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    A Marketer’s Guide to Fall 2017 Network TV 

    From Campaign US: With Fourth of July now a memory, broadcasters have their eyes set on the new and returning primetime series this fall. Summer, for any prospective advertiser, is a time to assess just where these brands want to place their valuable marketing dollars. To help in that decision-making, let me take you through each […]

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    LISTEN: Fall 2017 TV Preview

    Get inside the 2017 upfronts with Marc Berman, editor in chief of Programming Insider. Marc and PromaxBDA’s Paige Albiniak go deep on nonlinear viewership, programming trends, superheroes and revivals on the Daily Brief Podcast. From May 15-19 and June 6, 2017, Programming Insider‘s Douglas Pucci was a guest on “The Morning Fix” with JJ and […]

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    CBS Announces Fall Series Premiere Dates

    CBS has unveiled its fall series return dates for its new and returning roster of primetime series for this fall. What follows is the complete calendar. Sunday, Sept. 24 7:30 p.m. 60 MINUTES (50th season premiere) Monday, Sept. 25 8:00 p.m. THE BIG BANG THEORY (11th season premiere) 8:30 p.m. YOUNG SHELDON (series premiere) 9:00 […]

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    CBS Announces Seven New Series In Addition to ‘Young Sheldon’

    CBS will add seven additional series to its 2017-18 roster: comedies “9JKL,” “Me, Myself & I” and “By the Book;” and dramas “Instinct,” “Seal Team,” “Wisdom of the Crowd,” and a reboot of Aaron Spelling crime solver “S.W.A.T.” They join already announced single-camera comedy “Young Sheldon,” which is the prequel from “The Big Bang Theory.” […]

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    Snapchat to Roll Out On-Demand TV Shows

    Snapchat has announced it is partnering with an array of initial broadcasters to create special shows for its millennial targeted audience. The initial deals include A+E Networks, NBCUniversal, ABC, Turner, ESPN, the NF and Vice Media, and the company is reportedly also in conversations with CBS and 21st Century Fox. The outlets are expected to […]

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    The Value of Social Media in Upfront Season

    Six weeks into upfront season and there is no shortage of broadcasters hawking their new and returning programming initiatives. Through May 18th (when The CW and NBC Universal Cable step to the stage), dozens of outlets – cable now, then digital and broadcast – present their plans to prospective advertisers, media buyers and members of […]

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    CBS Orders Reality Series ‘Ambulance’

    CBS has greenlit “Ambulance,” a new one-hour alternative series that takes a revealing look into the intense world of emergency medical workers and the 911 dispatchers who make split second decisions during life-threatening emergencies. The series is being developed for broadcast based on the format of the U.K. show of the same name, originally created […]

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