Sponsorship Group for Public Television

Random entry RSS

  • Posted in:

    Brand Safety Concerns Escalate

    In these tumultuous political times with the immediate feedback loop of social media, the issue of brand safety, and how it impacts both advertisers and viewers, has become increasingly important when making decisions about media placement. Just two days after Roseanne Barr’s racist tweets came the news that two advertisers – Autotrader and State Farm […]

    Read more