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A ‘Super’ Experience on the Old Linear Broadcast Model

From Campaign US: Coming off the Winter Television Critics Association Press Tour and the annual National Association of Television Program Executives conference this month, the theme of note was exactly what I expected: the rise of OTT. More specifically, a changing broadcast model, digital extensions of existing business models, declining cable subscribers and expanding streaming platforms, all of which many predict will at some point mark the end of the linear broadcast model.

With Super Bowl LII, the Philadelphia Eagles versus the New England Patriots, coming this weekend on NBC, where over 100-million viewers are likely to gather (mainly in front of the good ol’ television set), let me make a bold prediction. I don’t think broadcast television is about to fade into darkness anytime soon. Predictions of its demise are simply premature.

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Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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