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The Fall 2015 Network Lineup: Does TV Still Matter?

FROM CAMPAIGN US

I admit it. My summer guilty pleasure is “Big Brother.” I miss “Jersey Shore.” And I can’t wait for the return of “Survivor” every fall. And, guess what: I am not in the demo the broadcasters and advertisers covet. I am one of those people who should be in a rocker watching repeats of “Murder, She Wrote.”

Perception is not always reality, however. After all, I recently changed my toothpaste brand, and I am thinking of buying a car other than a Toyota. So, let me begin this preview of the 2015-16 network television season by squelching one current myth: Network television is not dead. For more, click here

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Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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