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Sunday Final Nationals: ‘Sunday Night Football’ on NBC Grows Slightly Amidst Overall Down First NFL Sunday

It was all about NBC on the night with the Sunday season premiere of “Sunday Night Football” as the New York Giants visited the Dallas Cowboys. The game posted a Total Audience Delivery (TAD) of 24.5 million viewers – up +5 percent from last year’s “SNF” opener (23.3 million for Patriots-Cardinals).

Top markets for Giants-Cowboys on NBC were: Dallas 36.5/54; San Antonio 29.3/46; Austin 26.4/43; Richmond 23.4/35; Albuquerque 22.6/35; New Orleans 21.8/29; Norfolk 21.5/32; Denver 19.7/34; New York 19.3/30; Memphis 18.7/26.

With Hurricane Irma striking the state of Florida, the afternoon NFL games were way down from last year’s first Sunday — the early window was down 23 percent and Fox’s national late window was down 17 percent among viewers (22.8 million vs. 27.5 million). Cable news networks and The Weather Channel garnered larger-than-average ratings as a result.

For its series debut, Fox’s “The Orville” earned the best rating among males 18-34 (1.9) for an hourlong series premiere (not counting post Super Bowl hours) on television since “Gotham” on Fox in 2014.

(Sources: NBC, Anthony Crupi)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, September 10, 2017
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 3.3/6 5271 0.7/3 1.0/3 1.4/4
7:00 20/20 Special Edition (s) 257 88 3.4/6 5518 0.5/2 0.9/3 1.3/4
8:00 Celebrity Family Feud (r) 249 88 3.0/5 4870 0.6/2 1.0/3 1.4/4
9:00 2018 Miss America Competition (s) 250 88 3.4/6 5347 1.0/4 1.1/4 1.4/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 3.3/6 5430 0.7/3 1.0/3 1.3/4
7:00 60 Minutes 251 89 5.3/10 8408 0.6/3 1.1/4 1.6/5
7:05 NFL Football Post-Gun (s) (thru 7:08) 6.2/12 10671 2.7/13 3.6/13 4.2/13
8:00 Big Brother 19 251 89 3.6/6 6268 1.4/6 1.9/6 2.2/6
9:00 NCIS: Los Angeles (rs) 250 88 2.2/4 3425 0.3/1 0.5/2 0.8/2
10:00 Hawaii Five-0 (rs) 250 88 2.2/4 3358 0.3/1 0.5/2 0.7/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 10.0/18 18251 5.5/24 6.7/23 7.7/22
7:00 Football Night in America (p) 216 87 1.6/3 2563 0.4/2 0.6/2 0.8/2
7:30 Football Night in America (p) 241 89 3.2/6 5611 1.6/7 2.1/8 2.4/7
7:56 Football Night in America (p) 242 89 7.0/13 12772 3.8/18 4.7/17 5.4/16
8:21 Sunday Night Pre-Kick (p) 242 89 9.9/18 17896 5.3/24 6.4/22 7.5/21
8:32 Sunday Night Football N.Y. Giants @ Dallas (p) (thru 11:10) 244 92 13.4/24 24366 7.6/32 9.1/30 10.4/28
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 6.1/10 10066 2.8/12 3.6/12 4.3/12
4:31 NFL Football Seattle @ Green Bay or Carolina @ San Francisco 255 90 12.7/25 22796 6.3/31 7.6/30 8.9/29
7:34 NFL Post-Gun (s) 9.5/18 17234 5.3/24 6.3/23 7.1/22
7:39 The OT (s) 253 90 6.9/13 12128 3.7/18 4.4/16 5.1/16
8:00 The Orville (p) 257 90 5.0/9 8558 1.9/8 2.7/9 3.4/9
9:00 The Simpsons (r) 220 74 1.4/2 2281 0.5/2 0.8/3 1.0/3
9:30 Family Guy (r) 220 74 1.1/2 1880 0.5/2 0.7/2 0.9/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.7/1 1229 0.4/1
7:00 La Fuerza de Creer 0.4/1 809 0.3/1
8:00 La Rosa de Guadalupe: Edición Especial (s) 0.7/1 1233 0.4/1
10:00 Especial: Huracan Irma (s) 0.9/2 1640 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.4/1 667 0.3/1
7:00 Cine Dredd (2012) 0.4/1 745 0.3/1
9:00 Cine Behind Enemy Lines 3: Colombia (2009) 0.3/1 590 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average (preliminary) 0.4/1 745 0.2/1 0.2/1 0.3/1
7:00 Cine Frozen (2013) (preliminary) 0.5/1 1088 0.3/1 0.4/1
8:00 Cine Frozen (2013) (preliminary) 0.6/1 1396 0.4/2 0.5/2
9:00 Gran Oportunidad (preliminary) 0.6/1 1157 0.3/1 0.4/1 0.3/1
10:00 Don Francisco Te Invita (preliminary) 0.5/1 1044 0.4/2 0.4/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Sunday 9/10/17

20/20 Special Edition” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3

2018 Miss America Competition” (ABC)
Women 18-34: 1.3/5
Men 18-34: 0.6/3
Women 18-49: 1.4/5
Men 18-49: 0.8/3

60 Minutes” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 1.0/4
Men 18-49: 1.1/4

Big Brother 19” (CBS)
Women 18-34: 1.8/8
Men 18-34: 1.0/4
Women 18-49: 2.3/8
Men 18-49: 1.5/5

Football Night in America” (NBC, 7:00)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.6/2
Men 18-49: 0.6/2

Football Night in America” (NBC, 7:30)
Women 18-34: 1.2/6
Men 18-34: 1.9/9
Women 18-49: 1.6/6
Men 18-49: 2.6/9

Football Night in America” (NBC, 7:56)
Women 18-34: 2.8/13
Men 18-34: 4.7/22
Women 18-49: 3.4/12
Men 18-49: 6.0/22

Sunday Night Pre Kick” (NBC)
Women 18-34: 4.0/17
Men 18-34: 6.5/30
Women 18-49: 4.7/16
Men 18-49: 8.2/28

Sunday Night Football: New York Giants @ Dallas Cowboys” (NBC)
Women 18-34: 5.6/24
Men 18-34: 9.5/40
Women 18-49: 6.5/22
Men 18-49: 11.7/38

NFL Football: Seattle @ Green Bay or Carolina @ San Francisco” (Fox)
Women 18-34: 4.6/24
Men 18-34: 8.0/38
Women 18-49: 5.3/21
Men 18-49: 10.0/38

NFL Post-Gun” (Fox)
Women 18-34: 4.1/19
Men 18-34: 6.5/30
Women 18-49: 4.4/16
Men 18-49: 8.1/29

The OT” (Fox)
Women 18-34: 2.8/13
Men 18-34: 4.6/22
Women 18-49: 3.1/11
Men 18-49: 5.8/21

The Orville” (Fox)
Women 18-34: 1.4/6
Men 18-34: 2.3/11
Women 18-49: 1.9/6
Men 18-49: 3.5/12

The Deuce” (HBO)
0.53 household rating
0.830 million viewers
0.24 adults 18-49 rating
Women 18-34: 0.14
Men 18-34: 0.13
Women 18-49: 0.22
Men 18-49: 0.27

Ballers” (HBO)
0.60 household rating
0.930 million viewers
0.41 adults 18-49 rating
Women 18-34: 0.17
Men 18-34: 0.31
Women 18-49: 0.30
Men 18-49: 0.52

Outlander” (Starz)
0.91 household rating
1.493 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.14
Men 18-34: 0.09
Women 18-49: 0.44
Men 18-49: 0.18

Ray Donovan” (Showtime)
0.67 household rating
1.081 million viewers
0.20 adults 18-49 rating
Women 18-34: 0.09
Men 18-34: 0.11
Women 18-49: 0.17
Men 18-49: 0.23

The Walking Dead Season 8 Preview” (AMC)
1.17 household rating
1.923 million viewers
0.68 adults 18-49 rating
Women 18-34: 0.43
Men 18-34: 0.33
Women 18-49: 0.73
Men 18-49: 0.63

Fear The Walking Dead” (AMC)
1.25 household rating
2.139 million viewers
0.78 adults 18-49 rating
Women 18-34: 0.40
Men 18-34: 0.45
Women 18-49: 0.77
Men 18-49: 0.79

The Strain” (FX)
0.50 household rating
0.837 million viewers
0.34 adults 18-49 rating
Women 18-34: 0.20
Men 18-34: 0.36
Women 18-49: 0.28
Men 18-49: 0.40

The Last Ship” (TNT)
0.92 household rating
1.461 million viewers
0.27 adults 18-49 rating
Women 18-34: 0.16
Men 18-34: 0.18
Women 18-49: 0.27
Men 18-49: 0.28

Teen Wolf” (MTV)
0.25 household rating
0.423 million viewers
0.21 adults 18-49 rating
Women 18-34: 0.31
Men 18-34: 0.17
Women 18-49: 0.25
Men 18-49: 0.17

Live+3 Days Ratings – Sunday 9/10/17

VWRS = Viewers, in thousands; LBL = Telecast label designations, such as O (original), P (premiere), R (repeat), S (special), B (breakout, e.g. different start time or interrupted coverage), G (gapped)
Net Program LBL A1849
L+SD
A1849
L+3
L+3
Gain
VWRS
L+SD
VWRS
L+3
L+3
Gain
ABC 20/20 SP EDITION-9/10 S 0.94 0.94 1% 5519 5531 0%
ABC CELEBRITY FAMILY FEUD R 0.98 1.01 3% 4871 4979 2%
ABC MISS AMERICA COMPETITION S 1.08 1.12 4% 5348 5532 3%
CBS 60 MINUTES O 1.05 1.16 10% 8411 8981 7%
CBS CBS NFL SINGLE POST GUN DCP 3.61 3.62 0% 10679 10723 0%
CBS BIG BROTHER-SUN O 1.93 2.48 29% 6277 7602 21%
CBS NCIS: LOS ANGELES-SPECIAL RS 0.54 0.56 4% 3427 3623 6%
CBS HAWAII FIVE-0 SPECIAL RS 0.50 0.51 3% 3359 3520 5%
NBC FOOTBALL NT AMERICA PT 2 P 2.07 2.08 0% 5611 5625 0%
NBC FOOTBALL NT AMERICA PT 3 P 4.67 4.68 0% 12774 12787 0%
NBC SUNDAY NIGHT NFL PRE-KICK P 6.43 6.46 0% 17898 17985 0%
NBC NBC SUNDAY NIGHT FOOTBALL P 9.08 9.13 1% 24370 24505 1%
FOX FOX NFL SUNDAY-PST GN-NAT CP 6.25 6.26 0% 17236 17271 0%
FOX THE OT P 4.44 4.44 0% 12129 12155 0%
FOX THE ORVILLE P 2.71 3.45 27% 8560 10619 24%
FOX THE SIMPSONS-SUN 9P R 0.81 0.83 3% 2282 2358 3%
FOX FAMILY GUY-SUN 9:30P R 0.70 0.73 4% 1880 1928 3%

Cable Rankings – Sunday 9/10/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, September 10:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
73 94 STORAGE WARS AC A&E 8:00 PM 243 636 0.16
84 79 KING OF THE HILL ADSM 8:00 PM 30 475 0.19
75 33 KING OF THE HILL ADSM 8:30 PM 30 610 0.29
46 16 BOB’S BURGERS ADSM 9:00 PM 30 999 0.48
30 15 AMERICAN DAD ADSM 9:30 PM 30 1160 0.55
22 7 FAMILY GUY ADSM 10:00 PM 30 1545 0.76
20 4 FAMILY GUY ADSM 10:30 PM 30 1630 0.81
47 25 WALKING DEAD MARATHON AMC 6:35 PM 85 991 0.33
14 11 WALKING DEAD S8 PREVIEW AMC 8:00 PM 60 1923 0.68
13 5 FEAR THE WALKING DEAD AMC 9:00 PM 123 2139 0.78
82 84 BET MOVIE OF THE WEEK: WHY DID I GET MARRIED TOO BET 5:00 PM 185 506 0.18
98 94 MARTIN BET 8:40 PM 35 368 0.16
92 79 MARTIN BET 9:15 PM 35 401 0.19
96 91 MARTIN BET 9:50 PM 35 374 0.17
27 18 SHAHS OF SUNSET BRAVO 8:00 PM 60 1199 0.42
97 63 SOUTH PARK CMDY 6:45 PM 35 370 0.22
94 63 SOUTH PARK CMDY 7:20 PM 35 383 0.22
89 55 SOUTH PARK CMDY 7:55 PM 35 422 0.23
90 55 SOUTH PARK CMDY 8:30 PM 30 417 0.23
85 42 SOUTH PARK CMDY 9:00 PM 30 455 0.26
83 37 SOUTH PARK CMDY 9:30 PM 30 479 0.27
94 63 SOUTH PARK CMDY 10:00 PM 90 383 0.22
5 8 ANDERSON COOPER 360 CNN 7:00 PM 60 3078 0.73
6 10 ANDERSON COOPER 360 CNN 8:00 PM 60 3041 0.70
7 9 ANDERSON COOPER 360 CNN 9:00 PM 60 2735 0.72
10 12 CNN TONIGHT CNN 10:00 PM 60 2473 0.65
26 37 PRINCESS AND THE FROG DSNY 6:15 PM 105 1247 0.27
62 94 RAVEN’S HOME DSNY 9:00 PM 30 827 0.16
52 91 K.C. UNDERCOVER DSNY 9:30 PM 30 931 0.17
57 91 RAVENS HOME DSNY 10:00 PM 30 895 0.17
79 42 LIFE OF KYLIE E! 9:00 PM 30 559 0.26
24 37 TENNIS: US OPEN AFTERNOON: MEN’S FINALS (0.95 HH, 0.25 A18-49) ESPN 4:00 PM 210 1483 0.27
76 84 SPORTSCENTER EARLY (0.40 HH, 0.15 A18-49) ESPN 7:30 PM 30 606 0.18
49 63 MLB SUNDAY NIGHT: BALTIMORE @ CLEVELAND (0.62 HH, 0.17 A18-49) ESPN 8:00 PM 187 982 0.22
71 47 GUY’S GROCERY GAMES FOOD 7:00 PM 60 690 0.24
56 32 GUY’S GROCERY GAMES FOOD 8:00 PM 60 907 0.30
39 25 GREAT FOOD TRUCK RACE 8 FOOD 9:00 PM 60 1079 0.33
8 17 FOX REPORT SUNDAY FOXNC 7:00 PM 60 2713 0.43
9 25 FOX REPORT SUNDAY FOXNC 8:00 PM 60 2532 0.33
11 23 AMERICA’S NEWS HQ FOXNC 9:00 PM 60 2339 0.34
12 29 AMERICA’S NEWS HQ FOXNC 10:00 PM 60 2144 0.31
86 84 SUNDAY MOVIE: FAST FIVE FRFM 6:00 PM 180 429 0.18
50 20 FX MOVIE PRIME: MARVEL’S THE AVENGERS FX 6:59 PM 181 973 0.37
60 23 THE STRAIN FX 10:00 PM 64 837 0.34
100 94 THE SIMPSONS FXX 7:00 PM 30 311 0.16
91 84 FXX MOVIE PRIME: PIXELS FXX 8:01 PM 120 415 0.18
19 55 HALLMARK MOVIE: MOONLIGHT IN VERMONT HALL 7:00 PM 120 1677 0.23
16 47 CHESAPEAKE SHORES HALL 9:00 PM 60 1799 0.24
58 29 HIDDEN FIGURES HBO 6:46 PM 127 886 0.31
61 47 THE DEUCE HBO 9:01 PM 84 830 0.24
77 70 BREAK HBO 10:25 PM 6 584 0.21
53 19 BALLERS HBO 10:31 PM 31 930 0.41
43 35 FIXER UPPER HGTV 7:00 PM 60 1036 0.28
29 35 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1162 0.28
34 42 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1116 0.26
42 63 ISLAND LIFE HGTV 9:00 PM 30 1054 0.22
34 63 ISLAND LIFE HGTV 9:30 PM 30 1116 0.22
31 42 MEXICO LIFE HGTV 10:00 PM 30 1134 0.26
45 47 MEXICO LIFE HGTV 10:30 PM 30 1028 0.24
40 47 AMERICAN MONSTER ID 9:00 PM 60 1055 0.24
37 47 DEADLINE: CRIME WITH TAMRON HALL ID 10:00 PM 60 1081 0.24
68 94 MOVIE- ACQUIRED RPT: LOCKED IN LIF 8:00 PM 122 711 0.16
18 37 MSNBC LIVE WEEKEND EDITION MSNBC 5:00 PM 180 1740 0.27
21 47 MSNBC LIVE WEEKEND EDITION MSNBC 8:00 PM 180 1576 0.24
88 70 TEEN WOLF SSN 6B MTV 8:00 PM 61 423 0.21
81 70 NFL GAMEDAY HIGHLIGHTS (0.32 HH, 0.14 A18-49) NFLN 7:30 PM 60 519 0.21
28 42 HENRY DANGER NICK 7:00 PM 30 1195 0.26
40 70 HENRY DANGER NICK 7:30 PM 30 1055 0.21
32 55 HENRY DANGER NICK 8:00 PM 30 1132 0.23
48 75 GAME SHAKERS NICK 8:30 PM 30 986 0.20
70 84 FULL HOUSE NAN 9:00 PM 30 700 0.18
72 75 FULL HOUSE NAN 9:30 PM 30 683 0.20
69 70 FULL HOUSE NAN 10:00 PM 30 701 0.21
67 55 FULL HOUSE NAN 10:30 PM 30 727 0.23
37 75 RAY DONOVAN S5 SHO 9:02 PM 49 1081 0.20
93 94 BAR RESCUE SPIKE 8:00 PM 60 390 0.16
80 55 BAR RESCUE SPIKE 10:00 PM 60 548 0.23
23 29 OUTLANDER 3 STARZ 8:02 PM 54 1493 0.31
66 79 SYFY MOVIE: RACE TO WITCH MOUNTAIN SYFY 6:00 PM 120 740 0.19
59 79 SYFY MOVIE: TOMORROWLAND SYFY 8:00 PM 180 846 0.19
78 84 TBS PRIME MOVIE: NOW YOU SEE ME TBS 8:00 PM 150 561 0.18
74 75 90 DAY FIANCE HEA: MORE TO LOVE TLC 7:00 PM 60 612 0.20
15 13 90 DAY FIANCE: HAPPILY EVER AFTER TLC 8:00 PM 63 1922 0.64
17 14 90 DAY FIANCE: BEFORE 90 TLC 9:03 PM 62 1764 0.62
64 47 THE SPOUSE HOUSE TLC 10:05 PM 65 750 0.24
65 79 TNT BIG PICTURE MOVIES: SHOOTER TNT 6:30 PM 150 741 0.19
25 37 THE LAST SHIP TNT 9:00 PM 60 1461 0.27
87 63 IMPRACTICAL JOKERS TRU 7:00 PM 30 424 0.22
99 84 IMPRACTICAL JOKERS TRU 7:30 PM 30 345 0.18
63 94 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 789 0.16
54 55 EVERYBODY LOVES RAYMOND TVL 10:00 PM 31 928 0.23
55 55 EVERYBODY LOVES RAYMOND TVL 10:31 PM 29 913 0.23
1 1 WEATHER CENTER LIVE (2.46 HH, 0.68 A18-49) TWC 7:00 PM 60 4082 1.09
2 2 WEATHER CENTER LIVE (2.30 HH, 0.57 A18-49) TWC 8:00 PM 60 3791 0.96
3 3 WEATHER CENTER LIVE (2.14 HH, 0.58 A18-49) TWC 9:00 PM 60 3629 0.92
4 6 WEATHER CENTER LIVE (1.91 HH, 0.47 A18-49) TWC 10:00 PM 60 3206 0.77
51 33 LAW & ORDER: SVU USA 7:00 PM 60 970 0.29
33 22 LAW & ORDER: SVU USA 8:00 PM 60 1124 0.35
36 21 LAW & ORDER: SVU USA 9:00 PM 60 1103 0.36
44 28 LAW & ORDER: SVU USA 10:00 PM 60 1029 0.32

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • The Orville (Fox, 9/10) in household rating/share and total viewers (adults 18-34, adults 18-49 and adults 25-54 rating/share)

      8:00 5.5/10, 9.456 million (2.2/10, 3.1/11, 3.8/11)

      8:30 4.5/8, 7.661 million (1.6/7, 2.4/8, 2.9/8)

  1. Do you have ratings for FOOD’s ‘The Kitchen’ 1P rerun and the 10-11P ‘DDD’ block of reruns, please? Thanks in advance!!!

  2. I conclude from your stat that The Orville will flop (if you don’t consider it already that) and that it will be renewed for at least five long seasons of no viewership…;)