 PM 61 885 0.25
97 69 MY BIG FAT AMERICAN GYPSY TLC 10:01 PM 62 623 0.22
40 26 TNT SUNDAY MOVIES: 2012 TNT 5:45 PM 195 1108 0.31
71 87 THE LAST SHIP TNT 9:00 PM 60 778 0.17
63 66 AMAZING WORLD OF GUMBALL TOON 7:00 PM 30 882 0.22
51 52 AMAZING WORLD OF GUMBALL TOON 7:30 PM 30 932 0.25
95 91 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 625 0.14
66 54 LAW & ORDER: SVU USA 7:00 PM 60 855 0.24
67 77 LAW & ORDER: SVU USA 8:00 PM 60 847 0.20
50 55 LAW & ORDER: SVU USA 9:00 PM 60 939 0.24
52 56 LAW & ORDER: SVU USA 10:00 PM 60 924 0.24
36 6 BASKETBALL WIVES LA 5 VH1 8:00 PM 60 1129 0.56

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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