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Thursday Final Nationals: Cleveland-Indiana NBA Playoff Game 3 on TNT Leads Key Prime Time Adult and Male Demos

CBS was Thursday night’s leader in total viewers (5.09 million), while cable network TNT, with a “2017 NBA Playoff” doubleheader of Game 3s: Cleveland at Indiana and San Antonio at Memphis, led among adults 18-49 (approx. 1.4 rating), adults 18-34 (approx. 1.4 rating), and adults 25-54 (approx. 1.5 rating).

According to Turner Sports, Cleveland’s 119-114 comeback win over Indiana on TNT averaged 3.6 million viewers, +42 percent over the year-ago comparable Thursday NBA playoff game (Oklahoma City-Dallas from Apr. 21, 2016). The game won the night on cable (the fifth time this spring an NBA playoff had done so) and was TV’s top telecast for People/Men 18-34, People/Men 18-49 & Men 25-54.

(Source: Turner Sports PR [1], [2])


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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, April 20, 2017
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.7/5 3774 0.5/3 0.8/3 1.3/4
8:00 Scandal (rs) 252 92 2.3/4 3236 0.4/2 0.6/3 0.8/3
9:00 Scandal 252 92 3.6/6 5105 0.9/5 1.3/5 1.7/5
10:00 The Catch 253 93 2.2/4 2981 0.3/2 0.6/2 0.9/3
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.2/6 5089 0.5/3 1.0/4 1.4/5
8:00 Big Bang Theory (r) 253 93 5.3/10 8454 0.6/4 1.3/6 2.1/8
8:31 The Great Indoors (r) 253 93 3.4/6 5473 0.4/2 1.0/4 1.5/5
9:01 The Amazing Race (s) 253 93 2.8/5 4398 0.5/2 0.9/4 1.3/4
10:00 The Amazing Race 253 93 2.5/5 3838 0.5/3 0.8/3 1.1/4
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.6/5 4121 0.4/2 0.8/3 1.1/4
8:00 Superstore 244 92 2.0/4 3145 0.5/3 0.9/4 1.2/4
8:30 Powerless 245 93 1.3/2 2031 0.3/2 0.6/3 0.7/2
9:00 The Blacklist (s) 245 93 3.0/5 4875 0.5/2 0.9/3 1.3/4
10:00 The Blacklist 245 93 3.1/6 4901 0.4/2 0.8/3 1.2/4
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.7/3 2700 0.5/3 0.8/3 1.0/3
8:00 MasterChef Junior 258 93 2.3/4 3585 0.6/3 1.0/4 1.3/5
9:01 Kicking & Screaming 258 93 1.1/2 1786 0.4/2 0.6/2 0.7/2
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.4/1 592 0.2/1 0.2/1 0.2/1
8:00 Supernatural (r) 247 90 0.6/1 805 0.2/1 0.2/1 0.3/1
9:00 H1Z1: Fight For The Crown (s) 247 90 0.2/0 378 0.1/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1840 0.6/3
7:00 La Rosa de Guadalupe 0.9/2 1496 0.5/3
8:00 La Reina de la Cancion 0.9/2 1471 0.5/2
9:00 Vino el Amor 1.3/2 2218 0.7/3
10:01 La Piloto 1.0/2 1825 0.6/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.5/1 921 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 619 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.7/1 1237 0.4/2
9:00 Mujeres de Negro (thru 10:00) 0.3/1 604 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average (preliminary) 0.8/1 1326 0.4/2 0.5/2
8:00 La Doña (preliminary) 0.7/1 1269 0.4/2 0.5/2
9:00 La Doña (preliminary) 0.8/1 1505 0.5/2 0.6/2
10:00 El Capo (preliminary) 0.7/1 1203 0.4/2 0.5/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 4/20/17

Scandal” (ABC, 9:00)
Women 18-34: 1.2/6
Men 18-34: 0.6/3
Women 18-49: 1.8/7
Men 18-49: 0.8/3

The Catch” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.8/3
Men 18-49: 0.3/1

The Amazing Race” (CBS, 9:01)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3

The Amazing Race” (CBS, 10:00)
Women 18-34: 0.7/4
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/3

Superstore” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.4/3
Women 18-49: 1.1/5
Men 18-49: 0.8/4

Powerless” (NBC)
Women 18-34: 0.3/2
Men 18-34: 0.4/2
Women 18-49: 0.6/3
Men 18-49: 0.6/2

The Blacklist” (NBC, 9:00)
Women 18-34: 0.4/2
Men 18-34: 0.5/3
Women 18-49: 1.0/4
Men 18-49: 0.8/3

The Blacklist” (NBC, 10:00)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.7/3

MasterChef Junior” (Fox)
Women 18-34: 0.7/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.8/4

Kicking & Screaming” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

H1Z1: Fight For The Crown” (CW)
Women 18-34: 0.1/1
Men 18-34: 0.1/1
Women 18-49: 0.2/1
Men 18-49: 0.2/1


Cable Rankings – Thursday 4/20/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, April 20:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
66 45 THE FIRST 48 A&E 8:00 PM 60 608 0.22
31 15 60 DAYS IN A&E 9:00 PM 61 955 0.37
53 32 NIGHTWATCH A&E 10:01 PM 62 781 0.27
74 45 KING OF THE HILL ADSM 8:00 PM 30 565 0.22
71 40 AMERICAN DAD ADSM 8:30 PM 30 572 0.24
49 17 CLEVELAND SHOW ADSM 9:00 PM 30 809 0.35
25 10 AMERICAN DAD ADSM 9:30 PM 30 1058 0.48
19 7 BOB’S BURGERS ADSM 10:00 PM 30 1274 0.59
20 6 BOB’S BURGERS ADSM 10:30 PM 30 1245 0.60
78 86 AMC MOVIE: SAVING PRIVATE RYAN AMC 10:30 PM 150 483 0.15
85 50 SOUTH PARK CMDY 8:00 PM 30 404 0.21
84 57 SOUTH PARK CMDY 8:30 PM 30 405 0.20
95 79 COMEDY CENTRAL MOVIE: HAROLD AND KUMAR GO TO WHITE CASTLE CMDY 9:00 PM 120 336 0.16
24 41 ANDERSON COOPER 360 CNN 8:00 PM 60 1109 0.23
30 45 ANDERSON COOPER 360 CNN 9:00 PM 60 978 0.22
32 68 SOUNDTRACKS CNN 10:00 PM 60 944 0.18
57 41 NAKED AND AFRAID XL SPC DISC 8:00 PM 60 727 0.23
56 65 NAKED AND AFRAID DISC 9:00 PM 60 745 0.19
60 57 NAKED AND AFRAID DISC 10:00 PM 60 672 0.20
58 50 SOFIA THE FIRST DISJR 8:00 PM 25 713 0.21
62 79 ELENA OF AVALOR DISJR 8:30 PM 25 647 0.16
69 86 SOFIA THE FIRST DISJR 8:55 PM 25 591 0.15
45 86 GOOD LUCK CHARLIE DSNY 8:30 PM 30 834 0.15
41 96 ANDI MACK DSNY 10:00 PM 25 854 0.14
43 86 BUNKD DSNY 10:30 PM 30 842 0.15
59 50 CHOPPED STAR POWER FOOD 8:00 PM 60 688 0.21
52 29 CHOPPED FOOD 9:00 PM 60 795 0.28
43 41 BEAT BOBBY FLAY FOOD 10:00 PM 30 842 0.23
34 36 BEAT BOBBY FLAY FOOD 10:30 PM 30 895 0.26
4 45 THE FACTOR FOXNC 8:00 PM 60 2727 0.22
3 32 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2761 0.27
5 24 HANNITY FOXNC 10:00 PM 60 2564 0.30
91 96 BIG SCREEN MOVIE: TWILIGHT: BREAKING DAWN PART I FRFM 7:30 PM 150 369 0.14
22 20 FX MOVIE PRIME: WHITE HOUSE DOWN FX 8:00 PM 180 1176 0.33
98 73 THE SIMPSONS FXX 8:00 PM 30 306 0.17
100 96 THE SIMPSONS FXX 8:30 PM 30 275 0.14
94 68 THE SIMPSONS FXX 9:00 PM 30 346 0.18
96 68 THE SIMPSONS FXX 9:30 PM 30 332 0.18
89 68 THE SIMPSONS FXX 10:00 PM 30 378 0.18
83 45 THE SIMPSONS FXX 10:30 PM 30 418 0.22
70 86 THE MIDDLE HALL 10:30 PM 30 574 0.15
40 13 SUICIDE SQUAD HBO 8:00 PM 123 863 0.39
38 73 FLIP OR FLOP HGTV 8:00 PM 30 876 0.17
26 57 FLIP OR FLOP HGTV 8:30 PM 30 1051 0.20
18 29 FLIP OR FLOP VEGAS HGTV 9:00 PM 30 1310 0.28
21 29 FLIP OR FLOP HGTV 9:30 PM 30 1200 0.28
14 23 HOUSE HUNTERS HGTV 10:00 PM 30 1549 0.31
16 21 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1534 0.32
28 57 SWAMP PEOPLE AC HIST 8:00 PM 60 1013 0.20
8 10 SWAMP PEOPLE HIST 9:00 PM 63 1960 0.48
12 12 SWAMP PEOPLE FL HIST 10:03 PM 11 1794 0.47
61 57 FORGED IN FIRE HIST 10:14 PM 59 663 0.20
47 73 20/20: IN AN INSTANT ID 8:00 PM 60 817 0.17
27 38 FEAR THY NEIGHBOR ID 9:00 PM 60 1034 0.25
23 26 REAL DETECTIVE ID 10:00 PM 60 1131 0.29
66 57 MAFS SPECIAL (LIFE) LIF 8:00 PM 60 608 0.20
36 32 MARRIED AT FIRST ST (LIF) LIF 9:00 PM 77 878 0.27
29 21 MARRIED AT FIRST ST (LIF) LIF 10:17 PM 75 1000 0.32
72 86 MOVIE- LFT ACQUIRED RPT: MOMMY’S LITTLE BOY LMN 8:00 PM 120 571 0.15
13 50 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1648 0.21
6 17 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2399 0.35
9 41 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1923 0.23
90 79 NICK CANNON WILDN OUT S8B MTV 9:00 PM 31 374 0.16
87 73 NICK CANNON WILDN OUT S8B MTV 9:31 PM 31 392 0.17
97 86 MTV2 WILD N OUT MTV 10:32 PM 28 311 0.15
17 16 NICK AT NITE MOVIE: ICE AGE: DAWN OF THE DINOSAURS NAN 8:00 PM 120 1401 0.36
33 26 FULL HOUSE NAN 10:00 PM 30 915 0.29
39 32 FULL HOUSE NAN 10:30 PM 30 871 0.27
51 24 NHL QTR FINALS GAME 4: NASHVILLE @ CHICAGO (0.48 HH) NBCSN 8:03 PM 162 799 0.30
76 50 NHL QTR FINALS GAME 5: SAN JOSE @ EDMONTON (0.33 HH) NBCSN 10:45 PM 194 515 0.21
55 86 PEPPA PIG NKJR 9:30 PM 30 752 0.15
46 79 PAW PATROL NKJR 10:00 PM 24 820 0.16
50 86 PAW PATROL NKJR 10:24 PM 24 803 0.15
79 65 SPIKE TV MOVIE: FAST FIVE SPIKE 6:00 PM 180 474 0.19
80 86 LIP SYNC BATTLE SPIKE 9:00 PM 30 446 0.15
75 50 LIP SYNC BATTLE: TMI SPIKE 9:30 PM 30 550 0.21
35 14 LIP SYNC BATTLE SPIKE 10:00 PM 32 891 0.38
92 73 SPIKE TV MOVIE: FAST FIVE SPIKE 10:32 PM 178 361 0.17
73 57 SYFY MOVIE: SALT SYFY 9:00 PM 120 569 0.20
63 38 SEINFELD TBS 8:00 PM 30 630 0.25
48 26 SEINFELD TBS 8:30 PM 30 812 0.29
15 8 THE BIG BANG THEORY TBS 9:00 PM 30 1547 0.50
11 5 THE BIG BANG THEORY TBS 9:30 PM 30 1901 0.63
7 3 THE BIG BANG THEORY TBS 10:00 PM 30 1963 0.68
10 4 THE BIG BANG THEORY TBS 10:30 PM 30 1914 0.64
64 65 MY 600-LB LIFE: SUPER SIZED TLC 8:00 PM 120 621 0.19
1 1 NBA PLAYOFFS- ROUND 1 GAME 3: CLEVELAND @ INDANA (2.22 HH) TNT 7:09 PM 161 3578 1.43
2 2 NBA PLAYOFFS- ROUND 1 GAME 3: SAN ANTONIO @ MEMPHIS (2.19 HH) TNT 9:50 PM 153 3470 1.42
68 96 MYSTERIES AT THE MUSEUM TRAV 9:00 PM 60 596 0.14
93 79 IMPRACTICAL JOKERS TRU 8:00 PM 30 347 0.16
86 57 IMPRACTICAL JOKERS TRU 8:30 PM 30 394 0.20
88 68 IMPRACTICAL JOKERS TRU 9:00 PM 30 381 0.18
82 50 IMPRACTICAL JOKERS TRU 9:30 PM 30 420 0.21
37 8 IMPRACTICAL JOKERS TRU 10:00 PM 30 877 0.50
65 17 IJ: INSIDE JOKES TRU 10:30 PM 30 616 0.35
42 96 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 851 0.14
81 79 NHL LIVE POST QTR FINALS (0.26 HH) USA 10:20 PM 10 422 0.16
99 79 R&R PICTURE SHOWS: KNOCKED UP VH1 10:00 PM 180 278 0.16
54 36 BRAXTON FAMILY VALUES WETV 9:00 PM 60 760 0.26
77 73 HUSTLE & SOUL WETV 10:00 PM 61 514 0.17

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • SpongeBob (Nickelodeon, 4/20 4:30-5:00 p.m.)
      – 1.494 million viewers
      – 0.33 adults 18-49 rating

      Loud House (Nickelodeon, 4/20 5:00-5:30 p.m.)
      – 1.555 million viewers
      – 0.34 adults 18-49 rating

      Loud House (Nickelodeon, 4/20 5:30-6:00 p.m.)
      – 1.570 million viewers
      – 0.31 adults 18-49 rating

  1. Live+3 vs. Live+SD data for Thursday 4/20/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    Scandal-rs ……………… 0.61 … 0.63
    Scandal ………………….. 1.30 … 2.12
    The Catch ………………. 0.59 … 0.90
    Big Bang Theory-r …… 1.30 … 1.39
    Great Indoors-r ……….. 0.96 … 0.99
    Amazing Race-9pm … 0.93 … 1.42
    Amazing Race ………… 0.82 … 1.34
    Superstore ……………… 0.94 … 1.42
    Powerless ………………. 0.60 … 0.78
    The Blacklist-9pm …… 0.90 … 1.54
    The Blacklist …………… 0.82 … 1.51
    MasterChef Junior …… 1.02 … 1.28
    Kicking+Screaming ….. 0.57 … 0.64
    Supernatural-r …………. 0.24 … 0.24
    H1Z1: Fight/Crown …… 0.15 … 0.16

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Scandal-rs …………….. 3237 … 3323
    Scandal …………………. 5107 … 7300
    The Catch ……………… 2982 … 4252
    Big Bang Theory-r ….. 8456 … 8893
    Great Indoors-r ………. 5474 … 5586
    Amazing Race-9pm … 4399 … 6173
    Amazing Race ………… 3838 … 5751
    Superstore ……………… 3145 … 4192
    Powerless ………………. 2031 … 2383
    The Blacklist-9pm …… 4875 … 7628
    The Blacklist …………… 4901 … 7776
    MasterChef Junior …… 3584 … 4395
    Kicking+Screaming …. 1786 … 2070
    Supernatural-r …………… 805 …. 815
    H1Z1: Fight/Crown …….. 378 …. 389