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Team Kelly! Why Disney-ABC Is Crazy to Mess with the Success of Live!

Sacrificing Ripa’s ratings to extend GMA makes about as much sense as cancelling General Hospital (oh, right)

From Campaign US: Don’t be fooled. Kelly Ripa and Michael Strahan may have been all smiles yesterday when Ripa made her dramatic return to “Live! with Kelly & Michael.” But it doesn’t take a programming genius to know that the morning talk franchise could be in serious trouble – thanks entirely to the folks behind the scenes at Disney-ABC.

The trouble began when network executives told Ripa last week that Michael Strahan was leaving to co-host “Good Morning America.” Adding insult to injury, Ripa was barely given advance notice—her briefing came just moments before the news went public.

For more at Campaign US, click here

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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