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Thursday Overnights: There is Life Outside of the Dominant Winter Olympics

The Value of Network Television is in Full Swing

THURSDAY, FEBRUARY 8, 2018

Household Rating/Share
NBC: 8.0/15, ABC: 3.9/ 6, CBS: 3.4/ 6, Fox: 2.8/ 5, CW: 1.1/ 2

Note: The year-to-year overnight comparisons will not be included during the Winter Olympic weeks. Household overnight results for The Winter Olympics do not include the West Coast encore on NBC or any additional viewing on NBCSN or via streaming.

Please visit our website for continual schedule updates for The Winter Olympics.
Ratings Breakdown:
If night one of The 2018 Winter Olympics on NBC is any indication, the power of the broadcast networks will be in full swing over the next two weeks. NBC’s coverage of the XXIII Olympic Winter Games from PyeongChang, South Korea, of course, dominated the landscape. Last night it scored an estimated 9.2 rating/16 share in the household overnights from 8-11 p.m. ET in primetime (with an 8.0/15 in the 11 p.m. half-hour). And it will reign supreme, no doubt, throughout the upcoming two-week period. But there was life outside of The Winter Olympics on this second Thursday in February.

On ABC, old faithful “Grey’s Anatomy” scored a consistent 5.4/ 8 in households in the 8 p.m. hour, followed by a distant second-place 3.6/ 6 for soon-to-conclude “Scandal” at 9 p.m. Next was “How To Get Away With Murder” at a typical third-place 2.6/ 5 at 10 p.m., which trailed an encore of CBS’ competing “S.W.A.T.” (#2: 2.9/ 5) by 10 percent in households.

On CBS, night two of “Big Brother – Celebrity Edition” dipped by 21 percent from its Wednesday opener, with a 3.7/ 6 in the household overnights. But, according to the night one nationals (7.27 million viewers; Adults 18-49: 1.8 rating/7 share, based on the Live+Same Day data), there is plenty of life in this escapist reality fare opposite The Winter Olympics. And who can resist Omarosa talking about life in the White House?

Next on the Eye net were encore telecasts of “The Big Bang Theory” (#2t: 3.8/ 6) and “Young Sheldon” (#3: 3.5/ 6) from 9-10 p.m.

In season-finale news, Fox singing competition “The Four: Battle for Stardom,” which will return for a second season this summer, perked up a bit to a 2.8/ 5 in the household overnights from 8-10 p.m. And The CW was at typical household overnight levels care of veteran “Supernatural” (#5: 1.2/ 2) and “Arrow” (#5: 1.0/ 2). In other words, there is plenty of life outside of The Winter Olympics, which all things considered only magnifies why network television is still of value.

What follows is the breakdown by half-hour for Thursday, February 8:

8:00 p.m.
ABC – “Grey’s Anatomy”: 5.6/ 9 (#2)
CBS – “Big Brother – Celebrity Edition”: 3.9/ 6 (#3)
NBC – 2018 Winter Olympics: 8.6/15 (#1)
Fox – “The Four: Battle for Stardom” (season finale): 2.6/ 4 (#4)
CW – “Supernatural”: 1.2/ 2 (#5)

8:30 p.m.
ABC – “Grey’s Anatomy”: 5.3/ 8 (#2)
CBS – “Big Brother – Celebrity Edition”: 3.4/ 6 (#3)
NBC – 2018 Winter Olympics: 9.1/15 (#1)
Fox – “The Four: Battle for Stardom” (season finale): 2.8/ 4 (#4)
CW – “Supernatural”: 1.2/ 2 (#5)

9:00 p.m.
ABC – “Scandal”: 3.8/ 6 (#2t)
CBS – “The Big Bang Theory” (R): 3.8/ 6 (#2t)
NBC – 2018 Winter Olympics: 10.1/16 (#1)
Fox – “The Four: Battle for Stardom”: 3.0/ 5 (#4)
CW – “Arrow”: 1.0/ 2 (#5)

9:30 p.m.
ABC – “Scandal”: 3.6/ 6 (#2)
CBS – “Young Sheldon” (R): 3.5/ 6 (#3)
NBC – 2018 Winter Olympics: 9.4/15 (#1)
Fox – “The Four: Battle for Stardom”: 3.0/ 5 (#4)
CW – “Arrow”: 1.0/ 2 (#5)

10:00 p.m.
ABC – “How To Get Away With Murder”: 2.7/ 5 (#3)
CBS – “S.W.A.T.” (R): 3.0/ 5 (#2)
NBC – 2018 Winter Olympics: 9.5/16 (#1)

10:30 p.m.
ABC – “How To Get Away With Murder”: 2.6/ 5 (#3)
CBS – “S.W.A.T.” (R): 2.8/ 5 (#2)
NBC – 2018 Winter Olympics: 8.9/16 (#1)

Source: Nielsen Media Research

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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