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Respectable Overnight Sampling for ‘Harry’ from NBCUniversal

Two Other Syndicated Daytime Starters -- 'T.D. Jakes' and 'Robert Irvine' -- Open with Soft Overnights

Keeping in mind that one day of household overnight data does not a hit or miss make, daily entertainment-themed “Harry” from NBCUniversal, hosted by Harry Connick, Jr., had the strongest start of the trio of yesterday’s first-run daytime starters. “Harry” averaged a 1.4 rating/4 share in households based on the 56 metered markets (primary telecasts only). The year-ago time period average (Sept. 2015) was a 1.1/ 3, which gives “Harry” an increase of 27 percent. The lead-in average was also a 1.4/ 4.

All averages are weighted.

“T.D. Jakes” from Tegna Media, which was test-run for four weeks in four weeks last summer, lagged at a 0.8/ 3 (based on 26 markets, primary telecasts only). Comparably, the lead-in average was a 1.3/ 4, which puts “T.D. Jakes” at a 38 percent disadvantage. The year-ago time period average was a 1.0/ 3.

Talker “Robert Irvine” from Tribune Studios, which replaced “Bill Cunningham” on The CW stations, opened the weakest of the three at a 0.6/ 2 in households (based on 56 markets). Although the lead-in was a 0.9/ 3, “Robert Irvine” actually matched the Sept. 2015 time period average.

Stay tuned…

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Written by Marc Berman

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Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

2189 posts
  • moshane58

    So tired of talk show all day long…