upfront

Random entry RSS

  • Posted in:

    The Value of Social Media in Upfront Season

    Six weeks into upfront season and there is no shortage of broadcasters hawking their new and returning programming initiatives. Through May 18th (when The CW and NBC Universal Cable step to the stage), dozens of outlets – cable now, then digital and broadcast – present their plans to prospective advertisers, media buyers and members of […]

    Read more

  • Posted in:

    3rd Annual Broadcast Network Upfront Pick’Em Game

    With the broadcast network upfront presentations next week, here is your chance to predict what will occur at our 3rd Annual Broadcast Network Upfront Pick’Em Game! This site will only accept one prediction submission per question. If you wish to alter your predictions before the game deadline, you must state your changes in an added […]

    Read more

  • Posted in:

    Surviving the Upfronts

    Fasten your seatbelts…it is officially upfront season. The first presentation touting the attributes of the various broadcast, cable and digital outlets (the latter known as the “NewFront”) began on Wednesday, March 2 care of Nickelodeon at the Alice Tully Hall at Lincoln Center in New York City. Dozens will follow in the Big Apple and […]

    Read more