FROM CAMPAIGN US: Known for respectable-performing yet cookie-cutter procedural dramas like “Monk,” “Covert Affairs,” “Psych” and “Royal Pains,” the challenge for USA Network has always been getting anyone to take notice. The average viewer has traditionally skewed older than the young demo advertisers covet. And the network’s potpourri of product just hasn’t been able to […]
USA Network has launched “We The Bold,” a new brand positioning designed to showcase the network’s programming strategy. Incorporating the various characters on the current slate of USA programming, “We The Bold” reflects the values and interests of today’s modern audiences by evoking courage, resiliency, risk-taking and authenticity. “From “Mr. Robot” to “Colony” to “WWE,” […]
