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Tar Heels Victory Ignites CBS

The Power of the Big 3 Networks in Full Display

MONDAY, APRIL 3, 2017

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Household Rating/Share
CBS: 10.1/17, ABC: 5.7/ 9, NBC: 5.2/ 8, Fox: 2.1/ 3, CW: 0.7/ 1

Percent Change from the Year-Ago Evening:
CBS: +173, Fox and CW: +75 each, NBC: -10, ABC: -20

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Ratings Breakdown:
The power of network television was in display last night, with a 21.0 rating/34 share in total in the household overnights for the Big three broadcasters. CBS, as expected, led the troops with the 2017 NCAA Basketball Tournament (North Carolina Tar Heels 71, Gonzaga Bulldogs 65) at an estimated 14.2 rating/23 share from 9-11:40 p.m. ET. As always, results for any live sporting event are always estimated.

Earlier in the evening on the Eye net was an encore telecast of “The Big Bang Theory” (#3: 4.9/ 8 at 8 p.m.) into the basketball pre-game at a 3.9/ 6 (#3) in the 8:30 p.m. half-hour.

In the battle of the reality competitions ABC’s “Dancing With the Stars” scored a 7.4/12 in the household overnights from 8-10 p.m., besting competing “The Voice” on NBC (6.2/10) by 19 percent. But “The Voice,” of course, will have the advantage in adults 18-49 (and all the key young adult demographics).

Both ABC and NBC, unfortunately, continue to squander the lead-in support, with NBC’s recently introduced “Taken” at a 3.1/ 6 (#2) and ABC’s sophomore “Quantico” at a 2.3/ 4 at 10 p.m. Comparably, overnight retention out of the 9:30 p.m. half-hour was 50 percent for “Taken” out of “The Voice,” and just 32 percent for “Quantico” out of “Dancing With the Stars.”

Elsewhere, Fox cannot compete on Monday with its recent paired of dramas “24: Legacy” (#4: 2.4/ 4) and “APB” (#4: 1.9/ 3). Note to Fox: “24” without Kiefer Sutherland is just not “24.” And The CW populated this first Monday in April with repeats of “Supergirl” (#8: 0.8/ 1) and “Penn & Teller: Fool Us” (#5: 0.7/ 1).

Here is the half-hour breakdown for Monday, April 3, 2017:

8:00 p.m.
ABC – “Dancing With the Stars”: 7.2/12 (#1)
CBS – “The Big Bang Theory” (R): 4.9/ 8 (#1)
NBC – “The Voice”: 6.0/10 (#3)
Fox – “24: Legacy”: 2.4/ 4 (#4)
CW – “Supergirl” (R): 0.8/ 1 (#5)

8:30 p.m.
ABC – “Dancing With the Stars”: 7.6/12 (#1)
CBS – NCAA Basketball Pre-Game: 3.9/ 6 (#3)
NBC – “The Voice”: 6.4/10 (#3)
Fox – “24: Legacy”: 2.3/ 4 (#4)
CW – “Supergirl” (R): 0.8/ 1 (#5)

9:00 p.m.
ABC – “Dancing With the Stars”: 7.6/12 (#2)
CBS – 2017 NCAA Basketball Tournament (Gonzaga vs. North Carolina): 11.4/18 (#1)
NBC – “The Voice”: 6.4/10 (#3)
Fox – “APB”: 1.9/ 3 (#4)
CW – “Penn & Teller: Fool Us” (R): 0.7/ 1 (#5)

9:30 p.m.
ABC – “Dancing With the Stars”: 7.2.11 (#2)
CBS – 2017 NCAA Basketball Tournament (Gonzaga vs. North Carolina): 13.4/21 (#1)
NBC – “The Voice”: 6.2/10 (#3)
Fox – “APB”: 1.9/ 3 (#4)
CW – “Penn & Teller: Fool Us” (R): 0.7/ 1 (#5)

10:00 p.m.
ABC – “Quantico”: 2.6/ 4 (#3)
CBS – 2017 NCAA Basketball Tournament (Gonzaga vs. North Carolina): 13.5/22 (#1)
NBC – “Taken”: 3.3/ 6 (#2)

10:30 p.m.
ABC – “Quantico”: 2.0/ 4 (#3)
CBS – 2017 NCAA Basketball Tournament (Gonzaga vs. North Carolina): 14.9/25 (#1)
NBC – “Taken”: 2.8/ 5 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. You’re right Marc: put something people actually want to see and network TV can be powerful again.

    Too bad we have a bunch of executives who’d rather order more shows from their buds than make great TV again.