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Thursday Final Nationals: Rio 2016 Summer Olympics on NBCUniversal Matches Second Thursday in London 2012 on NBC

From NBC Sports Group (full press release): For Thursday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 22.9 million viewers with an 13.6 household rating; the same viewership and household rating from the second Thursday in London 2012 (on August 2, 2012) when it had aired solely on NBC.

Additional NBC Olympics metrics:

Among Adults 18-49, NBC’s 14-night 7.6 primetime rating in the demographic more than quadruples (347% above) the other broadcast networks combined (1.7 on ABC, CBS and FOX) – the largest advantage in the first 14 days of any Olympics (on record).

After 14 days, the NBC-only average primetime viewership (26.4 million viewers) and household rating (14.9) have respective 252% and 198% advantages over ABC, CBS and FOX combined – the second-largest Games advantage on record (behind only the London Olympics).

Golf Channel’s second-round coverage is the highest-rated live weekday round of any women’s golf event in more than two years across all dayparts including primetime (Noon-3:14 pm ET; 0.23 US HH rating, 316,000 average viewers), dating back to the second round of the 2014 U.S. Women’s Open at Pinehurst (6/20/14; 0.44 U.S. HH rating on ESPN2). Additionally, the Olympics round two is the most-watched Thursday of women’s golf coverage since round one of the 2014 U.S. Women’s Open on ESPN2 (6/19/14; 437,000 average viewers). Saturday’s final round, which will award the first Olympic medals for women’s golf since 1900, includes South Korea’s Inbee Park, USA’s Gerina Piller, New Zealand’s Lydia Ko, Canada’s Brooke Henderson and USA’s Stacy Lewis.

TOP 10 METERED MARKETS FOR NBC THURSDAY PRIMETIME:

1. Salt Lake City 17.3/34
2. Denver 16.3/33
3. West Palm Beach 16.1/27
4. Columbus 15.8/27
T5. Austin 15.4/28
T5. Dayton 15.4/25
7. St. Louis 15.3/27
8. Ft. Myers 15.0/25
T9. Indianapolis 14.9/27
T9. Minneapolis 14.9/26

Half-hours for ‬“Rio 2016 Summer Olympics-Thursday” on NBC were, as follows:

‪8:30-9:00 ‬
Household rating/Share: 12.1/22
Viewers: 20.273 million
adults 18-34: 3.6 rating/18 share
adults 18-49: 5.3 rating/20 share
adults 25-54: 6.6 rating/21 share

‪9:00-9:30 ‬
Household rating/Share: 14.1/24
Viewers: 24.030 million
adults 18-34: 4.4 rating/21 share
adults 18-49: 6.5 rating/23 share
adults 25-54: 8.1 rating/24 share

‪9:30-10:00 
Household rating/Share: 14.7/25
Viewers: 25.233 million
adults 18-34: 5.0 rating/22 share
adults 18-49: 7.2 rating/25 share
adults 25-54: 8.9 rating/26 share

‪10:00-10:30 
Household rating/Share: 12.5/22
Viewers: 21.132 million
adults 18-34: 4.2 rating/20 share
adults 18-49: 6.2 rating/22 share
adults 25-54: 7.7 rating/23 share

10:30-11:00
Household rating/Share: 10.9/21
Viewers: 18.245 million
adults 18-34: 3.6 rating/18 share
adults 18-49: 5.5 rating/21 share
adults 25-54: 6.7 rating/21 share

For mobile users, you may scroll this table horizontally.




























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, August 18, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.3/2 2006 0.3/2 0.5/2 0.6/2
8:00 BattleBots (r) 239 92 1.3/2 2101 0.4/2 0.6/2 0.7/2
9:00 The $100,000 Pyramid (r) 239 92 1.3/2 1939 0.3/1 0.4/1 0.6/2
10:00 Match Game (r) 238 92 1.4/3 1979 0.3/1 0.4/2 0.6/2
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.8/5 4299 0.8/4 1.1/4 1.4/4
8:00 Big Bang Theory (r) 253 94 3.8/7 5655 0.6/3 1.1/5 1.7/6
8:31 Life in Pieces (r) 250 92 2.6/5 3944 0.6/3 0.9/3 1.3/4
9:00 Big Brother 18 254 94 3.2/6 5365 1.4/6 1.8/6 2.1/6
10:00 Code Black (r) 250 93 1.8/3 2749 0.5/2 0.6/2 0.8/2
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 12.9/23 21700 4.2/20 6.1/22 7.6/23
8:30 Rio Summer Olympics (s) (thru 11:02) 242 94 12.8/23 21700 4.2/20 6.1/22 7.6/23
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.1/2 1586 0.2/1 0.4/1 0.5/2
8:00 Rosewood (r) 249 90 1.1/2 1538 0.3/2 0.4/2 0.5/2
9:00 Bones (r) 249 90 1.1/2 1634 0.3/1 0.3/1 0.5/1
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 566 0.1/1 0.2/1 0.2/1
8:00 D.C.’s Legends of Tomorrow (r) 245 91 0.5/1 681 0.1/1 0.2/1 0.2/1
9:00 My Last Days (s) 245 91 0.3/1 450 0.1/0 0.1/0 0.2/0
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1813 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1526 0.5/3
8:00 Un Camino Hacia El Destino 1.1/2 1888 0.6/2
9:00 Tres Veces Ana 1.1/2 1934 0.7/2
10:00 Tres Veces Ana 1.0/2 1616 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.2/0 426 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 465 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 535 0.2/1
9:00 La Ronca de Oro 0.3/0 481 0.2/1
10:00 El Príncipe 0.2/0 263 0.1/0

Sub-Demo Breakdowns – Thursday 8/18/16

Big Brother 18” (CBS)
Women 18-34: 1.7/7
Men 18-34: 1.0/5
Women 18-49: 2.2/7
Men 18-49: 1.5/5

Rio Summer Olympics” (NBC)
Women 18-34: 4.3/19
Men 18-34: 4.0/21
Women 18-49: 6.1/21
Men 18-49: 6.2/24

My Last Days” (CW)
Women 18-34: 0.1/0
Men 18-34: 0.1/0
Women 18-49: 0.1/0
Men 18-49: 0.1/0

Queen of the South” (USA)
Women 18-34: 0.36
Men 18-34: 0.19
Women 18-49: 0.43
Men 18-49: 0.28

Nick Cannon Wild N’ Out” (MTV)
Women 18-34: 0.32
Men 18-34: 0.27
Women 18-49: 0.25
Men 18-49: 0.22

NFL Preseason: Philadelphia @ Pittsburgh” (NFLN)
Women 18-34: 0.16
Men 18-34: 0.48
Women 18-49: 0.26
Men 18-49: 0.59

NFL Preseason: Minnesota @ Seattle” (NFLN)
Women 18-34: 0.24
Men 18-34: 0.38
Women 18-49: 0.29
Men 18-49: 0.51

Cable Rankings – Thursday 8/18/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, August 18:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
68 50 FIRST 48 MINI A&E 8:00 PM 45 628 0.21
73 44 60 DAYS IN PRE-SHOW A&E 8:45 PM 15 594 0.23
38 12 60 DAYS IN SPECIALS A&E 9:00 PM 62 891 0.38
36 13 60 DAYS IN A&E 10:02 PM 62 914 0.38
41 16 KING OF THE HILL ADSM 8:00 PM 30 871 0.36
40 11 BOB’S BURGERS ADSM 8:30 PM 30 874 0.39
25 6 BOB’S BURGERS ADSM 9:00 PM 30 1069 0.47
19 5 THE CLEVELAND SHOW ADSM 9:30 PM 30 1163 0.54
13 3 AMERICAN DAD ADSM 10:00 PM 30 1389 0.62
7 1 AMERICAN DAD ADSM 10:30 PM 30 1586 0.73
49 51 AMC MOVIE AMC 8:00 PM 150 741 0.21
90 68 AMC MOVIE AMC 10:30 PM 150 512 0.17
87 90 LONE STAR LAW APL 8:00 PM 61 526 0.11
76 85 LONE STAR LAW APL 9:01 PM 61 587 0.13
64 80 LONE STAR LAW APL 10:02 PM 61 653 0.14
45 32 FLIPPING OUT BRAVO 9:00 PM 60 836 0.28
21 47 ANDERSON COOPER 360 CNN 8:00 PM 60 1135 0.22
35 67 ANDERSON COOPER 360 CNN 9:00 PM 60 925 0.18
46 71 CNN TONIGHT CNN 10:00 PM 60 833 0.16
92 53 NAKED AND AFRAID XL DISC 9:00 PM 60 498 0.20
77 62 NAKED AND AFRAID XL DISC 10:00 PM 60 571 0.18
14 29 BRAVE DSNY 8:00 PM 100 1370 0.29
37 84 DESCENDANTS: WICKED WORLD DSNY 9:40 PM 30 905 0.13
43 93 LIV AND MADDIE DSNY 10:10 PM 25 852 0.10
39 89 K.C. UNDERCOVER DSNY 10:35 PM 25 882 0.11
56 69 SOFIA THE FIRST DISJR 8:00 PM 25 710 0.17
66 77 SO MUCH YOU CAN DO DISJR 8:25 PM 5 649 0.15
70 82 DOC MCSTUFFINS DISJR 8:30 PM 25 609 0.13
84 88 QUIET IS DISJR 8:55 PM 5 536 0.12
99 95 MILES FROM TOMORROWLAND DISJR 9:00 PM 25 465 0.10
100 97 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 448 0.10
60 64 LITTLE LEAGUE WORLD SERIES: BEND (OR) / GOODLETTSVILLE (TN) (0.43 HH) ESPN 7:00 PM 128 679 0.18
69 63 CHOPPED FOOD 8:00 PM 60 625 0.18
54 55 CHOPPED FOOD 9:00 PM 60 716 0.20
49 48 BEAT BOBBY FLAY FOOD 10:00 PM 30 741 0.22
59 45 BEAT BOBBY FLAY FOOD 10:30 PM 30 692 0.23
1 30 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3235 0.29
2 39 THE KELLY FILE FOXNC 9:00 PM 60 2443 0.25
3 46 HANNITY FOXNC 10:00 PM 60 2122 0.23
67 66 BIG SCREEN MOVIE FRFM 8:30 PM 150 643 0.18
72 35 FX MOVIE PRIME FX 7:29 PM 151 605 0.27
94 92 LAST MAN STANDING HALL 8:00 PM 30 486 0.10
95 94 LAST MAN STANDING HALL 8:30 PM 30 479 0.10
98 74 THE MIDDLE HALL 10:00 PM 30 466 0.16
83 61 THE MIDDLE HALL 10:30 PM 30 546 0.18
91 100 HMM MOVIE HMM 9:00 PM 120 500 0.08
23 41 MOUNTAIN MEN HIST 8:00 PM 60 1121 0.24
4 14 MOUNTAIN MEN HIST 9:00 PM 63 2099 0.38
11 19 ICE ROAD TRUCKERS HIST 10:03 PM 60 1428 0.32
24 33 FLIP OR FLOP HGTV 8:00 PM 30 1082 0.28
16 25 FLIP OR FLOP HGTV 8:30 PM 30 1216 0.31
20 24 FLIP OR FLOP HGTV 9:00 PM 30 1157 0.31
18 21 FLIP OR FLOP HGTV 9:30 PM 30 1190 0.32
6 18 HOUSE HUNTERS HGTV 10:00 PM 30 1595 0.33
10 22 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1451 0.31
61 72 48 HOURS ON ID ID 8:00 PM 60 674 0.16
48 54 UNRAVELED ID 9:00 PM 60 777 0.20
42 52 DEADLY SINS ID 10:00 PM 60 855 0.20
96 78 MOVIE LMN 8:00 PM 120 474 0.15
80 49 MOVIE- THEATRICAL RPT LIF 8:00 PM 122 554 0.22
88 59 MOVIE- LOM RPT LIF 10:02 PM 120 519 0.19
28 91 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1032 0.11
8 58 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1567 0.19
12 75 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1424 0.15
96 43 NICK CANNON WILD N OUT S8 MTV 10:00 PM 31 474 0.24
32 37 RIO SUMMER OLYMPICS NBCSN 7:00 PM 300 959 0.26
21 8 NFL PRESEASON (LIVE): PHILADELPHIA / PITTSBURGH (0.74 HH) NFLN 7:00 PM 180 1135 0.43
28 10 NFL PRESEASON (LIVE): MINNESOTA / SEATTLE (0.66 HH) NFLN 10:00 PM 199 1032 0.40
55 56 SHIMMER AND SHINE NKJR 8:00 PM 30 713 0.20
71 70 WALLYKAZAM! NKJR 8:30 PM 30 607 0.17
74 73 PEPPA PIG NKJR 9:00 PM 30 590 0.16
79 79 PEPPA PIG NKJR 9:30 PM 30 560 0.14
89 86 DORA AND FRIENDS NKJR 10:00 PM 24 516 0.13
15 26 NICK AT NITE MOVIE NAN 8:00 PM 120 1271 0.30
27 31 FULL HOUSE NAN 10:00 PM 30 1034 0.29
31 27 FULL HOUSE NAN 10:30 PM 30 973 0.30
85 60 SYFY MOVIE SYFY 7:00 PM 120 529 0.19
63 36 2 BROKE GIRLS TBS 8:00 PM 30 660 0.27
47 34 2 BROKE GIRLS TBS 8:30 PM 30 794 0.27
9 4 BIG BANG THEORY TBS 9:00 PM 30 1561 0.54
5 2 BIG BANG THEORY TBS 9:30 PM 30 1829 0.63
17 7 2 BROKE GIRLS TBS 10:00 PM 30 1193 0.44
33 15 2 BROKE GIRLS TBS 10:30 PM 30 946 0.36
78 65 MY 600-LB LIFE TLC 10:00 PM 60 566 0.18
81 42 IMPRACTICAL JOKERS TRUTV 9:30 PM 30 549 0.24
44 9 IMPRACTICAL JOKERS TRUTV 10:00 PM 30 843 0.40
65 23 IJ: INSIDE JOKES TRUTV 10:30 PM 31 652 0.31
81 57 TNT BIG PICTURE MOVIES TNT 8:00 PM 135 549 0.19
93 83 TNT BIG PICTURE MOVIES TNT 10:15 PM 165 487 0.13
51 98 ANDY GRIFFITH SHOW TVL 8:00 PM 30 736 0.08
75 99 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 588 0.08
62 96 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 664 0.10
58 87 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 698 0.12
52 81 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 722 0.14
57 76 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 706 0.15
34 38 LAW & ORDER: SVU USA 8:00 PM 60 926 0.26
30 28 LAW & ORDER: SVU USA 9:00 PM 60 994 0.30
26 17 QUEEN OF THE SOUTH USA 10:00 PM 61 1051 0.35
53 20 BRAXTON FAMILY VALUES WETV 9:00 PM 60 718 0.32
86 40 CUTTING IT: IN THE ATL WETV 10:00 PM 60 527 0.24

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Thanks SoB for posting these final numbers, nice uptick for the Olympics as they surpassed 25 million viewers at 9:30pm.