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Thursday Final Nationals: ‘Scandal’ and ‘How to Get Away with Murder’ Dip to New Lows for ABC

CBS was Thursday’s most-watched network with 8.63 million viewers and also led among adults 25-54 (2.8 rating/8 share). Their night featured an episode “Mom” that took a dark turn plot-wise. Ratings-wise, the telecast tied ABC’s “Scandal” for second place in adults 18-49 at 9-9:30 p.m.

Although there will still be a significant boost due to potent time-shifted audiences for the aforementioned “Scandal” and its lead-out “How to Get Away with Murder”, each of these ABC dramas delivered new series lows in live plus same day. On the positive side, the three Shonda Rhimes series gave the network an adults 18-34 victory (1.4 rating/6 share).

Fox was tops in adults 18-49 (2.0 rating/7 share) with “American Idol”.

The 28th annual “Premio Lo Nuestro”, the long-running Latin music awards show, delivered well for Univision.

For the seventh consecutive year, the ceremony lifted Univision to be the No. 2 network among adults 18-34 (932,000), outperforming CBS, NBC and Fox on this night. “Premio Lo Nuestro” reached 7.3 million total viewers, who tuned-in to all or part of the three-hour airing.

Also, with an average of 1.905 million adults 18-49, Univision ranked as the No. 4 network in the demographic, out-delivering NBC by +52 percent.

In fact, this year’s edition of “Premio Lo Nuestro” was the fourth most-watched program on all of television with more adult 18-34 viewers than the entire original line-ups on NBC (“You, Me and Apocalypse,” “The Blacklist” and “Shades of Blue”) and FOX (“American Idol”) as well as original airings of ABC’s “How To Get Away With Murder” and CBS’ “Life in Pieces,” “Mom,” “2 Broke Girls” and “Elementary.” Additionally, the music award show delivered more adults 18-49 than the entire original line-up on NBC as well as ABC’s “How To Get Away With Murder” and CBS’ “2 Broke Girls” and “Elementary.”

Furthermore, the 28th annual edition of “Premio Lo Nuestro” on Univision averaged more Hispanic viewers among Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audience of the latest editions of the “American Music Awards” and “Country Music Awards.”

In addition, among adults 18-49, it ranked second in the 10-11 p.m. hour behind ABC.

LOCAL MARKET HIGHLIGHTS:

Locally, “Premio Lo Nuestro” made Univision the No. 1 broadcast station during the time period, among Total Viewers 2+ in Los Angeles Miami and Houston; among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Sacramento; and among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.

The 28th annual edition of “Premio Lo Nuestro” was the No. 1 broadcast program of the day among Total Viewers 2+ in Miami and among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami and Houston.

Source: Nielsen, NSI, Thursday (2/18/16). Premio Lo Nuestro aired 8:00pm-11:00pm ET/PT (7:00pm-10:00pm CT/MT). Total Day is defined as Monday-Sunday 6:00am-2:00am. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live+SD.

SOCIAL MEDIA AND DIGITAL HIGHLIGHTS:

“Premio Lo Nuestro” was the No. 1 most social program on TV yesterday, in terms of Tweets, excluding political events. On the day of the telecast, Univision saw a +13 percent increase in engagement on Twitter, in terms of Tweets per unique author, compared to 2015. In fact, Univision’s telecast of “Premio Lo Nuestro” generated more Tweets per unique author than “The Golden Globes Awards” on NBC, “People’s Choice Awards” on CBS, “Critic’s Choice Awards” on A&E and “The Screen Actors Guild Awards” on TBS and TNT.

Content featured across Univision’s digital platforms for “Premio Lo Nuestro” generated over 68 million page views, representing an increase of +54 percent more page views versus 2015. On the day of the broadcast, page views were up +78 percent compared to last year. Mobile consumption continued to play a critical role in how fans view “Premio Lo Nuestro” content. In fact, 87 percent of visits to the “Premio Lo Nuestro” experience came through a mobile device.

For mobile users, you may scroll this table horizontally.























Programming Insider Thursday, February 18, 2016
ABC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.4/8 6259 1.4/6 1.8/6 2.2/6
8:00 Grey’s Anatomy 5.4/9 7818 1.7/8 2.2/8 2.7/8
9:00 Scandal 4.3/7 6085 1.4/6 1.8/6 2.2/6
10:00 How to Get Away with Murder 3.5/6 4875 1.0/4 1.5/5 1.8/5
CBS PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.4/9 8628 1.0/4 1.9/6 2.8/8
8:00 Big Bang Theory 9.4/16 15240 2.1/9 3.8/14 5.4/16
8:31 Life in Pieces 5.7/9 9336 1.1/5 2.1/7 3.1/9
9:01 Mom 5.5/9 8684 0.9/4 1.8/6 2.8/8
9:30 2 Broke Girls 4.2/7 6401 0.7/3 1.5/5 2.2/6
10:00 Elementary 3.8/7 5945 0.5/2 1.0/4 1.5/4
NBC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.0/5 4630 0.6/2 1.0/3 1.3/4
8:00 You, Me and the Apocalypse 1.8/3 2567 0.3/2 0.6/2 0.8/2
9:00 The Blacklist 3.8/6 6023 0.7/3 1.3/4 1.8/5
10:01 Shades of Blue 3.5/6 5287 0.6/3 1.1/4 1.5/4
FOX PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 5.0/8 8186 1.3/5 2.0/7 2.7/7
8:00 American Idol 5.0/8 8186 1.3/5 2.0/7 2.7/7
CW PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.1/3 1802 0.6/3 0.7/2 0.7/2
8:00 DC’s Legends of Tomorrow 1.4/2 2248 0.8/3 0.8/3 0.9/3
9:00 The 100 0.8/1 1356 0.4/2 0.5/2 0.5/1
UNI PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.9/3 3682 1.50/5
7:00 Noche de Estrellas (s) 1.5/3 2672 0.99/4
8:00 Premio Lo Nuestro (s) (thru 10:55) 1.9/3 3682 1.50/5

Sub-Demo Breakdowns – Thursday 2/18/16

Grey’s Anatomy” (ABC)
Women 18-34: 2.4/10
Men 18-34: 1.1/5
Women 18-49: 3.1/10
Men 18-49: 1.3/5

Scandal” (ABC)
Women 18-34: 1.9/7
Men 18-34: 0.8/4
Women 18-49: 2.6/8
Men 18-49: 1.0/3

How to Get Away with Murder” (ABC)
Women 18-34: 1.4/6
Men 18-34: 0.6/3
Women 18-49: 2.0/7
Men 18-49: 0.9/3

The Big Bang Theory” (CBS)
Women 18-34: 2.3/10
Men 18-34: 1.9/9
Women 18-49: 4.1/14
Men 18-49: 3.5/13

Life in Pieces” (CBS)
Women 18-34: 1.3/5
Men 18-34: 1.0/4
Women 18-49: 2.4/7
Men 18-49: 1.8/7

Mom” (CBS)
Women 18-34: 1.1/4
Men 18-34: 0.8/3
Women 18-49: 2.2/7
Men 18-49: 1.5/5

2 Broke Girls” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.6/3
Women 18-49: 1.8/5
Men 18-49: 1.2/4

Elementary” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

You, Me and the Apocalypse” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.6/2
Men 18-49: 0.6/2

The Blacklist” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 1.2/4

Shades of Blue” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.3/4
Men 18-49: 0.9/3

American Idol” (Fox)
Women 18-34: 1.6/6
Men 18-34: 0.9/4
Women 18-49: 2.5/8
Men 18-49: 1.4/5

DC’s Legends of Tomorrow” (CW)
Women 18-34: 0.6/2
Men 18-34: 1.0/4
Women 18-49: 0.6/2
Men 18-49: 1.0/4

The 100” (CW)
Women 18-34: 0.4/1
Men 18-34: 0.4/2
Women 18-49: 0.5/1
Men 18-49: 0.5/2

Vikings” (History)
Women 18-34: 0.41
Men 18-34: 0.60
Women 18-49: 0.66
Men 18-49: 0.97

Colony” (USA)
Women 18-34: 0.19
Men 18-34: 0.24
Women 18-49: 0.29
Men 18-49: 0.30

Baskets” (FX)
Women 18-34: 0.20
Men 18-34: 0.30
Women 18-49: 0.26
Men 18-49: 0.36

Cable Rankings – Thursday 2/18/16

What follows are the top 20 most-watched shows in prime time on cable for Thursday, February 18:


  1. “GOP Town Hall-South Carolina” (CNN, 8:38-11:05 p.m., 1.98 household rating): 3.073 million (0.56 adults 18-49 rating)

  2. NASCAR Racing: Duel at Daytona” (FS1, 7:00-9:53 p.m., 1.57 household rating): 2.548 million viewers (0.54 adults 18-49 rating)

  3. WWE SmackDown” (USA, 8-10 p.m., 1.55 household rating): 2.458 million viewers (0.78 adults 18-49 rating)

  4. “The O’Reilly Factor” (Fox News Channel, 8-9 p.m.): 2.473 (0.18)

  5. “Vikings” (History, 10-11:01 p.m.): 2.394 (0.82)
  6. “The Kelly File” (Fox News Channel, 9-10 p.m.): 2.351 (0.24)

  7. “Anderson Cooper 360” (CNN, 8-8:38 p.m.): 2.212 (0.38)

  8. “Flip or Flop” (HGTV, 9-9:30 p.m.): 2.196 (0.66)

  9. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.937 (0.90)

  10. “House Hunters International” (HGTV, 10:30-11 p.m.): 1.921 (0.47)
  11. NBA Basketball: Chicago Bulls @ Cleveland Cavaliers” (TNT, 8:14-10:41 p.m., 1.26 household rating): 1.909 million viewers (0.80 adults 18-49 rating)

  12. “Flip or Flop” (HGTV, 9:30-10 p.m.): 1.897 (0.58)

  13. “House Hunters” (HGTV, 10-10:30 p.m.): 1.895 (0.46)

  14. “Hannity” (Fox News Channel, 10-11 p.m.): 1.862 (0.26)

  15. “The Big Bang Theory” (TBS, 9:30-10 p.m.): 1.803 (0.70)
  16. NBA Basketball: San Antonio Spurs @ Los Angeles Clippers” (TNT, 10:41 p.m.-1:07 a.m., 1.14 household rating): 1.729 million viewers (0.77 adults 18-49 rating)

  17. “Flip or Flop” (HGTV, 8:30-9 p.m.): 1.701 (0.48)

  18. “Democratic Town Hall-Nevada” (MSNBC, 9-11 p.m., 1.11 household rating): 1.663 (0.25)

  19. “American Dad” (Adult Swim, 10-10:30 p.m.): 1.661 (0.74)

  20. Movie: “Zapped” (2014) (Disney Channel, 8-9:45 p.m.): 1.525 (0.25)


  • “Lip Sync Battle” (Spike, 10-10:32 p.m.): 1.350 (0.67)

  • NBA Pre Game Show” (TNT, 8:00-8:14 p.m., 0.83 household rating): 1.286 million viewers (0.49 adults 18-49 rating)

  • “Real Detective” (ID, 10-11 p.m.): 1.092 (0.22)

  • College Basketball: Wisconsin @ Michigan State” (ESPN, 9:09-11:02 p.m., 0.68 household rating): 1.078 million viewers (0.36 adults 18-49 rating)

  • “Project Runway All-Stars” (Lifetime, 9-10:02 p.m.): 1.063 (0.27)

  • “Beat Bobby Flay” (Food Network, 10-10:30 p.m.): 1.029 (0.34)

  • “Colony” (USA, 10-11:01 p.m.): 0.946 (0.30)

  • “Murder Book” (ID, 9-10 p.m.): 0.895 (0.18)

  • “Top Chef” (Bravo, 9-10 p.m.): 0.876 (0.37)

  • Fox Sports Live” (FS1, 9:53-11:00 p.m., 0.57 household rating): 0.875 million viewers (0.20 adults 18-49 rating)

  • “Impractical Jokers” (truTV, 10-10:30 p.m.): 0.812 (0.40)

  • “My 600 Lb. Life-Super Sized” (TLC, 8-9 p.m.): 0.730 (0.24)

  • “Ridiculousness” (MTV, 10-10:30 p.m.): 0.678 (0.34)

  • “Baskets” (FX, 10-10:32 p.m.): 0.649 (0.31)

  • “Fashion Police” (E!, 8:00-9:01 p.m.): 0.622 (0.25)

  • “First Look: Keeping Up with the Kardashians” (E!, 10:02-10:19 p.m.): 0.562 (0.26)

  • “Tamar & Vince” (WE-TV, 9-10:02 p.m.): 0.562 (0.24)

  • “Party Down South” (CMT, 9-10 p.m.): 0.541 (0.29)

  • “Workaholics” (Comedy Central, 10:00-10:30 p.m.): 0.535 (0.33)

  • “Greatest Party Story Ever Told” (MTV, 10:31-11:02 p.m.): 0.471 (0.25)

  • “Redneck Island” (CMT, 10-11 p.m.): 0.414 (0.17)

  • “Those Who Can’t” (truTV, 10:30-11:01 p.m.): 0.351 (0.17)

  • “Idiotsitter” (Comedy Central, 10:30-11 p.m.): 0.319 (0.17)

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. It appears that Scandal and Murder both adjusted up a tenth in the Adults 18-49 demo. Still not good but a little bit better. Both their episodes were better than last week’s episodes.