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Sunday Final Nationals: U.S. Olympic Trials Helps NBC Top Big-4 Nets in Sixth of Seven Nights Among Adults 18-49

The final night of women’s gymnastics at the “U.S. Olympic Trials” where the United States team was officially finalized helped NBC top prime time on Sunday in all key measures. NBC has been the top Big-4 network of the night among adults 18-49 for six of the past seven nights (July 4-6 and 8-10, 2016). Other added notes for the gymnastics portion of the Olympic trials:

· Ranks as the #1 telecast of the night on the Big 4 in adults 18-49 and total viewers.
· Wins the time period among those networks in every key measure.
· Grows +85 percent versus NBC’s prior gymnastics coverage in a comparable time period two weeks earlier (2.4 vs. 1.3 from 9-11 p.m. on June 26) and +2.9 million persons or +54 percent in total viewers (8.322 million vs. 5.395 million).
· Grows by +42 percent from its first half-hour to its last in 18-49 rating (1.9 to 2.7) and by +34 percent or 2.3 million persons in total viewers (6.9 million to 9.2 million).
 

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, July 10, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 3.8/7 6139 0.7/4 1.3/5 1.8/6
7:00 America’s Funniest Home Videos (r) 248 95 2.6/5 4338 0.5/3 0.8/3 1.1/4
8:00 Celebrity Family Feud 247 94 4.6/9 7428 0.9/4 1.5/6 2.1/7
9:00 The $100,000 Pyramid 247 94 4.4/8 7122 0.9/4 1.5/5 2.1/6
10:00 Match Game 247 94 3.6/7 5667 0.7/3 1.2/5 1.8/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 3.0/6 4626 0.5/3 0.8/3 1.1/4
7:00 60 Minutes (r) 253 95 4.8/10 7352 0.4/3 0.8/3 1.3/5
8:01 Big Brother 18 252 94 3.4/6 5671 1.3/7 1.7/7 2.1/7
9:00 Madam Secretary (r) 252 94 2.0/4 2945 0.2/1 0.4/1 0.5/2
10:00 Elementary (r) 251 94 1.7/3 2508 0.2/1 0.3/1 0.5/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 4.1/8 7270 1.4/7 2.0/8 2.3/7
7:00 U.S. Olympic Trials Track & Field and Swimming (s) 241 95 2.9/6 4992 0.8/4 1.2/5 1.5/5
8:33 U.S. Olympic Trials Women’s Gymnastics (s) (thru 11:15) 240 94 5.0/9 8577 1.7/8 2.5/9 2.9/9
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 0.9/2 1243 0.3/2 0.4/2 0.5/2
3:00 U.S. Women’s Open Golf Final Round (s) 251 95 0.9/2 1307 0.1/1 0.2/1 0.3/1
8:20 The Simpsons (r) 253 94 0.6/1 1000 0.3/1 0.4/1 0.4/1
8:31 Brooklyn Nine-Nine (r) 252 94 0.6/1 966 0.3/2 0.4/1 0.5/1
9:01 Family Guy (r) 252 94 0.8/1 1236 0.5/2 0.6/2 0.7/2
9:30 The Last Man on Earth (r) 253 94 0.6/1 918 0.3/2 0.4/1 0.5/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.5/1 932 0.4/2
5:30 SuperCopa: Chivas vs. Veracruz (s) 0.5/1 871 0.3/2
8:12 Fútbol Central (s) 0.5/1 859 0.4/2
8:37 Campeon Campeones: Tigres vs. Pachuca (s) (thru 11:10) 0.5/1 868 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/1 500 0.2/1
7:00 Cine Star Trek: En La Obscuridad (2013) 0.2/0 437 0.2/1
9:30 Cine Steal (2002) 0.3/1 604 0.2/1

Sub-Demo Breakdowns – Sunday 7/10/16

Celebrity Family Feud” (ABC)
Women 18-34: 1.0/5
Men 18-34: 0.8/4
Women 18-49: 1.8/7
Men 18-49: 1.3/5

The $100,000 Pyramid” (ABC)
Women 18-34: 1.1/4
Men 18-34: 0.8/4
Women 18-49: 1.8/6
Men 18-49: 1.2/5

Match Game” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.7/4
Women 18-49: 1.4/5
Men 18-49: 1.0/4

Big Brother 18” (CBS)
Women 18-34: 1.6/8
Men 18-34: 0.9/5
Women 18-49: 2.0/7
Men 18-49: 1.3/6

U.S. Olympic Trials: Track & Field” (NBC)
Women 18-34: 0.9/5
Men 18-34: 0.7/4
Women 18-49: 1.2/5
Men 18-49: 1.1/5

U.S. Olympic Trials: Women’s Gymnastics” (NBC)
Women 18-34: 2.1/9
Men 18-34: 1.4/6
Women 18-49: 2.9/10
Men 18-49: 2.0/8

U.S. Women’s Open Golf: Final Round” (Fox)
Women 18-34: 0.1/1
Men 18-34: 0.1/1
Women 18-49: 0.2/1
Men 18-49: 0.3/2

The Last Ship” (TNT)
Women 18-34: 0.32
Men 18-34: 0.39
Women 18-49: 0.55
Men 18-49: 0.69

Murder in the First” (TNT)
Women 18-34: 0.08
Men 18-34: 0.11
Women 18-49: 0.30
Men 18-49: 0.27

Ray Donovan” (Showtime)
Women 18-34: 0.17
Men 18-34: 0.16
Women 18-49: 0.33
Men 18-49: 0.37

The Night Of” (HBO)
Women 18-34: 0.18
Men 18-34: 0.20
Women 18-49: 0.20
Men 18-49: 0.32

Preacher” (AMC)
Women 18-34: 0.43
Men 18-34: 0.37
Women 18-49: 0.48
Men 18-49: 0.61

Ride with Norman Reedus” (AMC)
Women 18-34: 0.16
Men 18-34: 0.09
Women 18-49: 0.17
Men 18-49: 0.23

Naked and Afraid XL” (Discovery)
Women 18-34: 0.45
Men 18-34: 0.43
Women 18-49: 0.71
Men 18-49: 0.75

Food Network Star 12” (Food Network)
Women 18-34: 0.42
Men 18-34: 0.24
Women 18-49: 0.77
Men 18-49: 0.36

Sunday Night Baseball: Arizona at San Francisco” (ESPN)
Women 18-34: 0.18
Men 18-34: 0.44
Women 18-49: 0.27
Men 18-49: 0.58

Cable Rankings – Sunday 7/10/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, July 10:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in adults 18-49
V-No* D-No* Program Net Start Dur Vwrs* A1849
82 65 INTERVENTION A&E 7:00 PM 60 589 0.22
79 65 INTERVENTION-IN DEPTH A&E 8:00 PM 60 610 0.22
77 49 INTERVENTION A&E 9:00 PM 60 616 0.26
59 36 ESCAPING POLYGAMY A&E 10:00 PM 60 849 0.34
54 32 KING OF THE HILL ADSM 8:00 PM 30 885 0.36
46 18 THE CLEVELAND SHOW ADSM 8:30 PM 30 999 0.42
38 11 THE CLEVELAND SHOW ADSM 9:00 PM 30 1180 0.49
27 7 AMERICAN DAD ADSM 9:30 PM 30 1357 0.61
9 2 FAMILY GUY ADSM 10:00 PM 30 1716 0.80
3 1 FAMILY GUY ADSM 10:30 PM 30 1996 0.88
62 45 WALKING DEAD MARATHON AMC 7:00 PM 60 809 0.27
19 10 PREACHER AMC 9:00 PM 60 1547 0.55
78 78 RIDE WITH NORMAN REEDUS AMC 10:00 PM 60 611 0.20
75 78 REAL HOUSEWIVES OF NJ BRAVO 7:00 PM 60 641 0.20
8 5 REAL HOUSEWIVES OF NJ BRAVO 8:00 PM 60 1744 0.68
21 8 SHAHS OF SUNSET BRAVO 9:00 PM 60 1515 0.57
56 39 REAL HOUSEWIVES OF NJ BRAVO 10:00 PM 60 879 0.32
90 78 COMEDY CENTRAL MOVIE CMDY 6:42 PM 130 470 0.20
100 78 SOUTH PARK CMDY 8:52 PM 32 394 0.20
97 61 SOUTH PARK CMDY 9:24 PM 32 430 0.23
91 61 SOUTH PARK CMDY 9:56 PM 32 463 0.23
96 65 SOUTH PARK CMDY 10:28 PM 32 439 0.22
55 87 CNN NEWSROOM CNN 7:00 PM 60 884 0.19
72 71 DECLASSIFIED CNN 10:00 PM 60 700 0.21
69 87 NAKED AND AFRAID DISC 8:00 PM 60 749 0.19
40 30 NAKED AND AFRAID XL SPECIAL DISC 9:00 PM 60 1168 0.37
2 3 NAKED AND AFRAID XL DISC 10:00 PM 61 2073 0.73
64 71 LION GUARD DISJR 7:40 PM 25 774 0.21
67 78 LION GUARD DISJR 8:05 PM 25 757 0.20
49 87 K.C. UNDERCOVER DSNY 7:00 PM 30 987 0.19
36 65 K.C. UNDERCOVER DSNY 8:00 PM 30 1244 0.22
37 78 BIZAARDVARK DSNY 8:30 PM 30 1190 0.20
45 87 BACKSTAGE DSNY 9:00 PM 30 1027 0.19
39 87 BUNK’D DSNY 10:00 PM 30 1172 0.19
33 65 GIRL MEETS WORLD DSNY 10:30 PM 30 1307 0.22
98 87 KEEPING UP WITH THE KARDASHIANS E! 7:00 PM 60 421 0.19
86 55 KEEPING UP WITH THE KARDASHIANS E! 8:00 PM 60 516 0.25
23 4 KEEPING UP WITH THE KARDASHIANS E! 9:00 PM 61 1444 0.71
74 36 WAGS E! 10:01 PM 59 644 0.34
71 49 BASEBALL TONIGHT: SUNDAY COUNTDOWN (0.49 HH) ESPN 7:00 PM 60 704 0.26
18 18 MLB SUNDAY NIGHT: ARIZONA AT SAN FRANCISCO (1.03 HH) ESPN 8:00 PM 187 1586 0.42
66 49 GUY’S GROCERY GAMES FOOD 7:00 PM 60 764 0.26
41 33 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1167 0.35
5 8 FOOD NETWORK STAR 12 FOOD 9:00 PM 60 1960 0.57
24 11 COOKS VS. CONS FOOD 10:00 PM 60 1423 0.49
6 71 LEGENDS & LIES FOXNC 8:00 PM 60 1897 0.21
14 78 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1641 0.20
76 61 SUNDAY MOVIE FRFM 7:00 PM 180 629 0.23
35 14 FX MOVIE PRIME FX 8:00 PM 120 1248 0.45
63 45 FX MOVIE PRIME FX 10:00 PM 120 779 0.27
89 87 FXX MOVIE PRIME FXX 9:00 PM 120 491 0.19
34 87 HALLMARK MOVIE HALL 7:00 PM 120 1300 0.19
83 71 BLACK MASS HBO 6:55 PM 123 565 0.21
64 49 THE NIGHT OF HBO 9:01 PM 79 774 0.26
16 17 PROPERTY BROTHERS HGTV 7:00 PM 60 1611 0.43
11 24 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1689 0.41
7 18 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1794 0.42
12 18 MEXICO LIFE HGTV 9:00 PM 30 1683 0.42
17 24 MEXICO LIFE HGTV 9:30 PM 30 1592 0.41
13 18 ISLAND HUNTERS HGTV 10:00 PM 30 1654 0.42
20 18 ISLAND HUNTERS HGTV 10:30 PM 30 1543 0.42
22 42 AMERICAN PICKERS HIST 7:00 PM 60 1480 0.30
10 38 AMERICAN PICKERS HIST 8:00 PM 57 1707 0.33
4 13 TIME MACHINE HIST 9:00 PM 123 1983 0.46
68 71 DATELINE ON ID ID 8:00 PM 60 755 0.21
58 78 DATELINE ON ID ID 9:00 PM 60 852 0.20
53 71 DEADLINE: CRIME WITH TAMRON HALL ID 10:00 PM 60 887 0.21
81 87 MOVIE LMN 6:00 PM 120 590 0.19
70 58 MOVIE LMN 8:00 PM 120 732 0.24
87 87 BLUE: A SECRET LIFE LMN 10:00 PM 60 504 0.19
94 87 MTV MOVIES MTV 7:00 PM 150 453 0.19
44 55 FULL HOUSE NAN 9:00 PM 30 1041 0.25
43 49 FULL HOUSE NAN 9:30 PM 30 1045 0.26
50 45 FULL HOUSE NAN 10:00 PM 30 954 0.27
51 40 FULL HOUSE NAN 10:30 PM 30 915 0.31
92 87 90S: LAST GREAT DECADE NGC 8:00 PM 60 462 0.19
32 49 THUNDERMANS NICK 7:00 PM 30 1309 0.26
28 33 RAY DONOVAN S4 SHO 9:01 PM 52 1343 0.35
61 87 INTERSTITIAL BREAK SHO 9:53 PM 7 812 0.19
88 61 BAR RESCUE SPIKE 7:00 PM 60 498 0.23
80 55 BAR RESCUE SPIKE 8:00 PM 60 603 0.25
47 24 BAR RESCUE SPIKE 9:00 PM 60 994 0.41
84 58 BAR RESCUE SPIKE 10:00 PM 60 556 0.24
57 45 SYFY MOVIE SYFY 6:30 PM 150 870 0.27
48 40 SYFY MOVIE SYFY 9:00 PM 210 989 0.31
85 58 TBS PRIME MOVIE TBS 5:44 PM 136 537 0.24
52 27 TBS PRIME MOVIE TBS 8:00 PM 120 902 0.39
73 33 TBS PRIME MOVIE TBS 10:00 PM 120 664 0.35
42 42 RETURN TO AMISH: COUNTDOWN TLC 7:00 PM 120 1142 0.30
15 15 RETURN TO AMISH TLC 9:00 PM 124 1634 0.44
25 15 TNT BIG PICTURE MOVIES TNT 6:45 PM 135 1400 0.44
1 6 THE LAST SHIP TNT 9:00 PM 60 2503 0.62
30 44 MURDER IN THE FIRST TNT 10:00 PM 60 1336 0.29
95 65 THE CARBONARO EFFECT TRU 7:00 PM 30 442 0.22
99 87 IMPRACTICAL JOKERS TRU 9:00 PM 30 414 0.19
93 71 IMPRACTICAL JOKERS TRU 9:30 PM 30 454 0.21
26 27 LAW & ORDER: SVU USA 7:00 PM 60 1380 0.39
29 30 LAW & ORDER: SVU USA 8:00 PM 60 1337 0.37
31 27 LAW & ORDER: SVU USA 9:00 PM 60 1321 0.39
60 78 MOTIVE USA 10:00 PM 61 819 0.20

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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