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Thursday Final Nationals: Raiders-Chiefs on NBC and NFL Network Marks Season’s First Back-to-Back 17-Million-Viewer ‘Thursday Night Football’ Games

The “Thursday Night Football” ratings have perked up in recent weeks, as evidenced by the playoff-contending matchup of Oakland Raiders and Kansas City Chiefs. NBC ruled Thursday night with its simulcast of the NFL Network prime time football franchise.

Thursday night’s Kansas City Chiefs’ 21-13 victory over the rival Oakland Raiders on Thursday Night Football in a battle for first-place in the AFC West averaged 17.39 million TV-only viewers – marking the first time this season that consecutive TNF games averaged at least 17 million viewers (21.76 million for Cowboys-Vikings last week).
 
TV viewership on NBC and NFL Network peaked at 18.8 million from 9:15-9:30 p.m. ET. Thursday night’s game (8:26-11:41 p.m. ET) registered a national household TV rating of 10.5/19.
 
The Average Minute Audience (AMA) for Thursday night’s live stream via Twitter, NBC Sports Digital, and NFL Digital was 417,000 viewers.
 
For the second consecutive week, more than 80 million live minutes of Thursday Night Football were streamed across NBC Sports Digital, NFL Digital, and Twitter.

For mobile users, you may scroll this table horizontally.

































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, December 8, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.2/4 3512 0.4/2 0.8/3 1.0/3
8:00 Toy Story That Time Forgot (rs) 249 94 2.3/4 3740 0.5/2 0.8/3 1.0/3
8:30 Shrek the Halls (rs) 249 94 2.2/4 3741 0.6/2 0.9/3 1.1/3
9:00 Great American Baking Show 248 94 2.6/4 4217 0.5/2 0.9/3 1.2/3
10:00 Notorious (f) 249 94 1.7/3 2579 0.3/1 0.5/2 0.7/2
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.5/8 7031 0.7/3 1.3/5 2.0/6
8:00 Big Bang Theory (r) 255 94 6.1/10 9666 0.9/4 1.7/6 2.7/8
8:30 The Great Indoors 255 94 4.6/8 7307 0.7/3 1.5/5 2.3/6
9:01 Mom 255 94 4.8/8 7478 0.7/3 1.4/5 2.2/6
9:29 Life in Pieces 255 94 4.0/7 6449 0.7/3 1.3/4 1.9/5
10:00 Pure Genius 255 94 3.6/7 5623 0.5/2 1.0/4 1.4/4
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 9.8/17 16240 5.1/18 6.1/18
7:30 NBC+NFLN Thursday Night Pre-Game 245 94 3.7/7 5677 1.0/6 1.4/6 1.8/7
7:59 NBC+NFLN Thursday Night Pre-Game 245 94 5.0/9 8089 1.5/8 2.2/9 2.8/9
8:18 NBC+NFLN Thursday Night Pre-Kick 245 94 6.6/12 10877 2.2/11 3.1/12 3.8/13
8:27 NBC+NFLN Thursday Night Football Oakland @ Kansas City (thru 11:41) 245 94 10.5/19 17391 4.4/20 5.6/20 6.6/20
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 2.1/3 3185 0.5/2 0.8/3 1.1/3
8:00 Taraji’s White Hot Holidays (s) 255 94 2.3/4 3485 0.6/3 0.9/3 1.2/3
8:59 Pitch 255 94 1.9/3 2894 0.5/2 0.8/3 1.0/3
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1868 0.6/3 0.7/2 0.8/2
8:00 D.C.’s Legends of Tomorrow 247 91 1.2/2 2001 0.6/3 0.7/3 0.8/2
9:00 Supernatural 247 91 1.0/2 1734 0.6/2 0.6/2 0.7/2
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1917 0.7/2
7:00 La Rosa de Guadalupe 1.0/2 1864 0.7/3
8:00 Despertar Contigo 1.0/2 1783 0.6/2
9:00 Vino el Amor 1.2/2 2074 0.7/2
10:03 El Color de la Pasión 1.1/2 1884 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 565 0.2/1
7:00 Qué Pobres Tan Ricos 0.2/0 392 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.5/1 924 0.4/1
9:00 La Viuda Negra 0.2/0 466 0.2/1
10:00 Bloque de Búsqueda 0.2/0 305 0.1/0

Sub-Demo Breakdowns – Thursday 12/08/16

Toy Story That Time Forgot” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.7/3

Shrek the Halls” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.7/3

The Great American Baking Show” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.7/2

Notorious” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/2
Men 18-49: 0.3/1

The Great Indoors” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.7/6
Men 18-49: 1.3/5

Mom” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.5/2
Women 18-49: 1.8/6
Men 18-49: 1.1/4

Life in Pieces” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.1/4

Pure Genius” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.8/3

Thursday Night Pre-Game” (NBC+NFL Network, 7:30)
Women 18-34: 0.9/4
Men 18-34: 1.1/7
Women 18-49: 1.1/5
Men 18-49: 1.8/9

Thursday Night Pre-Game” (NBC+NFL Network, 7:59)
Women 18-34: 1.2/6
Men 18-34: 1.8/11
Women 18-49: 1.6/6
Men 18-49: 2.8/12

Thursday Night Pre-Game” (NFL Network, 7:59)
0.92 household rating
1.481 million viewers
0.54 adults 18-49 rating
Women 18-34: 0.28
Men 18-34: 0.57
Women 18-49: 0.32
Men 18-49: 0.77

Thursday Night Pre-Kick” (NBC+NFL Network)
Women 18-34: 1.6/7
Men 18-34: 2.7/15
Women 18-49: 2.1/8
Men 18-49: 4.0/17

Thursday Night Pre-Kick” (NFL Network)
1.39 household rating
2.317 million viewers
0.82 adults 18-49 rating
Women 18-34: 0.40
Men 18-34: 0.88
Women 18-49: 0.49
Men 18-49: 1.16

Thursday Night Football: Oakland @ Kansas City” (NBC+NFL Network)
Women 18-34: 3.0/13
Men 18-34: 5.7/27
Women 18-49: 3.7/13
Men 18-49: 7.5/28

Thursday Night Football: Oakland @ Kansas City” (NFL Network)
2.28 household rating
3.774 million viewers
1.42 adults 18-49 rating
Women 18-34: 0.68
Men 18-34: 1.46
Women 18-49: 0.84
Men 18-49: 2.00

Taraji’s White Hot Holidays” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.1/4
Men 18-49: 0.7/2

Pitch” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.5/2

D.C.’s Legends of Tomorrow” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.7/3
Women 18-49: 0.6/2
Men 18-49: 0.8/3

Supernatural” (CW)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 0.6/2
Men 18-49: 0.6/2

Project Runway” (Lifetime)
1.36 household rating
1.960 million viewers
0.53 adults 18-49 rating
Women 18-34: 0.66
Men 18-34: 0.18
Women 18-49: 0.82
Men 18-49: 0.24

NBA Regular Season: San Antonio @ Chicago” (TNT, 9:44 p.m.-12:10 a.m.)
0.67 household rating
1.034 million viewers
0.41 adults 18-49 rating
Women 18-34: 0.20
Men 18-34: 0.68
Women 18-49: 0.23
Men 18-49: 0.60

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Thursday 12/08/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Toy Story/Forgot ………. 0.79 … 0.91
    Shrek the Halls ………… 0.88 … 0.98
    Great Amer Baking …… 0.93 … 1.12
    Notorious ………………… 0.51 … 0.85
    Big Bang Theory-r ……. 1.73 … 1.82
    Great Indoors ………….. 1.49 … 1.65
    Mom ………………………. 1.43 … 1.78
    Life in Pieces …………… 1.28 … 1.81
    Pure Genius …………….. 0.99 … 1.39
    TNF Pre Game …………. 2.20 … 2.20
    TNF Pre Kick ……………. 3.07 … 3.08
    NFL: OAK/KC …………… 5.61 … 5.63
    Taraji’s/Holidays ……….. 0.90 … 0.97
    Pitch ……………………….. 0.78 … 1.13
    Legends/Tomorrow …… 0.70 … 1.07
    Supernatural ……………. 0.64 … 1.01


    PROGRAMMINGINSIDER.COM


    Total Viewers (000)
    …………………………….. L+SD … L+3
    Toy Story/Forgot ……. 3740 … 4165
    Shrek the Halls ……… 3741 … 4086
    Great Amer Baking … 4218 … 4877
    Notorious ……………… 2579 … 4128
    Big Bang Theory-r …. 9667 .. 10084
    Great Indoors ………… 7308 … 7834
    Mom …………………….. 7479 … 8864
    Life in Pieces …………. 6450 … 8047
    Pure Genius …………… 5624 … 7698
    TNF Pre Game ……….. 8089 … 8095
    TNF Pre Kick ……….. 10878 .. 10907
    NFL: OAK/KC ………. 17393 .. 17492
    Taraji’s/Holidays ……… 3485 … 3754
    Pitch ……………………… 2882 … 3978
    Legends/Tomorrow …. 2001 … 2866
    Supernatural ………….. 1734 … 2583