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Thursday Final Nationals: CNN Tops Prime Time on Final Night of 2016 DNC

CNN was television’s top network in prime time among total viewers (5.69 million), adults 18-49 (1.35 rating) and adults 18-34 (0.97 rating) on the final night of the “2016 Democratic National Convention” which featured Hillary Clinton’s speech upon accepting her Democratic nomination for POTUS.

In the 10 p.m. hour, the DNC drew a combined 28.177 million across six networks: ABC (3.886 million), CBS (3.657 million), NBC (4.516 million), Fox News Channel (3.055 million), CNN (7.783 million) and MSNBC (5.280 million).

Some comparative data:

  • Down 8 percent from the 10 p.m. hour of one week prior which was the RNC’s final night with Ivanka and Donald Trump (30.778 million).
  • Up 2 percent from the 10 p.m. hour of the 2012 DNC’s final night with incumbent POTUS Obama (27.617 million on Sep. 6, 2012).
  • Down 15 percent from the 10 p.m. hour of the 2008 DNC’s final night with Barack Obama (33.339 million on Aug. 28, 2008).

When including the outlets PBS, Univision, CNBC, Fox Business and NBC Universo, 33.9 million viewed Hillary Clinton’s speech — down 1 percent from Donald Trump’s speech on July 21 (34.1 million).

In the afternoon (1-7 p.m. ET), the First Round of golf’s “2016 PGA Championship” on TNT drew 977,000 viewers and 219,000 adults 18-49; down 30 percent (1.396 million viewers) and 27 percent (298,000 adults 18-49) from the year-ago first round on Aug. 13, 2015.

For mobile users, you may scroll this table horizontally.






























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, July 28, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.9/3 3303 0.4/2 0.7/3 0.9/3
8:00 BattleBots 247 94 1.9/4 3235 0.5/3 0.8/3 1.0/4
9:00 Greatest Hits 248 95 1.5/3 2411 0.3/2 0.6/2 0.8/2
10:00 2016 Democratic National Convention (s) (thru 11:39) 246 95 2.6/5 3886 0.6/3 0.9/3 1.2/4
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.2/6 4852 0.8/4 1.3/5 1.7/5
8:00 Big Bang Theory (r) 254 95 4.4/8 6707 0.7/4 1.3/6 2.0/7
8:31 Life in Pieces (r) 254 95 3.2/6 4966 0.6/3 1.1/4 1.5/5
9:00 Big Brother 18 254 95 3.6/6 5792 1.3/6 1.8/7 2.3/7
10:00 2016 Democratic National Convention (s) (thru 11:38) 255 95 2.5/5 3657 0.5/3 0.8/3 1.1/3
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.0/4 3493 0.5/2 0.8/3 1.0/3
8:00 Running Wild with Bear Grylls (r) 240 94 1.6/3 2630 0.5/3 0.7/3 0.9/3
9:00 Hollywood Game Night (r) 243 95 1.7/3 2652 0.4/2 0.6/2 0.9/3
10:00 2016 Democratic National Convention (s) (thru 11:40) 244 95 2.8/5 4516 0.6/3 1.1/4 1.4/5
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.2/2 1887 0.4/2 0.5/2 0.7/2
8:00 Home Free (s) 254 95 1.2/2 1956 0.4/2 0.6/2 0.7/3
9:00 Home Free 253 94 1.2/2 1817 0.4/2 0.5/2 0.7/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 692 0.2/1 0.2/1 0.2/1
8:00 D.C.’s Legends of Tomorrow (r) 242 89 0.5/1 678 0.1/1 0.2/1 0.2/1
9:00 Beauty and the Beast 243 89 0.5/1 707 0.2/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1790 0.7/3
7:00 La Rosa de Guadalupe 0.8/2 1588 0.5/3
8:00 Un Camino Hacia El Destino 1.1/2 2054 0.7/3
9:00 Tres Veces Ana 1.0/2 1946 0.7/3
10:00 Noticias Univisión Presenta La Recta Final (s) (thru 11:31) 0.8/1 1458 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 354 0.1/1
5:30 Cine Bandidas (2006) 0.2/1 457 0.2/1
7:30 La Barra MLS (s) 0.1/0 239 0.1/1
7:53 MLS All-Star Game MLS All Stars vs. Arsenal FC (s) 0.2/0 360 0.1/1
10:02 El Príncipe (thru 11:02) 0.2/0 321 0.1/0

Sub-Demo Breakdowns – Thursday 7/28/16

“BattleBots” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 0.8/3
Men 18-49: 0.8/4

“Greatest Hits” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.7/2
Men 18-49: 0.5/2

“2016 Democratic National Convention” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.0/4
Men 18-49: 0.7/3

“Big Brother 18” (CBS)
Women 18-34: 1.6/7
Men 18-34: 1.1/6
Women 18-49: 2.1/8
Men 18-49: 1.5/6

“2016 Democratic National Convention” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 0.8/3
Men 18-49: 0.8/3

“2016 Democratic National Convention” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.9/4

“Home Free” (Fox, 8pm)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

“Home Free” (Fox, 9pm)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.5/2
Men 18-49: 0.5/2

“Beauty and the Beast” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/1
Men 18-49: 0.1/1

“Queen of the South” (USA)
Women 18-34: 0.37
Men 18-34: 0.20
Women 18-49: 0.50
Men 18-49: 0.34

“2016 Democratic National Convention” (Fox News, 10pm)
Women 18-34: 0.31
Men 18-34: 0.26
Women 18-49: 0.40
Men 18-49: 0.56

“2016 Democratic National Convention” (CNN, 10pm)
Women 18-34: 1.46
Men 18-34: 1.45
Women 18-49: 2.06
Men 18-49: 1.97

“2016 Democratic National Convention” (MSNBC, 10:30pm)
Women 18-34: 0.91
Men 18-34: 0.67
Women 18-49: 1.03
Men 18-49: 1.02

Cable Rankings – Thursday 7/28/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, July 28:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
70 66 THE FIRST 48 A&E 8:00 PM 30 705 0.21
66 60 FIRST 48 MINI A&E 8:30 PM 15 739 0.23
54 51 FIRST 48 MINI A&E 8:45 PM 15 825 0.27
39 29 THE FIRST 48 A&E 9:00 PM 61 1058 0.36
62 42 60 DAYS IN SPECIALS A&E 10:01 PM 15 761 0.31
61 49 KING OF THE HILL ADSM 8:00 PM 30 764 0.28
44 25 BOB’S BURGERS ADSM 8:30 PM 30 927 0.40
32 12 BOB’S BURGERS ADSM 9:00 PM 30 1170 0.52
24 11 CLEVELAND SHOW ADSM 9:30 PM 30 1355 0.56
19 7 AMERICAN DAD ADSM 10:00 PM 30 1583 0.68
15 5 AMERICAN DAD ADSM 10:30 PM 30 1832 0.78
69 57 AMC MOVIE AMC 8:00 PM 180 709 0.24
50 93 LONE STAR LAW APL 10:02 PM 61 855 0.17
55 57 FLIPPING OUT BRAVO 9:00 PM 60 823 0.24
100 93 JEFF ROSS ROAST BATTLE CMDY 9:30 PM 30 338 0.17
93 60 JEFF ROSS ROAST BATTLE CMDY 10:00 PM 60 455 0.23
6 6 ANDERSON COOPER 360 CNN 8:00 PM 60 3638 0.73
2 2 AMERICA’S CHOICE 2016: DNC (3.50 HH) CNN 9:00 PM 60 5658 1.31
1 1 AMERICA’S CHOICE 2016: DNC (4.63 HH) CNN 10:00 PM 60 7783 2.02
83 93 NAKED AND AFRAID XL DISC 8:00 PM 60 537 0.17
80 84 NAKED AND AFRAID XL DISC 9:00 PM 60 552 0.18
72 63 NAKED AND AFRAID XL DISC 10:00 PM 60 671 0.22
59 93 ELENA OF AVALOR DISJR 8:00 PM 50 769 0.17
22 72 BEST FRIENDS WHENEVER DSNY 8:00 PM 30 1388 0.20
21 66 HOW TO BUILD A BETTER BOY DSNY 8:30 PM 105 1467 0.21
27 53 GIRL MEETS WORLD DSNY 10:15 PM 25 1303 0.25
28 57 LIV AND MADDIE DSNY 10:40 PM 25 1288 0.24
84 53 MLS REGULAR SEASON: MLS ALL STARS / ARSENAL FC (0.33 HH) ESPN 7:30 PM 153 513 0.25
49 47 CHOPPED FOOD 8:00 PM 60 860 0.29
46 44 CHOPPED GRILL MASTERS FOOD 9:00 PM 60 910 0.30
35 26 BEAT BOBBY FLAY FOOD 10:00 PM 30 1121 0.39
42 35 BEAT BOBBY FLAY FOOD 10:30 PM 30 1001 0.35
7 26 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3459 0.39
10 29 THE KELLY FILE FOXNC 9:00 PM 60 2889 0.36
8 15 AMERICA’S ELECTION HQ -DNC (1.98 HH) FOXNC 10:00 PM 60 3055 0.48
79 84 BIG SCREEN MOVIE: MEN IN BLACK FRFM 8:45 PM 135 554 0.18
44 29 FX MOVIE PRIME: THE OTHER WOMAN FX 7:30 PM 150 927 0.36
95 93 THE SIMPSONS FXX 8:30 PM 30 450 0.17
99 93 THE SIMPSONS FXX 9:00 PM 30 425 0.17
84 79 THE SIMPSONS FXX 9:30 PM 30 513 0.19
82 66 THE SIMPSONS FXX 10:00 PM 30 541 0.21
88 84 THE SIMPSONS FXX 10:30 PM 30 499 0.18
78 84 THE MIDDLE HALL 10:00 PM 30 561 0.18
76 72 THE MIDDLE HALL 10:30 PM 30 583 0.20
25 29 FLIP OR FLOP HGTV 8:00 PM 30 1339 0.36
17 20 FLIP OR FLOP HGTV 8:30 PM 30 1673 0.43
11 10 FLIP OR FLOP HGTV 9:00 PM 30 2403 0.61
13 17 FLIP OR FLOP HGTV 9:30 PM 30 2024 0.47
16 29 HOUSE HUNTERS HGTV 10:00 PM 30 1764 0.36
18 36 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1584 0.34
34 72 MOUNTAIN MEN HIST 8:00 PM 60 1147 0.20
12 22 MOUNTAIN MEN HIST 9:00 PM 63 2254 0.42
60 72 OZZY & JACK’S WORLD DETOUR HIST 10:03 PM 60 765 0.20
57 63 48 HOURS ON ID ID 8:00 PM 60 793 0.22
53 72 48 HOURS ON ID ID 9:00 PM 60 834 0.20
43 49 DEADLY SINS ID 10:00 PM 60 996 0.28
9 18 MSNBC SPECIAL COVERAGE (1.96 HH) MSNBC 8:00 PM 60 3030 0.45
5 7 MSNBC SPECIAL COVERAGE: DNC (2.67 HH) MSNBC 9:00 PM 60 4248 0.68
4 4 MSNBC SPECIAL COVERAGE: DNC (3.20 HH) MSNBC 10:00 PM 30 5280 0.96
3 3 MSNBC SPECIAL COVERAGE: DNC (3.28 HH) MSNBC 10:30 PM 57 5512 1.02
98 84 RIDICULOUSNESS SSN8 MTV 7:45 PM 35 427 0.18
95 79 RIDICULOUSNESS SSN7B MTV 8:20 PM 35 450 0.19
91 72 RIDICULOUSNESS SSN8 MTV 8:55 PM 35 471 0.20
86 63 RIDICULOUSNESS SSN8 MTV 9:30 PM 30 511 0.22
58 28 RIDICULOUSNESS SSN8 MTV 10:00 PM 31 791 0.37
63 38 RIDICULOUSNESS SSN8 MTV 10:31 PM 31 752 0.33
29 42 NICK AT NITE MOVIE: GARFIELD THE MOVIE NAN 8:00 PM 90 1229 0.31
37 47 FULL HOUSE NAN 9:30 PM 30 1073 0.29
33 38 FULL HOUSE NAN 10:00 PM 30 1168 0.33
36 40 FULL HOUSE NAN 10:30 PM 30 1088 0.32
64 93 SHIMMER AND SHINE NKJR 8:00 PM 30 750 0.17
52 79 WALLYKAZAM! NKJR 8:30 PM 30 835 0.19
48 66 PEPPA PIG NKJR 9:00 PM 30 881 0.21
51 84 PEPPA PIG NKJR 9:30 PM 30 841 0.18
92 84 LIP SYNC BATTLE SPIKE 9:00 PM 30 463 0.18
90 72 LIP SYNC BATTLE SPIKE 9:30 PM 30 479 0.20
68 44 LIP SYNC BATTLE: TMI SPIKE 10:00 PM 30 718 0.30
89 84 LIP SYNC BATTLE SPIKE 10:30 PM 30 488 0.18
67 79 SYFY ORIGINAL MOVIE: SWAMP SHARK SYFY 7:00 PM 120 729 0.19
40 53 SYFY ORIGINAL MOVIE: OZARK SHARKS SYFY 9:00 PM 120 1057 0.25
74 52 2 BROKE GIRLS TBS 8:00 PM 30 645 0.26
47 36 2 BROKE GIRLS TBS 8:30 PM 30 882 0.34
20 13 THE BIG BANG THEORY TBS 9:00 PM 30 1512 0.51
14 9 THE BIG BANG THEORY TBS 9:30 PM 30 1847 0.62
30 14 2 BROKE GIRLS TBS 10:00 PM 30 1227 0.49
38 19 2 BROKE GIRLS TBS 10:30 PM 30 1067 0.44
81 84 MY 600-LB LIFE TLC 9:00 PM 60 551 0.18
77 60 SKIN TIGHT: TRANSFORMED TLC 10:00 PM 60 576 0.23
71 44 TNT BIG PICTURE MOVIES: THE HANGOVER TNT 8:00 PM 120 703 0.30
97 66 TNT BIG PICTURE MOVIES: ANCHORMAN: THE LEGEND OF RON BURGUNDY TNT 10:00 PM 120 440 0.21
87 66 IMPRACTICAL JOKERS TRU 9:00 PM 30 506 0.21
75 53 IMPRACTICAL JOKERS TRU 9:30 PM 30 585 0.25
41 15 IMPRACTICAL JOKERS TRU 10:00 PM 30 1026 0.48
73 40 IJ: INSIDE JOKES TRU 10:30 PM 31 666 0.32
56 93 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 795 0.17
26 22 LAW & ORDER: SVU USA 8:00 PM 60 1327 0.42
23 20 LAW & ORDER: SVU USA 9:00 PM 60 1382 0.43
31 22 QUEEN OF THE SOUTH USA 10:00 PM 60 1220 0.42
65 29 BRAXTON FAMILY VALUES WETV 9:00 PM 60 747 0.36
94 79 CUTTING IT: IN THE ATL WETV 10:00 PM 60 454 0.19

Source: Live+Same Day data, Nielsen Media Research

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