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Thursday Overnights: NFL Ignited NBC Wins; CBS the Most Improved

ABC's 'The Great American Baking Show' Season-Opener On Par With One Year Earlier

THURSDAY, DECEMBER 7, 2017

Household Rating/Share
NBC: 7.3/12, CBS: 6.0/10, ABC: 2.5/ 4, Fox: 2.3/ 4, CW: 1.0/ 2

Percent Change from Opening Thursday in 2016 – 9/21/16:
CBS: +33, ABC: + 9, Fox: – 4, NBC: -14, CW: -23

-Ratings Breakdown:
NBC led the Thursday overnights care of “Thursday Night Football” (Atlanta Falcons 20, New Orleans Saints 17) at an estimated 8.1 rating/14 share in households from 8:30-11:30 p.m. ET. Combined with coverage on the NFLN and that increases to a 10.2 in households (with a 4.7 rating in adults 18-49). But CBS is the most improved year-to-year thanks to freshman “Young Sheldon” (#1: 7.9/13 at 8:30 p.m.), which last night held 86 percent of its “The Big Bang Theory” lead-in (#1 for the night: 9.2/15 at 8 p.m.).

With strong lead-in support, “Mom” on CBS scored a solid 5.9/10 in the 9 p.m. half-hour (#2), which was an improvement of 16 percent from the year-ago evening. And that led into “Life in Pieces” at a 4.4/ 7 (#2) at 9:30 p.m. At 10 p.m. on the Eye net was full season-renewed “S.W.A.T.” (#2: 4.2/ 7), which was 17 percent above failed year-ago time period occupant “Pure Genius” (3.6/ 6 on 12/08/16).

In season premiere news was season three of ABC cooking competition “The Great American Baking Show,” which at a 2.6/ 4 from 9-11 p.m. was on par with its overnight performance one year earlier. Populating the 8 p.m. hour on the alphabet net were encore telecasts of holiday specials “Shrek the Halls” (#3t, 2.8/ 5) and “Toy Story That Time Forgot” (#3: 2.2/ 4).

Elsewhere, Fox was on par with typical household overnight levels for “Gotham” (#4: 2.1/ 4 at 8 p.m.) and “The Orville” (#4: 2.5/ 4 at 9 p.m.), which increased by 19 percent from “Gotham” and is a likely candidate for a second season renewal. And The CW featured “Supernatural” (#5: 1.1/ 2 at 8 p.m.), now in season 13, into relocated “Arrow” (#5: 1.0/ 2 at 9 p.m.).
What follows is the breakdown by half-hour for Thursday, December 7:

8:00 p.m.
ABC – “Shrek the Halls” (R): 2.8/ 5 (#3)
CBS – “The Big Bang Theory”: 9.2/ 5 (#1)
NBC – “Football Night in Atlanta”: 2.8/ 5 (#3)
Fox – “Gotham”: 2.1/ 4 (#4)
CW – “Supernatural”: 1.1/ 2 (#5)

8:30 p.m.
ABC – “Toy Story that Time Forgot” (R): 2.2/4 (#3)
CBS – “Young Sheldon”: 7.9/13 (#1)
NBC – “Thursday Night Football” (New Orleans Saints at Atlanta Falcons): 6.9/12 (#2)
Fox – “Gotham”: 2.0/ 3 (#4)
CW – “Supernatural”: 1.1/ 2 (#5)

9:00 p.m.
ABC – “The Great American Baking Show” (season premiere): 2.6/ 4 (#3)
CBS – “Mom”: 5.9/10 (#2)
NBC – “Thursday Night Football” (New Orleans Saints at Atlanta Falcons): 8.1/13 (#1)
Fox – “The Orville”: 2.5/ 4 (#4)
CW – “Arrow”: 1.0/ 2 (#5)

9:30 p.m.
ABC – “The Great American Baking Show” (season premiere): 2.7/ 4 (#3)
CBS – “Life In Pieces”: 4.4/ 7 (#2)
NBC – “Thursday Night Football” (New Orleans Saints at Atlanta Falcons): 8.2/13 (#1)
Fox – “The Orville”: 2.6/ 4 (#4)
CW – “Arrow”: 1.0/ 2 (#5)

10:00 p.m.
ABC – “The Great American Baking Show” (season premiere): 2.5/ 4 (#3)
CBS – “S.W.A.T.”: 4.2/ 7 (#2)
NBC – “Thursday Night Football” (Washington Redskins at Dallas Cowboys): 8.0/14 (#1)

10:30 p.m.
ABC – “The Great American Baking Show” (season premiere): 2.5/ 5 (#3)
CBS – “S.W.A.T.”: 4.1/ 8 (#2)
NBC – “Thursday Night Football” (Washington Redskins at Dallas Cowboys): 8.4/ 5 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC
    Thursday Primetime Ratings:

    A reminder that Nielsen’s fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage, nor do they include NFL Network viewers that will be counted in NBC averages for the “Thursday Night Football” game in official-national ratings.

    In these preliminary results, NBC ranks #1 for the night among ABC, CBS, NBC and Fox in adults 18-49 and total viewers, as well as adults, men and women 18-34; men and women 18-49; and adults and men 25-54 in the fast-affiliate ratings, even prior to time-zone adjustment and the addition of NFL Network viewers.

    In time zone-adjusted metered-market household results, the “Thursday Night Football” game featuring the New Orleans Saints at the Atlanta Falcons, carried on NBC and the NFL Network, averaged a combined 10.2 rating, 18 share from 8:30-11:30 p.m. ET (not including digital data). NBC easily won the night in both metered-market households and adults 18-49 in the 25 markets with Local People Meters.

    The 10.2/18 overnight tops the 9.8/17 average for the first three NBC/NFL Network “TNF” games of 2017 (excludes Thanksgiving).

    Live streaming is not included in these “Thursday Night Football” overnights – full Total Audience Delivery (TAD) will be issued later and throughout the season.

    The Saints-Falcons game peaked at an 11.4/21 in the metered markets for the game’s conclusion from 11-11:30 p.m. ET.

    Top markets for Saints-Falcons on NBC / NFLN: New Orleans 46.1/64; Atlanta 22.3/37; Richmond 15.1/24; Minneapolis 14.2/26; Albuquerque 13.6/21; Seattle 13.4/24; Austin 12.4/22; Norfolk 12.4/20; Charlotte 12.3/19; and Baltimore 12.1/21.

    In Late-Night Metered Markets Thursday Night:

    · In Nielsen’s 56 metered markets, household averages were: “The Tonight Show Starring Jimmy Fallon,” 2.2 rating, delayed by an NFL overrun; “Late Show with Stephen Colbert,” 3.1/8; and ABC’s “Jimmy Kimmel Live,” 1.9/5.

    · In the 25 markets with Local People Meters, adult 18-49 ratings were: “The Tonight Show Starring Jimmy Fallon,” 0.9 rating, delayed by an NFL overrun; “Late Show,” 0.6/3; and “Jimmy Kimmel Live,” 0.6/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.4 rating, delayed by an NFL overrun; CBS’s “Late Late Show,” 1.3/5. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.6 rating, delayed by an NFL overrun; “Late Late Show,” 0.3/2.

    · At 1:35 a.m., “Last Call with Carson Daly,” delayed by an NFL overrun, averaged a 0.9 in metered-market households and a 0.4 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Results are based on “live plus same day” data from Nielsen Media Research unless otherwise indicated.

  2. FROM CBS

    CBS Thursday Live + Same Day Highlights

    “THE BIG BANG THEORY” DELIVERS ITS BIGGESTl
    THURSDAY TIME PERIOD AUDIENCE THIS SEASON

    “Big Bang” Also Up +12% in A18-49

    “Mom” Scores Season High in Viewers

    “Young Sheldon” Notches Biggest Audience Since its Thursday Debut

    · At 8:00 PM, THE BIG BANG THEORY was first in viewers (14.25m, up +3% from last week), A18-49 (2.8, up +12%) and A25-54 (4.1, up +8%). THE BIG BANG THEORY delivered its largest audience this season since moving to its Thursday time period.

    · At 8:30 PM, YOUNG SHELDON was first in viewers (12.46m, up +3%), A25-54 (3.3, up +3%) and second to “Thursday Night Football” in A18-49 (2.2, up +5%).

    · At 9:00 PM, MOM averaged 8.82m (up +3%), 1.4 in A18-49 (nc) and 2.3 in A25-54 (up +10%). MOM delivered its largest regularly scheduled Thursday audience since Dec. 17, 2015.

    · At 9:30 PM, LIFE IN PIECES averaged 6.48m, 1.1 in 18-49 (nc) and 1.7 in A25-54 (nc).

    · At 10:00 PM, S.W.AT. averaged 6.20m, 0.9 in A18-49 and 1.5 in A25-54 (nc).

    · For the night, CBS was second to “Thursday Night Football” in viewers (9.07m), A18-49 (1.6) and A25-54 (2.4).