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Sunday Final Nationals: ‘The Walking Dead’ on AMC Dips to Four-Year Low

NBC won Sunday night with the Kansas City Chiefs’ 30-27 overtime victory over the Denver Broncos on “Sunday Night Football.” Despite the competitive nature of the game, the prime time declines for the NFL were again exhibited on this night. Compared to the year-ago “SNF” game of Patriots-Broncos (11/29/15), Chiefs-Broncos was down 26-27 percent in all the following measures: household rating (10.7 vs. 14.6), total viewers (18.44 million vs. 25.19 million) and adults 18-49 (7.949 million/6.2 rating vs. 10.761 million/8.5 rating).

Although AMC’s “The Walking Dead” remains as the top scripted series on television among young adults (by far), its Nov. 27 telecast drew its least amount of same-day viewers (since 11/18/12) and its lowest-rated adults 18-49 delivery (since 3/18/12) in over four years.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, November 27, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.1/4 3486 0.5/2 0.8/2 1.0/3
7:00 America’s Funniest Home Videos (r) 249 94 3.1/5 5577 0.6/2 1.0/3 1.3/3
8:00 Once Upon a Time 249 94 1.9/3 3274 0.7/3 1.0/3 1.2/3
9:00 Secrets and Lies 249 94 1.9/3 2806 0.4/1 0.7/2 0.9/2
10:00 Quantico 249 94 1.5/3 2285 0.4/2 0.7/2 0.8/2
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 9.1/15 15560 3.1/9 4.0/10
4:25 NFL Football Carolina @ Oakland or San Diego @ Houston (s) 13.2/24 23497 6.9/25 8.3/25
7:44 NFL Football Post-Gun (s) 13.1/22 23415 5.3/21 6.5/21 7.8/21
7:49 60 Minutes 255 94 10.2/16 17265 1.9/7 2.8/8 3.9/10
8:49 NCIS: Los Angeles 255 94 6.9/11 11389 0.8/3 1.5/4 2.3/5
9:49 Madam Secretary 255 94 5.6/10 8970 0.6/2 1.0/3 1.6/4
10:49 Elementary (thru 11:49) 255 94 3.3/7 4950 0.4/2 0.7/3 1.1/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 8.8/14 15390 5.1/15 6.0/15
7:30 Football Night in America 244 94 2.1/3 3432 0.7/3 0.9/3 1.2/3
7:52 Football Night in America 244 94 5.7/9 9859 2.7/10 3.2/10 3.9/10
8:22 Sunday Night Pre-Kick 244 94 7.5/12 13138 3.6/13 4.3/13 5.1/13
8:31 Sunday Night Football Kansas City @ Denver (thru 12:30am) 244 94 10.7/19 18436 4.9/20 6.2/20 7.3/20
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 1.2/2 1975 0.7/3 0.8/2 0.9/2
7:00 Ice Age: A Mammoth Christmas (rs) 180 69 0.9/1 1376 0.2/1 0.5/1 0.5/1
7:16 Ice Age: A Mammoth Christmas (rs) 252 94 1.6/3 2694 0.6/2 0.9/3 1.1/3
7:30 Bob’s Burgers 254 94 1.5/2 2436 0.9/4 1.1/3 1.2/3
8:00 The Simpsons (r) 253 94 1.5/2 2576 1.0/4 1.1/3 1.2/3
8:29 Son of Zorn (r) 256 94 0.9/1 1541 0.6/2 0.7/2 0.7/2
8:59 Family Guy (r) 253 94 1.1/2 1778 0.7/2 0.8/2 0.9/2
9:30 The Last Man on Earth (r) 253 94 0.8/1 1333 0.5/2 0.5/2 0.6/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 1.1/2 2417 1.0/3
6:30 Univision+UDN Liga MX Cuartos de Final Guadalajara vs. América (s) 1.3/2 2997 1.3/4
9:00 La Banda (thru 11:00) 0.8/1 1479 0.5/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/0 575 0.2/1
7:00 Cine Blade: Trinity (2004) 0.4/1 913 0.4/1
9:00 La Embajada 0.2/0 298 0.1/0
10:05 Club de Cuervos 0.1/0 167 0.1/0

Sub-Demo Breakdowns – Sunday 11/27/16

Once Upon a Time” (ABC)
Women 18-34: 0.9/3
Men 18-34: 0.6/2
Women 18-49: 1.2/3
Men 18-49: 0.8/2

Secrets & Lies” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.9/2
Men 18-49: 0.5/1

Quantico” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.4/1

60 Minutes” (CBS)
Women 18-34: 1.5/5
Men 18-34: 2.2/8
Women 18-49: 2.4/7
Men 18-49: 3.2/9

NCIS: Los Angeles” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.8/3
Women 18-49: 1.5/4
Men 18-49: 1.5/4

Madam Secretary” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.6/2
Women 18-49: 1.1/3
Men 18-49: 1.0/3

Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.7/3
Men 18-49: 0.6/2

Football Night in America” (NBC, 7:30)
Women 18-34: 0.5/2
Men 18-34: 0.8/3
Women 18-49: 0.7/2
Men 18-49: 1.2/4

Football Night in America” (NBC, 7:52)
Women 18-34: 1.9/7
Men 18-34: 3.4/13
Women 18-49: 2.2/7
Men 18-49: 4.3/13

Sunday Night Pre-Kick” (NBC)
Women 18-34: 2.7/10
Men 18-34: 4.5/17
Women 18-49: 3.0/9
Men 18-49: 5.7/17

Sunday Night Football: Kansas City @ Denver” (NBC)
Women 18-34: 3.6/14
Men 18-34: 6.3/26
Women 18-49: 4.4/14
Men 18-49: 8.1/26

Ice Age: A Mammoth Christmas” (Fox, 7:00)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.4/1
Men 18-49: 0.5/2

Ice Age: A Mammoth Christmas” (Fox, 7:11)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 1.0/3

Bob’s Burgers” (Fox)
Women 18-34: 0.9/3
Men 18-34: 0.9/4
Women 18-49: 1.0/3
Men 18-49: 1.2/4

The Walking Dead” (AMC)
5.36 household rating
10.403 million viewers
Women 18-34: 3.92
Men 18-34: 4.72
Women 18-49: 4.66
Men 18-49: 5.15

Talking Dead” (AMC)
2.03 household rating
3.777 million viewers
Women 18-34: 1.32
Men 18-34: 1.57
Women 18-49: 1.69
Men 18-49: 1.74

Real Housewives of Atlanta” (Bravo)
1.72 household rating
2.549 million viewers
Women 18-34: 1.40
Men 18-34: 0.47
Women 18-49: 1.69
Men 18-49: 0.57

Married to Medicine” (Bravo)
1.03 household rating
1.515 million viewers
Women 18-34: 0.85
Men 18-34: 0.28
Women 18-49: 1.00
Men 18-49: 0.33

Westworld” (HBO)
1.20 household rating
2.086 million viewers
Women 18-34: 0.60
Men 18-34: 1.18
Women 18-49: 0.74
Men 18-49: 1.30

Divorce” (HBO)
0.41 household rating
0.631 million viewers
Women 18-34: 0.16
Men 18-34: 0.16
Women 18-49: 0.23
Men 18-49: 0.26

Shameless” (Showtime)
0.96 household rating
1.558 million viewers
Women 18-34: 0.47
Men 18-34: 0.42
Women 18-49: 0.61
Men 18-49: 0.60

The Librarians” (TNT)
0.92 household rating
1.620 million viewers
Women 18-34: 0.23
Men 18-34: 0.26
Women 18-49: 0.49
Men 18-49: 0.55

Movie: Journey Back to Christmas” (Hallmark)
3.06 household rating
4.842 million viewers
Women 18-34: 0.67
Men 18-34: 0.37
Women 18-49: 1.19
Men 18-49: 0.51

Soul Train Awards” (BET)
1.05 household rating
1.774 million viewers
Women 18-34: 0.65
Men 18-34: 0.32
Women 18-49: 0.79
Men 18-49: 0.40

Liga MX: Guadalajara vs. América” (UDN, 6:30-9:00 p.m.)
0.46 household rating
0.994 million viewers
Women 18-34: 0.31
Men 18-34: 0.49
Women 18-49: 0.29
Men 18-49: 0.64

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Sunday 11/27/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    AF Home Videos-r …… 0.95 … 0.97
    Once Upon a Time ….. 0.98 … 1.45
    Secrets and Lies …….. 0.69 … 1.16
    Quantico ……………….. 0.65 … 1.28
    60 Minutes …………….. 2.78 … 2.84
    NCIS: Los Angeles …. 1.51 … 1.88
    Madam Secretary …… 1.05 … 1.41
    Elementary ……………. 0.67 … 1.11
    NFL: KC/DEN ………… 6.19 … 6.21
    Ice Age/Xmas ………… 0.73 … 0.76
    Bob’s Burgers ……….. 1.08 … 1.35
    Simpsons-r ……………. 1.06 … 1.09
    Son of Zorn-r …………. 0.66 … 0.66
    Family Guy-r ………….. 0.81 … 0.88
    Last Man on Earth-r .. 0.55 … 0.56

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    ………………………….. L+SD … L+3
    AF Home Videos-r .. 5577 … 5642
    Once Upon a Time .. 3274 … 4379
    Secrets and Lies ….. 2806 … 4365
    Quantico …………….. 2285 … 4101
    60 Minutes ………… 17266 .. 17687
    NCIS: LA …………… 11389 .. 13384
    Madam Secretary … 8970 .. 11623
    Elementary ………….. 4950 … 7031
    NFL: KC/DEN ……. 18436 .. 18524
    Ice Age/Xmas ………. 2210 … 2304
    Bob’s Burgers ……… 2436 … 2918
    Simpsons-r …………. 2576 … 2663
    Son of Zorn-r ………. 1541 … 1552
    Family Guy-r ……….. 1778 … 1927
    Last Man on Earth-r 1333 … 1385

    • Live+7 vs. Live+SD data for Sunday 11/27/2016

      Adults 18-49
      …………………………….. L+SD … L+7
      Once Upon a Time ……. 1.0 … 1.6

      PROGRAMMINGINSIDER.COM

      Total Viewers (000)
      ………………………….. L+SD … L+7
      Once Upon a Time .. 3275 … 4738